Social Media Marketing Strategies for the Closet Revolutionary

Social Media Agency Reveals 7 Steps to Profit from Facebook Twitter and Google+

Sat, 14 Apr 2012 17:53:00 -0700

Remember when you held off from getting AOL because only 20% of your customers had access to the Information Super Highway and because it was a whopping $15 a month? Remember when you wanted to let the dust settle on this whole "internets" thing to see if it was just a fad?

Well, while you were holding off and watching dust, all your customers again took the course of least resistance and did business over email instead of picking up the phone and waiting on hold after being transfered 3 times. While you were waiting to see, all your clients fled to companies that went up to speed.

You might have thought major network news agencies like Reuters, ABC, NBC, WSJ, etc... would never let a college drop out replace them as the primary source of news for teens to 30's people. Well, that's exactly what the Zuck did. When's the last time you saw a 25 year old watch the news or pick up a paper? They rely on Facebook as their source of news.

Social Media is not going away.

If you're not already all-in, you're way behind. But you're in great company. The greatest financial minds of our age made the same mistake. They all worked for the Wall Street Journal. What used to be as think as a community yellow pages book is now only as thick as that short stack of Starbucks napkins you have on your table.

If you're finally wondering if it's a good idea to move into Social Media, a Top Agency reveals Your 7 Steps to Profit from Facebook Twitter and Google+

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P2: Top Social Media Agencies REVEAL: 7 Steps for Twitter Facebook Google+ To Be A Profit Center

Sat, 14 Apr 2012 03:32:00 -0700

Continued from: Social Media Agencies Reveal: Why You're Already Behind the Curve If You Don't Have a Thriving Social Network Service Presence in Facebook Twitter Google+

OK. So we've already established that Social Media is the only media that matters any more. In 2 years, newspapers books and tv will be extinct.

If you don't believe me, you're in good company -- with Kodak.

Steve Jobs' last contribution to technology (epub3 format html5 and ipads) was to make sure that 'no more trees would be cut down and that no school children would have to carry heaving backpacks to school.'

Social Media is the only media that matters any more.

With over 10,000 Facebook likers and 10,000 Twitter Followers, you'll have build the the same reach power of a

-- 20,000,000 person email list

-- 700,000 opt In telemarketing list

-- 400,000 direct mail address list

You will have direct access to your customers. Your Twitter, Facebook, and Google+ messages go straight to their cell phones. This is why #4 below is crucial.

Wouldn't it be nice to be able to reach your customers directly without an intermediary? Social media enables you to cut out the middle man and cut out advertising costs completely IF you build up a large enough reach.

So, for you believers, this is how you make social media including Facebook, Twitter, and Google+ a profit center for your business:

1. Join

Craft Warm and Inviting Twitter, Google+, Facebook, Quora, Youtube and Niche Social Network Accounts.

You can't miss a single one.

Remember back in High School when you'd show up to every party except to Jenny's parties? The next day everybody knew there was something weird going on between you an Jenny. Join every social network service that your very last customer uses. You can't miss a single one.

2. Blog

If nothing else, create a blog with your FAQs. It

A) TIME: Saves you time because you can just send your customers a link to a blog post instead of explaining it over the phone or email every time for 47 minutes and 23 seconds.

B) QUALITY: Blogging an official answer ensures that your customers get the most accurate and polished response to their needs

C) CREDIBILITY: Openly posting your thoughts and expertise generates credibility and trust. This is something that you'd normally have to spend years building. But it can be done instantly and open the door to an immediate greased-lightning sale. Actually, it does takes years. This blog for example is 2 years old.

3. Educate

Do not sell.

This is not 3am Infomercial Amateur Hour. Your potential customers came to you for answers if you don't give them fast accurate answers, Google is closer than their remote control.

Educate to engender appreciation. People buy from people they appreciate.

4. Entertain

Do not sell.

People buy from people they like.

5. Network

Build Vertical and Horizontal Alliances: #16 and #17.

Build a syndicate the way Capone did. Build a syndate the way Network News Syndicates did.

6. Submit

Submit your blog posts and Youtube videos to the top 100 bloggers in your industry. Do you have the cell phone numbers of the top 100 bloggers in YOUR industry?

This is how you get their direct contact information: Top Tech, Fashion, and Music Publicists and PR Public Relations Firms REVEAL

7. TBA

You'll just have to watch the video by The Top Social Media Agencies

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Top Social Media Agencies REVEAL: 7 Steps for Twitter Facebook Google+ To Be A Profit Center

Sat, 14 Apr 2012 02:32:00 -0700

inspired by joannavargas.com (amazing integrity and heart goes into their products)

Right about now, most executives and business owners are not thinking of how to make Twitter, Facebook, Google+, or any other social media network service into a profit center. Most executives are wondering how to minimize their social networking cost. In fact, most executives are trying so hard to minimize their social networking costs that they haven't even started a Twitter account.

So if you're like most executives, the primary question in your mind is probably, "Should I dive into social networking? And how?" As a top social media agency in New York City and Los Angeles, we get these questions daily.

First things first.

Under Water Bullet Trains Exist!

If you fit into this category, you already missed the boat (but don't worry, underwater bullet trains exist).

Asking if you should integrate social networking and social media services like Twitter, Facebook, Google+ etc... is like asking if you should pay a designer to build you a website back in the day when the Yellow Pages charged you $1,500 a month on your phone bill.

"Naw, the internet is a fad."

"Besides, only about 20% of our customers have AOL"

Asking if you should integrate social networking and social media services like Twitter, Facebook, Google+ etc... is like asking if you should get a "corporate email" back in the day when everybody was just faxing everything from deli sandwich orders to photo copies of their butts.

"Naw, it's not secure."

"And only about 20% of your customers have email."

Asking if you should integrate social networking and social media services like Twitter, Facebook, Google+ etc... is like asking if you should get a "cellular mobile phone" when it was only 10 cents to make a call after you got a "page."

"Naw, nobody expects to be able to reach you immediately."

"Besides, only 20% of our customers need that kind of service."

Well, sadly, if you remember yourself saying any of the above, while your revenues were in the worst slump since Jimmy Carter, it's because, by the time you asked the question, you'd already missed the boat.

"Guys, do you think we're gunna be late for the boat?"

By the time you ask the question, you're already late.

The Top 20% Always Make Up 80% of Your Sales

This is because that 20% of your customer base, your market, your world makes up 80% of your business. You know the math. 20% of your customers always give you 80% of your profits. That 20% that got the first internet service; that got the first email account: mike@aol.com; that got the first cell phone; is your early adopter, they are your trend setter, they are your influencer.

That top 20% is the popular kid in school.

By the time you ask the question, you're already late.

The most successful companies never asked, "how do we reduce our social media costs?"

The most successful companies asked, "how do we turn social media into a profit center."

Thinking of social media and social network services as a cost center is like thinking that your sales floor is a cost center. It's like thinking that sales calls are a cost center.

Social networks, Facebook, Twitter, Google+ is where people are. It's where they amass. Being where your customers are is never a cost center. In fact, you don't have to even try to turn social media into a profit center, it already is -- for your competitors.

They jumped in 3 years ago.

So then, going back to the original question of the day, "How Do You Turn Facebook Twitter and Google+ -- Social Media into a profit center for you?" CONTINUED: The 7 Steps to making Twitter Facebook Google+ a profit center for your business.

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Top Biotech & Tech Publicists / PR Firms in NYC LA San Francisco Chicago San Diego and Seoul REVEAL...

Sun, 08 Apr 2012 22:50:00 -0700

Doctors, Engineers, Executives, etc... all take executive level seminars on a regular basis to keep up with the latest changes in technology and their industry - often several times a year. If they don't they'd be bringing a bow and arrow to a laser fight.

Oddly, technology and media are the fastest changing industries and yet most CEOs and Marketing media professionals are still trying to promote and advertise their products, services, events, companies, and retail stores they same way they did since before the internet.

This is why your products and services aren't selling. This is why your web traffic is abysmal. You're still playing by the same rules that used to work when you mailed in post cards to your favorite newspaper columnist.

When's the last time you picked up a newspaper?

When's the last time you even heard the word, "columnist?"

The rules have now almost all changed. If you don't know the new media and social media landscape light-years better than your competitor, you'll sink back into the obscurity of the masses.

This is what's changed and how you can get your company, products, and services press and news coverage -- by the Top Biotech & Tech Publicists / PR Firms in NYC, LA, San Francisco, Chicago, Seoul, and San Diego. Enjoy.

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Who Sees Google+ Plus Stream Posts? How Circles Work

Wed, 10 Aug 2011 21:20:00 -0700

OK... So i was as confused as everyone else here. So I did a bunch of testing and research. Here are the results:

A. Adding people to your circles doesn't make your posts visible to them like Facebook.
In Facebook, if you add a friend and they confirm, you see each other's posts. Google+ acts like Twitter. But it's worse. They have to add you to a circle and they have to view the CIRCLE STREAM to see your post:

B. If you want to send your post to people who did NOT follow or "Circle" you, YOU CAN. But they will complain.
But it may be worth it if your contacts are highly targetted or know you personally. Here's the caveat. You can only send out 100 UNSOLICITED notices at a time. Google allows this because it assumes these are people you already have a relationship with.

In other words, Google allows you to spam people you know.

If you want to do this, at your own risk, just create circles with a maximum of 100 people per circle. If you create 8 of these circles, you can spam 800 people. See image below.

So, here is how the features in the first big picture work above:

1. Go to #2 and in the suggested people list, Do #1. Select All.
Then drop them into the "acquaintainces circle" everyone (unless they changed their notification settings) will get a notification email about you. This is the only way to imply that all 3,873 i've put into circles should "circle" me back.

2. Find people religiously. Several times a day.
If you put everyone in the suggested people list in a circle... Google will keep giving you new suggestions.

3. As you can see, the "circle back" ratio is at about 10%.
Twitter was at 45% in the beginning. It's about 15% now. Facebook is still at about 40%.

4. I have a top 100 list of CEOs I want to expose my work to.
I pulled them out of Acquaintences and put them in a 100 circle. I did this because Google will not let me send a message to all 3,414 members of the "Acquaintences Circle." So that circle is basically useless as a broadcast mechanism. The only use it serves is to generate a notice that the members have been added to a circle. And points #1 and #3 apply.

If you want me to build your user base and drive you sales... Let's talk. bob.wan.kim@gmail

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How to Get Press Online. Actually, How to Not.

Thu, 09 Dec 2010 13:22:00 -0800

Recently, we listed the top Global 100 Top Bloggers to contact for a write up. Sure, you'll get thousands of people who read their review of your product, site, or service, but just as, if not more important, you'll get instant Google placement for what you do.

@Jason is one of the top bloggers on earth. Actually, he's not. While he still has about half a million followers spread out... He sold his #1 ranking blog to a Major Media house for lots and lots of millions of dollars a few years back and now lives in Brentwood (The expensive part of Beverly Hills).

A Social Media Marketing company jumped on the opportunity to get exposure for their clients. Or did they?

(notice the title and fine print above photo)

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DIY PR: Suck Up To The World's Top Design Bloggers: NYC LA SF LONDON CHICAGO

Wed, 08 Dec 2010 20:43:00 -0800

If you've ever released a new product or service you know how quickly the blog world can just light up with mention, photo, quote, and hearsay about your product. Whether the review is good or bad it's always good. The more bloggers write about you new products and services, the higher Google will vault you in your category.

