SEO is a SCAM.

In Twitter, I see even experienced bloggers talking about SEO and SEM and SEX (X = random variable).

This to me, is pitiful.

You may still think SEO is crucial to your marketing efforts... But at the speed of information technology evolution, Your concept is neanderthal.

How SEO Started -- And WHY it's useless today:

Way back when Infoseek, Excite, Altavista, DogPile, and Inktomi for Yahoo was coming out, I was in Silicon Valley and San Francisco. I worked with many of the PhDs who built these Gen 1 Search Engines.

How they created their Search Engine ranking formula (called an algorithm) was forward engineering. How Google and Bing do it now is 100 percent the opposite. Google and Bing today, REVERSE Engineer.

Let me explain. Back when Mozilla HDP and Yahoo's Directory Project were launched, they were launched because all the algorithm based engines "sucked hairy balls" (Stanford PhD Technical Term -- You may have to use Wolfram Alpha to decode it). This is because:

1. Web Indexing Spiders Sucked.

2. Data Storage of Indexed Data was "Hella Expensive" (An MIT PhD Term. See above for explanation).

3. The entire internet was tiny. Even if you added up all the blogs -- both of 'em.

Since this was the case, it was impossible to get a comprehensive aka useful view of the internet. So, half of the PhD's in the "Valley" decided to just develop a human directory project (they Yang position In Daoism) and the other half of the Ying-Yang paradigm (this is the ONLY time ANYONE should use the word "paradigm") decided to just take a stab at best guessing an algorithm (the Yin position).

This is how Danny Sullivan's SearchEngineWatch.com came to be born. Danny collected marketing and ranking results from webmasters all over the world. He consulted to clients, reverse engineered every feeble algorithm, and now works from his pallacial OC oceanfront home. He earned it.

Back then, you COULD and SHOULD do SEO. All you had to do is make your site's keyword frequency and inbound links match Excite or Inktomi's (Yahoo's engine) expectations. Easy.

Now, Not So Mucho (just did an inspiring interview with IT Maven @jorgeavilam)!

They spider and measure your Gmail. They never delete a single email -- EVEN IF YOU DELETE AN EMAIL

Why SEO is BAD for Business

Now, Google has the entire frikkin internet graphed on one legal size page. They even have most every single business email conversation via Gmail. Yes. They spider and measure your Gmail. They never delete a single email -- EVEN IF YOU DELETE AN EMAIL (True Dat -- Cal Poly Phd speak).

Here's the big difference. Can I get a drum roll please?

Here's the big difference. Can I get a drum roll please?

Now, instead of guessing at how the bloguhsphere would link through to a relevant web url, Google simply reverse engineers the natural HUMAN linking patterns into their algorithm.

In other words, you cannot possibly, especially with a team of "SEO Experts" or "Social Media Experts," mimic the inbound linking fractility of the random public. You've all seen a fractal. Try to express that fractal in a calculus equation. YOU CAN'T. Give up!

So what do I do?

Simple.

How to Get to Page One of Google and Bing Today.

1.Make valuable content. Especially lists that people WILL NATURALLY LINK TO... like this:

2. Make all my Google Page One Pages a Youtube.
Google owns Youtube. Youtube is projectile bleeding money. Possibly a quarter to a half a billion dollars this year. So Google shows huge favoritism toward Youtube results. I know. I used to get thousands of uniques from google every hour from being #1 under "wireless internet." Now see: http://www.google.com/search?hl=en&source=hp&q=money+karma&aq=f&oq=&aqi=g-m1 AND http://www.google.com/search?hl=en&q=super+antioxidants&aq=f&oq=&aqi= AND http://www.google.com/search?hl=en&q=astaxanthin&aq=f&oq=&aqi=g10

Peoples: THIS is a "Take-Away! Google even ranked Blogspot blogs higher than Wordpress (they own Blogspot -- Not Wordpress. Now that WP has more Adwords (owned by Google) Ads, Not so much)"

3. Talk About Famous People. They will link their powerful (High Page Rank) blogs to yours.
This is a side benefit of Interviewing people of influence

Am I wrong? - @Journik

About @journik: @Journik is Bob Wan-Qi Kim. He has been an internet entrepreneur since his first BBS on the "Information," "Super," "Highway." He founded http://journik.com -- a community like facebook but only for philosophers and their bull-shit.

His passion is exposing to the masses the power of Ancient Daoist (Origin of Acupuncture) Herbal Medicine when fused with Western Modern Genomic and Proteomic Sciences: His Client: http://jbni.us

See @journik's health blog: http://herbholist.posterous.com

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NOT from Twitter because...

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Youtube to loose half a Billion Dollars in 2009. NOT Mahalo Dollars.

Not sure if you realize this, Google tried getting NBC, ABC, FOX, CBS, and yes, DISNEY into Youtube. Guess what they decided to do? "Gee, let's see, should we give our professional SAG, AFTRA, DGA, WGA, and CAA talent (PS, I still don't have my all access guest invite! /madface) to Google?"

