How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
Link to my reasons on mashable
"With the new change, now Promoted Videos are contextually matched to YouTube partner watch pages (simply YouTube’s term for an individual video’s page) based on the content of the video and text on the page, giving publishers an extra promotional boost on video pages that are naturally related to the audience’s interest. "
I've been pushing @youtube for over two years to license foreign content. They kept hoping kittens could draw more advertising dollars than Hollywood. They kept hoping Hollywood would beg them to license Heros, House, Desperate Housewives, etc. When they realized that making a hit serial requires more than adding a squirrel to the mix, they tried to get big Hollywood studios to give them content. When NBC, FX, and now Disney said, "Screw you, I'm building Hulu," @youtube finally got desperate. They added 70's reruns.
Now, the door is officially closed.
Youtube has no chance of getting ahead of their quarter billion dollar loss this year. Professional foreign content producers from Paris, Munich, Argentina, Madrid, Tokyo, and most recently, Seoul, are taking the prime time spot.
If you love foreign films, with subtitles, you SHOULD quickly get your beta login pass from @dramafever. If You are an advertiser, you SHOULD quickly contact @dramafever and lock them into a long term ad contract. If you are a VC, you know what to do.
To comment or RT, copy RT @journik http://bit.ly/journik and tweet it out
Youtube to loose half a Billion Dollars in 2009. NOT Mahalo Dollars.
Not sure if you realize this, Google tried getting NBC, ABC, FOX, CBS, and yes, DISNEY into Youtube. Guess what they decided to do? "Gee, let's see, should we give our professional SAG, AFTRA, DGA, WGA, and CAA talent (PS, I still don't have my all access guest invite! /madface) to Google?"
"It would be so much easier to give up our direct network access at the viewer by giving Google all the ownership of the railroads and letting Google be the toll booth operator via Youtube than it would to hire a few IT guys to make a website in this crappy economy where Computer Scientist PhD's are working at 7-11," thought all the network heads from all the big studios.
Yep, as you can now see, Microsoft's Bing is now in bed with Hulu to give Google the shaft (in a federal penitentiary kinna way)
"Yeah, Youtube! THAT's the TICKET!," Yelled both Bob Wright and Jeff Zucker simultaneously in the board room equivalent of an olympic syncronized swimming finals. "Brilliant! All we have to do is associate ourselves with cute furry kittens! YES!"
Then out of one corner of the room the Romania-Croatian window washer uttered under his breath, "Youtube? Who loookes at Youtube? All cats now. Maybe only dogs. He he he."
That's when it happened. That Wiley Coyote light bulb went on above all the executives heads in the board room equivalent of the pentacostal pouring of holy spirit upon the heads of the Saints at the last supper.
"Who Looooooks at Youtube?!" Half of the balding boardmembers closest the balcony belched.
"Not I, says the brind man," The other half said in an accent more closely resembling Hiro on Heros than the Romanian-Croatian window man.
"Hooo Looooks at Youtube?!?!?!" The war chant raged on...
"DAWGS!" And they all burst out in laughter in the boardroom equivalent of that evil henchmen scene in Mystery Men.
UPDATE: THIS cat video may just negate my entire arguement about cats as insufficient "fixin's (xeni's word for content)" for Youtube to compete against Hulu.
Word around the campfire is that Youtube is selling its oversized homepage banner to Sprint. OK. It's their space they can do what they want.
The part that troubles me is that they HAVE TO sell out to cover a thin slice of their projected half billion dollar loss in 2009. And yet, they don't see the synovial fluid slippery slope they slide down.
Not only is youtube taking away realestate from the producers, Youtube is not giving them community leadership. Double FAIL!
Youtube is in a position where they MUST sell prime realestate, which loyalty dictates, belongs to it's biggest content producers. But this is not the worst of it. Beyond simply taking realestate that strategically belongs to the millions Youtube producers, they have not given any of us leadership.
By leadership, I mean what the upcoming Sprint commercial is doing. This commercial commercial userps Youtube's position as community evangelist and puts that wreath on the Sprint Now Network. This ad will feature hundreds of Youtube users showing digits that will rotate and create the world's first "video collab human clock."
By video collaboration, I don't mean the Youtube Orchestra. They frikkin had to physically converge to get anything done!
Interactive and collaborative video production is the missing secret sauce for Youtube's survival. While I have outspokenly said in previous posts that Youtube needs to partner with content producers who are actually talented, truth is, even if flipping youtubers with as much talent as a single chop-schtick collaborate on group video projects, Youtube will grow like mad. Think about it. You'll repeatedly watch your own crappy home movie.
If you said, "Leadership is leadership, so long as somebody demonstrates the power of user collab video," Then leave right now. And read the rest of this post.
