inspired by joannavargas.com (amazing integrity and heart goes into their products)
Right about now, most executives and business owners are not thinking of how to make Twitter, Facebook, Google+, or any other social media network service into a profit center. Most executives are wondering how to minimize their social networking cost. In fact, most executives are trying so hard to minimize their social networking costs that they haven't even started a Twitter account.
So if you're like most executives, the primary question in your mind is probably, "Should I dive into social networking? And how?" As a top social media agency in New York City and Los Angeles, we get these questions daily.
First things first.
Under Water Bullet Trains Exist!
If you fit into this category, you already missed the boat (but don't worry, underwater bullet trains exist).
Asking if you should integrate social networking and social media services like Twitter, Facebook, Google+ etc... is like asking if you should pay a designer to build you a website back in the day when the Yellow Pages charged you $1,500 a month on your phone bill.
"Naw, the internet is a fad."
"Besides, only about 20% of our customers have AOL"
Asking if you should integrate social networking and social media services like Twitter, Facebook, Google+ etc... is like asking if you should get a "corporate email" back in the day when everybody was just faxing everything from deli sandwich orders to photo copies of their butts.
"Naw, it's not secure."
"And only about 20% of your customers have email."
Asking if you should integrate social networking and social media services like Twitter, Facebook, Google+ etc... is like asking if you should get a "cellular mobile phone" when it was only 10 cents to make a call after you got a "page."
"Naw, nobody expects to be able to reach you immediately."
"Besides, only 20% of our customers need that kind of service."
Well, sadly, if you remember yourself saying any of the above, while your revenues were in the worst slump since Jimmy Carter, it's because, by the time you asked the question, you'd already missed the boat.
"Guys, do you think we're gunna be late for the boat?"
By the time you ask the question, you're already late.
The Top 20% Always Make Up 80% of Your Sales
This is because that 20% of your customer base, your market, your world makes up 80% of your business. You know the math. 20% of your customers always give you 80% of your profits. That 20% that got the first internet service; that got the first email account: mike@aol.com; that got the first cell phone; is your early adopter, they are your trend setter, they are your influencer.
That top 20% is the popular kid in school.
By the time you ask the question, you're already late.
The most successful companies never asked, "how do we reduce our social media costs?"
The most successful companies asked, "how do we turn social media into a profit center."
Thinking of social media and social network services as a cost center is like thinking that your sales floor is a cost center. It's like thinking that sales calls are a cost center.
Social networks, Facebook, Twitter, Google+ is where people are. It's where they amass. Being where your customers are is never a cost center. In fact, you don't have to even try to turn social media into a profit center, it already is -- for your competitors.
They jumped in 3 years ago.
So then, going back to the original question of the day, "How Do You Turn Facebook Twitter and Google+ -- Social Media into a profit center for you?" CONTINUED: The 7 Steps to making Twitter Facebook Google+ a profit center for your business.
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With 
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