"It would be so much easier to give up our direct network access at the viewer by giving Google all the ownership of the railroads and letting Google be the toll booth operator via Youtube than it would to hire a few IT guys to make a website in this crappy economy where Computer Scientist PhD's are working at 7-11," thought all the network heads from all the big studios.

Yep, as you can now see, Microsoft's Bing is now in bed with Hulu to give Google the shaft (in a federal penitentiary kinna way)

"Yeah, Youtube! THAT's the TICKET!," Yelled both Bob Wright and Jeff Zucker simultaneously in the board room equivalent of an olympic syncronized swimming finals. "Brilliant! All we have to do is associate ourselves with cute furry kittens! YES!"

Then out of one corner of the room the Romania-Croatian window washer uttered under his breath, "Youtube? Who loookes at Youtube? All cats now. Maybe only dogs. He he he."

That's when it happened. That Wiley Coyote light bulb went on above all the executives heads in the board room equivalent of the pentacostal pouring of holy spirit upon the heads of the Saints at the last supper.

"Who Looooooks at Youtube?!" Half of the balding boardmembers closest the balcony belched.

"Not I, says the brind man," The other half said in an accent more closely resembling Hiro on Heros than the Romanian-Croatian window man.

"Hooo Looooks at Youtube?!?!?!" The war chant raged on...

"DAWGS!" And they all burst out in laughter in the boardroom equivalent of that evil henchmen scene in Mystery Men.

What Youtube SHOULD DO to kick WhoLook's Ass

UPDATE: THIS cat video may just negate my entire arguement about cats as insufficient "fixin's (xeni's word for content)" for Youtube to compete against Hulu.

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Untitled from Wan Qi on Vimeo.

Well, sure enough, here's another major hole Bing.com SHOULD have capitalized on but didn't. Google leaves a huge hole in it's defenses but Microsoft doesn't even notice.

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WSJ: This Web page is a perfect example of the search engine's engaging, attractive style. Bing.com evokes the cover of a glossy magazine with a stunning photo that takes over [MY GAG REFLEX - ed]

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english | spanish | french | portugues | german | chinese | korean

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Executive summary of Google Wave:

How fast will Google change communication and marketing? 30sec
Very. They are opensourcing the API to the best developers on earth. 4000 in attendance.

What was Google's thinking for building Wave? 10sec
Google is rebuilding the internet. All of it.

What is the philosophy of Google Wave? 30sec
Instead of sending message, we will build a totem pole of communication

Wave vs email? 20sec
The ability to respond to select parts of any other message

Wave is more like a phone conversation using text 50sec
You actually get to see each character being typed in real time -- without hitting "send"

Monumental change in communication reach? 20sec
Every single conversation can be made public domain by any member of the discussion and syndicated all over myspace, facebook, blogs, and even text messages until you hit the little button that says "private"

How fast can a photo or video of me taken by a friend and "emailed" to another friend end up everywhere (you'll see what I mean by "everywhere")? 20sec
Click and drag

(answer to above) How easily can my entire "email" end up on a blog? 40sec
Rejoice or weep. You will likely do both.

Then, can a blog comment reach me via my Wave "email?" 20sec
Notice that the comment in the blog simultaneously updates the wave in realtime (obscured by top window)

Will my emails show up on everyone's cell phones too? 5sec
Yep

What else will be public? 10sec
Even your photo captions

Can I edit my messages? 30sec
You and your third cousin Wilber too.

But if anyone can edit, what happens to accountability? 30sec
Google has included a process playback and replay feature.

How many people can edit a message? 20sec
Everyone. Simultaneously.

Can my international contacts collaborate in his/her language? 10sec
Yep. Simultaneously!

Will unique waves link to waves of totally disparate origin? 30sec
Yes. A butterfly in Tibet can now cause a tsunami in Okinawa.

What's my favorite innovation in wave? 1min
Intelligent realtime search and discovery.

How's the spell checker? 2min
It actually reads the entire sentence.

How can developers help? 50sec
By creating external gadgets that further streamline communication visualization

What about Twitter?
Wave ties in and tweets any part of any conversation just like any other medium.

Well, atleast our corporate messaging will be insulated by language! 20sec
Nope.

Every text message, every caption, every photograph name, every email, every blog post, every myspace comment, every facebook message, every twitter message, every thing... CAN BE PUBLIC AND MAY BE AUTO SYNDICATED by any member of the discussion to every text message, every caption, every photograph name, every email, every blog post, every myspace comment, every facebook message, every twitter message, every thing (unless you remember to check the box that say's "private"). Can anyone say, Nimrod's Tower of Babel?

How does this impact my marketing strategy?

Imagine you have a bloody nose. You go to the hospital. You know all the doctors there. They tell everyone in their blackberry and their email list and their church that you came into the hospital for a bloody nose. But the hospital happens to be underwater in the sea -- where sharks like to swim too. Good part is that you will indeed find your customers. They are waiting for you in each of the shark's bellys.

If you are now thinking that you will need a new CXO to manage web pr (stands for PRoliferation) You're already behind the 8-ball. Contact me, Wan Qi, and my team to talk about your marketing strategy, Tweet me @journik. Or Continue to "The ONE thing you must do to survive and thrive in the new Advertising, Marketing, PR landscape."

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