I'll tell you what I hate. Because hate seems to curry so much favor (let's be honest here, If I were to start this blog post, "I'll tell you what I love," would you still be reading?).

I hate that after a conference, you loose touch with the people you most want to pick their brains of the people whos brains you wanna pick. DOH! (Allow myself to introduce myself... - Powers, Austin, Powers.)

Sure you could email the brilliant and inspiring wizard who gave that keynote address but she will not answer all 47 people who ask the same damn question. And no. NO!. most of these brilliant are NOT so egomaniacal to have an online discussion forum that archives their FAQs.

Un...

til...

NOW!...

(in order of appearance)

If you need inspiration, wisdom, mentorship, or just tips and strategies from the most successful male and female international CEOs, here's your direct access to their minds... so sit back, plug that thing into the gromet at the base of your skull, and learn kung fu from the Original Bad Asses.

ASK @missdestructo - Ask about building a personal brand. How to be the only person everyone thinks about when they need what you do.
Personal Brand Builder. Tweetup Networking Maven. Writer. Entrepreneur. 'Convinced a man at a Tweetup to buy her an expense ring and swear off every other woman (how DID she do it?).'

ASK @jorgeavilam - Ask about building an International Service Based Business and the steam it takes to keep on fighting.
International I.T. CRM, Database, Network Integrator. CEO. Mexican who loves and understands American Business Development. 'Growing an international empire of friends who just happen to also need his professional help.'

ASK @globalpatriot - Ask about being a hardened CEO but still being 100% bending to opportunity, the whispers of the needing, and serendipity.
International "Mother Teresa (but a dude)(I know, GP will probably ask me to change this but I don't know a better way to describe him so until I get the C&D (Cease and Decist order, it stays (don't ask how I know what a C&D order is)))." Gala Fund Raiser Extraordinaire. Doctors Without Borders. Amazing Wine Collection. Battle hardened and softened CEO. 'A man who's presence in a room is enough to reassure.' ... Fan-TASTIC Wine Collection.

ASK @blogbrevity - Ask about how a Mom can cut through the static of social media and Kick Ass in your own passions.
Entrepreneur. PR. Promoter of one of the top nightclub venues on earth. Inspired. Fearless. Or zen embracer of fear. Mom. Cat lover. Not allergic to cat dander. House smells of cat litter. 'A relentless pursuer of life. Just reading a few words that streamed out of her finger tips is enough to give you a fiery charge for the whole week.'

AND

For your health and medical questions, ask my client, JBNI.us' Team of Scientists and Physicians at http://jbni.us/forum

Preface: I have no idea how @blogbrevity knows so much and does so much. As you'll see in the interview below... I've even asked her a few point blank questions she gracefully hovered over =p ...

She was among the first to know about Posterous.com... How do you fill a new business ... especially a night club... to the rafters??? Also, she was among the first to know about bit.ly's vanity url feature... She is at the cutting forefront of what's going to get big. How she does it... You'll personally have to hit her up again in the comments section below... all comments get emailed immediately (muu huu huu hwaa haaaa!)

I have learned to embrace change, not fight it. Once you do that, it is liberating

10:55 AM @journik OH!!!

  there you are!

  =)

 @blogbrevity Hello!!! Will round up some pics 4 u after :)))

10:56 AM @journik Cool!

  On the record....

  I've never met @Blogbrevity

  BUT

  I love her!!!

  (I hope she is a "she")

10:57 AM Maybe a cat??? o_O

10:58 AM @blogbrevity I am a "she" and the feeling is mutual, and I am honored as your latest post on SEO says you should interview "people of influence" Ahem, serious, now

10:59 AM @journik In your blog: http://blogbrevity.posterous.com you reveal insightful secrets from Social Media (YES! there still ARE SECRETS), DJ AM (WHAT?!?), and even mindfulness.

Who the heck ARE YOU???

11:02 AM @blogbrevity I am an idea entrepreneur, former DJ, lover of the arts and creative people (business innovators included) and love to inspire! I believe social media is "ideas in action." I love ideas and like to help others put them in motion. ~~>

 @journik hmm... where did you DJ??? (The important business)

I am the former owner of a club called "Aquilon" which was considered one of the top five clubs in the world by the New York press

11:06 AM @blogbrevity I am the former owner of a club called "Aquilon" which was considered one of the top five clubs in the world by the New York press and known for its DJs including Frankie Knuckles, Moby, Deelite, to name a few. This summer, I was a virtual DJ and host of #ffparty, a virtual art party and club on Twitter (http://bit.ly/ffparty2)

 @journik WOW!

  SCORE!!!!

  =p

11:07 AM So you've got a loyal following on twitter and even the blogbrevity blog... guessing http://bit.ly/blogbrevity ???

  How did you do it?

11:08 AM @blogbrevity I have varied interests and am interested in other people (more than myself) and their ideas. Then, I spread the good ones, like yours :)))

11:09 AM @journik What can you clone out of your marketing philosophy... and give us non scenesters (notice i didn't say "hipster") that we can apply to building a following or client base for our own passions...

