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Art as Guerrilla Marketing in Seoul: Hillarious

Look closely and slowly. This level of work and detail is what's needed to pull off a new viral marketing campaign in LA NYC or even Seoul

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Filed under  //   art   event_marketing   guerrilla   marketing  


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Beatnik Bookster: So Obscure, Even the Hipsters Don't Know About It

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I was on my way to my favorite mug of Johnny Black at 4100 on Sunset. Just before I get there on foot, I noticed low lights, intelligent sounding laughter (because we all know what stupid sounding laughter sounds like), and a vintage-ish store packed with even more intelligent looking people called the Beatnik Bookster.

No. It's not a book store.

It features the most eclectic collection of values, collectibles, and beautifuls. From perfect condition porcelain white $7000 mid century 5 oven stoves to Tiger Munson's striking photography, even without the flowing sangria or the challenging conversation about typography and the import of Frutiger with 3rd year USC graphic design student Jenn Nassef, Beatnik Bookster is relentlessly entertaining.

That's probably because Ella, the curator and proprietor is a design professor at USC. She's devising a cross-disciplinary event calendar in her spacious, ummm, space. I wouldn't be surprised to discover many obscure yet brilliant fashion designers, fine artists, photographers and even performing artists through Beatnik Bookster.

To put Tiger Munson's photography in your Malibu oceanfront mid century modern for about $100 per signed print, and to keep Beatnik Bookster on your radar, "Like" Them athttp://www.facebook.com/pages/Beatnik-Bookster/121124877940572 . And stay in touch with the others who've also "Liked." There are few things more satisfying than being tight with people so obscure that you'da never heard of 'em.

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by Bob Wan.

Filed under  //   art   beatnik bookster   hollywood   plurban   silver lake   tiger munson   usc  


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The 7 Secret Rituals of Creative Giants

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You know that guy. The guy who seems to be buzzing with energy at all hours. He may be calm and collected but you know he is brimming with creative energy inside. And if you look at his life, he's made shit happen. These are his 7 secrets.

1. Don't Sleep
Turns out that all of the most powerful and revolutionary creatives never slept. Oppenheimer (Manhattan Project), Tesla (wireless electricity), Picaso (million dollar finger painter) and every creative master online slept once or twice a week. That was "week." Turns out that being sleep deprived induces a drug-trip-like connection to your subconscious.

2. Don't F*ck
So you might be wondering how these people stayed up for days and days. It's called passion. The neurochemistry of passion starts with testosterone, seratonin, oxytocin, and adrenaline. You don't have to reach far to imagine how energizing these hormones are. We've all stayed up all night having sex.

Picasso had a 16 year old muse just to keep the fire stoked - but not burnt out. 

If you have sex, you burn all these chemicals. This is why men fall asleep immediately after. Think about it. The most creative and successful adults were the awkward kids at school. They have much more "(pro) creative" neurochemistry than you do because they couldn't get a date.

3. Don't Eat
Don't eat anything if it's not pure lean protein. Turns out that sugar, fat, and carbs all become gylcogen or bio-sugar in your, well, body. Trouble with sugar is that it inhibits neurotransmission. In otherwords, sugar makes you sleepy. It's true. Mom was wrong. Sugar doesn't make you more hyper.

4. Make Interdisciplinary Creative Friends
Did you know that all of the greatest artists, authors, musicians known today were personal friends. It's true. Hemingway, Renoir, Picaso, F. Scott Fitzgerald, John Coltrain, and many more turn of the century artists all brainstormed in the same cafe in Paris. Ok. This part isn't true. Some of these people may not have even been contemporaries. I just left it in as a place marker while I go find references to Hemingway's famous friends.

If you're a designer, hang out with poets. If you're an artist, hang out with architects. Hanging out with your own kind just makes you a lemming.

5. Meditate
Like every faculty you possess, your mind gets exhausted. Recharge your mind.

This is different than just relaxing. Your mind is constantly processing five sensory inputs. Your mind is constantly creating keystone memories. And your mind is constantly manufacturing perspective based thoughts, words, and actions. Stop. Stop it all. When's the last time you just sat there and ignored everything - even yourself? SEE: Meditations for Creativity.