But since Google has lost a great deal of it's early credibility after adwords and SEO Spammers started sneaking in, What Google can't give you in credibility from a respected voice, bloggers can.

Or maybe you don't. Maybe you've never had 100 top bloggers cover your new product, app, business or service. Maybe you don't know how powerful bloggers are in giving you back:

1. Honest product design feedback before your entire customer base says you're prejudiced against left handed people.

2. Access to the 1,000s of people who respect and heed their endorsements (at times, disturbingly fanatically)

3. Top Google Placement
Yep. The more niche blogs send you links, the higher you jump in a search for that niche. Seriously. If you're Omaha Steaks but for some reason you showed up in 100 raw vegan blogs, you'd show up in a Google search for "vegan food." It's how Stanford and MIT Computer Science PhD's Think. Not even a front page article in the NYTimes can get you into Google. That. Is. All.

Oh, Wait. No. It's not.

Since all of our clients who asked us to market their products want to know how to get the word out, here's http://sparkah.com 's (not so) Internal (anymore) list of top 100 Global Design Bloggers in LA, NYC, London, SF, Tokyo, and more.

These are the bloggers you want to treat well. Start by buying ad space from them. Or if you product is valuable, ask for a shipping address and sample them out. That will probably get you a blog post quickly. And ask for honest feedback. They've earned their credibility with thousands and with Google. It's the fastest way to get expert consulting - for pennies.

PS. If you want us to reach out to all of these top 100 bloggers simultaneously, consider posting your new product, app, site, or service to http://plurban.com ... Many of the worlds top bloggers use Plurban as a new product news source. Also, our interns are compiling a Twitter list of everyone here. To be alerted when it's ready, just click "Like" in any of the Facebook boxes to the right. Follow them. Get to know them. Develop a relationship with the top 100 bloggers in the world.

