Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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February 15, 2011
 

How One Simple Blog Post Got Me 3 New Clients this Month

Media_httpbenlilesfil_nnmhq

I've been told that I'm pretty good at writing teasing headlines. Honestly though, everything I know about headlines, I learned from Ogilvy and @woodlandalyssa. There's a precise and unforgiving science to writing a headline that gets you to read the first line of a blog post. But there is an even more precise and unforgivingly rigid set of rules that get your reader to become your client.

One of my favorite blogs post that's prominently findable when you search: Iphone App Developer is making me $57,000 this month alone. It precisely follows the formula below...

Here's the great big magical triune formula to converting your readers into clients:

1) Rapport

2) Credibility

3) Volume

That's it. If you understand exactly what I mean by the above, you don't need to drip another second into reading farther. But if you do, I think you'll be happy you did.

Media_httpwwwpraticom_cugeo

You see, there are only two types of people you ever buy from -- evah:

1) Friends

2) Celebrities

That's it. Why? Because you've built up a rapport with your friends. And celebrities have credibility. And guess what, both have volume. Both occupy a significant volume of space in your life.

All you have to do to turn your blog into a client generating interdimensional space/time portal is to duplicate that triune formula precisely and you'll engender a perception of friendship, celebrity, and relationship volume. This is where it gets tricky. Unless you know the substructural formula to imbibe a linear blog post with a real world friend/celebrity aura, you'll never achieve that magical sauce.

How can the written word be a surrogate for a true friend and Paris Hilton?

Media_httpembryologym_vhfvh

To create rapport, credibility, and volume with a blog post, you've got to precisely impliment the following substructural formula:

1) Educate your reader - Credibility
Educating your reader builds your credibility since it establishes your subject matter / domain expertise.

2) Defend your reader - Rapport
Make it clear that while you have something to sell, you have your prospective client's best interests in mind -- even if it's at the expense of losing their business. The best example of this is the LA based Charter Drug Rehab Centers. Their slogan is, "If you don't get help at Charter, please, get help somewhere!"

One of my early advertising mentors, Bill Oxford used to have a page on his ad agency home page that said, "How to Know If You're Not Our Target Client." On that page, he tried his darnest to NOT get the reader to pick up that phone and ask for an initial consultation. But the criteria he used to try and push people away actually made them want to work with him even more. It's kinda like an old girl friend of mine. She told me that she didn't want to date anyone who didn't have a six pack (true story). Her anti-sales approach made me rise to the occasion (no, this is not a double entendre).

Master The art of the Anti-Sale

Media_httpfarm3static_qbcfj

3) Get into Google Page One Under Several Intersecting Searches - Volume
That blog post above is in Page 1 of google under

"iphone app developer"
"iphone app developer nyc"
"iphone app developer LA"
"iphone app developer Los Angeles"

and many more. Google creates my volume for me. A prospective client will search for me using several different query terms. If I show up on page one under all of his searches, I've satisfied that 3rd and most elusive requirement - Volume. I'm like Amex -- everywhere they want to be. And yes, this month alone, i got several phone calls for iphone, android and ipad app development projects.

So, if you've got a blog post that satisfies the top two requirements but doesn't pop up on page one of a major traffic key term phrase, contact me at sparkah@gmail. If you do a simple one paragraph blog post linking to my iphone developer blog post... I'll get your blog post to page one of Google under a popular search. Deal?

Filed under  //   LA   angeles   app   applications   developer   iphone   iphone app developer   los   los angeles   ny   nyc  


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December 5, 2010
 

Media: LA's Top 100 NON-Celebrity Bloggers You Should Take to Lunch

Media_httpimg1uploads_lgsoz

If you had the choice to take either a prime-time NBC newscaster, an LA Times reporter, or a blogger to lunch at the Ivy on Robertson in Beverly Hills, who would you pick? This is not a trick question. If you took the newscaster out (pick any: Lisa Hernandez ABC7, Jessica Holmes KTLA5, Leslie Miller - ABC7, Lisa Siegel KCAL9. Kim Baldonado - NBC4) you'd have a big media van with requisite ET phone home dish on the roof and strobe lights accompany you.

Network Newscasters don't have a cult following (update: ummm, we might be wrong)

If you took the LA Times reporter out, you'd only have one photog with you but the guy would look really smart. And all the people at Ivy would think you were smart by association. If you took a blogger out to lunch, none of the above would happen. Nobody would notice. Well, nobody but the following:

Media_httpimg1uploads_iihgp

Top Ten Reasons to Take a Blogger to Lunch as Opposed to Some Hot Newscaster:
10. Network news will give you 15 seconds.