  IE.. how'd you even get people to come to your club???

  there are millions in NYC.

11:10 AM There are even clubs within Jewish Delis and Falafeleries!!!

  (no joke.)

11:11 AM @blogbrevity Clarification - club got NYC press and lots of visitors from around the globe, but even more amazingly was located in Cleveland, Ohio.

social media allows for the same thing, for people with great ideas to get attention and be recognized for their ideas no matter if they are "the little guy."

11:12 AM I think social media allows for the same thing, for people with great ideas to get attention and be recognized for their ideas no matter if they are "the little guy."

11:14 AM My advice is to never be afraid to say "I don't know" as long as you are willing to do the work to find out. The digital world is so full of information for those who want it. You don't have to pretend to know something to be cool, you ask someone, especially on Twitter, and they will lead you to the information or people you seek.

 @journik PS... EXACTLY! NYC doesn't need another club! Cleveland HOWEVER... did the mayor give you a "key? and a hot dog?"

11:15 AM food reference is re baseball.

11:16 AM So how have you gone ahead and built your twitter following??? What do you recommend... HELL... how did you find POSTEROUS??? I think you found it before I did... and I'M a professional web business suit!

am also a proud mama (@journik: liked that @blogbrevity didn't say "mommy" (not that there's anything wrong with that))

 @blogbrevity Actually, I got a proclamation from the Ohio Senate. Baseball! One day my son will be in the World Series (am also a proud mama and not afraid to say so, lol.

11:17 AM @journik Senate?? huh? (eager look overcomes @journik)

 @blogbrevity I believe a lot of people have dreams, but lack that missing link to get them going.

  Oftentimes, it is a very small thing that results in a big change. The link I make for people is often very subtle. The results are often ginormous.

My Mantra: The only constant is change. ~ I have learned to embrace change, not fight it. Once you do that, it is very liberating. It helps you quiet “Fear.”

  http://bit.ly/onfear BTW, I really enjoyed your YouTube Video on Fear. People fear change. Your brilliant analysis of fear gets to the core of why people limit themselves. It is not what unfortunate thing may happen, but what will happen if you do fail. Who will you disappoint? The root of fear is protecting others from your possible failure. This video is a must view for everyone aspiring to be an entrepreneur.

and I truly believe anything is possible

11:18 AM @journik Hmm...

  those are some key "take-aways."

  "change"

  and

11:19 AM "fear"

 @blogbrevity My passion is to inspire, and I truly believe anything is possible.

11:20 AM Sometimes, it just takes someone else asking, “Why not?” Then, people feel their moxy and ask themselves, “Yes, why not?”

 @journik and it IS true that social media tips, secrets, SEO, business strategies, partners, rich sugar momma (in my case) ... NONE OF IT MATTERS...

  what matters is as you said... "and I truly believe anything is possible"

11:21 AM So dish out some of your gory entrepreneur stories willya???

  Other people's suffering is oddly inspirational to those who are afraid to go all the way...

11:22 AM or even take the first step toward living THEIR passion..!!!

  PS... re (Sugar Momma... OK, OK, sugar daddy at the right price! SHEEESH!)

You are your own sugar daddy, first realize that! First, accept you will fail

 

11:26 AM First, you are your "own sugar daddy," first realize that! Next, accept you will fail. Everyone fails. Like the old cliche "It is not how many times you fall, but how many times you get up!" The, you dust yourself off and realize, that wasn't that bad, I am going to give it another go.

 @journik In the words of Paris Hilton: "That's Hot!"

  You are your OWN sugardaddy!

11:27 AM @blogbrevity And, yes, Journik, you're HOT!

 @journik Awww...

  OH! RIGHT! you DID promise me pictures of @blogbrevity before the show!!! =P

11:28 AM So... in the words of @globalpatriot : "How can we help you?"

  You've given us a slice into your life and laid downs some ass kicking philosophy

11:29 AM What can @journik and the @journik readers do to grow this new ecosystem? Do you have a facebook you'd like us to join???

11:31 AM @blogbrevity Let people know if they want to discuss an idea or need some help with Twitter and blogging, contact me blogbrevity@gmail.com or on Twitter @blogbrevity. One more story: Although many places claim they want out-of-the-box thinkers, many are afraid of them or have HR people who guard their gate of conformity. There are not too many places that allow genius to dance. So, if you want to be at the party, start one. Be an entrepreneur. I am not a cube person, physically or mentally, and I need the freedom to be me!

11:34 AM P.S. When you are in NYC, I want you to meet my friend, George Wayne, who writes for Vanity Fair. You are a lot alike :)))

11:35 AM @journik Excellent... I assure you... only the smart CEO's realize that they NEED a Social Media Savvy "net native" to blog, write... and represent them to the public... after all... this is a new public... a public of popular opinion.. NOT the 1950's public of one way Orwellian corporate propoganda.