	Ally@FTRB link Design blogger, decorator, world traveler. ... Talk to you all tomorrow! #2AMwakeupcall 11:19 AM Nov 22nd via web. more. Name Ally@FTRB; location Atlanta, USA; Web fromth... Bio Design blogger, decorator, world traveler ... twitter.com/AllyFTRB
	Rob Loukotka link Name Rob Loukotka; location Chicago; Web fringe... Bio Design blogger at Fringe Focus. Co-Owner of Collision Labs, a creative design studio in ... twitter.com/fringefocus
	Tracy Fay link Name Tracy Fay; location New York, NY, USA; Web modernurba... Bio Design Blogger & Social Media Specialist focusing on interior and industrial design ... twitter.com/ModernUrbanLife
	Kim Weisman link Name Kim Weisman; location San Francisco, CA; Web uzzle.word... Bio design blogger, traveler, amatuer photographer, Buddhist, pop-culture nut ... twitter.com/uzzle
	Haily Zaki link Name Haily Zaki; location Los Angeles, CA; Web secret... Bio Design publicist by day. Blogger by night. Eco-sympathizer. ... twitter.com/secretagentpr
	Russ Adams link Name Russ Adams; location In front of the computer; Web webdesign.fm; Bio Web design blogger at WebDesign.fm and self proclaimed geek. ... twitter.com/russadams
	harrywakefield link Name harrywakefield; Web mocoloco.com; Bio Design blogger, ex-socialmedia startup CEO, whisky fan, wannabe tiny farmer ... twitter.com/harrywakefield
	Red Maxwell linkx Name Red Maxwell; location NC; Web onramp... Bio Design & Marketing Strategist. Entrepreneur. Blogger. 43 Following · 31 Followers · 0 Listed ... twitter.com/rpmax
	Kirsten Wright link Name Kirsten Wright; location Orange County, CA; Web wright... Bio Blogger. Creative mind. Thought provoker. Graphic designer. Avid reader. ... twitter.com/kirstenwright
	SHAPE SHIFTR link Name SHAPE SHIFTR; location NYC; Web shapes... Bio Design duo J'aime Lizotte & Meghan Lavery shapeshiftrnyc.blogspot.com ... twitter.com/shapeshiftrnyc
	Anna Wood link Name Anna Wood; location Arizona; Web solidm... Bio Design Engineer, SolidWorks, Aviation Buff, acrodesigns.com, Blogger ... twitter.com/solidmuse
	Linda Merrill link Name Linda Merrill; location Massachusetts; Web chamel... Bio Interior design consultant, freelance writer and design blogger ... twitter.com/surroundings
	design for mankind link Name design for mankind; location midwest, usa; Web design... Bio freelance design writer/blogger for various pubs, mags and sites. ... twitter.com/erinloechner
	Leslie WRG link Name Leslie WRG; location Montreal; Web wrgmag... Bio Design.Marketing.Music.Consulting.Blogger.Tastemaker.Executive.Visionary.Hustler. ... twitter.com/lesliewrg
	Roberta Einer link Name Roberta Einer; location Estonia/UK; Bio Design,Art, Photography student from Estonia. Currently living in UK. Fashion/Design blogger: check ... twitter.com/robertaeiner
	Lisa Mackay link Name Lisa Mackay; location Toronto; Web wickednwei... Bio Design-lover and all-things-cool-appreciator/blogger, marketing gal at the Toronto Symphony ... twitter.com/lisamackay
	Anne Reagan link Name Anne Reagan; location Singapore; Web apartm... Bio Design enthusiast. Discovering home design & style all over the globe. Blogger for ... twitter.com/anne_reagan
	Jeffrey Gangemi link Bio Design and business strategy monger/blogger, former BusinessWeek writer, MBA, co-founder of Creative Design for Affordability at Cornell ... twitter.com/jeffgangemi
	Design Cultures link Name Design Cultures; location VU University Amsterdam; Web design... Bio Design Cultures is a new Master specialization starting from Sept2010 ... twitter.com/DesignCultures
	Brett Valenstein link Name Brett Valenstein; location Denver; Web design... Bio Design for the modern day sybarite. int designer. blogger. francophile. ... twitter.com/designbabylon
	Morgan Jordan link Name Morgan Jordan; location Memphis, TN / Washington, DC; Web stylocrat.... Bio Design and PR student, wannabe blogger, style intern. ... twitter.com/morgnjordn
	Jeannette Gutierrez link Name Jeannette Gutierrez; location Ann Arbor, Michigan; Web tunieblog.... Bio Design and Social Media for Business. Blogger, mountain biker, urban ... twitter.com/tunie
	Misty Belardo link Name Misty Belardo; location Manila, Philippines; Web mysket... Bio graphics/avatar design, blogger, events, loves music, food, art, ... twitter.com/mistygirlph
	Lucy link Name Lucy; location Melbourne; Web thedes... Bio I'm a Melbourne set dresser / design blogger. 1797 Following · 4329 Followers · 249 Listed ... twitter.com/thedesignfiles
	jj link Website design, Blogger. ... Shell iPad Case tinyurl.com/26ofeh5 Add your url or text 8:24 PM Dec 1st via twitterfeed · more. Name jj; location Chicago, Illinois USA; Web cafepr... Bio Website design, Blogger ... twitter.com/nitescandle
	Unique Blog Designs link Name Unique Blog Designs; location Seattle, WA; Web unique... Bio Blog Design & Marketing Agency. 597 Following · 1466 Followers · 41 Listed ... twitter.com/ubd
	Jennifer Lore link Name Jennifer Lore; location DC; Web deptofthei... Bio Digital PR at Edelman and design blogger with a layman's passion for interior design, art, ... twitter.com/jennl
	rita pereira link STUDIO MPLS GRAPHIC DESIGN caixadebullets.blogspot.com/ 9:42 AM Nov 16th ... Name rita pereira; Bio DESIGN \| MUSIC \| ILLUSTRATION \| ARTS \| WORLD NEWS ... twitter.com/jackielab
	KodakCB Jenny Cisney link Name KodakCB Jenny Cisney; location Rochester, NY; Web jennycisne... Bio Kodak's Chief Blogger & Social Media Manager. Photography, design & social ... twitter.com/KODAKCB
	Malcom Chakery link Name Malcom Chakery; location ÜT: 32.763739,-97.159824; Web chaker... Bio SEO, Web Design, Blogger, Tech Guru, Google Website Development and ... twitter.com/chakery
	Viéz link Procura-se designer de produto para trabalhar na MAC NY: ... Name Viéz; location Belo Horizonte; Web viezac... Bio design+design+design ... twitter.com/viezacessorios
	Slipcover Your Life link Name Slipcover Your Life; location New York, NY; Web slipco... Bio 20-something design blogger of slipcoveryourlife.com ... twitter.com/slipcoverurlife
	Stephanie Carnes link Name Stephanie Carnes; location Madison, WI; Web bitestyle.com; Bio Freelance lifestyle & design blogger / editor / stylist. ... twitter.com/bitestyle
	Franklin Manuel link Name Franklin Manuel; location Wonderland; Web blogge... Bio Bloggermint focus on blogger, wordpress, web tips, web design to help bloggers blog ... twitter.com/bloggermint
	Emily A. Clark link Name Emily A. Clark; location Charlotte, NC; Web emilyaclar... Bio Interior decorator, design blogger and avid bargain hunter. ... twitter.com/emilyaclark
	Tomas Laurinavičius link Name Tomas Laurinavičius; location Lithuania; Web graphicriv... Bio Designer, blogger & active person from Lithuania. Loves basketball, trance music, ... twitter.com/tomaslau
	Vale the Blogger link Name Vale the Blogger; location the web; Web it.linkedi... Bio I post about: Web 2.0 \| Web Design \| Multimedia \| Comunicazione \| Irraggiungibile è ... twitter.com/vale_theblogger
	Stirling Inc. link The newly designed StirlingHomeStudio.com is officially live. ... rebranding & site design Shane Stirling did for blogger Marcus Troy marcustroy.com 2:14 PM Sep ... Name Stirling Inc. location Toronto; Bio Design + Direction ... twitter.com/StirlingInc
	Web Design Trends link #webdesigntrends #design #blogger #blog 7:45 AM Nov 4th via web ... Name Web Design Trends; location Europe; Web webdes... Bio The Web Design Trends blog. Topics focus on web design, design trends, weekly social media updates ... twitter.com/wdesigntrends
	jefffassnacht link Name jefffassnacht; location san francisco; Web jefffa... Bio Design, some development. More veggies, less meat. ... twitter.com/jefffassnacht
	Green Design Girl link Name Green Design Girl; location Toronto + New York; Web GreenD... Bio Green Interior/Set Designer, Green Design Blogger. Work on+off camera for ... twitter.com/marielacampo
	Adrienne Breaux linkx Name Adrienne Breaux; location Austin, TX; Web adriennebr... Bio I'm a writer, blogger, design nerd, crafter, wit master and pet sitter here in ... twitter.com/adriennebreaux
	myra moñozca link Name myra moñozca; location singapore; Web royalozca.... Bio Design hunter, trend spotter, music junkie, food freak, and chief dreamer on a mission ... twitter.com/royalozca
	Joshua Wood link Name Joshua Wood; location Portland, OR; Web distan... Bio Web Design and Development Expert, Blogger, Etc. ... twitter.com/joshuap
	DeAnne Millais link Name DeAnne Millais; location La La Land; Web dandeexd.w... Bio Event Producer / Experience Design Blogger / Lost-o-holic. ... twitter.com/fancfl
	Jo Alcorn eco-furn link @VerdigrisVie Had so much fun Sat night at the Blogger event!location,food,gifts & company was so ... Bio Proudly running her own successful design company. ... twitter.com/whitewashco
	Anne E. Collins link Name Anne E. Collins; location New York, NY; Web SeeingDesi... Bio Shelter Editor, Interior Design Blogger, Fiancée, West Coaster Gone East ... twitter.com/seeingdesign
	Blogger Den link RT @insidethewebb Infamous Design Blog DesignM.ag Being Auctioned on Flippa ... Name Blogger Den; location The Blogging Den! Web blogge... Bio Internet marketing guru and the chillest kid you will eva meet ... twitter.com/bloggerden
	Cameron Bruns link Name Cameron Bruns; location Boston; Web cettevieve... Bio green interior design blogger, sustainability & public health advocate, art enthusiast, ... twitter.com/cameronbruns
	ING Design linkx [ Design + Strategy ] ... Name ING Design; location Portland, OR; Web ing-de... Bio [ Design + Strategy ] ... twitter.com/ingpdx
	MyBloggerPlugins link LightenMag: LightenMag is a #magazine template for Blogger. Its a simple and minimal design… goo.gl/fb/Q1E5L 6:44 AM Nov 16th via Google ... https://twitter.com/shaiksoft
	Vega Design Group link EstherSteinfeld Need to interview a savvy design blogger for upcoming press release about ... Name Vega Design Group; location Houston, TX; Web vegadesign... Bio Fresh creative print & web designer & owner of Vega Design Group. ... twitter.com/jennifercerda
	Lelde Baumane link Name Lelde Baumane; location Latvia; Web taksugimen... Bio design, art, photo, animals, dogs, fashion, make-up. ... twitter.com/leldeb
	PRINTforLOVEofWOOD link Name PRINTforLOVEofWOOD; location Lancashire UK; Web printforlo... Bio Design & letterpress studio dedicated to Wood letters and tree hugging paper. ... twitter.com/print_for_love
	adie link Name adie; location malaysia; Web suhardi-de... Bio i like make design and want to share my concept and ideas ... twitter.com/adiedesign
	Blogger link @TheMattSmith123 New Tumblr's innovative design and minimalistic look are really ... Name Blogger; location Internet; Web 6h057.net; Bio YOUR WELCOME ... twitter.com/6h057
	Joel Friedlander link Name Joel Friedlander; location California; Web theBoo... Bio Author, blogger, book designer. I'd love to help bring your book to market. ... https://twitter.com/JFbookman
	Nicki Braden link Name Nicki Braden; location Tennessee; Web lauran... Bio Making Every Moment Memorable....I love interior design and sharing what I know with ... twitter.com/nicolebraden
	boutiquewebdesigns link Name boutiquewebdesigns; location Indiana; Web wefollow.c... Bio Boutique Web Design, Boutique Graphic Design, Turnkey Boutiques and more! ... twitter.com/boutiquewdesign
	Natalie Guimaraes link Name Natalie Guimaraes; location Curitiba, Brasil; Web sinap5e.wo... Bio design, arte, fotografia, moda, arquitetura, ilustração, música, palavras, ... twitter.com/sinap5e
	Demographik link Name Demographik; location london - west end; Web demogr... Bio Design agency London making the complicated stuff simple. demographik.co.uk ... twitter.com/demographik
	Candice Pantin link Name Candice Pantin; location Montreal; Web montrealin... Bio Fashion and Design Blogger coveting the beautiful city of Montreal. ... twitter.com/MtlInFashion
	Kate Winset link parmodgusain Online home design guide with latest construction and ... Name Kate Winset; location Hawai; Web informatio... Bio Hot, Sexy and Cool ... twitter.com/katewinset
	Jacob Cass link Check out Blogging Maps: The Design Galaxy via @BuySellAds su.pr/2AfOXz ... Name Jacob Cass; location Midtown, New York; Web justcreati... Bio Graphic Designer, Logo Designer, Web Designer, Blogger, Creative Thinker, ... twitter.com/justcreative
	Alissa Swedlow link Name Alissa Swedlow; location Los Angeles; Web thegoodsde... Bio Interior Designer and Blogger for The Goods Design - your daily fix for all things ... twitter.com/alissa_thegoods
	CDN Design Bloggers link Name CDN Design Bloggers; location Toronto; Web cdndesignb... Bio Follow us for exciting updates about the Canadian Design Bloggers Meetup, Saturday, ... https://twitter.com/cdn_designblgrs
	Chris Spooner link Name Chris Spooner; location Sheffield, UK; Web blog.s... Bio I'm a creative Designer, avid Blogger and I'm generally crazy about pretty colours ... twitter.com/chrisspooner
	MariaS link Name MariaS; location USA; Web marias-dig... Bio Digital scrapper extraordinaire, blogger, writer for the Ezine, CT member of 3 designers + 1 site, blogger for others. Mom and wife. ... twitter.com/MariaS_scraps
	U R B A N I N K link New blog post on URBANINK: DVD packaging for Danielle Sturk. Check it out: bit.ly/dnDEAT ... Name U R B A N I N K; location Winnipeg, MB; Web urbani... Bio Design + Research + Printing + Collaboration ... twitter.com/U_INK
	Ruth J. Clark link Name Ruth J. Clark; location Kamloops, BC, Canada; Web wefollow.c... Bio blogtalkradio.com/fashionmoves Fashion Design Competition, to design for ... twitter.com/ruthatfma
	Annie, bossy color link Name Annie, bossy color; location Washington, DC; Web bossyc... Bio An interior decorator & design blogger, Annie is considered an expert on ... twitter.com/bossycolor
	Jason Hannon link Name Jason Hannon; location Birmingham; Web jasonh... Bio Graphic Designer, Blogger really enjoying the world of social media, i'm also a big fan ... twitter.com/jasonbigcat
	Mountain Living link Are you ready for the first annual national Design Bloggers Conference in Los Angeles ... Name Mountain Living; location The American West; Web mounta... Bio Mountain Living magazine is your source for the high country's best ... twitter.com/mtnlivingmag
	Macsym link Name Macsym; location New York; Web maxime... Bio Interaction designer / President of @wearedoers social-design association / Blogger ... twitter.com/macsym
	Henrique link Best Carioca design! Osklen 4sq.com/dhbqOy 10:15 AM Dec 4th via foursquare ... Name Henrique; location NYC, LAX, BSB, MFM, GIG, WORLD; Web twitter.co... Bio World traveler, adventurer, blogger, lover and fighter. ... twitter.com/henrique
	victoria smith link Name victoria smith; location San Francisco; Web sfgirl... Bio Victoria Smith. Blogger. Photographer. Stylist. Design junkie. Flea Market Queen. ... twitter.com/sfgirlbybay
	SHOOTMEUP link Name SHOOTMEUP; location london; Web shootm... Bio SHOOTMEUP CREATIVE DESIGN & PHOTOGRAPHY TEAM LONDON,UK shootmeupblog.blogspot.com ... twitter.com/shootmeup
	Design Sensorial link Name Design Sensorial; location Rio de Janeiro - Brasil; Web designsens... Bio Design, neurociência e percepção ... twitter.com/designsensorial
	Cool Design link Name Cool Design; location Sydney; Web cool-t... Bio Top quality, unique and creative Joomla, WordPress, Drupal, Blogger, DotNetNuke templates ... twitter.com/cooldesign_au
	Spiro G. Mandylor link Name Spiro G. Mandylor; location Toronto, Ontario, Canada; Web ItsAllStyl... Bio Artist, Photographer, Men's Fashion & Design Blogger. ... twitter.com/mandylor
	Sager de Pena link Name Sager de Pena; location SDQ/MIA/NY; Web glint-tren... Bio Visual Artist-Designer-Fashion Blogger- Altos de Chavon School of Design & Miami Ad ... twitter.com/sagdp
	Wings Marketing link Name Wings Marketing; location South Florida; Web wingsm... Bio Design and Marketing Agency for the Aviation Industry. ... twitter.com/wingsmarketing
	David Branco link Name David Branco; location Santarém; Web david.pt; Bio Designer Freelancer and Blogger. Founder off Doffproductions - graphic design and ... twitter.com/davidbranco
	TOKENdesigners link Name TOKENdesigners; location Portugal; Web token.pt; Bio Design de logotipos - Criamos 3 propostas de logotipo em 5 dias úteis por 200 Euros ... twitter.com/logotipos
	leslie kingery link Name leslie kingery; location dual coast girl- ric & pdx; Web lusciousde... Bio design & architecture affectionado. collects mcm textiles. roams ... twitter.com/kalstudio
	antranetworks link Name antranetworks; location California; Web digg.com/u... Bio Blogger interested in design and web development. ... twitter.com/antranetworks
	Rachel Jones link 4:18 PM Nov 18th via web in reply to misspickering · more. Name Rachel Jones; location Utah; Web blackeiffe... Bio designer + blogger ... twitter.com/blackeiffel
	Unity Web Design link Name Unity Web Design; location Bolton; Web unitywebde... Bio We are Bolton's freshest web design agency. 97 Following · 50 Followers · 0 Listed ... twitter.com/unity_webdesign
	marcela godoy link Name marcela godoy; location Stgo, Chile; Web ecodis... Bio Design for Sustainability, ecodesign, Industrial Design, ecodiseño.cl ... twitter.com/marcepag
	Deborah Harkness link getting my first glimpses at the jacket art and design for the interior of the book. ... Name Deborah Harkness; location Los Angeles, CA; Bio Looking for the author of A DISCOVERY OF WITCHES Professor of History and wine blogger, too)? ... twitter.com/drdebs

To reach out to all 100 Top Bloggers and More Simultaneously, you can also post your new product or site to http://Plurban.com -- http://twitter.com/journik

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Top 100 San Francisco PR Public Relations Firms and Pros

Wed, 08 Dec 2010 09:19:00 -0800

By now, you already know why I think bloggers are much more influential than print and even TV media PR people. But what if you could get both the personal relationships bloggers have with their readers and the professional heavy moving power of traditional PR firms? What if you could get the big picture nation wide publications like the NYTimes and NBC to cover your story and get into Google? What if you could do both.

We all know that you can't Google page 2 of today's LA Times. A mention in a print publication, no matter how big, is about as ephemeral as a white Christmas in LA. And we all know that what bloggers write about you stays in Google forever. But while blogs via Google offer you long term exposure to the public, to cover both, you'll need to have friends who do both.

http://Sparkah.com Web Marketing and Development is happy to introduce San Francisco's top tech and biotech PR Firms, Publicists and People Who Also Know Social Media and Bloggers. We recommend that you get to know them. We're sending our own clients to them as well.

PS... Our interns are compiling a Twitter list with everyone below on it. So click "Like" in any of the facebook boxes you see here to be alerted when it's ready.

Next: How to Get Your Company, Product, or Service in the News Now.

