Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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July 20, 2011
 

MARKETING: How to Build a Facebook Twitter Youtube and Google Base That Converts Into Sales

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The 37 Barriers to Your Success Online

We frequently get the question, "How do i get thousands of Youtube, Facebook, Twitter subscribers?" The only question we get more frequently is, "How do I get to page one of Google under __________."

Truth is, it's complex. Yes, you can do it. Many do. Your competitors did. But, it's in the best interest of these billion dollar companies to make it really hard on you. They hire the brightest mathematicians and computer science PhDs to make sure 99.999% of you can't break the code. Google officially has more PhDs than CalTec's compsci department.

That's said, that's not even the point. You don't really want thousands of followers, friends, subscribers, and stalkers. What you want are sales. 

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If you throw enough money at generating sales, you'll make them happen. Eventually. The obvious trick is to make the raw marketing dollars you throw at the internet smaller than the number of dollars that end up in your bank through sales. This is a purely mathematical conversion rate issue. And there are a lot of moving parts where you have to tune that conversion rate. Think of it like the coefficient of friction. Less friction, the greater the return.

These are the 37 points of friction to your bank account...

1. Google: 1,346,000 Results Found

2. Twitter: 87% of your followers stopped using Twitter

3. Youtube: 93% of the viewers of your videos bounce away at the 3 second mark

4. Facebook: Maximum number of friends you can add per day is low

5. Google: Google favors content from certain urls over others. Do you know which?

6. Google: Google favors urls that are older over the newer ones

7. Twitter: the 13% of your followers who still use Twitter only read Tweets as far back as one hour. So if you tweeted at 5pm and your follower logs into Twitter at 6:01pm, he will not see your messaging.

8. Youtube: While youtube has the highest conversion rate to sales, youtube severely limits the number of contacts you can make in a day. SEE: How many youtube subscribers and friends can I make per day?

9. Blog: the average user scans your blog post for 0.8 seconds then decides whether or not to read your post.

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10. Blog: your blog, if it's like the average, has a 97% bounce rate.

11. Blog: of the 3% who read your blog, 82% only read the first sentence. 

12. Blog: for one person to read your entire blog post, on average, you need to push 740 people to your blog.

MORE: To be Continued in the Next Web Next Web Marketing Secrets Revealed: 

a) the rest of the 37 points of resistance.

b) how to kill the resistance.

How Do You Know It's Possible to Beat Your Competition and the PhDs at Google, Twitter, Youtube, and Facebook:

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So obviously, with all those points of resistance, you have an impossibly steep hill to climb if you want to get to a plateau where you can cruise along making profit. How did the successful companies do it? How do you know it can be done at all? How do you know you can beat the resistance put in place by the PhDs at Google, Twitter, Youtube, Facebook, and your competition? Here a bit of proof: 

100,000 Blog Views
We get about 100,000 views per blog post in about 2 months. See: hackedu

25,000 Youtube Subscribers
We build Youtube channels with over 25,000 subscribers in 6 months. See: Eastern philosophy channel

5,700 Facebook friends + Likes
We got over 700 Facebook likes in 3 weeks. See: facebook page

SEO Google Page One
We got to page one Google under iphone app developer, top publicist, in 2 weeks 

10,000 Twitter Followers
We got over 10,000 Twitter followers in 3 months. See: web startup investor

If you want this kind of web marketing power, Call 310 598 1606 or contact us at http://sparkah.com/marketing.php

Filed under  //   blogging   business   capabilities   consulting   facebook   google   marketing   seo   sparkah   statistics   stats   twitter   youtube  


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June 29, 2009
 

How to blog for clients

"I need a master's" is still the most common excuse I hear.

I respond by asking what a master's degree is?

Most people don't know. A master's degree is a credential. The next question I ask to the rare few who answer correctly is, "what is a credential?"

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At this point, most people get it.