  Kinna like an international court room

11:36 AM You wouldn't represent yourself in court if you were a smart CEO would YOU???

11:37 AM Everybody... meet and talk with @blogbrevity about your mission, company, and new media marketing needs... @blogbrevity ... Thank you soooo much for joining us...

 @blogbrevity Thank you, kind sir, for the opportunity. May your days be filled with them :)))

11:38 AM @journik @journik points to band, stage left... they start playing Orwellian music. @blogbrevity walks off stage... with her cat >o_O<

  THATS a WRAP! always wanted to say THAT!

  will ya send me pics????

 @blogbrevity Yes ;)

11:40 AM BTW: I am developing a product for CEOs called Training Wheels in Social Media that features Twitter/Posterous/Analytics training to empower CEOS. The ones I have worked with, are addicted.

11:41 AM Have a loverly day~~~

 @journik Awesome... lemme know! We shall do another interview! =)

  c ya on twitter!

11:42 AM @blogbrevity This was sooo much fun, I don't think the weekend can top it! Thank you.

For specific questions about techniques and business strategies @blogbrevity has used to fill her business to the rafters... use the comment section below...

To meet another ass kicking entrepreneur who has the "fifth element:" see @missdestructo's Interview. Her marketing and business strategy is truly striking...

__________

About @journik: @Journik is Bob Wan-Qi Kim. He has been an internet entrepreneur since his first BBS on the "Information," "Super," "Highway." He founded http://journik.com -- a community like facebook but only for philosophers and their bull-shit.

His passion is exposing to the masses the power of Ancient Daoist (Origin of Acupuncture) Herbal Medicine when fused with Western Modern Genomic and Proteomic Sciences: His Client: http://jbni.us

See @journik's health blog: http://herbholist.posterous.com PS... Health Pros and Docs wanted for Herbholist Interviews!... @journik me! =)

SEO is a SCAM.

In Twitter, I see even experienced bloggers talking about SEO and SEM and SEX (X = random variable).

This to me, is pitiful.

You may still think SEO is crucial to your marketing efforts... But at the speed of information technology evolution, Your concept is neanderthal.

How SEO Started -- And WHY it's useless today:

Way back when Infoseek, Excite, Altavista, DogPile, and Inktomi for Yahoo was coming out, I was in Silicon Valley and San Francisco. I worked with many of the PhDs who built these Gen 1 Search Engines.

How they created their Search Engine ranking formula (called an algorithm) was forward engineering. How Google and Bing do it now is 100 percent the opposite. Google and Bing today, REVERSE Engineer.

Let me explain. Back when Mozilla HDP and Yahoo's Directory Project were launched, they were launched because all the algorithm based engines "sucked hairy balls" (Stanford PhD Technical Term -- You may have to use Wolfram Alpha to decode it). This is because:

1. Web Indexing Spiders Sucked.

2. Data Storage of Indexed Data was "Hella Expensive" (An MIT PhD Term. See above for explanation).

3. The entire internet was tiny. Even if you added up all the blogs -- both of 'em.

Since this was the case, it was impossible to get a comprehensive aka useful view of the internet. So, half of the PhD's in the "Valley" decided to just develop a human directory project (they Yang position In Daoism) and the other half of the Ying-Yang paradigm (this is the ONLY time ANYONE should use the word "paradigm") decided to just take a stab at best guessing an algorithm (the Yin position).

This is how Danny Sullivan's SearchEngineWatch.com came to be born. Danny collected marketing and ranking results from webmasters all over the world. He consulted to clients, reverse engineered every feeble algorithm, and now works from his pallacial OC oceanfront home. He earned it.

Back then, you COULD and SHOULD do SEO. All you had to do is make your site's keyword frequency and inbound links match Excite or Inktomi's (Yahoo's engine) expectations. Easy.

Now, Not So Mucho (just did an inspiring interview with IT Maven @jorgeavilam)!

They spider and measure your Gmail. They never delete a single email -- EVEN IF YOU DELETE AN EMAIL

Why SEO is BAD for Business

Now, Google has the entire frikkin internet graphed on one legal size page. They even have most every single business email conversation via Gmail. Yes. They spider and measure your Gmail. They never delete a single email -- EVEN IF YOU DELETE AN EMAIL (True Dat -- Cal Poly Phd speak).

Here's the big difference. Can I get a drum roll please?

Here's the big difference. Can I get a drum roll please?

Now, instead of guessing at how the bloguhsphere would link through to a relevant web url, Google simply reverse engineers the natural HUMAN linking patterns into their algorithm.

In other words, you cannot possibly, especially with a team of "SEO Experts" or "Social Media Experts," mimic the inbound linking fractility of the random public. You've all seen a fractal. Try to express that fractal in a calculus equation. YOU CAN'T. Give up!

So what do I do?

Simple.

How to Get to Page One of Google and Bing Today.

