How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With 
Family Social Network: It'll happen.
In every disruptive shift, a general monolith takes over in a dramatic sweep. There was Rome. There was Ford. There was Myspace.
Rome became a hand full of niche kingdoms. Ford became a dozen niche car makers. Myspace became Facebook.
The only exception to this monolith splintering rule is Facebook. It's an exception now because it has no competition but therein lies it's destiny of failure. If you recall back to Rome, no one kingdom can make everyone happy. So the sheer force of individual preference, as it clusters and clumps together and polarizes, drives the creation of niches. Think of Nike. It was the first shoe that was made of rubber. Well, koreans had rubber shoes for millenia but we will overlook this national anomoly. As soon as the "tennis shoe" event happened, everyone was wearing tennis shoes. Tennis shoes started showing up to work, to dinner, even in bed.
But as soon as the disruptive change occurred, the polarization to specialization simultaneously started brewing. Now, there are dozens of european nations, dozens of car makers, hicking shoes, running shoes, golf shoes, surfing shoes, and yes, tennis shoes.
What's missing now is the polarized, niched, dozens of social networks. In fact, Ning, Elgg, and BuddyPress are bursting at the seams with raw back pressure. Their days are coming and so are the collections of 15minutes of fame of resilient social network managers who run on any of these platforms. Remember. The only reason Facebook got its start under the tyranical and CSS nightmareous reign of Myspace is because Facebook started in a niche to. It was for college students only.
They've betrayed their niche. Facebook will soon find a knife plunged deep into it's back. When it does, the last thing you'll hear is, "Et Tu Brute?!"
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