Most people think that bloggers make money with ads or by selling things. This is why the average IQ is 100

A credential is a document that lends you credibility. But it's really only a loan. Think about it. I've personally won client accounts after several Harvard MBA boys were declined. Their Harvard MBA lent them the credibility to get an interview. But upon a personal interview, it became clear that they didn't have the expertise to back up that loan -- just like the American Dollar doesn't have any gold in the Reserve to back it up.

So, instead of getting credibility loan, why not get the real thing? Why not just get credibility? How?

To build credibility, you must demonstrate expertise directly to your client or employer. A degree tells me that your school said you can do the job. You still have to prove to me that you can do the job. You do that by doing it.

So, instead of getting credibility loan, why not get the real thing? Why not just get credibility? How?

If you are a business consultant, consult. If you are a trainer, train. If you are a designer, design. But make sure you do it visibly. Otherwise, how else are you going to demonstrate expertise or build credibility?

And by far the simplest way to do both is to blog. Most people think that bloggers make money with ads or by selling things. This is why the average IQ is 100. When a guy like Jeff Pulver or Seth Godin blogs, CEOs all over the world read their stuff. They call Jeff or Seth's agents, bid for their time, get turned down, bid higher, and get to meet Jeff or Seth at Jeff or Seth's convenience.

One technical tip, make sure your blog post has an executive summary. I've read many excellent blogs with no clear summary. Most execs will only commit to reading your work if you clearly present the import to them in two or three sentances. Also, notice that I break up every three paragraphs and make colored headers act as my exec summary.

One technical tip, make sure your blog post has an executive summary

Not one CEO will ask Jeff of Seth for a resume. Not one CEO will ask Jeff or Seth about their college degree. Not one CEO will ask Jeff or Seth for a reference. Jeff and Seth will provide references. But not one CEO will call to do any due dilligence.

Why would any CEO have to ask anyone else how effective Jeff or Seth are when they've seen it for themselves? Truely successful people don't take others' word for it. They observe, make up their minds, and just push.

If you want help getting clients or getting a job. Let me know. I'll see what I can do. Twitter me @journik

Filed under  //   blog   blogging   consulting   marketing  


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June 29, 2009
 

How to get clients and establish yourself as a consultant

"I need a masters!" is the most common excuse I hear.

I have a friend of mine in the movie business. He says, "I need funding." It's the same difference. Until you realize you already have everything you need to do what you want, you'll never live the dream.

A mentor once told my "film-maker" friend that if he wants to make movies, he should just keep making movies. He stopped filming shortly after school -- about ten years ago. He's been looking for funding ever since. So I guess he's not a film maker any more. He's a fundraiser now.

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What I'm telling you is that if you want to do something, do it.

If you want to be a supply chain logistics consultant, consult! If you want to be an international fashionista, fashionistaize! If you want the world's biggest event catering chain, chain it up!

And yes. It IS as easy as I make it sound. There's no room for, "I need clients." There's no space for, "I need buyers." "There's no time for, "I need investors."

And yes. It IS as easy as I make it sound. There's no room for, "I need clients." There's no space for, "I need buyers." "There's no time for, "I need investors."

Keep on doing what you do best to the point of loosing inches on your belt and hours on your sleep. If nobody pays you to consult, consult for free (what do you think I'm doing?). If nobody buys your clothes, dress them for free (What do you think Channel did?). If nobody funds your company, get two jobs (I bet you didn't realize Twitter's been around for over six years being told it'll never work).

If you keep on keeping on, eventually, some who is willing to pay for your genius will pay you. If you keep on keeping on, someone who is willing to pay more will pay you more.

Just make sure your public facing work keeps improving. You guage this by how many people pay attention. If the number doesn't grow, your work is not improving.

RT @AwesomeMoi: @journik The clients you refuse to take on is just as important as the clients you do.

Even if you do absolutely no marketing or networking, if you create a body of work, the body takes on it's own life. People will mysteriously find it. If you know how to market yourself. It'll happen even faster.

NEXT: How to blog for clients

Tell me what you are trying to build. I'll tell you what you SHOULD do to succeed - @journik

Filed under  //   clients   consulting   startups  


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