1.Make valuable content. Especially lists that people WILL NATURALLY LINK TO... like this:

2. Make all my Google Page One Pages a Youtube.
Google owns Youtube. Youtube is projectile bleeding money. Possibly a quarter to a half a billion dollars this year. So Google shows huge favoritism toward Youtube results. I know. I used to get thousands of uniques from google every hour from being #1 under "wireless internet." Now see: http://www.google.com/search?hl=en&source=hp&q=money+karma&aq=f&oq=&aqi=g-m1 AND http://www.google.com/search?hl=en&q=super+antioxidants&aq=f&oq=&aqi= AND http://www.google.com/search?hl=en&q=astaxanthin&aq=f&oq=&aqi=g10

Peoples: THIS is a "Take-Away! Google even ranked Blogspot blogs higher than Wordpress (they own Blogspot -- Not Wordpress. Now that WP has more Adwords (owned by Google) Ads, Not so much)"

3. Talk About Famous People. They will link their powerful (High Page Rank) blogs to yours.
This is a side benefit of Interviewing people of influence

Am I wrong? - @Journik

About @journik: @Journik is Bob Wan-Qi Kim. He has been an internet entrepreneur since his first BBS on the "Information," "Super," "Highway." He founded http://journik.com -- a community like facebook but only for philosophers and their bull-shit.

His passion is exposing to the masses the power of Ancient Daoist (Origin of Acupuncture) Herbal Medicine when fused with Western Modern Genomic and Proteomic Sciences: His Client: http://jbni.us

See @journik's health blog: http://herbholist.posterous.com

1. I wouldn't say the majority of the people, but here it's common to work for your dreams, be your own boss.

me: Buenos Dias!!

2. after a night of heavy patron anejo drinking!

jorge.avila: Hola!, how are you?

me: I told a couple of model in the (my client) JBNI NYC Flat that I'd go to the gym to make my 6-pack glisten!! =P

jorge.avila: hehehe

me: I feel great... steam room after a night of heavy patron anejo drinking!

jorge.avila: hehehe, that's my night today...
I have a busy night ahead
  :P

me: AHA! remember... Hot Steam and Sea Salt to pull the toxins out!!! ...So, WELCOME .. Bienvenidos to the @journik Entrepreneurship SHOW!!!

jorge.avila: Thanks for the invite
I saw that you're doing a set of interviews

@journik:  So,
 
jorge.avila:  sounds interesting
 
@journik:  I really appreciated your guest blog post on Motivation http://journik.posterous.com/tag/jorgeavila
Are there many entrepreneurs in your immediate community?
Most people in America seem to have jobs and WANT to get out... but dont know how...
 Sent at 2:22 PM on Thursday

Most people in America seem to have jobs and WANT to get out... but dont know how

jorge.avila:  There are entrepreneurs in my community, yes. Specially since I live in Monterrey, a city well know by its entrepreneurs.
A lot of big companies from Mexico were created in Monterrey. I wouldn't say the majority of the people, but here it's common to work for your dreams, be your own boss.
We have to remember
that our economy doesn't offer the same life style that americans have, that's also a big something to consider.
For example,
A mid-class american lives much better than a mid-class mexican.
So people wanting "more" know that they have to create their own business, where they can do as much as they want.
 Sent at 2:25 PM on Thursday

3. A mid-class american lives much better than a mid-class mexican.

So people wanting "more" know that they have to create their own business, where they can do as much as they want.

jorge.avila:  Some people start working on their own to be able to survive, but they do it correctly, and people start demanding more and more their products and services, and in no time, they have a good-size business and their life is completely different.
I have a lot of customers, who never went to college, and still they are very successful.
It's not easy to do business in Mexico, since we're more a by-relations economy.

4. I have a lot of customers, who never went to college, and still they are very successful.

@journik:  Agreed... One of the wealthiest men I know owns a chain of about 100 clothing stores in Mexico City. What business did you start... and what do you mean by "by-relations"?
 
jorge.avila:  You have to know the right people, that's something that I like from the US, when I first met my customers there, they didn't know me, but they took the decision by our offer, not by who we are.
I started a company that offers solutions based on Technology
we don't like to think about ourselves as IT people, we understand the need, and we create the right solution with out technical skills.
With by-relations I mean that here in Mexico is very common to only buy from friends,
that's why large hardware companies have much trouble
and that's the reason why a company like DELL had to reopen their Partners program...
 
@journik:  WOW!

jorge.avila:  I'll give you an example

5. here in Mexico, is very common to only buy from friends

jorge.avila:  DELL is a great product, and a cheap one since it sells directly through their website (or phone), but if large companies are buying from "a friend" they will buy what the friend is selling, and it results that it's HP (since HP has a distributors channel)
So DELL was having problems to gain market, that's why they decided to create the partner program
so right now, you can have "a friend" who sells DELL
 
@journik:  OH WOW!!! THATS even more tight than I Imagined!
 
jorge.avila:  Yes, specially since the direct sales to home is not that strong in Mexico
(remember, people earns much less than in the US, and computers cost the same)
so, the large sales are being made in government, corporates, etc.
 
