Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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branding

 
August 2, 2011
 

Branding: Hidden Opportunities to Brand Yourself That You'd Never Think Of

Continued from:

http://sparkah.com/2010/12/01/marketing-and-branding-strategies-sparkahs-unabridged-dictionary-of-tactics/

5. Email signature
This is probably going to be read more than all of the above combined. Again, what is it that you do? Is it something that people commonly ask friends, "Joe, do you know any good BLANKers?"

6. Checks
Yes. Checks. People are happy and receptive when they get your checks. Use the opportunity to ride the good will wave and brand yourself into the psyche of your payee. Say what you do on your checks. They will stare at it all the way to the bank.

People are happy and receptive when they get your checks. Use the opportunity to ride the goodwill wave and brand your message into their psyche

7. Invoices
Yep. Even if everyone hates invoices, that jolt of adrenalin they get when they see your bill will make their brand their long term subconscious with what you do. They will tell their friends about how much this BLANKer charged them. Then the friend will forever remember you as the BLANKer.

8. Voice Mail Greetings
This is crucial. It's just as cheap to use as an email signature. And it affords you another sensory modality to reinforce your brand in the mind of your victim, ummm, prospect.

9. Call Salutation
Make sure you say, Thank you for calling (insert company name), the world's greatest BLANKer. Cassius Clay did it. And now, we all know that Ali was the greatest boxer of all time."

10. Your Name
This will surprise most of you. It's what made my client list triple immediately: http://journik.posterous.com/the-number-1-biggest-reason-i-get-tons-of-cli

Filed under  //   Dao of Business   branding   business   marketing  


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January 25, 2011
 

The Number 1 Biggest Reason I Get Tons of Clients

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Branding. People remember me when they need my help-- even years after they meet me. And here's how I make myself unforgettable:

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Every single person you reply to automatically gets stored in your contacts. So think about it. Every single person who replies to you gets to keep your email address in their contacts rollodex. But BFD! At the end of 10 years, you've got 10,000 contacts you can't put a name or a face too... the contacts sound like basementlove85@hotmail.com or greensparkle1@yahoo.com ... what good is that?

So what I do is make sure that all the thousands of people who reply to me every year can easily find me again.

My email FROM name is:

"Marketing Web Social Media Twitter Facebook Youtube NYC LA SF starbucks Bob Wan Kim Asian Korean Genius" <bob.wan.kim@gmail.com>

Yep. I build in tags into my email address so everyone remembers where they met me and who I am.

PS. not only that, but since google has an autocomplete feature, the more letter combos I put in my email name, they see my name whenever they are trying to email anyone whose email address has any number of matching combinations.

For example, if they are trying to email "Mark(us) Phillips," google automatically makes my name pop up. Even if they are trying to email "Soc(cer Coach)," my email comes up because it matches the words "Soc(ial Media)." 

Do it.

Via http://sparkah.com/marketing.php

Media_http1bpblogspot_fcxei

Filed under  //   asian   branding   business   domain names   email   gmail   korean   marketing   name   sales  


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September 22, 2010
 

Why You Blew That Deal: Branding

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You know that look. If you're not paying attention, you end up wondering how long your prospect has been looking at you that way. If you're not paying attention, you end up wondering how long that initial sparkle in their eyes has been missing.

Whether this is a prospective client, prospective soulmate, or prospective employer, there is only one pivotal moment when their fresh new excitement about you suddenly turns into, "how do I send this person back."

No, I'm not advocating that you lie. I'm advocating branding.

If you're not paying attention, you'll miss that moment - and any chance of recovery.

There's an old proverb that says, "it is the task of the fool to know the answer before the question."

And that's it.

Somewhere along the line, instead of listening, you started talking. 

Before you found the question, "What medium of marketing has worked best for you so far? And worst?"

You said, "I hate print ads." 

Their business was built on print ads and your prospect's father name is Rupert.

Before you found the question, "How familiar are you with the pros and cons between PHP and Ruby?"

You said, "Ruby is just a trend. We've never had a good experience with Ruby. I once did a girl named Ruby. It burned for three weeks every time I pee'd."