9. Network news broadcasts to everybody (not a good thing).

8. The LA Times ends up in a land fill (or used as bathroom tissue in TJ cantinas).

7. You can't Google Channel 7, 5, 2, 13, or (wait. do analogue channels even exist any more?)...

6. You can't Google a newspaper

5. LA Times journalists don't have a cult following.

4. Network Newscasters don't have a cult following (update: ummm, we might be wrong)

3. Bloggers do have a cult following and personal influence with their readers

2. Bloggers will get you into Google

1. Google

If that's not enough reason to pander to the power of bloggers, I really can't help you. You'll have to refer to the Top 100 Los Angeles PR Public Relations Firms bring your check book.

If you're convinced, you'll find the top 100 most influential NON-celebrity bloggers right here. Just start scrolling. Get ready. Make like garlic 'cuz they'll get you press. 

PS. Sparkah.com's interns are creating a Twitter list of all the top bloggers here. To be alerted when it's ready for you, just click "Like," on PR and Blogger Lists

Amber Avines link
Name Amber Avines; Location Los Angeles, California; Web wordsdonew... Bio Blogger, former broadcast journalist & book/magazine editor, winner of the ... twitter.com/wordsdonewrite

Anna Viele link
Name Anna Viele; Location Los Angeles; Web abdpbt... Bio blogger, wife, mother, analyst of the business of mommy blogging. ... twitter.com/ABDPBT

Jessica Gottlieb link
Name Jessica Gottlieb; Location Los Angeles, CA; Web Jessic... Bio Mom Blogger. Not Stupid. 818.486.9363 Jessica@JessicaGottlieb.com ... twitter.com/jessicagottlieb

beebosnak link
Name beebosnak; Location Los Angeles/ London; Web rootbe... Bio Blogger. Runner. Photographer. Yogi. Visual Guru. Agnostic. Shepherd Lover. ... twitter.com/beebosnak

Michael Ehline link
Name Michael Ehline; Location Los Angeles, California; Web ehline... Bio Blogger, biker, social media, MMA fighter, Los Angeles auto ... twitter.com/michaelehline

Howie Klein link
progressive blogger/activist. ... but we really don't have access to them bit.ly/hpbHux about 22 hours ago via twitterfeed · more. Name Howie Klein; Location Los Angeles; Web downwithty... Bio progressive blogger/activist ... twitter.com/downwithtyranny

John August link
Name John August; Location Los Angeles, CA; Web johnaugust... Bio writer, director, blogger, teen detective. 139 Following · 14715 Followers ... twitter.com/johnaugust

Graciel Cecilio link
Name Graciel Cecilio; Location Los Angeles; Web gracie... Bio Blogger, adventurer and venturist. Closet geek and gamer wannabe. ... twitter.com/grachececilio

John Trosko link
Name John Trosko; Location Los Angeles --- will travel; Web organi... Bio Los Angeles-based professional organizer, blogger, co-author, ... twitter.com/johntrosko

Tara Settembre link
Name Tara Settembre; Location Los Angeles, CA; Web tarame... Bio Los Angeles blogger & former NYker. Does PR for Disney, named one of the 20 most ... twitter.com/tarametblog

Blogger Prom link
Name Blogger Prom; Location Los Angeles; Web blogger-pr... Bio The official Twitter account for Blogger Prom 2010. ... twitter.com/bloggerprom

Teresa Ortega link
Blogger at InSequence.org. ... Name Teresa Ortega; Location Los Angeles; Web insequ... Bio Blogger at InSequence.org. ... twitter.com/tinyrooster

Celeste Fremon link
Name Celeste Fremon; Location Los Angeles; Web witnessla.com; Bio author...blogger ...journalist...university instructor

Justine Musk link
Location Los Angeles; Web tribalwrit... Bio Fiction writer, blogger, fierce mama of boypack, secret fashionista on the yellow ... twitter.com/justinemusk

Vincent Laforet link
DP, blogger über tech geek - Los Angeles & NYC. ... Name Vincent Laforet; Location Los Angeles, CA; Web blog.vince... Bio Filmmaker - Director, Photographer, Producee

Jennifer Taggart link
Name Jennifer Taggart; Location Los Angeles, CA; Web thesma... Bio Mom Blogger Author Consumer Environmental Attorney Lawyer CPSA CPSIA ... twitter.com/thesmartmama

Rob Heppler link
Name Rob Heppler; Location Los Angeles; Web thehundred... Bio writer,blogger,social media expert,influencer, non traditional advertising phenomenon ... twitter.com/hepdog

Jared Newman link
Name Jared Newman; Location Los Angeles; Web jaredn... Bio Blogger and Journo, Games and Tech. 296 Following · 395 Followers · 37 Listed ... twitter.com/onejarednewman