@journik:  For me... Even if my own SISTER sells seashells, I'll buy seashells where it's more convenient!
 
jorge.avila:  hehehe
yeah, that's the american way,
not the mexican ;)
 
@journik:  HAH!

6. We have lost projects here in Mexico, because after all the sales process somebody said "I have a friend who can do that"

jorge.avila:  I have always said that it's easier to do business there, since it's just matter of being good on what you do. We have lost projects here in Mexico, because after all the sales process
somebody said "I have a friend who can do that"...
and that's it.
So, after a while you start creating your relations
and doing good :)
 
@journik:  AHA!! Friends B-E-F-O-R-E you need them!!!

WAIT... so how did you start getting clients in USA? No matter HOW good you are... you have to get KNOWN!
 
jorge.avila:  Yes, you're right about it. It all started because I have a brother (one year older) that is a US Citizen
he was born in California while my father was doing his master at Stanford
and he's an architect
professional life as an architect is very tough in Mexico, 

@journik:  Ahhhh... he SHOULD HAVE gone into computer sci!!! he'd be a founder of Google, and TWITTER!@!!!!!@*&@*(&#@

I have always preferred to put my marketing money in "free projects" that really get us new customers

by referral

jorge.avila:  very bad paid, so after he got out of college
 
@journik:  re stanford!
 
jorge.avila:  (my father is the one who studied at Stanford, he did a Master in Computer Science)
but that's another story :P.
So, my brother moved to Texas long time ago
 
@journik:  OH! =O
 
jorge.avila:  and we created a website for him
www.miguel-avila.com <- you'll like it
and people started asking who did the website/app
so he was referring us customers
 
@journik:  AHHHHHHHHHHHHHHH
!
 
jorge.avila:  that's how we started the doing business there
we have customers in several cities of texas,
chicago, and palmetto (FL)

@journik:  WOW!
Well.... Now... You'll have customers in NYC, LA and Seattle... The places I WORK!
 
jorge.avila:  Thanks, I was at LA few weeks ago
 
@journik:  To me... It's amazing how few people realize that doing a simple favor like building a website for an influential person will pay you back 100000%!
 
jorge.avila:  yes
you're right about it
To be honest,
I have always preferred to put my marketing money in "free projects" that really get us new customers
by referral 

@journik:  Ahhhh.... When people want to do a few hours of work and collect a few pennies immediately... i think... "Sad... they don't want to invest in themselves!"

"Do you know how do you sell?"

jorge.avila:  You're that's so true
A customer once ask me
"Do you know how do you sell?"
At first, I didn't know what he was talking about,
 Sent at 2:44 PM on Thursday

7. You have to do what you love.

 jorge.avila:  and then he told me "You sell by advising, you explain and show how the solution will work so clearly that all you have to do is to put it on paper with the price to get the project"
Let's say that there are two things that I really like to do, and for my luck, that's what I sell.
I like to help, and technology, it's like people say
You have to do what you love.
That has helped me a lot.
Also,
 
@journik:  I had a Law School student... who worked for me for a few weeks... for pennies... I told him that if you help me get to double my sales... meaning work more, better, smarter... I'll be ABLE to give you an executive position...

Now, I am almost at double sales and because he left just 2 weeks ago... I have to go looking for a new person who did NOT invest their time in MAKING THEIR OWN FUTURE...

8. most people thinks in short term

to be a business man, you really need to see the big picture, and that means thinking in mid and long term

jorge.avila:  That's a common scenario, most people
thinks in short term
to be a business man, you really need to see the big picture, and that means thinking in mid and long term.
We all have a specific time to work our... best ;), and really get things going, and that's just after college
that's when somebody needs to speed up
those are the years where you really have plenty of energy
and most probably time (since most people is single and without kids)
But I was telling...
Since I was a kid, I learned that there is only one thing left when you die
that's your name.
 
@journik:  ahhh... yes..
 
jorge.avila:  So I'm very careful when it comes to promise something to a customer, it doesn't matter what it is.
You have to deliver. There is no option.
 
@journik:  no excuses
 
jorge.avila:  That's not a common way of thinking in Mexico,
that's something that I have exploited greatly
 
@journik:  Hell, mierda... i think thats common on EARTH!!!
=)

9. You have to deliver. There is no option.

jorge.avila:  Thanks to others people bad service, I always find open doors.
 
@journik:  Aha! Interesting... BE THANKFUL for idiots!
 
jorge.avila:  Yeah, that's like the basics of business, actually it applies to everything.
Yes
 
@journik:  Without idiots... how would people know I was smart?!?!?!?!?! =P
 
jorge.avila:  hehehe
The thing is,
that if you "work smart, then hard" (we use that as our motto)
 
@journik:  I LOVE IT!!!!

