In order to know who to pick between a new media public relations PR firm vs a social media marketing firm, you have to know the difference between the two.

When the godfather of advertising, David Ogilvy said he didn't know a thing about marketing, his statement was a historic milestone.

Only a few decades ago, there was a clear line between PR, Marketing, and Advertising.

PR got your message out in factual new format to news and media outlets that face your publics. Marketing was an economic science that dealt with statistics and probabilities. Advertising was the art of communicating that message visually or audibly or both.

Now, Ad Agencies talk to bloggers to publish your ads. Public Relations Firms talk to bloggers because they are replacing the static print and tv news media. And even mathematically centered marketing firms are talking to bloggers because your can get CTR stats, conversion rates, and any kind of data number cruchers desire in real-time.

And it's not just bloggers.

Ad Agencies, Marketing Firms, and Public Relations Firms all use social media. They all use Google SEO. And they all go to the same conventions and trade shows.

So who should you use?

Our recommendation, forget the title. Just choose the team that has the right relationships and reach to get your message out there.

Now, all you need is a strategic marketing checklist to build your marketing strategy.