Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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June 29, 2010
 

Google Adwords vs Facebook Pages Advertising: Which has better CTR and CPC?

When Google first bought the contextual advertising system that later became Adwords, it made them a billion dollars fast. And it was worth it. Google's credibility was an eternity further ahead than Yahoo's and All the ads were matched to your search.

But in reality, where they made most of their money is that the typical user spent about 2 years not ever noticing the difference between sponsored paid ads vs the organic ads that rose to the top above-the-fold ranks. It's true. Advertisers were getting amazing CTRs simply because Google users thought the top ads were actually the most popular.

All that is over.

When's the last time you clicked on a Google Adwords ad?

But I bet you've "liked" a Facebook page plugin recently. This is because most people still don't realize that "liking" Facebook Pages auto subscribes you to the posts on that page wall. It's just like opting in with your email only it comes into your friends and family Facebook stream. 

This isn't all bad. It can actually be a good thing if the page is like mine: http://www.facebook.com/pages/I-Like-People-Who-Walk-Instead-of-Drive/1344360...

The above page is designed to bring up healthy and sustainable topics so that friends can come together, chat, discuss, and save the earth - if you will.

Technical Specs: Google Adwords vs Facebook Pages
As a business owner, the precision with which you can target your demographic is stunning. Google basically only lets you target people by keyword and geography. So if you sell toys on your ecommerce website and you advertise under the words, "dolls," in adwords, you don't know if a mom just cost you $5 by clicking through to your site or whether a left wing militant green peace activist cost you that same $5 to criticize you about how much plastics go into your toys. Seriously.

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VS

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Personally, even if you've got an unlimited budget, unless there's a specific reason you insist on doing search based marketing, I recommend putting all your ad dollars into facebook. You'll create long term relationships and for about 80% less cost. Contact me to get an experienced hand to help you do your web marketing at http://twitter.com/journik and 310 598 1606

Continued: Facebook Marketing

How to Optimize and Setup a Facebook Pages Campaign:


Filed under  //   advertising   adwords   facebook   followers   google   marketing   pages   pr   social media marketing   subscribers  


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June 10, 2010
 

How to Get Twitter Tweeple to Follow Back Fast

You ever feel like unless you're already a bigshot, nobody will follow you back on Twitter? Well, this video will make you a micro-bigshot. You'll atleast be big enough to have 70% of the people you contact follow you back... here's how to get twitter tweeple to follow back fast: Followers:

Drop me a hello over twitter. Let's team up and work together. I'd love to hear about what you do. http://twitter.com/journik

Filed under  //   followers   following   social media   social media marketing   twitter  


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February 23, 2010
 

Why You SHOULD Steal Twitter Followers from Your Competitors

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I don't know if you realize that about half of your Twitter followers are automated spam bots. Then what's worse, only about 2% of your remaining twitter followers are in your market sector. Basically, whatever it is that you are selling, if you have the average number of 100 followers, only one of your followers would even stand a chance of buying what you sell.

So, How do you get people who actually have more than a snowflake's chance of buying or reading your blog? Simple. Do what I do. Since I'm in the web-tech and bio-tech industries, I simply follow the people who follow my biggest well known competitors. I follow the people who follow @mashable and @cnnhealth. I especially love cherry-picking Dr Oz's followers http://twitter.com/DrOz/followers?page=1328455073603584072 (must be logged in)!

I have a 40% follow-back rate. So what that means is that if I just follow 3 of the people who follow my well known competitors, I'll have one more targeted follower. Going from just one to two is a whole 200% increase in the likelihood that someone will read your blog and order from you!

Figure out who is the well known top dog in your industry. Just follow everyone who follows them. It's like stealing candy from a sleeping industry giant!

Im at http://twitter.com/journik ... lets stay in touch and if you have ever RTd my tweets, I'll return the favor!

Filed under  //   cherry-picking   followers   health   health-care   marketing   social media   techcrunch   web2.  


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February 18, 2010
 

Dark Web Marketing Trade Secret: Getting Buzz Followers

I was once told in a sales seminar that if I want to sell bibles, sell to guys who already own 10 of them. Counter intuitive until you realize that people who have a pattern of doing something will continue to do it. So, here is the Dark Web Marketing Trade Secret of Getting Buzz Followers... Follow people who are following the big shots:

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Do NOT follow the people they are following.