San Francisco's top 100 PR Public Relations Firms and People Who Also Know Social Media and Bloggers

	Brent Bucci link Name Brent Bucci; Location San Francisco; Web prezi.com/... Bio PR Executive For Ballou PR specializing in Gaming, LifeStyle, and Disruptive Startups ... twitter.com/brentbucci
	Page One PR link Name Page One PR; Location San Francisco and Palo Alto; Web pageon... Bio The PR & Social Media Agency for Silicon Valley Tech Companies ... twitter.com/pageonepr
	Bill Bourdon link Name Bill Bourdon; Location San Francisco; Web batema... Bio PR and social media executive living and playing in San Francisco. ... twitter.com/bbourdon
	Wagstaff San Fran link Name Wagstaff San Fran; Location San Francisco, CA; Web wagsta... Bio Public relations for the travel and hospitality industry ... twitter.com/wagstaff_sf
	Jared Leavitt link Name Jared Leavitt; Location San Francisco; Web access... Bio PR for Toshiba laptops, Intuit engineering, QuickBase developer. gastrophile, ... twitter.com/access2jared
	Gerard F. Corbett link Name Gerard F. Corbett; Location San Francisco; Web redphl... Bio PR, Branding, Marketing, Crisis Communications, Social Media and Coaching ... twitter.com/gerardcorbett
	brittanymohr link PR gal @ Fleishman-Hillard. ... Please be nice to me tonight, SF Muni ... 7:31 PM Nov 3rd via HootSuite · more. Name brittanymohr; Location San Francisco, CA; Web SacFoo... Bio PR gal @ Fleishman-Hillard ... twitter.com/brittanymohr
	Naomi Evarts link Name Naomi Evarts; Location San Francisco, CA; Bio Public Relations by day; San Francisco adventurer, sports fan, music lover and iPhone addict by night. ... twitter.com/nevarts
	Veronica Skelton link Name Veronica Skelton; Location San Francisco Bay Area; Web concep... Bio PR Gal, San Francisco native living in Marin, Mom of two, ... twitter.com/veronicaskelton
	Danielle Paquette link Name Danielle Paquette; Location San Francisco; Bio PR Professional and Social Media Maven. Talk to me about Mobile Technology, Philanthropy, Health Topics, ... twitter.com/dpaquette
	Raymond Deplazes link Name Raymond Deplazes; Location San Francisco, CA; Bio PR pro interested in all things innovative, cool, funky and/or fun ... twitter.com/rdeplazes
	Caroline Kawashima link Name Caroline Kawashima; Location San Francisco, CA; Web socialpers... Bio PR gal turned social capitalista. Aspires to be a change agent in helping ... twitter.com/ckawa
	Sharon Barclay link Independent PR consultant. ... Still no hyperlinks in your press release? It's making at least one reporter justifiably mad: ... Name Sharon Barclay; Location San Francisco, CA; Web bluetr... Bio Independent PR consultant ... twitter.com/sbarclay
	Jessica Gomez link Name Jessica Gomez; Location San Francisco, CA; Web JessSc... Bio PR Ninja, social media practitioner, biz developer, abstract theorist, ... twitter.com/jgomez13
	Leah Hardesty link Name Leah Hardesty; Location San Francisco; Web linked... Bio PR pro @ Peppercom, ASU grad, PHX res @ heart, triathlete, Golden Gate Tri Club, ... twitter.com/lhardest
	Rowena Sara link Name Rowena Sara; Location San Francisco, CA; Web linked... Bio PR practitioner at GolinHarris. Interests: health care, CSR, technology, ... twitter.com/rowenasara
	M.Futtner & Assoc. link Location San Francisco; Web mauree... Bio PR for the People - working with nonprofits and small businesses to tell their stories ... twitter.com/mfapr
	Lauren Englehardt link PR Professional and city gal. ... 2:13 PM Jan 21st, 2009 via web. more. Name Lauren Englehardt; Location San Francisco, CA; Bio PR Professional and city gal ... twitter.com/lenglehardt
	Emily McNab link Name Emily McNab; Location San Francisco; Bio PR professional and urban explorer on the hunt for new jams and tasty bites. ... twitter.com/emilymcnab
	Mary Shank Rockman link Name Mary Shank Rockman; Location San Francisco, CA; Web msrcom... Bio PR, social marketing guru; owner msrcommunications.com proud mom of 2 ... twitter.com/marysrockman
	Renee Blodgett PR link Name Renee Blodgett PR; Location San Francisco; Web magics... Bio Want to paint a new canvas? Talk to me. Branding, Social Media, PR, Marketing, ... twitter.com/MagicSauceMedia
	Amy Ziari link Name Amy Ziari; Location San Francisco, CA; Web amyzia... Bio Tech PR/marketing communications professional in San Francisco by way of Portland. ... twitter.com/aziari
	Lauren Connelly link Name Lauren Connelly; Location San Francisco; Web schwar... Bio PR professional covering green, tech, health care. DC native, Syracuse alum, ... twitter.com/laurenmconnelly
	Susan Puccinelli link Name Susan Puccinelli; Location San Francisco, CA; Bio Tech PR at Edelman - clients: Adobe Flash Video & Video Creation tools; Sezmi Personalized TV ... twitter.com/susanpuccinelli
	Darryl Siry link Name Darryl Siry; Location San Francisco, California; Web ceo.newsba... Bio Imagine PR reinvented by journalists and technologists. ... twitter.com/djsiry
	Ashley Hennings link Name Ashley Hennings; Location San Francisco, CA; Bio Public Relations Professional in San Francisco with experience in consumer technology, gaming, travel, ... twitter.com/arhennings
	Lily Lin link Name Lily Lin; Location San Francisco; Web linked... Bio PR for Google, Slide, BitTorrent, Hoffman Agency. Passionate about tech, travel, ... twitter.com/lily_lin
	Dana Zemack link PR pro. Life maven loved by all. ... Name Dana Zemack; Location san francisco, ca; Web thetas... Bio PR pro. Life maven loved by all. ... twitter.com/danamarcelle
	Emily Schwartz link Name Emily Schwartz; Location San Francisco, CA; Web linked... Bio PR professional @ GolinHarris. Enthusiast of social media, politics, ... twitter.com/emilynora
	Keira FitzGibbon link PR for Porter Novelli, world traveler & coffee lover. ... Name Keira FitzGibbon; Location San Francisco, CA; Bio PR for Porter Novelli, world traveler ... twitter.com/KeiraFitzGibbon
	David Landis link Name David Landis; Location San Francisco, CA; Web landis... Bio PR Executive and University Professor. 657 Following · 566 Followers · 33 Listed ... twitter.com/david_landis
	Dannah Lewis link Name Dannah Lewis; Location San Francisco; Web DannahLewi... Bio PR Princess @BarMethodSF, Arbonne Consultant, Relationship Builder, Leader, ... twitter.com/dannahl
	Leigh Anne Varney link Name Leigh Anne Varney; Location San Francisco; Web varney... Bio PR high priestess-writer at heart, world traveler in spirit & body ... twitter.com/lavarney
	Marisa Peralta link Name Marisa Peralta; Location San Francisco, CA; Web sterlingpr... Bio PR professional interested in cleantech, wireless & online video related ... twitter.com/marisaperalta
	Erica Saucedo link Name Erica Saucedo; Location San Francisco; Web fuegol... Bio PR and Operations Manager for Fuego North America in SF. I work with the media, ... twitter.com/esauce
	Blake Rhodes link Name Blake Rhodes; Location San Francisco Bay Area; Web xenoph... Bio PR professional; sports PR; crisis communications; social media. ... twitter.com/blakerhodes
	Sean Stevens link Name Sean Stevens; Location San Francisco; Web atomic... Bio PR Guy, Reality TV Apologist, Soccer and Kickball Player, Burgeoning Tech Geek, ... twitter.com/sgsemu
	SF Public Press link Name SF Public Press; Location San Francisco, CA; Web sfpubl... Bio Nonprofit and noncommercial news for the San Francisco Bay Area. ... twitter.com/sfpublicpress
	Kathryn Hassanein link Name Kathryn Hassanein; Location San Francisco; Bio PR pro, ex-attorney, mother of 2, lover of art, tech, history and of course my hubs ... twitter.com/KathrynHass
	A&O PR link Name A&O PR; Location San Francisco; Web argotandoc... Bio A&O PR is a boutique public relations firm based in San Francisco specializing in creative ... twitter.com/AO_PR
	RiveraPR link Name RiveraPR; Location San Francisco; Web rivera... Bio Rivera Public Relations is a dynamic consultancy specializing in lifestyle, ... twitter.com/riverapr
	Cristin Zweig link Name Cristin Zweig; Location San Francisco; Web facebo... Bio Pandora PR. I'm the one with the headphones superglued to my ears ... twitter.com/cristinz
	evelyn nieves link Associated Press, reporter, SanFrancisco bureau, dog whisperer. ... Name evelyn nieves; Location san francisco; Bio Associated Press, reporter, SanFrancisco ... twitter.com/enievesAP
	veronicawhite link PR pro, food/ wine/ sports/ social media enthusiast. ... Name veronicawhite; Location San Francisco, CA; Bio PR pro, food/ wine/ sports/ social media ... twitter.com/veronicawhite
	Parry Headrick link Name Parry Headrick; Location San Francisco; Web shiftc... Bio VP Marketing @ SHIFT Communications; Writer, PR guy & fluent in Social Media. ... twitter.com/pheadrick
	Alisa Davis link Name Alisa Davis; Location San Francisco, CA; Bio PR consultant in San Francisco, originally from LA. Love trying out new gadgets, cool apps, ... twitter.com/alisa_davis
	Danielle Coan link America's Cup 2013 Looking Good for San Francisco t.co/hfDfQlr via ... Name Danielle Coan; Location San Francisco; Bio SF PR Pro at Fleishman Hillard ... twitter.com/dcoan10
	Jennifer Kutz link Name Jennifer Kutz; Location San Francisco; Web linked... Bio Very tall LEWIS PR rep for geeky companies/ basketball player n coach/ ebay junkie/ ... twitter.com/jenniferkutz
	Laine J. Hendricks link Name Laine J. Hendricks; Location San Francisco, CA; Web tsagol... Bio PR Director for Northern/Central California Salvation Army; Advocate for ... twitter.com/lainehendricks
	Suzanne Block link Name Suzanne Block; Location San Francisco, CA; Bio PR professional and enthusiast, striving learner, bostonian at heart but lover of san francisco, ... twitter.com/suzanneblock
	Jules Vano link Name Jules Vano; Location San Francisco Bay, CA, USA; Web facebo... Bio Public Relations \| Marketing & Promotions \| 24 hr. ... twitter.com/julesvano
	Gordon Evans link Name Gordon Evans; Location San Francisco; Bio PR@salesforce.com by day. Rocknroll by night. These views are my own and not necessarily those of salesforce. ... twitter.com/gordonevans
	Ted Miller link Name Ted Miller; Location San Francisco, CA; Web apple.com; Bio PR Manager - Apple Wine enthusiast, Sports enthusiast ... twitter.com/teddysf
	Jessica Lee link Name Jessica Lee; Location San Francisco, CA; Bio PR person. Loves food, drink, travel, shopping, TV and anything with sugar. ... twitter.com/jessicax_lee
	Jessica Scadron link Public relations for social causes and anyone doing good in the world. ... Name Jessica Scadron; Location San Francisco; Bio Public relations for social ... twitter.com/jesscadron
	Natalia Wodecki link tech events pr princess. ... Name Natalia Wodecki; Location san francisco; Web liveevents... Bio tech events pr princess. ... twitter.com/nataliaw
	Nicole Wasowski link Name Nicole Wasowski; Location San Francisco, CA; Web linked... Bio Young professional at Edelman, conversing about tech, PR and the many other ... twitter.com/nicolemw
	Dianna Mangiantini link I'm at Cobb's Comedy Club w/ 3 others. ... Name Dianna Mangiantini; Location San Francisco; Bio SF PR Girl dreamin' about ... twitter.com/djmang
	PRSA San Francisco link Name PRSA San Francisco; Location San Francisco; Web prsasf... Bio Dynamic SF-based group of pr pros devoted to advancing the profession ... twitter.com/prsasanfran
	Elke Heiss link Name Elke Heiss; Location San Francisco; Web sterlingpr... Bio VP PR/Marketing Sterling Communications; aspiring yogi; alternative health aficionado; ... twitter.com/eheiss
	steven webb link Name steven webb; Location San Francisco; Bio PR professional in SF developing a biz plan for Roger Moore's Shaanxi Mian Guan ... twitter.com/stevendwebb
	Rob Adler link Name Rob Adler; Location San Francisco; Web pr-van... Bio Tech PR at Vantage Communications, follow wireless, cleantech, Telecom, wine, ... twitter.com/robadler
	Jennifer Usher link Name Jennifer Usher; Location San Francisco, CA; Web jenniferbe... Bio SF-based PR pro. Passionate about tech, shopping, food and travel. ... twitter.com/jmanos
	Megan Moynihan link Name Megan Moynihan; Location San Francisco, CA; Bio PR professional and curious adventurer making it happen; I Tweet my thoughts and not Edelman's or my ... twitter.com/MeganMoynihan
	Christina Kreitzer link PR for social impact by day, crazy-eyed baker by night. ... Name Christina Kreitzer; Location San Francisco; Bio PR for social impact by day, ... twitter.com/cmkrei
	Jackie Reissman link Name Jackie Reissman; Location San Francisco, CA; Bio PR professional in San Francisco. Personal interests include: wine and spirits, food, sports, ... twitter.com/jackiereissman
	Kaye Monty link Name Kaye Monty; Location San Francisco; Web linked... Bio human resources, recruiter, public relations, Ogilvy, snowboarder, gardener, mother ... twitter.com/montythree
	Crosby :: PR Couture link 4sq.com/5d7dT2 12:44 PM Dec 4th via foursquare ... Name Crosby :: PR Couture; Location San Diego; Web prcouture.com; Bio Founder, PR Couture: Fashion PR, Marketing, Social Media, Jobs, ... twitter.com/pr_couture
	Melanie Terbeek link Tech PR professional obsessed with fashion, shopping and reality TV. ... Name Melanie Terbeek; Location San Francisco; Bio Tech PR professional obsessed ... twitter.com/melanieterbeek
	Falguni Bhuta link Name Falguni Bhuta; Location San Francisco Bay Area; Bio US PR rep for browser maker Opera, former tech journalist, Wife, Mom to @shivenmehta, ... twitter.com/falguni
	Carla Marinucci link Meg Whitman's campaign czar Mike Murphy goes on "Meet the Press" ... Name Carla Marinucci; Location San Francisco, CA USA; Web sfgate... Bio Political Writer, San Francisco Chronicle, covering California, state and national ... twitter.com/cmarinucci
	dani dudeck link excited for the @zynga press call! fun morning to break a little news. ... Name dani dudeck; Location San Francisco; Web facebook.c... Bio Corporate Communications for Zynga. I'm a sucker for the news in any form, live music, ... twitter.com/danidudeck
	Victoria Terheyden link Name Victoria Terheyden; Location San Francisco, CA; Bio Marketing/PR professional, volunteer, pizza lover, fun seeker, old soul ... twitter.com/fossilsf
	Alexandra Skillman link Name Alexandra Skillman; Location San Francisco; Bio Savvy marketing/PR professional, with pulse on fashion, luxury brands, travel, pop culture, ... twitter.com/alexandrajo
	Melinda Campero link Name Melinda Campero; Location San Francisco, CA; Web blogs.adob... Bio Edelman PR for Adobe, musical theatre fanatic and band/choir geek. ... twitter.com/melindacampero
	Melissa Roxas link x A NorCal gal who's in PR and likes the beach, trips, shopping and music. ... Name Melissa Roxas; Location San Francisco; Bio A NorCal gal who's in PR and ... twitter.com/melrox
	Jackie Wood link Name Jackie Wood; Location San Francisco; Web entreeleve... Bio PR girl repping tech startups, foodie, runner, NY native migrating west. ... twitter.com/jacquelinewood
	Clark McBride link Name Clark McBride; Location san francisco; Bio Recruiter focused in Renewable Energy, Biofuels, Solar, Biotech, Medical Devices ... twitter.com/kryptonimmune
	Michele Turpin link Name Michele Turpin; Location san francisco; Bio Evangelist, setting new markets in motion; Hustler, of the best PR stuff; Believer, in new media and web ... twitter.com/micturp
	Alissa Vasilevskis link Name Alissa Vasilevskis; Location San Francisco; Bio High-tech PR Gal at Avid. Areas of interest: digital video/audio, wireless, embedded software, ... twitter.com/avasilevskis
	Katie Boysen link Name Katie Boysen; Location San Francisco, CA; Web loomis... Bio Public relations professional specializing in wireless technology, social media ... twitter.com/kboysen
	Rebecca Reeve link Name Rebecca Reeve; Location San Francisco, CA; Web rsquar... Bio Web & SF enthusiast. Founder/Principal of Rsquared Communication, digital PR ... twitter.com/rsquared
	Davis & Associates link Name Davis & Associates; Location San Francisco, CA; Web davis-... Bio Davis & Associates is a full-service communications and public relations ... twitter.com/DavisPRSF
	MissCarolinexoxo link Name MissCarolinexoxo; Location San Francisco; Web missxoxo.com; Bio For press or media inquiries please contact Pauline Airla at ... twitter.com/teamxoxo
	Elisa B. Smith link Name Elisa B. Smith; Location San Francisco, CA; Web linked... Bio Newspaper gal turned PR pro at Burson-Marsteller. ... twitter.com/bongiovanni
	Cris Valerio link Name Cris Valerio; Location San Francisco; Web facebo... Bio Bloomberg Tech and Venture Capital, plus all things West Coast - Venture Anchor, ... twitter.com/crisvalerio
	Jean-Daniel Cryans link StumbleUpon How StumbleUpon uses #HBase: su.pr/272r99 - an Interview with Ryan Rawson, ... Name Jean-Daniel Cryans; Location San Francisco; Web stumbl... Bio Apache HBase committer and DB Engineer at StumbleUpon ... twitter.com/jdcryans
	Sarah Matthews link Name Sarah Matthews; Location San Francisco; Web sfbirdie.t... Bio PR professional with a penchant for social media, food, the Yankees, Monty Python, ... twitter.com/sfbirdie
	Amanda Hunterson link Name Amanda Hunterson; Location San Francisco, CA, USA; Web arabel... Bio Mother to a daughter, PR Friendly, I have a Toddler! ... twitter.com/AVPH
	Katelyn link Name Katelyn; Location San Francisco, CA; Web linked... Bio Chico State alumna. Avid Giants fan. Doing PR for Dell and living in SF. ... twitter.com/katelyndavis
	Chris Harges link @jasonkintzler on Consumer-Facing PR bit.ly/d69zRs Targeting journalists is ... Name Chris Harges; Location San Francisco, CA; Web starte... Bio Founder of Starter Culture, a brand content consulting and creative firm ... twitter.com/chrisharges
	V. Lindlaw link PR gal in/around the world of public affairs. ... Name V. Lindlaw; Location San Francisco; Bio PR gal in/around the world of public affairs. ... twitter.com/vlindlaw
	Sandy Goldberg link Name Sandy Goldberg; Location San Francisco; Bio Work in PR in SF; love museums, travel and city adventures. Opinions here are my own. ... twitter.com/sandykate
	Fred Han link Name Fred Han; Location San Francisco, CA; Web linked... Bio By day: Marcom and PR Director for NetShelter.net. At night: technophile, gearhead ... twitter.com/fredfunk
	Tamara Stanten link Name Tamara Stanten; Location San Francisco, CA; Bio PR and Special Events student at Chico State. Currently interning at TBA Global/Kuoni in San Francisco, ... twitter.com/tashstanten

