How to get more RT (retweets) than Aston Kutcher, the right way... while spit-shining your personal brand integrity (right after a dental hygenist session)
I got more retweets ... well,,, WE got more retweets than Aston Kutcher just a second ago. Aston, @aplusk, got THIS MANY retweets when he asked for support from his 2,000,000 followers on the international travesty of Lina and Euna in N. Korea.
WE got this many
Any idea what the difference is? If you understand the difference, you will be able to motivate and incentivise more effectively than a multimillionaire prettyboy hollywood producer.
The main difference is Aston never proposed an "intrinsic value proposition."
Cool thing is, you can all follow each other now... knowing that you are all alpha tweeters, highly likely to RT, simultaneously online at 4pm PST and 7pm EST (See? This is the long term value proposition - but nobody would have RT'd that last tweet if I said, "Umm, yeah, RT this to make more friends o_O")
This is the stiff starch collar way of saying, "there's no 'what's in it for me' factor." Whenever you want to motivate your followers to do something, you must deliver a long term AND an immediate-term benefit." This is neither right nor wrong. We all have busy lives, bills to pay, kids to protect, and jobs to work - like a job. So asking for your followers to do something for you, no matter how noble or karmically fantabulous, must present the same team an instant reward that is of value to them.
Based on the number of participants less the apathy factor (apathy factor is 90%. I.ll tell you how I know THIS later) I can confidently tell you that only about 3% of your followers are only right now
In this case, I was guessing that we are all curious as to how many people are actually reading our tweets. "Am I tweeting into thin air and wasting my time?" is a legit concern. The retweeted ummm, tweet, gives every participant the same answer. This is what I mean by "rock soup."
