How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
I don't know why but building your own social network has always been a major pain in the ass. Your options ranged from Ning.com to umm... well... just getting a Facebook page. And looking for a Facebook clone software package or any social network software resulted in a dry desert.
Not any more. Here's your list of Facebook and Myspace Social Network Clone Options. One even includes a little known pluggin to wordpress:
I'm happy to announce our most popular blog post on the most innovative and effective Guerrilla Facebook Marketing Strategies has just been updated with a new Youtube video entitled the same: Facebook Marketing Strategies.
In the above new blog, you'll find the top 3 strategies that the smartest MBA students from Wharton or Harvard never think of using. Enjoy. And let us know if you need help! 310 598 1606
I'm happy to announce that I've just released some of our most powerful internal web marketing industry trade secrets on Marketing with Facebook Pages. You'll find the first episode at : Guerrilla Facebook Marketing Strategies
All the best and let me know if you need help
Bob Wan Kim
310 598 1606
In spite of all of Nike's marketing and media power, Lebron James' powder throw failed to become a meme. A meme can only happen if there is zero resistance. Powder availability was the point of resistance that killed Nike's campaign.
In French, the word "MEME" means "SAME."
It's time we had a new one. It's time we had a new "meme."
Budweiser's Whazzup campaign was a major success. This is because everyone has a phone and can say "whazzup." There was zero resistance.
The 37 Barriers to Your Success Online
We frequently get the question, "How do i get thousands of Youtube, Facebook, Twitter subscribers?" The only question we get more frequently is, "How do I get to page one of Google under __________."
Truth is, it's complex. Yes, you can do it. Many do. Your competitors did. But, it's in the best interest of these billion dollar companies to make it really hard on you. They hire the brightest mathematicians and computer science PhDs to make sure 99.999% of you can't break the code. Google officially has more PhDs than CalTec's compsci department.
That's said, that's not even the point. You don't really want thousands of followers, friends, subscribers, and stalkers. What you want are sales.
If you throw enough money at generating sales, you'll make them happen. Eventually. The obvious trick is to make the raw marketing dollars you throw at the internet smaller than the number of dollars that end up in your bank through sales. This is a purely mathematical conversion rate issue. And there are a lot of moving parts where you have to tune that conversion rate. Think of it like the coefficient of friction. Less friction, the greater the return.
These are the 37 points of friction to your bank account...
1. Google: 1,346,000 Results Found
2. Twitter: 87% of your followers stopped using Twitter
3. Youtube: 93% of the viewers of your videos bounce away at the 3 second mark
4. Facebook: Maximum number of friends you can add per day is low
5. Google: Google favors content from certain urls over others. Do you know which?
6. Google: Google favors urls that are older over the newer ones
7. Twitter: the 13% of your followers who still use Twitter only read Tweets as far back as one hour. So if you tweeted at 5pm and your follower logs into Twitter at 6:01pm, he will not see your messaging.
8. Youtube: While youtube has the highest conversion rate to sales, youtube severely limits the number of contacts you can make in a day. SEE: How many youtube subscribers and friends can I make per day?
9. Blog: the average user scans your blog post for 0.8 seconds then decides whether or not to read your post.
10. Blog: your blog, if it's like the average, has a 97% bounce rate.
11. Blog: of the 3% who read your blog, 82% only read the first sentence.
12. Blog: for one person to read your entire blog post, on average, you need to push 740 people to your blog.
MORE: To be Continued in the Next Web Next Web Marketing Secrets Revealed:
a) the rest of the 37 points of resistance.
b) how to kill the resistance.
How Do You Know It's Possible to Beat Your Competition and the PhDs at Google, Twitter, Youtube, and Facebook:
So obviously, with all those points of resistance, you have an impossibly steep hill to climb if you want to get to a plateau where you can cruise along making profit. How did the successful companies do it? How do you know it can be done at all? How do you know you can beat the resistance put in place by the PhDs at Google, Twitter, Youtube, Facebook, and your competition? Here a bit of proof:
100,000 Blog Views
We get about 100,000 views per blog post in about 2 months. See: hackedu
25,000 Youtube Subscribers
We build Youtube channels with over 25,000 subscribers in 6 months. See: Eastern philosophy channel
5,700 Facebook friends + Likes
We got over 700 Facebook likes in 3 weeks. See: facebook page
SEO Google Page One
We got to page one Google under iphone app developer, top publicist, in 2 weeks
10,000 Twitter Followers
We got over 10,000 Twitter followers in 3 months. See: web startup investor
If you want this kind of web marketing power, Call 310 598 1606 or contact us at http://sparkah.com/marketing.php
A few days back, I wrote a simple but business data crucial comparison between Twitter vs Facebook vs Google vs StumbleUpon. For some, it was revealing. For others, it was revelational. And yet, for most, it was Swahili. So, now, in technicolor, here are the 5 slides that explain the two blog posts above. Enjoy and make sure you let your TV Dinner stand before eating!