Basically, to get print and press, you'll have to get to know these top 100 PR Public Relations Firms and Pros. To help you do that, http://Sparkah.com 's interns are creating a Twitter List with all members present. To be alerted when that list is ready, just click "Like" on any of the Facebook boxes to the right...

Next, to get your name out there and branded via the social media world of blogging, Facebook, Twitter, etc... and call 310 598 1606 / 347 476 1267

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Why Bloggers Are More Powerful Than Big Magazines: Reason #37

Mon, 06 Dec 2010 11:31:00 -0800

Reason #37: Why Bloggers Are More Powerful Than Big Magazines.

Big Magazines Don't Post You To Their Personal Facebook Account. Bloggers Do:

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New York's Top PR Public Relations Firms and People: The Most Influential and Connected

Sat, 04 Dec 2010 20:21:00 -0800

So, we all know that there are only 2 ways to get yourself attention and 2 subsets of each. In both cases, the relationships you build will make the difference between an uphill climb vs a heated ski lift ride. You decide how you want to go to market.

1. PAID
A) Ads In Legacy Media
Magazines, TV, Billboards, Ads in Journals, etc.

B) Ads In New Media
Blogs ads, Google Adwords, Buying Twitter Hashtags, Facebook Ads

2. ORGANIC and UNPAID
C) Blog Buzz, Facebook Pages, Facebook Buzz, Google Search Results, Twitter Trending Topics, Viral Youtubes, Forum Building, Community Building, etc...

D) News and Editorial Coverage
Write ups in Magazines, TV coverage, Newspapers, Periodicals, Exclusive Events

Frankly, your industry, your business, and your go-to-market strategy will have a different sweetspot than anyone else. Finding your marketing sweetspot requires experimentation and time. Or, it requires working with people who've already done the experimentation with their valuable time. To find the people who exclusively work to get your name out there online and globally, see: Sparkah.com's Unabridged Manifesto of the 19 Most Ingenious Marketing Strategies.

To find the most connected and possibly the most influential people in NYC, just scroll down. You'll find a comprehensive black-book of people who can get your story told internationally in traditional print, event and TV media. In this list you'll find the pros who bring senators, Proctor & Gamble, the NFL, NBC, Versace, Gucci, and even @GaryVee into prime-time. This is our hand picked list of our favorite thinkers in the New York City PR world.

PS. Our interns are building an easy to follow "Twitter List" with everyone here on it. Click "Like" in any box to the right to be notified when it's ready.