6. Doubt Everything
Doubt everything. Especially the "Truth."

Haven't you noticed that the most successful creative types are the most disagreeable and contrarian?  Do you follow @Mike_FTW? Break your beliefs. Every time you create a belief, you close your mind to it's infinite permutations. Eventually, you'll be hemmed into a hard crystal jungle built by your beliefs (ref: How to Break Mental Shackles ).

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7. Be Surprised
Surprise is your reaction. You create surprise. Drop any jaded been-there-done-that attitude and actively work on being surprised. Doing so will show you how open minded you are.

If you are trying to get your work and business in front of the world, let me know. I'm good at marketing through new and surprising means. Call 310 598 1606 or email bob.wan.kim@gmail.com

BONUS: Forget All of the Above
Have you noticed that when you were sufficiently motivated, whether through passion or fear, you did all of the above instinctively? Just put your feet to the coals and you'll kick ass.

Filed under  //   art   creativity   exhaustion   mental   music   musicians   recharge   secrets  


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What You Starving Artists SHOULD Do To Stop STARVING!

No, NOT get a job. It's even simpler than that.

Sell what people are actually buying. If people are not currently buying your work, they will not start buying it. Hang onto your seats because this may sting a bit.

As beautiful and meaningful and complex and unique as your art is, people will not buy it.

When people buy, they are not buying beauty

When people buy, they are not buying beauty. They buy the negotiable currency that your artwork creates.

While there is certainly timeless fad resistant true beauty, for the most part, beauty is so subjective that if you want to be a professional artist, you must know what to sell. You must sell something that spans fads, seasons, and cultures.

In the agrarian era, it was beautiful to be pale. Pale skinned women were considered beautiful because they obviously didn't have to work out in the fields. In the modern era, tan women are considered beautiful. Tan women are considered beautiful because they obviously don't have to stay in a florescent room typing away their lives - instead they can lay out pool-side.

What you think is beautiful has a snowflake's chance in spring of being converted into a negotiable currency. To increase the likelihood of selling your art, you must sell what people are willing to pay for. You must sell something your buyer can turn around and sell back out to someone else. You must sell currency.

The currency that you can sell along with your art is You. You. If you do not sell yourself with your art, you will forever starve.

When people bought picassos, they bought picasso as well.  And picasso had a lot of negotiable social currency.

Think about it.

Picasso was at every party. Picasso was a ladies man. Picasso traveled with 14 year old French muses. Picasso luncheoned with dignitaries, royalty, men of commerce and men of the cloth. If you bought a Picasso, you were bound to be the center of conversation at a picasso table until the next buyer. If you bought enough Picassos, he might even loan you one of his muses (in that culture, it was considered perfectly acceptable and honorable due to economic and lifespan issues).

Mostly, if you bought a Picasso, your name was bound to be PR'd to the wealthiest and most powerful people of the time.

You drink, study, and live where you do because of who you will meet there

People bought Picasso because Picasso offered social and business opportunities. You don't drink $14 Martiniis because you can't make a better Martini at home. You don't go to Harvard because Harvard has some secret teachings. You don't live in NYC because it has the most beautiful landscape and cleanest air. You drink, study, and live where you do because of who you will meet there.

The art work was more than a status symbol. The art was a legal tender note that was negotiable for access to the in crowd of the day. @gapingvoid understands this. Whenever someone purchases a @gapingvoid work, he treats them like family. He introduces them to his large and influential network of friends in the media and advertising world. Is it any wonder the buyers are CEOs of companies who want free PR and marketing? Build your network. Make friends. Build alliances. Introduce your buyers to your social sphere. Follow and mimic what @gapingvoid does.

Follow me at http://twitter.com/journik for the next episode on how to succeed as an artist or entrepreneur...

Filed under  //   art   art of war   artists   creatives   gapingvoid   picasso   selfpromotion  


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