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Google Adwords Tips Tricks Techniques and Secrets VS Google SEO

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Would you pay $15,000 in advertising per every one product you sold from your website? Well, you might if you sold yachts and each yacht atleast made you $15,001 in profit.

So if you sold two yachts, your advertising expense would be $30,000.

If you sell anything with less than a 15k profit margin, like shoes, or furniture, or professional services, just doesn't make sense does it?

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What makes even less sense is that most adsense advertisers pay that much every day. It's true. If you've ever advertised in Google with Adsense, your true cost per sale is about $15,000. I'm not kidding. Here's why:

Google Adwords Tips Tricks Techniques and Secrets VS Google SEO

Filed under  //   advertising   adwords   business   event_marketing   expat spending in seoul   google   marketing   seo  


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Youtube Forecast and Trend Watch: Why Real Marketing Men Use Youtube

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Can we all agree that we all hate infomercials? They are obviously and overtly all about getting you to spend money. There's really no real value to take away. They don't develop any real long term relationship with your market. They don't put your products in the greatest light. But what they do do is make money.

Video Makes Money.

Even mega online retailers like Zappos need and love the power of video. Their fastest growing department is not customer service--which they are reknown for. Their fastest growing department is their video department. When Zappos uses Youtube, their sales increase from 6-30 percent.

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The reason for this is obvious yet troublesome. If the number one most effective selling medium is a handshake in person, the second most is Youtube. Of the five senses you can use to communicate your domain expertise, credibility, responsibility, and build rapport--all of which are required for a consumation--only video uses both audio and visual. Blogs don't. Podcasts (radio) don't.

The troublesome part is that you've got to stand in front of a camera.

If you can do that, and 

1) Educate about why your market needs your product

2) Entertain to keep them watching and develop an emotional rapport with you

3) Demonstrate your expertise which builds consumer confidence

4) Demonstrate your responsibility by relating a customer service nightmare that became a fairy-tale

5) Overcome all barriers to the sale including justifying the cost

and do all this with no editing cuts, your conversion rates will skyrocket. 

Strategically, there are three places you want to make video contact with your potential buyer. In the old country, It would be you in the flesh out in town square, it would be you out in front of your shop, and it would be you at the cash register. These are the three points of greatest leverage on your market. If you lock down these three points of contact, you've created a golden egg laying goose hatchery assembly line. How this translates into cyberspace is:

1) Town Square
a) Google
b) Blogs
c) Discussion Forums
d) Facebook
e) Twitter
f) Email
g) Youtube
Compare pros and cons of Google vs Adsense vs Facebook vs Twitter vs Blogging

2) Store Front
a) Home Page of Your Site
b) Main Product Category Pages
c) Educational Pages (this is a big topic. Subscribe to http://journik.posterous.com/rss to get it) 

3) Cash Register
a) Under Every Single Buy Now Button
b) Under the Check-Out Button
Because that's when they see their astronomical grand total. You'd be amazed. Prospective clients tell us that they just don't get it. They say, "out of 100,000 visitors, 800 will add stuff to the cart but only 90 will buy. Why don't the other 710 people who want our products actually buy them?"

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If you were that old country shop keep, you'd know why your customer left all those bails of hay and pails of milk on your counter without paying for them. And you'd have some golden tongue way to assure them that their purchase is a wise investment.

Think about it. If you could just move that number of people who added products to the shopping cart but didn't "check-out" from 710 to 610 you'd more than double your sales.

Use video. Use Youtube. Put videos out on the web, your home page and definitely absolutely right under that "Pay Now" Button.

Part Two: New Social Media Marketing Rooted in Old School Strategy: Google vs Google Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums vs Banner Ads 

Finally, the Youtube Trend Watch and Forecast
When there were only 2 major Network TV stations back in the 50's everyone who showed up on TV was a larger than life star. Then, when cable TV made regional programming on channel 716 possible, the exclusivity dropped and so did the influence of TV as a medium.

When Youtube first made in infinite number of "Youtube Channels" available, you could launch a video channel and have all the clout of a cable TV star. You really could. Then, FlipVideo and Software like Apple iMovie made video so easy, anyone could produce it. The cache of video greatly erroded.

Now, with Apple Facetime and Android Video Chatting, you and your customers will be so accustomed to seeing joe blow on a flat screen that soon, even Youtube videos will have lost all of it's platform intrinsic cache. Basically, what that means is, "put yourself online on Youtube, now." 

Oh, PS... If instead of video, you stick to blogging, SEO, and other written content instead, it's kinda like posting up a flyer in townsquare, store front, and behind the cash register instead of standing there in the flesh.

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Filed under  //   advertising   ecommerce   facebook   google   marketing   onlinestores   webstore   youtube  


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The Marketing Mix: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging

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Back in the old country (not geographically--two decades ago in the 90's), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple. 

If you were going to do some advertising for you business, you'd consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you'd sprinkle in there some billboard ads. 