"it is the task of the fool to know the answer before the question."

Your prospect's son is at Stanford studying Ruby (no, not the girl). And the prospect wants his son to maintain the site after you're done building it.

Before you found the question, "Do any of your friends date single parents?"

You said, "I'm so glad I found a babysitter. Butch, my daughter, needs her Ritalin every two hours."

Your could-have-been soul mate is still paying for Med School and while a kid-loving human, just has too much responsibility on their plate.

No, I'm not advocating that you lie. I'm advocating branding.

You can hate print ads. But to win the client, you should have branded yourself as a, "If you thought print was effective, you should try social media on for size kinna person."

You can hate Ruby (she went on to infect two of my best friends). But to win the client, you should have branded yourself as a, "ruby has far more potential than PHP but since this is an interim site you need built and since PHP programmers currently far out number Ruby programmers, we still recommend PHP over Ruby kinna person." 

You can have an ADD daughter named "Butch." That is all.

The facts don't have to change. The only thing that has to happen for you to consummate that deal is perfect branding. 

Brand yourself as a marketing professional, period. Print and social media are just details.

Brand yourself as a programmer, period. The code and language is just a detail.

On our corporate website http://sparkah.com we don't even list a physical address or principal's names and photos. Addresses and photos can't make more people come to your site. But they sure can make less people convert into phone calls. Some prospects want to work with old guys. Others want to work with young women. Still other, minorities. Some people only want to work with people in historic brownstone buildings.

Brand yourself as "Single." The "parent" part, as large as it may be, is still for the moment, just a detail.

- Bob Wan Kim, Corporate Team Builder, Web & IPhone App Developer, Marketing: 310 598 1606. LA and NYC 

 

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July 29, 2010
 

Again, Old Spice Ads are FAIL. Here's Why:

From Mashable Comments: http://mashable.com/2010/07/29/monitor-measure-brand-social-media/#comment-65...

journik 1 hour ago

  • Maria, 

    While I totally agree with the points you bring up, going just one level deeper and asking "What IS Branding?" For example, the W+K Old Spice Viral Campaign was a FAIL in my book. Why? Even though on a graph it looks like awareness was at an all time high for the 100 year old product, ask a woman what brand pops up when she runs out of her shower gel or body wash. It's still Olay or Dove or Dr. Bronner. Why? Because Old Spice's branding, while ubiquitous (grew legs; has traction; synergy), focused on ODOR ("I'm the man you want your man to smell like"). 

    If you're gunna sell a Body WASH, Shouldn't your branding evoke nouns like "cleanser?" If you want to brand your line in the minds of "Body Wash" consumers, shouldn't your brand be branded with "fresh" instead of "Old?"

    But honestly, the biggest mistake Weiden Kennedy made was ... MEH... here's a blog post about it:http://journik.posterous.com/what-is-branding-a...

    Edit Reply

 

Meredith Allison 29 minutes ago in reply to journik

  • Really? You think the old spice campaign was a fail even their numbers skyrocketed? No matter what keywords the campaign chose, it clearly worked for them. And as far as I know, old spice is not a body "wash"...i could be wrong, as well as misunderstanding your comment (very possible as I am still learning the ropes as I dig deeper into understanding SM, beyond the obvious).
    Like Reply

 

journik 21 minutes ago in reply to Meredith Allison

  • Meredith... yep... THAT is precisely my point... NOBODY knows that Old Spice is a Body Wash... Even after ten million views... NOBODY knows that Old Spice is a Body Wash. =p

If you want your prospective customers to replace their vocabulary with your name, call us at 310 598 1606 or email bob.wan.kim@gmail.com ... we know how to make people call spas "Jacuzzis" copying "Xeroxing" and searching "Googling." We replace your prospective customer's vocabulary with your name.

Filed under  //   Old_spice   branding   marketing   mashable   oldspice  


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July 28, 2010
 

What is Branding? Am I Doing it Right?

When 1960's Patron of Advertising, David Ogilvy said, "I don't do marketing," he turned down some prestigious lifetime marketing achievement award and made a powerful branding statement. 

He sharply differentiated between his vertical and marketing. He forced people to take a second look at what he does do. He branded himself onto his vertical. 