Why I Never Use Facebook Ads
I love echos. There's a certain feeding 5,000 men with one loaf of bread kinna quality to them. Say it once and your words just get rippled across space and time -- literally.
I remember one echo. After a greuling 15 hour drive, a life threatening flash flood danger narrows wading, and a 6 hour Matterhornian climb to the top, I collapsed next to several small memorial monuments. One was about a boy who had fallen to his death. Another was about a woman who would forever be missed. One even had fresh flowers around it. I had finally reached the top of Angel's Landing in Zion UTAH.
If you crawled on your belly to peek over the cold hearted edge and you squinted, you could see eagles flying beneath you.
I sang a song. It was Running to Stand Still. And it echoed.
And echoed.
And echoed.
And echoe
And ech
And e
A...
Well, it wasn't always like that in traditional media. You had to run the same ad spot or display ad every 10 minutes or every issue for anyone to hear you. You had to generate your own echoes. Then, came remote controls. They ruined advertising. You no longer had to sit there and watch a commercial about fungal infections. This was a big deal in marketing ROI. It's that echo that costs so much to generate.
Social media not only lets the little guy have access to an audience, it gives the little guy the same access to that cavernous and precipiceous far above the treeline topography where everything you say can go and go.
Facebook vs Twitter vs Google vs StumbleUpon Comparison
So we've compared social media to conventional media. Now lets compare the various media within social media. There's Facebook, Twitter, Google (not social), and Stumbleupon. Each has their unique superpower. If you put them together, by the power of Greyskull, you've got Voltron.
It's true.
To consumate any deal, make any sale, you need two things.
1) Credibility
2) Rapport
If you're the foremost expert on shammies but I can't stand you, I'm not going to buy from you. Conversely, if you're my brother but you can't hold down a job, I'm not going to invest in your new startup. You need both.
Facebook
Facebook gives you rapport.
If you post a message on your wall, have you ever noticed that when you first login to Facebook, you get dropped onto the "Home" page? You do realize there are two main pages. If you post a message on your wall, it'll get posted into a stream of status updates on every single one of your "friend's" home pages.
The average user has 130 friends. So each of your messages gets just under 130 impressions. Why less than that? Well, that "home" page is only so long. If 14 of your friends post a message, before you get a chance to logon and read that stream, The earliest post gets pushed down to the next page. And when's the last time you actually clicked back a page in Facebook?
A message in facebook has about a 24 hour shelf-life. But since you have a lot of rapport, your CTR or click through rate will be fairly high if your post is relevant to your friends' interests. I've seen as high at 23% CTR!
EDITED: I just got an email from a client saying that everyone else he's talked to makes Facebook ads a mission crittical component of their strategy. I don't recommend spending a penny on Facebook ads. ZERO. If you're interested in why, message me privately at http://facebook.com/bob.wan.kim
Twitter
Twitter gives you credibility. In twitter, the average user has about 250 followers. I know. You've heard different figures. They are wrong. I am right. Here's why:
Only 19% of the users in Twitter still use Twitter. So, if you skim off that 89% group who only have 10 followers, your average jumps massively. But the trouble is, while every message is indeed blasted onto each of your Twitter followers' home page just like facebook, the remaining tweeple are far more active than your Facebook friends. A twitter stream's shelf-life is only about 1 hour. 
So while 70% of your 130 Facebook friends are still using Facebook and a post has a whole 24 hours before it gets lost, in Twitter, only 19% of your 250 followers are still using Twitter and you've only got one hour before your tweet disappears into a plushly shag carpeted abyss (keeping the echo annology alive). Oh, and don't forget about the timing of your tweets. 300% more of your followers are online on Twitter after lunch than during. So if you tweet at noon, to your 250 followers, of the 48 people who still use Twitter, only about 1% of them will even see your tweet.
