Special Thanks to Brittany:

In any industry, there is always a leader and a, well, you know. Anything dynamic where people are the core unit, be it corporate, sports, or familial, will have only two main players. Nike has Reebok. BMW has Mercedes. iPhone has Android. Old Spice has CK-1 (You thought I was going to say AXE? (W+K is branding Old Spice as an odor, NOT a cleanser. Poor positioning IMHO))

It's called the yin-yang. In Daoist corporate philosophy (the culture that came up with The Art of War and The Tao of Pooh) you can easily take your yin position and make it yang. The bigger your competitor's black swoosh is, the bigger the white hole in the center.

In the case of Cisco, with their acquisition of Linksys, and now, Flip, their domination spans two worlds: the corporate and the retail. As far as Taoist martial strategy goes, Cisco's weakest point, or the white dot in the middle of their black swoosh is their bridge between both worlds. Ownership of that bridge equates to ownership of Cisco's jugular veins (but aren't they big enough to be arteries?). Notice how Sun Microsystems' Java hits dominant Microsoft's macro soft-spot:     

(download)

Click here to download:

java.mp4 (10.86 MB)

1:33: "Portability Has Never Been A Priority for Microsoft" - The Poison in the Water

To dominate Cisco's white dot, all you'd have to do is send out messaging that does exactly the same thing Sun Micro did - but totally different. At 1:33, Sun surgically strikes at Microsoft's weak spot. This message alone is enough to inspire an exodus out of Egypt. Let's talk about how you can identify, then dominate the big white dot of the big boy in your industry. Call us at 310 598 1606 to talk about how you can dominate the lion's share of the lion's share over blogs and Youtube. - Bob.Wan.Kim@Gmail.

PS. The above video got killed by Microsoft immediately. But it still got near a million views before the hammer came down. SEE: original Youtube