	Andrew Worob link Name Andrew Worob; Location New York; Web worob.com; Bio PR/Digital Communications Manager at Ruder Finn, Blogger for PR at Sunrise, ... twitter.com/worob
	DKNY PR Girl link Name DKNY PR Girl; Location New York City; Web twitte... Bio I'm your well-placed fashion source bringing you behind-the-scenes scoop from inside ... twitter.com/dkny
	PierceMattiePR link Name PierceMattiePR; Location New York; Web pierce... Bio Public Relations firm specializing in beauty, fashion, fitness, lifestyle, jewelry. ... twitter.com/piercemattiepr
	Greg Aiello link 90903 Zain. New Zealand. 8987 Vodafone, Telecom NZ. United States. 40404 Name Greg Aiello; Location New York, NY; Bio NFL PR, Syosset native ... twitter.com/gregaiello
	Steven Melfi link Name Steven Melfi; Location New York, NY; Web nyhoosier.com; Bio pr and web guy. music, tech, politics, and sports geek. i am a new york hoosier. ... twitter.com/melfi
	Anne Green link Name Anne Green; Location New York City; Web cooper... Bio PR agency exec. Literature PhD program escapee. A singer happily married to a drummer. ... twitter.com/anneegreen
	Timothy Elliott link PR Director at Barneys New York. ... Name Timothy Elliott; Location New York, New York; Web barney... Bio PR Director at Barneys New York ... twitter.com/timothy_elliott
	Sabina Ellahi link Name Sabina Ellahi; Location New York, NY; Web thesre... Bio PR-turned-ad girl in NYC - loves writing, traveling, fashion, good food, big cities, ... twitter.com/sellahi
	Amy Juaristi link My new polling place at the middle school around the corner #vote ... Name Amy Juaristi; Location New York; Bio PR pro with a penchant for politics, ... twitter.com/ajuaristi
	Fuse PR link Name Fuse PR; Location New York, NY; Web press.fuse.tv; Bio PR team for Fuse - the music network, on-air, online, via mobile and onDemand ... twitter.com/fusepr
	Khyati Mehta link Name Khyati Mehta; Location New York; Web linked... Bio PR and Corp Comm pro; NYU grad; Wrkng w/ a healthcare start-up in B'ness Dev and Corp ... twitter.com/khyatimehta
	Candice Besson link Name Candice Besson; Location New York City; Web drugfr... Bio PR professional at The Partnership at Drugfree.org. ... twitter.com/canbesson
	June Winters link Name June Winters; Location New York, NY; Web linked... Bio PR chief.Speechwriter.Connecting the fors with the not-fors.Exploring media,politics ... twitter.com/IBIDIBID
	Susannah Greenberg link Name Susannah Greenberg; Location New York; Web bookbuzz.com; Bio Public relations for book publishers, authors, the book industry. ... twitter.com/suegreenbergpr
	Pete Cataldo link Name Pete Cataldo; Location New York City; Web wefollow.c... Bio PR Pro in New York City, and all-around good guy. ... twitter.com/petecataldo
	Kathleen Reynolds link Name Kathleen Reynolds; Location New York, New York; Web KReyRecomm... Bio PR thinker. Cocktail drinker. Freelance writer. Part-time blogger. ... twitter.com/krey729
	Donnetta Campbell link Name Donnetta Campbell; Location New York,NY; Web cpubli... Bio #PR/#Publicity/#IT/#Healthcarecare/#Major ... twitter.com/cpublicity
	Laura Schooler link Name Laura Schooler; Location New York, NY; Web pwc.co... Bio PR Manager for PwC Industry Sectors: financial, entertainment, media, retail, auto. ... twitter.com/PwCIndustryPR
	AMP3PR link Name AMP3PR; Location New York; Web AMP3pr... Bio AMP3 PR is a boutique PR agency specializing in Arts + Entertainment publicity for lifestyle ... twitter.com/amp3pr
	Robin Kassner link Name Robin Kassner; Location New York, NY 10065; Web hautpr.com; Bio Beauty PR Firm, Haute PR, New York's best luxury fashion public relations ... twitter.com/hautepr
	5WPR PR Agency link Name 5WPR PR Agency; Location New York, New York; Web 5wpr.com/; Bio 5w Public Relations - Top 20 PR Agency ... twitter.com/5w_pr
	Arthur Yann, APR link Name Arthur Yann, APR; Location New York; Bio VP, Public Relations, PRSA. My Tweets do not necessarily reflect official PRSA policies or positions. ... twitter.com/arthury
	Alexis Levenson link Name Alexis Levenson; Location New York; Web is.gd/zSTU; Bio PR/comms/marketing specialist. SVP of Corporate Communications, freelance copyeditor, ... twitter.com/overthinker
	Ashley Schlag link Name Ashley Schlag; Location New York, NY; Bio PR professional at Ketchum; Iowa native; Iowa State Univ. and Tri Delta alum; music and news junkie; ... twitter.com/ashleyschlag
	Marissa Festante link Name Marissa Festante; Location New York, NY; Bio PR chick, Jets and 'Cuse fan, vegetarian foodie specializing in mac and cheese ... twitter.com/marisstarr
	Cassie Eberle link Name Cassie Eberle; Location New York, NY; Bio PR pro with kaleidoscope eyes. Currently working in the sports, active lifestyle and entertainment sector ... twitter.com/cassiopedia
	Shreve Williams PR link Name Shreve Williams PR; Location New York and Washington, DC; Web shreve... Bio Shreve Williams Public Relations specializes in strategic media ... twitter.com/shrevewilliams
	Alison H. Walsh link Name Alison H. Walsh; Location New York, NY; Web linked... Bio PR, Media and Marketing Maven; loves sports, politics and generating consumer buzz ... twitter.com/a_dubbs
	triumphantvoice link Name triumphantvoice; Location New York/Southern California; Web triump... Bio PR/Communications consultant, outdoor sports enthusiast, ... twitter.com/triumphantvoice
	Mallory Kule link Name Mallory Kule; Location New York, NY; Web linked... Bio PR girl @ Ruder Finn. Big city publicist by day, suburban domestic on weekends ... twitter.com/malloryjk
	katiesmithadair link Name katiesmithadair; Location new york city; Web owelle... Bio pr girl, nerd girl, owl enthusiast. 749 Following · 555 Followers · 12 Listed ... twitter.com/katiesmithadair
	Allison Martin link Name Allison Martin; Location New York City; Web linked... Bio PR Professional, Avid Reader and Writer, Film Aficionado, Traveler, Skier, ... twitter.com/amcreations
	Cathy Preece link Name Cathy Preece; Location New York; Bio PR guru, dancer extraordinaire and student of life. VP, Adams Unlimited, travel + tourism PR firm. ... twitter.com/cathypreece
	Jakira Torres link Public Relations, Marketing, Communications, Healing Yourself, etc... ... Name Jakira Torres; Location New York; Bio Public Relations, Marketing, ... twitter.com/jakira
	Kira Kohrherr link Name Kira Kohrherr; Location New York, NY; Web kpr-ny... Bio Point guard for a petite PR agency in NYC, avid runner, foodie, traveler, chef, ... twitter.com/KPRNYC
	Torri Leeds link Name Torri Leeds; Location New York, NY; Bio PR exec @DeVriesPR, P&G Salon Professional Into the salon biz, hair health, ... twitter.com/torrinyc
	Peter Himler link Name Peter Himler; Location New York Metro; Web google... Bio NY-based PR/Media/New Media Consultant. 698 Following · 4018 Followers · 221 Listed ... twitter.com/peterhimler
	Diane Blackman link Name Diane Blackman; Location New York; Web brpubl... Bio PR and 3.0 Pro who concurs with the noble Dalai Lama: 'Today, more than ever before, ... twitter.com/blackmanexpress
	Gabriela Anastasio link PR for Modern Design. ... Name Gabriela Anastasio; Location New York City; Web design... Bio PR for Modern Design ... twitter.com/designmouth
	Foster Kamer link Name Foster Kamer; Location New York, NY; Web runnin... Bio Press corps, give her something to live for. News Blogger at The Village Voice. ... twitter.com/WEAREYOURFEK
	Melissa Kuhn link Name Melissa Kuhn; Location New York City; Bio PR gal working with home, DIY and outdoor lifestyle products. Looking for and providing info relevant to ... twitter.com/melissk
	Kristin McClement link 90903 Zain. New Zealand. 8987 Vodafone, Telecom NZ. United States. 40404 Name Kristin McClement; Location New York; Bio PR and Events Consultant ... twitter.com/klmcclement
	egoldman2000 link Name egoldman2000; Location New York City; Web rxir.com; Bio Public relations strategist for pharmaceutical, biotechnology & life science ... twitter.com/egoldman2000
	Daniel Mazier link Name Daniel Mazier; Location New York City; Web hunter... Bio PR pro seeking & sharing thoughts on the latest happenings in food, lifestyle and ... twitter.com/danielmazier
	Joann Wardrip link PR gal, recovering politico. ... 8:27 AM Jun 23rd via web. more. Name Joann Wardrip; Location New York, NY; Bio PR gal, recovering politico ... twitter.com/joannwardrip
	Quinn & Co. PR link PR; Location New York, NY; Web quinna... Bio Quinn & Co. Public Relations is a New York City firm tweeting about office life, industry news and ... twitter.com/quinnandco
	Murphy PR link Name Murphy PR; Location New York; Web murphy... Bio Entertainment PR firm focusing on film, television, corporate and allied industries. ... twitter.com/murphypr
	Wagstaff Worldwide link Name Wagstaff Worldwide; Location New York, NY; Web wagsta... Bio Public relations for restaurants, hotels, wine/spirits, and more ... twitter.com/wagstaffnewyork
	Lexi Kalil link Name Lexi Kalil; Location New York, New York; Bio PR girl currently living for: city life, brilliant music, haribo gummy bears, the ocean, jetsetting, ... twitter.com/lexandthecity
	Syd Steinhardt link articleId=475584 8:01 AM Jun 3rd via web. Name Syd Steinhardt; Location New York City; Web getsyd... Bio PR pro, writer, Beatlemaniac ... twitter.com/getsyd
	jenn zinn link Name jenn zinn; Location new york city; Bio PR DIRECTOR SPECIALIZING IN FASHION , BEAUTY, LIFESTYLE BRANDS, TALENT AND NIGHTLIFE. ... twitter.com/jennzinn710
	Arien Rozelle link Name Arien Rozelle; Location New York, NY; Web feelin... Bio Boutique PR and marketing firm in NYC. Our clients are artists, musicians and ... twitter.com/feelinganxious
	Alfred Edmond Jr link Have you followed my weekly performance reviews? su.pr/1AuRfc 12:47 AM Dec 2nd ... signs book deal for authorized Tupac Shakur bio... conta.cc/f7BlOR via ... Name Alfred Edmond Jr; Location New York; Web blacke. ... twitter.com/alfrededmondjr
	Monique Dinor link Public Relations/Media Professional, book fanatic, music lover. ... Name Monique Dinor; Location New York; Bio Public Relations/Media Professional, ... twitter.com/moniquedinor
	Lauren Curtin Alba link Name Lauren Curtin Alba; Location New York; Bio PR/Social Media Professional in the City with a passion for travel, singing and beer! ... twitter.com/lcurtin
	Frank PR link Name Frank PR; Location New York City; Web frankp... Bio A Boutique PR Agency specializing in entertainment including films, restaurants, ... twitter.com/FRANKPUBLICITY
	Lauren at Evian link PR Manager at Evian North America. ... Name Lauren at Evian; Location New York, NY; Web evian.... Bio PR Manager at Evian North America ... twitter.com/laurenatevian
	Emily Lawi link From StyleWatch.com: Lo Bosworth Gives 'The Lo Down' on New Shopping Site ... Name Emily Lawi; Location New York, NY; Bio PR, athlete, mom and a bunch of ... twitter.com/emilylawi
	Jay Rosen link Name Jay Rosen; Location New York City; Web press ... Bio I teach journalism at NYU, direct the Studio 20 program there, critique the press and try to grok new media. I don't do lifecasting but mindcasting . ... twitter.com/jayrosen_nyu
	Laura Baddish link Name Laura Baddish; Location New York, NY; Web thebad... Bio PR gal who loves to eat well, drink with the best and play hard. The Baddish Group ... twitter.com/laurabaddish
	Keith Trivitt link Name Keith Trivitt; Location New York City; Web prbreakfas... Bio Assoc. Director of PR for PRSA. Avid runner, baseball fan, co-founder of ... twitter.com/keithtrivitt
	Tyler Reed link Name Tyler Reed; Location New York, NY; Web oomsch... Bio PR, blogger for @scholastic. Passionate about education. Book lover. Wannabe chef. ... twitter.com/tylerbreed
	Steve Kasuba link Big things @DonNewYork new collection plixi.com/p/54818853 6:20 PM Nov ... Name Steve Kasuba; Location New York City \| Montauk; Bio PR \| Marketing ... twitter.com/stevekasuba
	Vijay Lalwani link Public Relations and Strategic Communications marketer; travel adventurist. ... Name Vijay Lalwani; Location New York; Bio Public Relations and Strategic ... twitter.com/vijay0321
	Anjelica Hernandez link Name Anjelica Hernandez; Location New York, New York; Web blissp... Bio B2B public relations exec PR strategist, news sponge, busy bee & wannabe domestic diva.
	Andrea & Associates link Name Andrea & Associates; Location New York City; Web andrea... Bio Public relations exclusively for nonprofits ... twitter.com/AndreaandAssoc
	Ben-David Fenwick link 90903 Zain. New Zealand. 8987 Vodafone, Telecom NZ. United States. 40404 Name Ben-David Fenwick; Location New York City; Bio pr... and stuff ... twitter.com/bdfenwick
	Erin Maestas link Public Relations Professional, Event Planning, Social Media. ... Name Erin Maestas; Location New York; Web null; Bio Public Relations Professional, ... twitter.com/emaestaspr
	Nikki Lewis link Name Nikki Lewis; Location New York City; Web facebo... Bio PR Associate at RichardEaston. Hitting up NYC in 6-inch heels and loving it. ... twitter.com/nikkilewisny
	CrenshawComm/PR link Name CrenshawComm/PR; Location New York, NY; Web crensh... Bio Creative Public Relations for a Digital World. We tweet about PR, marketing, ... twitter.com/crenshawcomm
	Wendi Friedman Tush link Name Wendi Friedman Tush; Location New York; Web lexico... Bio PR/Branding Expert, Proud Mom, Cornell Grad, Columbia Business Grad, sports fan, ... twitter.com/wenditush
	Nick Ragone link Name Nick Ragone; Location New York City; Web nickra... Bio Author, PR Exec, TV Commentator, blogger at www.nickragone.com ... twitter.com/nickragone2
	Madeline Earp link Name Madeline Earp; Location New York City; Web cpj.org/blog/; Bio Research press freedom in Asia - Afghanistan to Australia - for CPJ. Also British. ... twitter.com/madelineearp
	Arielle Lapiano link PR Manager for international law firm Paul Hastings. ... Name Arielle Lapiano; Location New York; Bio PR Manager for international law firm Paul Hastings. ... twitter.com/alapiano
	Alex Pachetti link 2:28 PM Jul 25th, 2009 via web. Name Alex Pachetti; Location New York; Web web.me.com... Bio PR/Communications professional and Food Fanatic ... twitter.com/Pachetman
	Nancy J. Friedman PR link Award Winning PR for Travel and Hospitality. ... Name Nancy J. Friedman PR; Location New York; Web njfpr.com; Bio Award Winning PR for Travel and ... twitter.com/NJFPR
	Kassie Wilner link Name Kassie Wilner; Location New York City; Bio Recruiter in Public Relations working for an executive search firm in NYC. ... twitter.com/kassiewilner
	Brandon Hatler link PR associate for Sunshine, Sachs & Associates in New York City. ... Name Brandon Hatler; Location New York City; Bio PR associate for Sunshine, ... twitter.com/brandonhatler
	Erica Nadboy link Name Erica Nadboy; Location New York City; Bio PR Professional Obsessed with the Michigan Wolverines...Living & Loving NYC ... twitter.com/enadboy
	Marty Appel link Name Marty Appel; Location New York City; Web AppelP... Bio President, Marty Appel Public Relations; author ... twitter.com/appelpr
	Jennifer Gregoire link PR for Lindblad Expeditions, www.expeditions.com. ... Name Jennifer Gregoire; Location New York, NY; Bio PR for Lindblad Expeditions, www.expeditions.com ... twitter.com/jennifergpr
	Spilt Milk PR link Name Spilt Milk PR; Location Los Angeles, New York; Web wtf-wheres... Bio PR - Art, Design, Fashion and Film. 182 Following · 423 Followers ... twitter.com/spiltmilkpr
	Tai Green link I'm at Edelman CSR link. 4sq.com/cwWL3z 10:15 AM ... Name Tai Green; Location New York, NY; Bio public relations professional ... twitter.com/tgreen81

