journik’s posterous - a grade A shouldery. (social media marketing wise) - This is where I get to tell everyone else what they SHOULD do. And you get to obey.
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branding

 
June 17, 2009

The single biggest sin you commit in Twitter headline writing. Exhibit A.

I wrote this for http://chart.ly

Notice how desireable it looks. Hell, I bet you want to go back to get your MBA in econometrics and statistics and probabilityism.

This is what it looked like before.

All of a sudden, it looks like a website that's going to fail without you. All of a sudden, it looks like http://chart.ly needs you more than you need it.

Even millionaire entrepreneurs make this mistake.

"I would never join any club that would accept me as a member" - Groucho Marx

Next: See the biggest sin you actually commit that costs you 99% of your viewers.

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Filed under  //   branding   ctr   twitter   writing  
Posted by Bob Wan-Qi Kim 

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June 17, 2009

Branding. It takes 9 MEMORABLE impressions to make one click thru. But do your followers remember you at all?

Think back. When's the first time you clicked on someone's link? It was probably the ninth time you REMEMBER seeing that same url. Trouble with twitter is that you have to shorten your url. It dramatically cuts down the memorability of you.

PS. if you want someone to pass on, RT, or come back to your "warm apple pie" url, what's easier to remember: bit.ly/k3uhK or blogsterousity.com/12/08/the-most-fantastic-thing-you-ve-ever-let-melt-in-your-mouth.aspx or http://bit.ly/hotpie

To raise memorability, you've got to use your @address. You've doubtless seen that I rarely use a shortened url where I have space to use my whole http://journik.posterous.com address.

This is where the trouble comes in. You need to leave atleast your @name's character space plus 4 more spaces for RT mileage. But you need to maintain visibility of your @brand.

I'm solving both problems by using a http://bit.ly vanity url: http://bit.ly/journik. You should too. You'll see your CTR just about double. Mine did. (Thx @blogbrevity!)

___

To comment, include: @bitly RT @journik http://bit.ly/hotpie in your Tweet

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Filed under  //   bitly   branding   ctr   twitter  
Posted by Bob Wan-Qi Kim 

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