So do you specialize in any IT issues specifically? infrastructure? Database? Security??? And how do people reach you if they need your help... even for little things...???
 
jorge.avila:  you will grow.
I try to maintain an open door policy with customers and prospects... <- what's that?
well
I like to chat/talk/meet
with people
talk about what they're doing
give them tips, options
experience that we might have...
and then...
they ask "Would you help me?"
 
@journik:  You E A R N their trust FIRST
you dont ask for it...
!

jorge.avila:  exactly
so
(and to be honest)
we really don't sell,
they buy from us
of course we follow a sales cycle
but in reality they already want the service
 
@journik:  HAHAAAA!!! Well... I'm sure many CTOs and business owners will read this ... who would be a good client for you?
 
jorge.avila:  We have customers in lots of industries, we mainly help in automating/optimizing processes
it doesn't matter if you do services or products, technology can be applied in any place
While talking to prospects, we also find out if in reality they need tech, we have found that in many cases there are "human" factors involved in the situation
so we mention that kind of things,
I'll give you an example
We have had customers who complain that  their current ERP doesn't work, and they would like us to create one for them.
So we start asking the employees simple questions, like, did you had training?
 
@journik:  Yeah... Humans suck!

They really complicate things! Especially if they are gorgeous in a cocktail dress and like top shelf Patron Margaritas!

jorge.avila:  the owner says: Yes, everybody got trained.
the employee says: There was people trained, but they left; none of the current employees is trained
 
@journik:  oh no!!!
 
jorge.avila:  So you have a simple miscommunication problem,
very easy to be solved,
without incurring in new expenses
 
@journik:  Interesting!
 
jorge.avila:  honesty help us to build trust
you would be very amazed of the impact that it has on the final customer
since you didn't charge anything they actually try to find something to do business with you
it makes you feel pretty good.
We see all customers as a long term relation,
so we're not in a hurry to get money from them
also, having a customer who really trust you helps in a lot of ways
for example, it makes collecting much simple :)
 
@journik:  TRUE!
VERDAD!
=)
 
jorge.avila:  One rule I set since the first days of the business
is to get rid of bad customers,
we're here to give a service, we're not a collecting company, and we refuse to waster our time in that.
 
@journik:  Aha. ...

Jorge!!!... I really want to go further into your business philosophy and how you use twitter internationally... and how you do marketing... can we do another interview next week???
 
jorge.avila:  sure thing,
 
@journik:  Excellent!
 
jorge.avila:  tuesdays and thursdays are the best days for me
 
@journik:  Perfect... what's your website??? To make it convenient for the people who need you...?
 
jorge.avila:  sure, we're actually changing it, so I'll give you two URL's
www.avilaintegradores.com (Spanish)
www.avilaintegradores.com/2009 (the new version which is in english)
 
@journik:  excellent... OK! Thank You for your time!!! Next interview... Jorge Avila's Marketing Strategy... and Twitter... and More on business inspiration!
Can you send me a few pictures???
I'll post in a few hours...
 Sent at 3:09 PM on Thursday
 
jorge.avila:  sure, I'll send you some photos so you can choose from.
 
@journik:  perfect... I'll put up the interview at http://journik.posterous.com as soon as I get the pictures!!! =) Gracias!
 
jorge.avila:  thanks!...
talk to you later, it was nice chatting...
 
@journik:  likewise!!! bye!

ABOUT @journik: He is Bob Wan-Qi Kim. He has been a web entrepreneur since before it was called the web. Hi passion is approaching health and healing from both an Eastern holistic perspective and a Western high tech genomics perspective. His main project in the health care arena is spreading the word about the effectiveness of 100% natural, all-herbal, zero side-effect medicine. See his client: http://JBNI.us

Also see @journik's Holistic Health Care Blog: Health Myths You Still Believe!

Yes. But yes like a smile is useless for sex.

Ever watch that show right after Reading Rainbow with @levarburton: 3-2-1 Contact!? In the end, everything is about the consumation. Without the consumation, you got nuttin.

You consumate a purchase at the cash register. There's even a retail marketing term for it -- Point of Sale. You consumate a business deal not at the contract but at the ejaculation of the first check payment. If consumating a business deal was instead at the contract signing stage, then consumating a white wedding would be at the altar.

Everything is about consumation. So, will Twitter get you paid, laid, or made? No. It won't. That's not what first contact is all about. Unless you're ok with a high risk of venereal disease.

In the last few days a study has been going around saying that 20% of twitter is spam and 40% is useless drivel. Ergo (who says that anymore! And if you thought it was totally normal to say "ergo," I don't even want you reading my blog -- Go away!), ergo: "Twitter is useless for business." 

All the writers who came to this conclusion have obviously never taken a course in sales or marketing (aka S&M). The biggest point of enlightenment in sales and marketing, like everything else in life, the revelation, is always the same. You are asked a Zen Koan, what is a business card for? The enlightened answer: "To get to the next step."

What is a phone call for? A: "To get to the next step."

