How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
Zappos is so impressed with what video has done for sales that they will have 10 video production studios inhouse by the end of 2010. They estimate the number of videos on their site will go up from 8,000 to 50,000 by the time they are fully up and running. Continued: http://sparkah.com/2010/07/16/youtube-marketing-stats-could-video-be-the-missing-tabasco-in-your-marketing-bloody-mary/
After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail.
So I just built one myself. Below is a table that compares these two social media marketing powerhouses across 15 key web marketing criteria. The terms used are industry terms so if you're not sure what each one means, I've also included a video discussion of this matrix below.
In any case, while you can measure a googleplex worth of criteria, in the end, effective marketing simply comes down to how many hours did you have to spend to create a dollar? Will Twitter make me that same dollar faster than Facebook? Twitter vs Facebook CTR and social media marketing matrix:
| Visibility | 1 hour | 12 hours |
| SEO | no. nofollow | no. nofollow and hidden links |
| CTR within 3 min | 0.2% (1000 followers = 2 clicks) | 0.05% |
| CTR within 1 hour | 0.3% | 1.2% |
| CTR within 12 hours | 0.35% | 5.3% |
| Conversion Rate | nil, null, ziltch | 0.05% (2000 friends = 1 purchase) |
| Comment Visibility | only your followers | everyone in comment stream |
| Follower aquisition | almost impossible | easy but limited |
| Follower acquisition limits | 1000 follows / day | 20 / few hours |
| Loyalty | low | high |
| Spam Noise | medium | low |
| Privacy | none | medium |
| Mobility | high | medium-high |
| Learning curve | high | low |
| Content Richness | text only | text, thumbnail, video |
So how do Twitter clicks look compared Facebook clicks over time? With Twitter, You're going to see a jump in the beginning and a rapid tapering off. After about an hour, your Tweet gets buried. Facebook however doesn't really have a CTR spurt. It stays constant over about a 12 hour period before your Facebook status post gets buried.
TWITTER:
FACEBOOK:
Now that you're equipped with data that helps you project your marketing and advertising ROI, you'll find that creating the above conversion rates and CTRs are not as easy as it seems. Especially since Facebook has a 5,000 friend limit, you'll have to start using Facebook pages.
Continued: Facebook Marketing
Then you'll run into another can of worms. So if you'd like professional and experienced help marketing your company, call me at 310 598 1606 or just bring any questions you may have to http://www.facebook.com/bob.wan.kim
Look forward to meeting you.
Do you realize that (if you use a paypal button) about 65% of first time web buyers actually think you have to have a paypal account to order from you? Think about it. You could be losing over half of your new customers who don't have a paypal account. And paypal has no intention of making it clear that you take credit cards.
THIS is what I did to stop the bleeding: http://sparkah.com/?p=67
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