journik’s posterous - a grade A shouldery. (social media marketing wise)

This is where I get to tell everyone else what they SHOULD do. And you get to obey. 
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How to get clients and establish yourself as a consultant

"I need a masters!" is the most common excuse I hear.

I have a friend of mine in the movie business. He says, "I need funding." It's the same difference. Until you realize you already have everything you need to do what you want, you'll never live the dream.

A mentor once told my "film-maker" friend that if he wants to make movies, he should just keep making movies. He stopped filming shortly after school -- about ten years ago. He's been looking for funding ever since. So I guess he's not a film maker any more. He's a fundraiser now.


What I'm telling you is that if you want to do something, do it.

If you want to be a supply chain logistics consultant, consult! If you want to be an international fashionista, fashionistaize! If you want the world's biggest event catering chain, chain it up!

And yes. It IS as easy as I make it sound. There's no room for, "I need clients." There's no space for, "I need buyers." "There's no time for, "I need investors."

And yes. It IS as easy as I make it sound. There's no room for, "I need clients." There's no space for, "I need buyers." "There's no time for, "I need investors."

Keep on doing what you do best to the point of loosing inches on your belt and hours on your sleep. If nobody pays you to consult, consult for free (what do you think I'm doing?). If nobody buys your clothes, dress them for free (What do you think Channel did?). If nobody funds your company, get two jobs (I bet you didn't realize Twitter's been around for over six years being told it'll never work).

If you keep on keeping on, eventually, some who is willing to pay for your genius will pay you. If you keep on keeping on, someone who is willing to pay more will pay you more.

Just make sure your public facing work keeps improving. You guage this by how many people pay attention. If the number doesn't grow, your work is not improving.

RT @AwesomeMoi: @journik The clients you refuse to take on is just as important as the clients you do.

Even if you do absolutely no marketing or networking, if you create a body of work, the body takes on it's own life. People will mysteriously find it. If you know how to market yourself. It'll happen even faster.

NEXT: How to blog for clients

Tell me what you are trying to build. I'll tell you what you SHOULD do to succeed - @journik

Comments (1)

Sep 21, 2009
twobyrdsoneboy said...
HI, i am starting a venture called Uber Impressions, alternative marketing products. Temporary website www.uberimpressions.weebly.com. I need a lot of help with how to expose it online for as least money as possible. Thanks in advance for any help.

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