Yes. That's plush, high pile carpet on the wall and ceiling.
Finally, if you have a large follower count, people visiting your Twitter profile http://twitter.com/journik will think you're some kinna celebrity. So Twitter gives you credibility. But unlike Facebook, people find you on Twitter based on #FF and keyword searches. They don't know you from Adam.
NEXT: Let's add in Google and StumbleUpon. To be alerted when Google and Stumbleupon are added into the equation, just friend me at http://facebook.com/bob.wan.kim
PS... this is NOT saying that Twitter is useless. Twitter is much more powerful than Facebook in 3 respects. The readers who've become a marketing client of http://sparkah.com know exactly what those 3 things are...
PPS. an hour and a half after I sang that song on Angel's landing, some dude from Laguna Beach walked up to me panting. He said, "Don't sing. You're noise polluting!"
staff notes: metrics
rapport vs credibility
actual readership
visibility attrition time
peak visibility hours
Can we all agree that we all hate infomercials? They are obviously and overtly all about getting you to spend money. There's really no real value to take away. They don't develop any real long term relationship with your market. They don't put your products in the greatest light. But what they do do is make money.
Video Makes Money.
Even mega online retailers like Zappos need and love the power of video. Their fastest growing department is not customer service--which they are reknown for. Their fastest growing department is their video department. When Zappos uses Youtube, their sales increase from 6-30 percent.
The reason for this is obvious yet troublesome. If the number one most effective selling medium is a handshake in person, the second most is Youtube. Of the five senses you can use to communicate your domain expertise, credibility, responsibility, and build rapport--all of which are required for a consumation--only video uses both audio and visual. Blogs don't. Podcasts (radio) don't.
The troublesome part is that you've got to stand in front of a camera.
If you can do that, and
1) Educate about why your market needs your product
2) Entertain to keep them watching and develop an emotional rapport with you
3) Demonstrate your expertise which builds consumer confidence
4) Demonstrate your responsibility by relating a customer service nightmare that became a fairy-tale
5) Overcome all barriers to the sale including justifying the cost
and do all this with no editing cuts, your conversion rates will skyrocket.
Strategically, there are three places you want to make video contact with your potential buyer. In the old country, It would be you in the flesh out in town square, it would be you out in front of your shop, and it would be you at the cash register. These are the three points of greatest leverage on your market. If you lock down these three points of contact, you've created a golden egg laying goose hatchery assembly line. How this translates into cyberspace is:
1) Town Square
a) Google
b) Blogs
c) Discussion Forums
d) Facebook
e) Twitter
f) Email
g) Youtube
Compare pros and cons of Google vs Adsense vs Facebook vs Twitter vs Blogging
2) Store Front
a) Home Page of Your Site
b) Main Product Category Pages
c) Educational Pages (this is a big topic. Subscribe to http://journik.posterous.com/rss to get it)
3) Cash Register
a) Under Every Single Buy Now Button
b) Under the Check-Out Button
Because that's when they see their astronomical grand total. You'd be amazed. Prospective clients tell us that they just don't get it. They say, "out of 100,000 visitors, 800 will add stuff to the cart but only 90 will buy. Why don't the other 710 people who want our products actually buy them?"
If you were that old country shop keep, you'd know why your customer left all those bails of hay and pails of milk on your counter without paying for them. And you'd have some golden tongue way to assure them that their purchase is a wise investment.
Think about it. If you could just move that number of people who added products to the shopping cart but didn't "check-out" from 710 to 610 you'd more than double your sales.
Use video. Use Youtube. Put videos out on the web, your home page and definitely absolutely right under that "Pay Now" Button.
Part Two: New Social Media Marketing Rooted in Old School Strategy: Google vs Google Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums vs Banner Ads
Finally, the Youtube Trend Watch and Forecast
When there were only 2 major Network TV stations back in the 50's everyone who showed up on TV was a larger than life star. Then, when cable TV made regional programming on channel 716 possible, the exclusivity dropped and so did the influence of TV as a medium.
When Youtube first made in infinite number of "Youtube Channels" available, you could launch a video channel and have all the clout of a cable TV star. You really could. Then, FlipVideo and Software like Apple iMovie made video so easy, anyone could produce it. The cache of video greatly erroded.