Believe me. 99% of the people on Twitter are obsessive cyber-stalkers. I know. I get stalked all the time. So no wonder the A-Listers don't reply to you...

What is a meeting for? A: you get the idea now.

Take a lesson from the world of mating. Start at both ends... *OF THE MATING CYCLE! PERV! * First try the direct approach, "You're hot. Let's go back to my place and architect a strategic synergy."

And try the opposite end. Make eyecontact, smile, show up at the gym at the same time several times before even saying hello. And THIS, Gentle Reader, is TWITTER. NEXT: How To Explain Social Media to you Boss

Nowwadays, numbers in the millions don't really make us all dizzy in the cranium.

A million used to be a big number. But now, with CTRs and social media, 1,000,000 is for many, the basic rule of measure.

For example, CNN on Twitter has 2,543,638 followers. You realize that they got a major boost after competing with @aplusk for the million mark. Ashton Kutcher, @aplusk, has 3,122,483 followers right now. Again, not dizzying to the cranium. Until you compare these figures with "old *crusty* media."

Do you have any idea how many people watched the network news tv mega coverage of Obama's innaguration?

According to The Live Feed: 

Obama's speech was seen by more U.S. viewers than the Beijing Olympics opening ceremony (34.2 million).

Here's the part where you get to put your pinky finger in your mouth, CNN, only had 8.1 million viewers and has no more than 1.1 million views on a regular basis (source: Nielsen)

Think about this a second, @aplusk has more followers by 300% than regularly watch Ted Turner or Rupert Murdock (the guys that own CNN and FOX).

Is it time you took Twitter seriously? Is it time you worked with a net born native?

EDIT: THIS post just got atleast another 500 follower reach thanks to http://twitter.com/whitecoatstrat/statuses/3231710478

And another 300+ from Marketing Strategist: http://twitter.com/ybeitollahi/status/3232006209

Harvard released a fascinating study on the most effective air-conditioner salesman ever. They realized that when geo-plotted over time, based on invoice date, a very simple data visualization, one thing became strikingly clear. This one salesman tripled his colleagues in sales because he sold to neighbors. His colleagues spent most of their time driving from neighborhood to neighborhood.

But upon closer examination, two other facts were discovered. The super-salesman's drive time was not significantly less than his mortal colleagues. Certainly not significant enough to triple sales. When a Harvard professor rode along with this salesman, he found that the super-salesman wasn't any better at the pitch or the close than his mortal counterparts.

The sublime mystery was solved when one proud owner of a new cooling system was asked why he called our super-salesman. "Jerry Simons, my neighbor was happy with him," the home owner replied.

Bad news travels much faster than good news. And online, badnews seems to be the only think that travels at all 

But here's the trouble. Bad news travels much faster than good news. And online, badnews seems to be the only think that travels at all. You're not going to find me writing a "#deltaWIN!" blog at 3 am in the morning. Honest. You won't.

But my, oh my, if you get me pissed off, I'll buy the domain name, pay for the 10 year premium registration, pay for the whole SEO tool kit, and linkspam every single blog that remotely mentions Delta. Hell, I'll drive to the local Chevron to buy 5 Hour Energy to continue blogging, tweeting, and comment spam even blogs that mention Delta's partners.

The beautiful part about Twitter is that if enough people complain, even happy people will see a "hashtag" in the Twitter trending list right smack dab on the home page. Then, bloggers will blog about it and since the NYTimes is suffering from severe blenis and twenis envy, they will "STOP THE PRESSES!," and write about it as well.

Yep, you are now living in the age where non news is the new news by virtue of social clamour on social media. There's no end to the things you can do wrong. AT&T has done over half. Delta keeps repeating the same handful. Apple just started to step over to the evil dark side. And you, will either have a FAIL hashtag made for your company or just totally stay out of the media.

You'll get a FAIL hashtag all your own especially if you stay out of Twitter 

Actually, I'm wrong. You'll get a FAIL hashtag all your own especially if you stay out of the media. People are now used to online Twitter based CRM. Yep. There's even a hashtag for it.

There is however hope. My sister uses this feminist quote in her email signatures, "In order to succeed, a woman has to do twice as much twice as well as a man. Fortunately this is not difficult." The same applies for you. In order for your firm to stand out, succeed, and maybe even convert your customers into your most vocal advocates, you have to be exceptional. Fortunately, this is not difficult if you work with a "NetNative."

You don't have to hire me. But you really would do well to hire somebody who knows how to create Jerry Simons. Please do. Nobody likes to a trainwreck.

How to hire me for your online business strategy and social media marketing: Call 310 598 1606. Ask for me by name. Bob Wan-Qi Kim.

PS. What did Zappos do that get them acquired by Amazon for nearly a billion dollars? They payed attention to and responded to THIS. The biggest difference between a net native and a non net native is that we are used to confronting faceless haters. We know how to shut them down and create virtual armies as well.

