How to blog for clients
"I need a master's" is still the most common excuse I hear.
I respond by asking what a master's degree is?
Most people don't know. A master's degree is a credential. The next question I ask to the rare few who answer correctly is, "what is a credential?"

At this point, most people get it.
Most people think that bloggers make money with ads or by selling things. This is why the average IQ is 100
A credential is a document that lends you credibility. But it's really only a loan. Think about it. I've personally won client accounts after several Harvard MBA boys were declined. Their Harvard MBA lent them the credibility to get an interview. But upon a personal interview, it became clear that they didn't have the expertise to back up that loan -- just like the American Dollar doesn't have any gold in the Reserve to back it up.
So, instead of getting credibility loan, why not get the real thing? Why not just get credibility? How?
To build credibility, you must demonstrate expertise directly to your client or employer. A degree tells me that your school said you can do the job. You still have to prove to me that you can do the job. You do that by doing it.
So, instead of getting credibility loan, why not get the real thing? Why not just get credibility? How?
If you are a business consultant, consult. If you are a trainer, train. If you are a designer, design. But make sure you do it visibly. Otherwise, how else are you going to demonstrate expertise or build credibility?
And by far the simplest way to do both is to blog. Most people think that bloggers make money with ads or by selling things. This is why the average IQ is 100. When a guy like Jeff Pulver or Seth Godin blogs, CEOs all over the world read their stuff. They call Jeff or Seth's agents, bid for their time, get turned down, bid higher, and get to meet Jeff or Seth at Jeff or Seth's convenience.
One technical tip, make sure your blog post has an executive summary. I've read many excellent blogs with no clear summary. Most execs will only commit to reading your work if you clearly present the import to them in two or three sentances. Also, notice that I break up every three paragraphs and make colored headers act as my exec summary.
One technical tip, make sure your blog post has an executive summary
Not one CEO will ask Jeff of Seth for a resume. Not one CEO will ask Jeff or Seth about their college degree. Not one CEO will ask Jeff or Seth for a reference. Jeff and Seth will provide references. But not one CEO will call to do any due dilligence.
Why would any CEO have to ask anyone else how effective Jeff or Seth are when they've seen it for themselves? Truely successful people don't take others' word for it. They observe, make up their minds, and just push.
If you want help getting clients or getting a job. Let me know. I'll see what I can do. Twitter me @journik


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