Follow Everyone Here and Get to Know Them. Keep Them Close. They Are Valuable Allies.

PS... Our interns are creating a "Twitter list" with everyone on it. To be notified when the list is ready, just click "Like" in the column to the right. - http://sparkah.com

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NYTimes Quarterly Earning Report: Print Ads Down. Digital Ads Way Up

Thu, 22 Jul 2010 06:43:00 -0700

Writers of each blog or publication has a direct relationship with your market

Well, the NYTimes just got thinner again. On the print side they lost 6.1% of their ad revenues. But they gained a 21.2% jump in digital ad revenue. My question is, at a 0.1% (1000:1) Click Through Rate (CTR) Why is anyone advertising at all?

Instead of advertising, you could simply create a direct relationship with your market just like each of the writers for the NYTimes have. Think about it. Each of the Writers of each blog or publication has a direct relationship with your market. That was YOUR market.

If you built a forum and a totem pole around which your market could interact and get to know you, you could finally cut out the middle man, the medium, the ad media. Call 310 598 1606 or email bob.wan.kim@sparkah.com to talk about how you can build a place to hospitably welcome a direct relationship with your market and cut out the middle man (you don't have to buy a Heidelberg Press or Buy FCC Spectrum any more).

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Why Ad Agencies and You Should Stop Buying Digital Media Ads and Placements

Wed, 21 Jul 2010 06:55:00 -0700

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it's even worse for ad agencies.

To really see why, we have to understand the evolution of advertising. Back in the day, the media was owned by William Randy Hearst. He was the only person who had a relationship with the public. If you wanted to talk to the people, you had to pay the piper.

He, through his political and editorial voice, won the trust, interest, and ear of the people. He developed rapport with the public.

The agency world has become so used to the role of court jester that they cannot imagine themselves as king

Then, you had all the creative maverick types who couldn't possibly work under such a tyrant. They became the court jesters who tried to sneak out inside jokes by the king.

The agency world has become so used to the role of court jester that they cannot imagine themselves as king. They buy media placements from Google, Facebook, Engadget and any other high traffic blog because they cannot possibly imagine owning a direct relationship with the public. With all their catch-phrase, slogan, and trademark spawning creativity, they cannot imagine how to directly create rapport with the public.

All they'd have to do to stop paying the piper his column inch price, is engage the public directly instead of letting a writer like Dear Abby, hired by the piper, do the piping.

When's the last time @adage replied to you? It's old mentality. It's loud-speaker one way communication mentality.

Using iTunes, Youtube, Google Rank, Twitter, and Facebook, Google Open Social, PHPbb Forums, and PLIGG, I've totally cut out the middle man. Instead of paying someone who produces entertaining news or discussion content to feature my ad, I produce the content and have a direct relationship with my audience. Then, if I advertise a new product on my turf, to my community, my conversion rate is 700% Greater than a cold conversion. So why are you still buying ads?

To build your own targeted community, all you need to do is throw rice in the streets. Call 310 598 1606 or Message bob.wan.kim@gmail.com to talk about what flavor rice to use. SEE: How to Build a Community Online

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Budgeting a Social Media Marketing Budget Ehem.

Wed, 14 Jul 2010 11:12:00 -0700

Prequel: http://sparkah.com/2010/07/12/how-to-convince-your-boss-to-create-a-social-me...

Before you begin to write up a budget for your boss or client to approve, you've got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right?

If you try and educate me about the value of VVS, flawless, white 1 ct diamonds after you've shocked me with a $23,000 price tag, you've already lost the sale (not that that is too expensive for you, ladies, I mean, ummm... the right woman). You've gotta create appreciation for the hand stitched Corinthian leather dating back to biblical times, the hand machined throaty V-12 that delivers to your passenger seat the exact same vibrational resonance as an Oral-B battery operated vibrating head toothbrush (?), and the $2000 a pop P-Zero soft rubber tires you'll need to replace at the end of summer. Then, when you tell me it only costs $128,000, I'll think it's a steal.

So here's your ground work:

1. People are spending much more time entertaining each other than via 1 way media.
Newspapers, Magazines, Billboards, and even TV is losing attention. Instead, people, you, are buried nose deep in your iPhone or Android's Facebook, Youtube, or Twitter.

Facebook says that over 50% of their users login every day. If they spend 23 minutes per login checking friends photos and returning messages, thats the length of a primetime sitcom.

Facebook has 400 million active users. The #1 rated primetime sitcom Friends had 52 million viewers.

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

2. Continued: Friend me on facebook for the next point to use in justifying a social media budget http://www.facebook.com/bob.wan.kim ... I'll post it shortly.

If you want help designing and building your social media marketing, I'm more than happy to chip in or just answer questions:

Bob Wan Qi Kim
310 598 1606
http://twitter.com/journik
http://www.facebook.com/bob.wan.kim

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John Rarrick BullsEye PR: One Seasoned PR Pro Tells You How Twitter is Hurting Your Business - And We Agree

Mon, 12 Jul 2010 10:43:00 -0700

We'd rather see our clients have 400 "real" Twitter followers, who are engaged in regular and meaningful conversation than someone with 20,000 followers who gets three retweets a month

[9:42:58 AM] Bob Wan Kim: Well John, Welcome to the http://Sparkah.com Show!

[9:43:13 AM] John Rarrick: Thanks for having me.

[9:44:00 AM] Bob Wan Kim: So reading your bio... you seem to be reaching the public in the most competitive markets: health, sports, fitness, organics, green... et

[9:44:43 AM] Bob Wan Kim: But does your experience in these sectors cross over for CMOs and Small Business owners in less competitive markets?

[9:47:35 AM] John Rarrick: Well, most of our work is in those sectors you mentioned--particularly the natural food and beverage industry. That's due, in large part, to my past experience. Chuck DeBruyn and I launched BullsEye PR so we could work in the markets that were most exciting to us.