@WOnet wants to return to Jamaica but this time, with his family. Where do you want to live? Costa Rica? Fiji? Argentina? Prague?

There are many places on earth where you could live like a duke, maybe not a king, but atleast like a duke if you just had a non local income. Local incomes require you to be in a location. Hence, it's called "local."

I can live well in any of these countries because I have already built my non-local value delivery mechanism aka ecommerce website. I sell mp3s and videos.

You may think at this point that you have nothing to sell. This is where you are dead wrong. You'll realize how much precious knowledge you've acquired along the way if you try to teach an apprentice what you do. You'll realize all the subtle nuances that you've absorbed through observation and osmosis. You'll realize that you have a wealth of value in your head. This is why you get paid. It's for that wealth.

You may think at this point that you have nothing to sell. This is where you are dead wrong. You'll realize how much precious knowledge you've acquired along the way if you try to teach an apprentice what you do

The master mechanic who fixed that major steamship with one bang of his monkey wrench didn't get paid for his work. He got paid because he knew WHERE to bang.

You have this knowledge. I know this because my secret superhero identity is a meditation teacher. The value of meditation is that you can objectively observe your own mind. If you did so, you'd see a sea of opportunity.

The mechanics of how is simple as well.

All you have to do is start a warm oceanfront bonfire on a cool lonely evening and people will sit around it. Get sponsors to pay for the wood and the blankets embroidered with their logos. Take the money and move to Ghent, Belgium. That's where I'm going. It's older than Budapest, and brighter than Prague.

Oh, wait, I'm still in meditation teacher mode talking in metaphor, lemme take off my cape. Download and install the latest PHPBB forum. Add the SEO plugin. Every single time you have a realization, a dillema, a conflict, an issue, a solution... create a forum post about it. People in your line of work will google and find your entry in this cold dark world wide waterfront.

To make it easier, start a tumblr.com to just call in your realizations. But remember to write them down so google can find them. To make it even easier, start a posterous so you can just txt message them into a blog post.

To make yourself more visible in google, swap links with other bloggers and forums that you ALREADY find in google. Google trusts it's own. Pretty soon, some marketing director in some florescent cubicle will find you and ask you to take their money. How you speed up this process is another discussion. Ask me about it Twitter: @journik. But I recommend you buy "33," You'll see how I live the way I do and how simple it really is to break your florescent shackles.

 

 

 

when you start a romantic campaign, understand the key driver for each party concerned 

Short Answer: You are sinning.

Explanation to short answer. "Sin," is not a religious term. It originally comes from warfare, specifically, archery. It means "to miss the bullseye," or "to miss the mark." Look it up. This is how the whole of the Middle East and Asia used the term.

Longer Short Answer: If you've ever tried to pick up a ripe pineapple by the frawns, you'll realize that if you dont grab the right ones, they pop off and you drop the pineapple.

If you chat up a man who wants to build a family and pull on his libido, you'll get him in bed but he will leave like that pineapple.

If you converse about the beauty of children to a woman who just wants sex, you get nothing.

If you advertise Amazon's Kindle DX by saying,

"Now you can fit an entire school district's worth of backpacks of books in one Kindle, The New DX!" your marketing ROI is #FAIL

If you advertise Amazon's Kindle DX by saying,

"All your favorite titles for 50% off! Introducing the New Amazon Kindle DX!" you also get marketing #FAIL

 

contrary to popular naivete, people don't buy products. People buy experiences.

#10 Most startups start with a brilliant idea. If you're product is ingenius, then you have a 100% chance of failing.

#9 This is because, contrary to popular naivete, people don't buy products. #8 People buy experiences.

#7 You can have the best idea in the world and the best product in the world and prove it to the world. #6 But if the worst and ugliest product in the world makes someone feel like a part of a rebelution (bell bottoms, vans off the wall, cabbage patch kids, prius, ...) #5 people will pay for feeling over logic.

Your idea is worthless.

Now, if you start with the end in mind, #4 conventional wisdom (is dumb) tells you that you will succeed. You won't. You will fail.

#3 You will fail because there is not just one end. You may be smart enough to realize that "the end" refers to your exit strategy. If you did, congratulations. You too will fail.

You will fail because there must NOT be an #2 "exit strategy." What happens if you set your exit strategy as the "IPO," but before you can even go get Round B funding, you hear a rumor that Apple and Twitter are closing off their API's. You're screwed. But not in a good way.

To not-NOT-SUCCEED, you must have multiple "exit strategies." You must be prepared to profitably sell at every single major intersection (especially the blind ones). This means that you must have predefined suitors waiting in the wings at every potential major event (market downturn, upturn, death of a principal, lawsuit, finding Jesus, hot chick, hot chicks, unexpected competitor, disruptive technology, new legislation, etc...). Now, if you've done all this, then, more than likely, You Will Fail.

#1 THIS is "how to successfully plan a startup."

And if you follow me I'll give you stuff like this all day long, so click http://twitter.com/journik