If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You'd go to some entrepreneurs' round table, you'd go to trade shows, and you'd mingle. This was marketing.

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Today, prospective clients ask my team for marketing help. And frankly, I'm not really sure what that means. 

If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that's like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it's much more cost effective to do it inhouse).

So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to Orange County's Top Solar Panel Installer for inspiring this post!

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Part Two: The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads

Filed under  //   advertising   adwords   blogging   facebook   forums   marketing   sem marketing   seo   twitter  


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Google Adwords VS Twitter VS Facebook Social Media

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Recently, I've been getting a lot of RFPs from prospective clients who heavily spend on Google adwords. I'm here to stop that. 

Sure, there are many benefits and well, that's about it. Here they are:

The Pros For Paying Google Adwords
1. Immediacy
You start driving traffic immediately to your site. This is a major bonus when you've worked with 17 flaky designers who've all left your site in various states of chaos and disrepair of the last 8 months that were only supposed to be 1.

2. You get to Peek Into the Global Search Demand for Your Key Word Term
In other words, when you sign up for Google adwords, there's a keyword generator tool. It tells you how much traffic (RELATIVELY) there is demanding your term. So if you pay top dollar, you'll get valuable data about how much traffic your top competitor is getting.

3. You Get to See How Much Your Customer's Click Is Worth to Your Competitors
Just by being at the top of the sponsored ads, you'll immediately learn how much one click from a potential customer is worth to your competition. Some pay about $1.50 per click. Others, like "cosmetic surgeon beverly hills" can pay $175. per click. 

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Why You Should Stop Your Google Adwords Campaign
1. You've Had Time to Build Your Organic Traffic River 
Imagine if you could open a store in the Wilshire District of LA (all offices and no retail) and gradually inch it over onto Rodeo Drive, Beverly Hills in 2 weeks. Well, you can. At least online you can. Work on your social media Twitter, Youtube, Facebook, Forums, Communities, Blogosphere, Quora, Reddit, Digg, PR, and Organic Google positioning hard and intensively. You'll be able to generate fifty fold more traffic than Adwords and at a fraction of the cost.

Think about it, when's the last time you even clicked on a sponsored ad?

There's a whole lot more traffic and customers out there that Adwords can't even touch. Adwords only touches about 1/500 of them.

2. The #1 Google Organic Search Spot Gets About 20 Times More Traffic Than the Top Adwords Ad
Take my word for it.

And, you don't have to pay per click. Pay Per Click, PPC, is just a horrible business proposition. Whether you make any money or not, you're on the hook to pay Google. This means that they have absolutely zero risk. You have 100% of the risk. Why don't you just buy a 30 second ad spot from your local cable TV provider!

3. Rapport
A dollar is NOT a dollar is NOT a dollar. A dollar earned through an incidental adwords ad is worth about one dollar. A dollar earned through the recommendation of an influential blogger or a Twitter account that your can converse through will yield high value dollars--recurring customers.

This is a simple equation. If you searched for a product and bought it via Google Adwords, how many times will you repeat that behavior? If you saw a product mentioned through an influential blog or Twitter, how many times will you see that blogger or Tweeter? This is a recurring relationship that tends to yield recurring revenues.

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The Worst Part
Worst of all, do the math: Do you know how many clicks you need from Adwords to generate one sale? Scientifically, you'll have to generate about 100 sales to build numbers you can bank on. 

However, to generate just one sale, if you've done any Adwords advertising, you know that you'll need to generate about 800 unique views to convert into a sale. If you're at a common $2.50 per click (aka unique view) you're at a whopping $2,000 to generate one sale. Let me run that by you again. To sell a $40 item, you've got to spend $2,000. Which is fine if your $40 item is a sale that recurs daily. But it won't be. See #3 Again. 

So how do you drive traffic with high recurring revenue potential to your site? How do you do it at a fraction of the cost? Those answers are two clicks away. The first click, please fill in http://sparkah.com/marketing.php 

Thanks! And I'm looking forward to hearing about your goals! - Bob Wan Kim http://twitter.com/journik

Filed under  //   advertising   adwords   event_marketing   facebook   google   marketing   ppc   seo   social_media   twitter  


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The Single Biggest Social Media Marketing and Business Dilemma

Hi. So I realized that Staples doesn't blog. If they did and had Twitter friends too, office managers and business owners would much more frequently be reminded to buy coffee and donuts for their Monday am production meetings. They'd buy paper before they ran out. They'd definately buy toner before hand.

So, I decided I'm going to launch a blog just for office managers. It would have Excel tips, office gossip, people management psychology tips, personal perks like free pedicures from the local Asian family, etc...

Here's my problem. I don't want to sell ads. It's a pain and the customer never knows if he's getting his money's worth. So, I'd rather sell on commission only. I'd get 15% of every ream of paper and cartridge of ink. But how do I track that?

Sure, I could got with an affiliate program. But they are too impersonal. I'd much rather do business with the mom and pop office supply place that's been there since 1960--and I'm sure the office managers who read my blog would too. 