Do you find that many people are are actually doing more harm to their marketing / pr effort than helping?

[9:48:27 AM] John Rarrick: But we often find our selves working in uncharted waters...in areas that are pretty new to us. I find this to be some of the most exciting work, because it exposes you to new people, ideas, and cultures.

[9:50:01 AM] Bob Wan Kim: I can see how with Twitter, Facebook, and the web having us soooooo interconnected... it's easy to crossover into other fields... So for our readers... What challenges do you see most firms and individuals trying to get noticed having today?

[9:54:27 AM] John Rarrick: I see a lot of misuse when it comes to social media. Many newcomers to will use Facebook and Twitter to just sort of randomly spray information out to the masses. That's not what social media is about, and quite frankly, it's bordering on spam. We'd rather see our clients have 400 "real" Twitter followers, who are engaged in regular and meaningful conversation than someone with 20,000 followers who gets three retweets a month. Identify your audience before you start speaking.

Well "work" can often be disguised as "fuddy-duddy", but it still has to be done

[9:55:51 AM] Bob Wan Kim: Ahhh. Interesting... Do you find that many people are are actually doing more harm to their marketing / pr effort than helping?

[10:00:11 AM] John Rarrick: Yes, quite often. It can be very tempting to jump into new technology because we read that Ashton Kutcher is doing it. But once you go down an unproductive path, it's very hard to correct your course. Strictly from a PR perspective, the first thing a we ask prospective clients is "What are your media goals?" Who is reading about your brand? Where are they reading it? And, what message or call to action are you delivering?

[10:01:28 AM] Bob Wan Kim: WOW... you just dropped a sack of gold on us!

[10:01:32 AM] Bob Wan Kim: OK Wait...

[10:02:55 AM] Bob Wan Kim: So, instead of just opening up an account on twitter and broadcasting a trail of "hope for the best" tweets, you recommend preplanning... any tips on how to do that... for someone without a budget and say bigger firms that are strategic and have the resources?

While his following is not huge, his Twitter peers are very active in conversation, and in turn are extremely strong supporters of the show

[10:03:17 AM] Bob Wan Kim: And isn't all this preplanning kinda fuddy-duddy?

[10:08:40 AM] John Rarrick: Well "work" can often be disguised as "fuddy-duddy", but it still has to be done. Social media is a platform...a tool...another way to deliver a message. However, without relevant content and a qualified audience, what's the point? As for content...yes, you should absolutely have a strategy in place before you start tweeting. Lead your audience to something they will find useful and your tweets will get noticed, and probably retweeted. And by "useful", I don't neccessarily mean something about your company. A hospital administrator could tweet a link to an article about stress releif for nurses and probably get as much traction than some meaningliess link to the company's website.

[10:14:20 AM] Bob Wan Kim: OK... so John, sounds to me like you're equating Twitter to any other broadcast medium. THAT makes sense... people spend a ton of time prepping for a press release, news interview, ad, mailer... etc... but just randomly throw things out there on twitter... EVEN THOUGH twitter has international 24/7 reach!

Lets build on this "nurse" concept... What industries do YOU see on twitter and how can THEY create valuable well thought out material? any tips? rules of thumb?

[10:21:59 AM] John Rarrick: Twitter really works well among communities that already share a common experience. Since we're on the subject of nursing, we'll use that as an example. Nurses are a rare breed of people. They see things on a daily basis that would make the rest of us shriek with terror, and yet they don't flinch. Most nurses express themselves best around other nurses. This is their audience...the people that understand them most. We produce an audio podcast called "The Nurses Station", hosted by Jim DeMaria, RN. Jim is quite active on Twitter. While his following is not huge, his Twitter peers are very active in conversation, and in turn are extremely strong supporters of the show. He uses Twitter not just to announce new episodes, but also as a forum for the show. He's only interested in reaching other RNs and hospital administrators. For this, Twitter is very well suited.

Rather than complain about the lack of outlets and pitch opportunities, by creating podcast, or even a company blog, you've created your own outlet

[10:26:42 AM] Bob Wan Kim: Hm. that's a very different perspective on Twitter. Use twitter as a forum space for the podcast!

[10:27:15 AM] Bob Wan Kim: Well... which medium recruits more NEW followers/potential customers?

[10:27:51 AM] Bob Wan Kim: itunes podcasts or twitter? AND AND AND... how do you convert them into customers?

[10:29:53 AM] Bob Wan Kim: Another powerful point here is that you are vaulting each medium higher by tying Itunes podcasts AND twitter together!

[10:31:37 AM] John Rarrick: Podcasts are still uncharted waters for most brands and certainly nothing to build a campaign around in my opinion. However, we've found them really useful in promoting brands that don't lend themselves to conventional PR strategies. For instance, some industries have little or no trade press outlets. If you represent a welding company, there are only so many places to land a story about welding. So...start a podcast about welding, featuring your clients CEO and sponsored by the client.

[10:32:39 AM] John Rarrick: But reagarding your question about which medium recruites more potential customers...currently I'd have to say Twitter. However, in six months or a year I might say something completely different.

[10:33:57 AM] Bob Wan Kim: I like that thinking. THATS a take-away: "some industries have little or no trade press outlets" so depending on whether there's an existing place to be heard or not... effects your strategy.

we've found podcasts really useful in promoting brands that don't lend themselves to conventional PR strategies... some industries have little or no trade press outlets

[10:35:57 AM] John Rarrick: Absolutely. A client doesn't Want to hear the reasons why their brand is difficult to promote...they just Want results. And they deserve them. Rather than complain about the lack of outlets and pitch opportunities, by creating podcast, or even a company blog, you've created your own outlet.

[10:36:27 AM] Bob Wan Kim: John... well... looks like we've opened up a whole can of worms here... Created a whole portfolio of questions but haven't even begun to touch on the answers yet...

1) If one of our readers Bob Wants to bring your team BullsEye Public Relations aboard... how do they reach you...

[10:37:03 AM] Bob Wan Kim: 2) Can we get you on the Sparkah.com Gmail Chat Show Again to Flesh-Out some solutions in the near future?

[10:37:27 AM] John Rarrick: You can reach us at (212) 671-1080 or visit us at http://www.BullsEyePR.com

[10:38:02 AM] John Rarrick: I've had fun and would love to come back anytime.

[10:39:07 AM] Bob Wan Kim: Excellent! I'd love to spotlight some of your powertips on

A) how to get in the news..

B) how to grow your own followers directly via social media instead of the press (sorry news guys!)

[10:39:46 AM] Bob Wan Kim: It was good having you on Sparkah.com Gmail Talk Show and to reach you on twitter? What's the best @?

[10:40:11 AM] John Rarrick: @Gus123

[10:40:32 AM] Bob Wan Kim: Perfect! I'll see you on Twitter. talk soon!

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How to Get Lots of Retweets: Pro Twitter Secret #37

Tue, 06 Jul 2010 13:39:00 -0700

I remember a conference where a Harvard Business School professor spoke. He asked, "If you're going to sell a bible, who'd you rather sell it to? Someone with or without one?"

Most of us in the audience said, "without."

"How would you sell a bible to a non-christian?!" he glared back at us.

"If you're going to sell a bible, who'd you rather sell it to? Someone with or without one?"

"I'd have a much better chance of selling a bible to the fanatic who already has ten of em!"

He was right. There are two kinds of Twitter uers who follow you.

1) Christians and ... oh, wait... People who RT

and

2) People who don't.

In otherwords, there's really no sense asking people who never RT to Retweet a post for you. Is there?

So what I do is make a list of all the people who DO retweet. Then I use an @message asking them to RT me again. AFTER I've RT'd them or Follow Friday recommended them. NEXT: Top 10 Twitter Facebook and Google Viral Marketing Secrets

I have a greater RT frequency than @aplusk. It's true. If you have any questions, i'm at http://www.facebook.com/bob.wan.kim ... how can I help you?

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Maximum Number of Facebook Friends You Can Add Per Day or Hour

Sun, 04 Jul 2010 14:09:00 -0700

OR, How to have as many facebook friends as Lady Gaga:

"You're Adding Friends Too Quickly. Your Account Will Be Blocked"

For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 Facebook friend is worth about 22 Twitter followers. So now, if you set out to amass a large Facebook friend base, you'll notice a little warning window threatening to block your facebook account for adding friends too quickly.

So what's the rule of thumb?

Well, starting with a new account, I rapidly added 300 new friends before facebook threatened to ban my account. Since then, I've been adding about 20 friends every few hours. I don't push my luck or go too far because there are warning signs. The suggested friends box normally has two suggestions as you can see to the left. Once you've friend requested about 20, it drops down to just one suggestion. That's when I stop.

I've gone further before but after just one or two more friend requests, I get that infamous warnming message of impending doom. But still, 20 new friend requests times 3 sessions a day gets you 60 new friends a day. At the end of the month, you should be up to 1,800. That's worth almost 40,000 twitter followers.

Regardless of all these technicalities, the real trick is to get people to become your Facebook friends without sending out a single Facebook friend request: http://sparkah.com/2009/12/07/how-to-get-1400-facebook-friends-without-a-sing...

If you have any questions, write on my facebook wall at http://www.facebook.com/bob.wan.kim or call 310 598 1606... Look forward to hearing about what you do...

Continued: Facebook Marketing

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Why Corporations and YOU Fail at Social Media Marketing

Thu, 04 Mar 2010 09:26:00 -0800

I've never understood "the pitch." Sure, I've been CD for several ad agencies and PR firms. But I've never understood "the pitch."

You show up, you state why you should get "the account" and the prospect tries to blow holes (not in a good way) in your "pitch."

I've always been the kind of guy who'd rather have a 100% closure rate. Let me rephrase that. I prefer 100% consumation rates.

I'm the same way at a bar. I never approach women. Sure, it's a numbers game. But it's a losing numbers game. I'd rather invest the time it takes to get rejected 80% of the time and perfect my reputation so that it precedes me. When I walk into my favorite dives and a woman approaches me, I have a 100% (ehem) closure rate.

Instead of showing up and jousting with your prospect and then shadow boxing with several other competitors, I prefer to spend the same amount of time just perfecting my craft. I focus on perfecting my craft to a point where I have no competitors. Prospects suddenly disappear. If they show up on my door step, they are not prospects. They are client-hopefuls. They can't imagine anyone else providing what they need.

@Mike_FTW is my favorite example of this on Twitter.

He's the opposite of the guy who shows up and tells you that your dad is a thief (because he stole the sparkle from a star and put it in your eyes). Mike has no agenda. Make has no pitch. He will never have to take the defensive because he is never offensive (ummm...).

His Tweets look like:

Because Mike never tries to sell you anything, you've actually gotta go snooping around to figure out what he does for a living, why he has 5,000+ Followers, and why all the post SF dot com execs tweet @Mike_FTW .

If you simply focus on delivering value (humor, knowledge, insight, news, etc...) without being commercial, eventually, you'll have developed a deep rapport with your follower base. When they need what you sell, you'd better believe they will come to you first. That gives you first right of refusal - and a 100% closure rate (without buying a single Redwood Room $14 Cosmo).

@gapingvoid is of the same methodology. How did a simple illustrator and cynic build an Amazon best seller?

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