Would you pay $15,000 in advertising per every one product you sold from your website? Well, you might if you sold yachts and each yacht atleast made you $15,001 in profit.
So if you sold two yachts, your advertising expense would be $30,000.
If you sell anything with less than a 15k profit margin, like shoes, or furniture, or professional services, just doesn't make sense does it?
What makes even less sense is that most adsense advertisers pay that much every day. It's true. If you've ever advertised in Google with Adsense, your true cost per sale is about $15,000. I'm not kidding. Here's why:
We redirect the currently existing stream of people who are ready to buy from anyone to buy from Your Store.
They've already got their wallets out. They might as well spend with you.People ready to buy always go to Google first. So we just have to be there on page one for the terms they search.To determine what terms to dominate in Google SEO, We1. Create a long keyword wish list 2. Narrow down this list to 5-10 terms 3. Run a limited budget point sample test using ADWORDS 4. Analyse resultant traffic and multiply that figure by 18x (this gives us the real number of visitors that JoannaVargas.com would get if it was on page one for the same term ORGANICALLY) 5. Produce a cost estimate to get you to page one of these terms organically. 6. Contact bloggers and create buzz and inbound links to JoannaVargas.com 7. Arrive on page one of Google.This is the most accurate and responsible way to implement a Google based web marketing strategy.2. Blogger Buzz.This requires more discussion.Let me know when you have a moment for a call. My Skype is "sparkah." I may have bad cell reception but I always have good wifi!CONCLUSION: Google will bolt on a regular stream of CONTINUOUS and CONSTANT new clients. Not Exciting. Blogger Buzz will create incidental rushes (and traffic jams) of new clients that lasts a few days. Exciting.Do both, and you've got your steady new base punctuated by exciting beating rushes.
To talk to us about marketing your company online, see our checklist: http://sparkah.com/seo
Seoul is the busiest most packed city I've ever seen. Yes, I've lived in London, LA (on the grape vine), and in NYC. Seoul is busier. It just is. But today, it's a total Ghost Town. Not even your standard foreigner english teacher is to be seen roaming the Korean streets.
We all know that Asia is famous for it's dedication to perfection. I think that's even Lexus' slogan. In any case, to this day, Executives in Japan and Korea actually commit suicide if they don't do a perfect job or if they disgrace their company/clan.
How to Get to Google Page One: For Plastic Surgeons and Cosmetic Surgeons
As a cosmetic or plastic surgeon, you're in a web marketing sweetspot. First of all, as far as regional competition, while there may be many clinics competing for the same dollar, your barrier to entry is high. Couple that with the fact that you're really not competing against the 20 other reconstructive surgery clinics in your building. You're actually only competing with 9 other plastic surgeons.
There are only ten competitors in the top ten of Google. And the traffic that flows across that page dwarfs the traffic that crosses your front door.
So all you have to do is get on page one of google under "plastic surgeon LA or NYC or Chicago" and basically a tributary of the entire Nile river gets diverted to your waiting room.
What you have to do to get to page one of Google
First of all, if you want to get to page one of a complex automated ranking system like Google, you have to understand how google's algorithm works. Our very own chief strategic engineer explains in his latest video: Google SEO LA, Chicago, NYC. But let's summarize below anyway.
1. Google measures the quantity and quality of the references to your website.
2. The greater the number of inbound links pointing to your website, the more boyant it becomes.
3. The greater the relevance of each inbound link, the faster and higher it swims upstream.
4. Link relevance is measured by how closely related your site's main theme is to that of the linking site. In other words, if your site is about cosmetic surgery but the site linking to you is a auto mechanic's website, Google measures that link as a low relevance link.
The best link you can get is from another plastic surgeon to your site. And it's strategically ideal. Make an alliance with cosmetic surgeons that don't compete with you in your locality and promote each other. We at sparkah.com already have a house full of Surgeons who are willing to co-market and trade links and references with you. Call us at 310 598 1606 to discuss getting your site featured on the websites of other cosmetic surgeons around the world.
Other ways to get highly relevant link sources to link to your site included medical / health and beauty blogs. Links from industry blogs are a major key to getting your phone to ring off the hook and your waiting room to be standing room only. Ask sparkah.com for help here too.
5. Google prefers promoting it's own properties. Have you ever noticed how many youtube videos show up under any Google search? Google owns Youtube. Youtube ads drive revenues for Google. So to get an unfair advantage on the ladder to Google, produce content on Google's property. Make youtube videos.
6. Google promotes wordpress blogs. It's hard to notice the absence of a thing so I'll just explain what you'll never see in Google. In google, you'll rarely or never see a Tumblr blog or Posterous.com Blog. These are two powerful and fast growing blogging platforms. But you'll rarely to never see them on Google because Google can't make money on these urls. These sites don't allow easy bolt-ons of Adwords ads. Wordpress does. If Google features a Wordpress blog post in a result, Google's own likelihood of getting paid increases.
TOP SECRET: 7. Google measures click throughs on it's own page. This one is a major internet marketing and Google SEO trade secret. If two websites have exactly the same merit, how do you think Google chooses which gets to be #1 and which gets to be #2?
Actually, Google doesn't choose. You do.
What happens in this case is that naturally, the #1 result should get about 70% more clicks than the #2 result. And the #2 result should get about 50% more clicks than the #3 result ... etc... BUT if the #3 result gets more clicks than the expected norm for that slot, Google will bump it up to #2 and drop the second listing to #3.
This is why we frequently ask our Facebook and Twitter audience if we are on page one of a given search. Our followers Google that term and click on our listing causing Google to vault our listing even higher.
The only thing that dictates whether your site exceeds CTR norms for that position is the Title and Description tag. Write carefully. And Again, if you need help getting to page one of Google, We're the worlds 2nd best Google SEO Company. Call us at 310 598 1606
I had an informal business meeting with a friend of mine who works for LG Foods. What he told me changed the way I think about business strategy in Asia and especially in Seoul, Korea.
He asked me what percentage of total discretionary spending done in Seoul Korea was spent by Expats and Foreigners. I didn't know. He did.
He had just received a full briefing on how to sell everything from Coke to Vitamin Water in Seoul. And the emphasis was squarely on foreigners and expats. Because, while expats only make up 1.8% of Korea, The make up 5.7% of Seoul.
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With 
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