Then, follow me http://www.google.com/profiles/wanmeditation and at http://twitter.com/journik =) I'm supportive

Filed under  //   buzz   followers   google   marketing   social media   web marketing  


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July 10, 2009
 

How to get someone to actually LISTEN (follow) you.

Obviously, the RT is to prove to them that you genuinely do read their tweets and appreciate them

If you notice who you listen to, you'd find you listen to people who make you feel good. Rarely do you listen to people who make you feel bad even if they are right.

Think about it. Who do you listen to? MUSICIANS! THEY make you feel good.

So, make someone feel good. Even celebrities, VCs, journalists, etc will listen to you and follow you if you make them feel good. How?

I like the honest approach. If I read a brilliant tweet by someone who I'd be honored if they followed me back, I just retweet...

Obviously, the RT is to prove to them that you genuinely do read their tweets and appreciate them.

Filed under  //   RT   followers   listening   relationships   twitter  


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June 25, 2009
 

... #1: Credibility Bankrupt. How to be a celebrity. Or atleast have as many customers... be the "Consumer Mentor"(tm)

There's a little known cafe in Santa Monica, CA where one of five people in line for a mocha, or an americano wears big dark shades and low fitted baseball caps. It's pretty crowded so they sit where they can. They grab a paper and if they happen to kick you under the table, they say, "excuse me."

The other four of five people don't wear camo.

One out of these four speak into cell phones loudly, "Yeah, Yeah, Absolutely! He's definately a mentzch, he's the guy who got Pitt and DiCaprio attached to my script. No, no, I'm gunna decline that offer for two (million) bucks as soon as I get off the phone with you... No, ofcourse not! I'm gunna have my attorney draft it for me... No, he's not going out with that super model anymore. Svetlana knows which boat to catch. She came over to MY pad last night... Yeah, she ____'d me dry!"

Then, the second one of the four stares at the first one of the five. He stares until the one looks and says, "Hi. How are you?"

The second one says to the first of five, "Oh My Gawd! You're Leonardo DiCaprio!"

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The first of the four realizes that everyone in the cafe realizes that he's full of shit and walks out wishing he too was in camo.

The second one continues, "I'm not done with acting lessons yet but I do have a script! Will you please, please, please, read it? Stay here, It's in my car. I'll get it. Wait, if you're leaving I'll bring it to your car. Which one is yours? No, never mind. It's not really ready. My acting is better anyways. I'll do my favorite line for you right now. In fact, I'll auto DM it to you."

The third of the four out of the five quietly reads thick packets of paper bound by copper tacks, signs official looking documents and takes phone calls outside. They have to pause their conversation when another AMG or Lambo drives by because for the most part, they are whispering.

As the first one of the five hurrys to leave the cafe, he notices the third of the four and stops to appologize for leaving without saying hello. The third just nods a paternal nod and goes on with his conversation, quietly.

There is one more member to this cast. The fourth of the four. He incidentally also happens to be the fifth of the five. He is dressed just like the third to whom the first showed respect. He walks outside to make a phone call just like the third. He smiles politely at tourists trying to figure out if they recognize him just like the third. But he's not. He's the fourth of the four and the fifth of the five.

The third just nods a paternal nod and goes on with his conversation, quietly.

But sure enough, after a bit of time, firsts and thirds start remembering our fourth-fifth. Sure enough, they pass by and offer hat tips lest they accidently fail to pay homage to an even bigger third sporting even lower DL status.

Before long, the fourth-fifth gets invited to house parties in the "Bu." Before long, the fourth-fifth gets invited to yacht excursions down to Baja. Before long, by doing nothing more than showing respect, being cool, and being close, the fourth-fifth becomes a third or first as he wishes, while the first and second of four get eighty-sixed.

Now all you need to know is where that cafe is. Well, if you are a math teacher, that cafe is right here: Math. If you are an ESL teacher, your cafe is here: ESL. If you teach yoga try this cafe: yoga. Sit next to them. Mind your own business. Follow them. 20% will follow you back. If you dress your Twitter bio well, 50% more will follow you back making it a full 1:3 ratio.

But what ever you do, remember to be four and five.

Recommend that you're friends follow @journik because it will make all of us feel good.

continued: HackEDU

Filed under  //   #hackedu   audience   community   consumermentor   education   edufire   followers   tutoring  


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June 22, 2009
 

... #2 Rapport Bankrupt. How to become a best selling author, platinum musician, artist, actor, or barista

When I was 6, I thought, "I can do that too."