Now, with Apple Facetime and Android Video Chatting, you and your customers will be so accustomed to seeing joe blow on a flat screen that soon, even Youtube videos will have lost all of it's platform intrinsic cache. Basically, what that means is, "put yourself online on Youtube, now."
Oh, PS... If instead of video, you stick to blogging, SEO, and other written content instead, it's kinda like posting up a flyer in townsquare, store front, and behind the cash register instead of standing there in the flesh.
Back in the old country (not geographically--two decades ago in the 90's), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple.
If you were going to do some advertising for you business, you'd consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you'd sprinkle in there some billboard ads.
If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You'd go to some entrepreneurs' round table, you'd go to trade shows, and you'd mingle. This was marketing.
Today, prospective clients ask my team for marketing help. And frankly, I'm not really sure what that means.
If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that's like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it's much more cost effective to do it inhouse).
So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to Orange County's Top Solar Panel Installer for inspiring this post!
Part Two: The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads
Recently, I've been getting a lot of RFPs from prospective clients who heavily spend on Google adwords. I'm here to stop that.
Sure, there are many benefits and well, that's about it. Here they are:
The Pros For Paying Google Adwords
1. Immediacy
You start driving traffic immediately to your site. This is a major bonus when you've worked with 17 flaky designers who've all left your site in various states of chaos and disrepair of the last 8 months that were only supposed to be 1.
2. You get to Peek Into the Global Search Demand for Your Key Word Term
In other words, when you sign up for Google adwords, there's a keyword generator tool. It tells you how much traffic (RELATIVELY) there is demanding your term. So if you pay top dollar, you'll get valuable data about how much traffic your top competitor is getting.
3. You Get to See How Much Your Customer's Click Is Worth to Your Competitors
Just by being at the top of the sponsored ads, you'll immediately learn how much one click from a potential customer is worth to your competition. Some pay about $1.50 per click. Others, like "cosmetic surgeon beverly hills" can pay $175. per click.
Why You Should Stop Your Google Adwords Campaign
1. You've Had Time to Build Your Organic Traffic River
Imagine if you could open a store in the Wilshire District of LA (all offices and no retail) and gradually inch it over onto Rodeo Drive, Beverly Hills in 2 weeks. Well, you can. At least online you can. Work on your social media Twitter, Youtube, Facebook, Forums, Communities, Blogosphere, Quora, Reddit, Digg, PR, and Organic Google positioning hard and intensively. You'll be able to generate fifty fold more traffic than Adwords and at a fraction of the cost.
Think about it, when's the last time you even clicked on a sponsored ad?
There's a whole lot more traffic and customers out there that Adwords can't even touch. Adwords only touches about 1/500 of them.
2. The #1 Google Organic Search Spot Gets About 20 Times More Traffic Than the Top Adwords Ad
Take my word for it.
And, you don't have to pay per click. Pay Per Click, PPC, is just a horrible business proposition. Whether you make any money or not, you're on the hook to pay Google. This means that they have absolutely zero risk. You have 100% of the risk. Why don't you just buy a 30 second ad spot from your local cable TV provider!
3. Rapport
A dollar is NOT a dollar is NOT a dollar. A dollar earned through an incidental adwords ad is worth about one dollar. A dollar earned through the recommendation of an influential blogger or a Twitter account that your can converse through will yield high value dollars--recurring customers.
This is a simple equation. If you searched for a product and bought it via Google Adwords, how many times will you repeat that behavior? If you saw a product mentioned through an influential blog or Twitter, how many times will you see that blogger or Tweeter? This is a recurring relationship that tends to yield recurring revenues.
The Worst Part
Worst of all, do the math: Do you know how many clicks you need from Adwords to generate one sale? Scientifically, you'll have to generate about 100 sales to build numbers you can bank on.
However, to generate just one sale, if you've done any Adwords advertising, you know that you'll need to generate about 800 unique views to convert into a sale. If you're at a common $2.50 per click (aka unique view) you're at a whopping $2,000 to generate one sale. Let me run that by you again. To sell a $40 item, you've got to spend $2,000. Which is fine if your $40 item is a sale that recurs daily. But it won't be. See #3 Again.
So how do you drive traffic with high recurring revenue potential to your site? How do you do it at a fraction of the cost? Those answers are two clicks away. The first click, please fill in http://sparkah.com/marketing.php
Thanks! And I'm looking forward to hearing about your goals! - Bob Wan Kim http://twitter.com/journik
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