So, what do I do? How do I structure relationships to where we take business from the monolithic behemoths and redirect it to the local and intimate business people in each of our own towns?

Filed under  //   Dao of Business   advertising   affiliate   business   business_model   marketing  


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Everything I Learned about the Building a Business Blogging I learned from Worms

Let's say you're one of these people who just love curating bits and pieces of the web. You might be an incessant Flickrer. Or you may constantly upload your lunches to http://tastespotting.com/. Maybe you just do what everyone else does and blog your thoughts and feelings to Tumblr.com or Blogspot. Basically, you're a new-tech scrapbooker. But if you do it enough, can you convert your passion into a profession?

Short answer: "yes."

Can it be lucrative, "yes."

Can I still build a business by blogging? "NO!"

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If this sounds confusing, you're brilliant. It is confusing.

In the early days, before the founders of Twitter and Brizzly, @shellen @biz and @ev built and sold Blogger.com / Blogspot.com to Google for hundreds of millions of dollars and before Google even acquired the software that would immediately make them Billions and Billions called Adwords / Adsense, anything you were good at could have made you a millionaire.

Many of the guys who had BBSs back then became billionaires. There was this one dude who sold PEZ Heads on his BBS. Then he started selling other collectibles. Once blogging and adsense took hold and you could get clicks from Google Adwords for 5 pennies, He built an ugly site and called it EBAY.

There are always fresh new green tomatoes.

Curating data, whether it's for entertainment (BoingBoing.com) information (Wikipedia.com) or sale (Ebay.com), before the light-bulb was invented, made you the very first 24 hour convenience store.

Now, it (more than probably) won't work. 

As the internet matures, Facebook Ads charges $1 per click, nobody pays attention to Google Adwords ads, and Posterous.com makes it easy for your great grandmother to launch a competing blog, You will not make a living blogging.

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But can you turn your passion into a profession using a blog? 100% Yes!

This is how you do it.

I remember as a kid being heartbroken by tomatoes. No, it's not a code word. You see, my grandmother would grow the most beautiful, red, shiny, and plump tomatoes in our back yard right next to the wooden fence. I'd first see them as little bulbs. Then they'd turn into green orbs. Finally, after weeks of mouthwatering anticipation, the first hits of a red blush would show. 

I couldn't wait to have my own hot red vine ripened tomatoes.

As the red rapidly overtook the green, I would count down the mornings before running off the catch the school bus thinking, the next morning is it. Tomorrow, I'll be able to take a perfect tomato to school.

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The next morning, all the tomatoes had worms in them. I was heart broken.

At that moment, I realized that if you want to dominate an entire vertical all for yourself, you've got to poke your hole before the tomato is ready. 

This may sound discouraging because you already know that there are a million and one blogs precisely dealing with what you love. They already have adsense bolted to them. They already have followers in Twitter. And you, you got nothing.

But, you've got to realize that you're discouraged because you're looking at an already red ripe tomato that full of worms.

There are always fresh new green tomatoes.

Can I still build a business by blogging? "NO! You've Got to Do Much More"

Stop staring at the poked tomatoes and find a fresh green one. Here's the trouble. We're all trained to conditioned to notice only the ripe tomatoes. So here's a list of things that will help you find green ones.

1) Look in the dark
Find a niche green tomato before the media turns it's attention on it; we can call this the dark before sunrise. Remember, the media only covers things that are of interest to the masses. So find a topic that is not yet of interest to the masses.

2) There are still green tomatoes at high noon
You just have to go where the worms haven't gone yet.

3) The worms have not gotten to partner networks
Worms are dumb. I have no idea why people with a shoe blog don't trade big bold ads and even guest posts with people who have a sock blog. I don't know why car blogs aren't teaming up with roadtrip travel blogs. I don't know why single mommy blogs don't team up with single daddy blogs.

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Blog about what ever you want. Now, start partnering. Nobody's doing it.

Personally, I'm taking my own advice. I just launched http://plurban.com ... I'll be send a lot of traffic to it so if you want to be noticed, just post of your blog to Plurbis.com and we shall go hunt green tomatoes together.

Friend me at http://www.facebook.com/bob.wan.kim for direct collaboration

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Brilliant Advertising Concept: Art School

When an ad makes you sit there and stare, when an ad evokes a visceral reaction, or just makes you glad you bought the magazine, it's done it's job.

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Almost Brilliant Ad Concept

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Where Have All The Good Ads Gone? Hard Rock Cafe Ad

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Yep. It's Official. The Old Spice Ads Failed. Here's the Data

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Nivea and Gillette had similar gains to Old Spice. They didn't launch any viral marketing campaigns. I'm telling you. I think Old Spice would have made more sales WITHOUT that campaign of theirs... How Old Spice under Weiden + Kennedy alienated their core user base. Are you guilty of the same?

Filed under  //   Old_spice   advertising   kennedy   marketing   oldspice   weiden  


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