When I was 15, I thought, "I can do that too."

When I was 27, I thought, "I can do that too!"

And the whole time I could write better, paint better, sing better, and make better ramen, I never understood why I was never "discovered."

If you are working your ass off, you are sacrificing sleep for your dreams, if you are eating ramen and sleeping on a couch trying to get yourself discovered, You can stop now. Just get a job and get married and pop out 2.3 kids and buy pants that are three sizes bigger then you wear now. Because you are just not going to get discovered.

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I was told this once from a wise old man. I wanted to kill him. Too bad he was a kung fu master. The only thing he ever told me about success and talent and luck and opportunity was, "Just keep placticing!"

I'm not telling you can't realize your dreams. What I'm telling you is what my old kung fu master didn't have to. Since I'm not as pithy as he was, I'll elaborate.

You can indeed realize all of your dreams. And the funny thing is that people less talented, less beautiful, less smart, although maybe not less hard working are currently living your dream.

There is a simple reason they are living the dream you are not. It's the invisible stuff you don't see.

There is a simple reason they are living the dream you are not. It's the invisible stuff you don't see. They have what you don't have.

What you don't see is that publishers don't make the author. Producers don't make the actor. The labels don't make the musician.

It's actually the opposite. If you think for a moment that Amazon.com made Hugh McLeod a best selling author of "Ignore Everybody", "Just keep placticing!"

Notice how many loyal followers and friends he had before he publised his book.

Now, notice why... notice the date. He's been at this for five years now.

So if you still hate the world for not recognizing your genius and talent, realize that the publisher does not make the author. The producer does not make the actor, the label does not make the rock star. You do not either. Nor does your work. What makes it all happen are the people who have been supporting you all along.

So now, "Just keep placticing."

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To comment, message me on twitter @journik

Filed under  //   ambition   careers   community   consumermentor   dreams   followers   goals   success  


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June 9, 2009
 

... #3 Demographically Blind. How to find your market base without the luxury of your print, radio, or tv ad exec

RT auto retweet via web

I dont know if you've been following along but I used to have 1,000 core passionate followers. I love these guys. The've been with me since the early http://Youtube.com/journik days. This was about one week ago.

Now, I have 3,500. I will have 4,000 passionate and RELEVANT alpha followers in another day or two.

At this point, i must stress the fact that followers mean nothing unless they are ALPHA followers. Hell, for you Christians, even "Jesus Christ the Greatest Social Mediator of all time," kicked out about 14,000 followers after the second bread and fish miracle because they were all beta self-entitled freeloading rice-Christians. You don't remember that? It's when he said, "eat my flesh and drink my blood."

This produced the following result: He lost most of his followers. BUT congealed the alpha followers.

So periodically, I'll shake things up. It tends to piss off a lot of betas. But it sets the passionate ablaze.

Yes, you must first have followers to kick them out. This is how I do it.

1) Create a totem pole
What this means it that I create a blog post that acts as a manifesto of a specific topic. A totem pole is only effective if it contains atleast one face that each reader can call his own. Atleast one point in this blog post must perfectly echo the heart of your future follower.

2) I shorten the url of my new totem pole and put it in my bio
You'll find 3 at http://twitter.com/journik

3) Finally, I http://search.twitter.com for the "shiboleth."
"Shiboleth," was the ancient Jewish method of telling brothers apart from spies. This was during a time of war when it was unpractical to ask an armoured soldier asking for passage to show you his circumcision and impossible with women.

So, the Jews decided to ask all warriors to asking for safe passage to pronounce the word, "Shiboleth." Israel's enemies could not pronounce the "Sh" sound. They'd say, "Sibboleth." and immediately get a short blade to their jugular. Effective huh?

So based on my totem poles, my shiboleths are "google wave," "homeschool," "and VC."

I follow everyone who says these words. They get an email notification telling them I followed them. They read my bio. They find a kindred spirit in me when they read my bio. They follow me back. Half of them are spammers. So, I move the other half who are NOT spammers to my other account: @daoism

After I've allowed safe passage to all who could pronounce "Shiboleth," I take a jagged dagger to the throats of the rest.

To Comment or ReTweet just include RT @journik http://bit.ly/journik in your tweet

Filed under  //   followers   following   twitter  


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