With topical and social video sites like Vimeo, 12seconds, Seesmic, etc drawing specific niche content, if Youtube doesn't start leading by example, there will be no Youtube in 24 months. Youtube must:
1. simplify collaboration
2. enable online video editing
3. hold topical video debates with cash prizes
4. start a Youtube film school
5. pay their biggest content producers like the Hollywood studios do
6. start a Youtube film school
7. draft young indi film makers and put them on contract before Hollywood gets them
8. partner exclusives with real film makers in London, Paris, Madrid, Seoul, Buenos Aires
9. start a Youtube film school
10. start a Youtube film school
(I'm sure I missed one...)
If youtube doesn't pull their users together, they will all be evenly split once again between ABC, NBC, CBS, FX, etc. The first to market advantage is now gone.
If you liked me, These are the people I love. They are the most likely to support and RT you. You want them on your side. https://twitter.com/solidtweeple/friends
Let's be honest here. There's only so many cute furry kittens you can stare at. With Hulu's new direct attack against Youtube by way of the abrasive Dennis Leary, Hulu has broughten the fight.
The commercial spot aired primetime directly tells all tv viewers to [dominate] "Tweety Pages" and convert all the geeks and nerds (You my dear friend. You.) before the middle american pot bellied couch potato... Or else!
Now, and by that, I mean when Google bought Youtube, Youtube SHOULD put on a tutu to beat off Hulu. I don't know and will not put in the research time to figure out when this happened but this did happen to the NY Ballet. When a couple Frenchies wanted to start 
a ballet company in NYC, they found that none of the ballerinas had any talent. So, they started a ballet school. It was a long term commitment to the art. Now, they are world reknown.
What Youtube SHOULD do is go into all the biggest film schools in the world and do what the big leagues do. DRAFT. Put these young creative geniuses under an iron clad contract and rape their creativity for all it's worth. Oh come on, you know that is what would happen to them anyways. Don't try and be prudish with me Mr. fantasize about your receptionist!
Yes, this process will mean you're not going to get quality content for years. Maybe decades. If you think I'm wrong on this. I damn you to a life of only watching the debut first seasons of every director, writer, and actor.
So, meanwhile as a stop gap, Youtube SHOULD beat off Hulu by immediately hopping into bed with and get freaky with ... http://journik.posterous.com/what-youtube-should-do-to-choke-off-hulu
If you liked me, These are the people I love: they are the most likely to support and RT you. You want them on your side. https://twitter.com/solidtweeple/friends
Last month I took an entire day to ask all the hottest server girls at the new Hard Rock Hotel Bar in San Diego if they had heard of Hulu. "No, baby," They all replied while simultaneously prying my hand off of their thighs.
This month, I repeated the same personal experiment. No. Not at the Hard Rock Hotel. The response I got was an overwhelming, "Yes, Yes, YES!"
It took Youtube two years to get a, "Yeah."
I was in San Francisco watching the entire trainwreck of Youtube's courtship with the populace. You've see it too. From the Brittany Guy, to the Dancing Guy, to the Lonely Girl underaged girl who always filmed from her tossled bed.
Why did millions watch it happen? Millions had no choice.
This was a time when the major Hollywood and 30 Rockefeller executives downplayed the entire internet content shift. But once the Mensches actually started loosing ad impressions to furry kittens (no, kittens!), they started paying attention.
The same thing happened to blogging. When blogger first came about @shellen @ev @biz etc... gave the amateur populace who couldn't bother to spel check a medium to interact and publish. The novelty of the medium is what fuelled the growth of blogging.
Then, professional writers came onto the scene and stole the spotlight via the same medium. Even good blogs choked under the avalanche of professional bloggers. I'll bet you haven't see THIS in a while!
As soon as Hollywood felt the shift of attention, they did something Google didn't expect. They blackballed Google. Then created Hulu.
@youtube 70's TV shows aint gunna cut it
So this is what Youtube SHOULD do. We all know, "Google doesn't understand or want to understand the content business. Online video is a content business." - BusinessInsider.com The balmalochas at Google bet that the public could create content that was as engaging as the Hollywood machers.
The excellence of the content (not medium) is what SHOULD be fueling Youtube's growth
They were wrong.
Google shouldn't dump Youtube. But Youtube should infuse professional content into it's arteries. Youtube should engage the most innovative foreign film makers from London, Madrid, Paris, Buenos Aires, and yes, Seoul. The latest alliance between Disney and Hulu shows where the godfathers are standing. And they got a big gun. (I wonder if the Edison serves lychee martinis? - Mazle!)
... Part two. The more agressive strategy: Youtube vs Hulu
If you liked me, These are the people I love: they are the most likely to support and RT you. You want them on your side. https://twitter.com/solidtweeple/friends
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