Quick. When you think of "shoes," what do you think of? Yogurt? Detergent? Body wash? Auto engine oil? Film?

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When you think of any vertical category if a brand comes to mind, that brand correctly executed their branding. This is the one and only job of branding - to mentally burn a corporate logo into your psyche as an instant association with a product you'll need. 

Branding has nothing to do with marketing. Branding has nothing to do with advertising. Those who can't tell the difference can't brand your logo onto the hide of your market space.

I bet you didn't think of a product with the initials O.S. for any of the verticals above. That's because branding is primarily done by creating an emotional demonstration of your product. There are only two components:

1. Demonstrate Your Product Emotionally

2. Directly Claim Your Vertical Space

If you spend millions of dollars creating an educational message that has no "TA-DA" crescendo, you wasted your money. If you delivered a funny emotional message about your product, you wasted most of your money. Use shock. Shock is much more memorable than humor. This is why people remember that expensive bar tab but forget the jokes told.

Next, even if you created an emotional message, if you do not directly claim your vertical, it was all for naught. The O.S. (Old Spice) Ads that are big at the moment are the perfect example. When I think of O.S., I think of horses and boats. I don't think of body wash. In fact, their entire ad campaign was an exercise in anti-branding.

If I wanted a product that would make "my man smell like the man you want your man to smell like," I'd get cologne. When I shop for body wash, my mind is looking for a cleanser, not an odor. So if I walk into the men's fragrances department of Nordstrom looking for O.S., It's not there. When I walk down the body gel isle at the store, I don't even associate Red Zone (that's the name of the O.S. body wash nobody remembers) with that empty stop on my shower counter.

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This is why people remember that expensive bar tab but forget the jokes told

The 60 second video above is a good example of how to brand your name into the hide of your market. Emotional demonstrations do the trick. For help producing powerful, effective, and memorable branding, call us 310 598 1606 or email bob.wan.kim@gmail.com ... Let's talk about your branding goals. When you tell people what business you're in, do they immediately recall your name?

PS. Why the hell would you name a bathroom product targeted at women, "Red Zone?" SEE: http://sparkah.com/2010/07/22/viral-old-spice-commercials-by-weiden-kennedy-drove-sales-down-by-7-percent-heres-why-race-discussed/

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June 17, 2009
 

The single biggest sin you commit in Twitter headline writing. Exhibit A.

I wrote this for http://chart.ly

Notice how desireable it looks. Hell, I bet you want to go back to get your MBA in econometrics and statistics and probabilityism.

This is what it looked like before.

All of a sudden, it looks like a website that's going to fail without you. All of a sudden, it looks like http://chart.ly needs you more than you need it.

Even millionaire entrepreneurs make this mistake.

"I would never join any club that would accept me as a member" - Groucho Marx

Next: See the biggest sin you actually commit that costs you 99% of your viewers.

Filed under  //   branding   ctr   twitter   writing  


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June 17, 2009
 

Branding. It takes 9 MEMORABLE impressions to make one click thru. But do your followers remember you at all?

Think back. When's the first time you clicked on someone's link? It was probably the ninth time you REMEMBER seeing that same url. Trouble with twitter is that you have to shorten your url. It dramatically cuts down the memorability of you.

PS. if you want someone to pass on, RT, or come back to your "warm apple pie" url, what's easier to remember: bit.ly/k3uhK or blogsterousity.com/12/08/the-most-fantastic-thing-you-ve-ever-let-melt-in-your-mouth.aspx or http://bit.ly/hotpie

To raise memorability, you've got to use your @address. You've doubtless seen that I rarely use a shortened url where I have space to use my whole http://journik.posterous.com address.

This is where the trouble comes in. You need to leave atleast your @name's character space plus 4 more spaces for RT mileage. But you need to maintain visibility of your @brand.

I'm solving both problems by using a http://bit.ly vanity url: http://bit.ly/journik. You should too. You'll see your CTR just about double. Mine did. (Thx @blogbrevity!)

___

To comment, include: @bitly RT @journik http://bit.ly/hotpie in your Tweet

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