How to Create a Coalition or Alliance with Twitter
We've all seen @mashable's fantastic reporting, how-tos, and breaking features. They deserve the millions of views they get everyday. The have people like Ben who are always ready to find and report key stories. They have people like Jen who are always interacting with the news makers to get the first scoop. And they have people in ever corner of the social media space that support them.
And yes, you already have all these people already. Already.
So you might think, "I'd have a big successful website that gets mentioned by CNN too if I had that kind of network!"
Well, you do.
All you need are:
1. Five writers
2. 25 web partners
3. 50,000 readers
And yes, you already have all these people already. Already.
@suredoc created http://humantrafficingwatch.com . He has a job, friends, family, and basically a full life. It's almost impossible for one professional good samaritan to build enough content, marketing, and the relationships to make any kind of lasting impact at all. And if you want to turn your blog into a full time job that pays your bills to do good... it's even harder.
So, just bolt one #1 - #3. This is how:
A. Find the people who are PASSIONATE about
the same topic dear to you by downloading Seesmic Desktop. Create a full twitter search filter like so:

B. Twitter only goes back a few weeks so find even more people using
one of my own twitter web apps: http://untweeps.com . After you unfollow slackers, it lets you find quality REAL twitter users from our database who've used the same terms you hold dear to your heart. In this example, search untweeps.com for "human trafficing" and then repeat with "human trafficers."
C. Most people with only a few followers read all their twitter notices.
They will read the notice that says, "Dear YOU... @SureDoc just followed you. Do you want to follow this person back?"
For this case, make sure your own Twitter bio is deeply seductive. I mean, make yourself so alluring that if the person you just followed reads your bio and sees your blog, they can't help but hit the "Follow" button.
I've found that just by doing this, I personally get a 30% follow-back ratio. BUT with my next technique, I get an astounding 90% follow back ratio:
D: Tell all YOUR followers why THEY should follow the people YOU just followed.
Give to get back. Don't beg. Don't ask. Give the people you just followed some props. DO NOT send an auto DM that says, "Hey, thanks for following you should check-out my site. www.imaspammer.com."
Set a trend of giving and ONLY work with the people who are smart and savvy enough to give you back a follow back.
Even better, FAV the people to reciprocate and tell their own followers to follow you. SEE: http://twitter.com/Jahiwitness/statuses/4351282469
E. Again, set the trend by listening and retweeting
those people YOU just followed. Introduce them one to another. When YOU finally want a blog post retweeted... you'll have the full reach of all your friends put together.
F. inally, after several successful family collaborations, ask your friends to co-blog
with you. And to drive more traffic to your co-bloggers, ask them to link FROM their blog and do the same (this is NEED #2 from above - even if nobody co-blogs with you, just get them to link to your site. You may have to lead by example again and start the trend... like I did... see my sidebar http://journik.posterous.com ). The major side benefit is that GOOGLE will pick up all the links coming to your site and within 10 days, when someone googles: "human trafficing," YOUR website will be on page one.
What ensues from there is that reporters from the NY Times, WSJ, Time Magazine, and more... will finally have you on their radar. Hell, they may even ask for an interview for a feature. That's how I got into the NY Times. See Sera Baek's story: http://twitter.com/SeraBeak/statuses/4157291694
Be heard by the MOST people If you like what you see, retumble, reblog, retweet, reface, rewhatevah… Pass it on! =)
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