Brandi Payne link
Name Brandi Payne; Location Los Angeles; Web glitzg... Bio Blogger celebrating wedding bling in all its splendor! ... twitter.com/glitzandglamour

Emily Steers link
Name Emily Steers; Location los angeles; Web happyh... Bio Blogger, writer, girlfriend, puppy-owner, design nerd, grammar geek, ... twitter.com/happyhomeblog

Kevin Arnold link
Name Kevin Arnold; Location Los Angeles; Web thatdarkki... Bio Blogger, Entrepreneur, 22 Years Young, I'm Everything you love to hate. ... twitter.com/darkkidkevin

Jessica P. Ogilvie link
Name Jessica P. Ogilvie; Location Los Angeles; Web jessic... Bio Blogger and freelancer extraordinaire. 69 Following · 145 Followers · 8 Listed ... twitter.com/jessicapauline

Kristin Anderson link
Name Kristin Anderson; Location Los Angeles, CA; Web mydail... Bio blogger, celeb trainer, and your one stop shop for dropping weight and keeping ... twitter.com/mydailytrainer

Lia Haberman link
DM me if you're interested in interview! Thanks! 12:20 PM Oct 26th via web. Name Lia Haberman; Location Los Angeles; Bio Blogger for hire ... twitter.com/liahaberman

Andy Windak link
Name Andy Windak; Location Los Angeles, CA; Web windat... Bio Food Blogger, Digital Artist, Crazy Urban Cyclist ... twitter.com/windattack

Anastasia link
Name Anastasia; Location Los Angeles, California; Web saucym3.ye... Bio Blogger, Aspiring Writer, Foodie, Student

Carson Reeves link
Name Carson Reeves; Location Los Angeles; Web scriptshad... Bio The latest spec scripts out of Hollywood reviewed 5 days a week! ... twitter.com/scriptshadow

Emmanuel Heredia link
Name Emmanuel Heredia; Location Los Angeles, CA; Web ecrazy.tum... Bio Producer/DJ/Blogger/Online Marketing/Music Business Pro/Web 2.

Derek Bartholomaus link
Location Los Angeles, CA; Web post-g... Bio TV Post Guy, Part-Time Political Blogger, Skeptic, and creator of the Jenny ... twitter.com/derekcbart

Keith R. Harden link
Name Keith R. Harden; Location Los Angeles, CA Web theworldsm... Bio Transplanted New Yorker. Aspiring litigator. Knicks blogger @ The ... twitter.com/keithprime

Annie's Beauty Deals link
Name Annie's Beauty Deals; Location Los Angeles; Web saving... Bio Beauty blogger and deal hunter for @savings, helping you stay primped for less ... twitter.com/savingsmbones

babaali link
Name babaali; Location Los Angeles, CA; Web youtub... Bio Muslim Video Blogger who uses comedy to get his message across the world - Check link ... twitter.com/babaali

Richard Lee Colvin link
10:14 AM Nov 21st via web. more. Name Richard Lee Colvin; Location New York; Web earlye... Bio Journalist, blogger, Director, Hechinger Institute on Education & Media, Columbia U. Ex-Los Angeles Times education reporter ... twitter.com/r_colvin

Yvonne Condes link
Name Yvonne Condes; Location Los Angeles; Web yvonne... Bio Baker, blogger, mother. Owner - www.yvonnesgfgoodies.com Blogger - www. ... twitter.com/yvonneinla

Brain Blogger link
Name Brain Blogger; Location Los Angeles, CA; Web brainblogg... Bio We cover topics from multidimensional biopsychosocial perspectives. ... twitter.com/brainblogger

Michelle Maltais link
Name Michelle Maltais; Location Los Angeles; Web latime... Bio Journalist at LA Times, editorial broadcast liaison, tech blogger/part-time geek, word nerd, desert rat ... twitter.com/mmaltaislat

Crane link
Name Crane; Location Los Angeles; Web ladiesdotd... Bio Blue Jays fan. Artist. College student. Blogger. Queer. Basically, that means I'm cool. ... twitter.com/itsjustbaseball

Srinivas Rao link
Name Srinivas Rao; Location Los Angeles; Web thesko... Bio I'm an avid surfer, self help blogger,and I run BlogcastFM, a podcast to help you kick ... twitter.com/skooloflife

Lisa Marie link
Name Lisa Marie; Location Los Angeles, CA; Web elsiephoto... Bio Hair stylist, blogger, photographer, and monkey tamer. Tech geek by association. ... twitter.com/killregrets

Jessica Ritz link
Name Jessica Ritz; Location Los Angeles, CA; Web tastertots... Bio Walking the line between food blogger and mommy blogger. But mostly driving around ... twitter.com/ritzbites

Ellen Bloom link
Name Ellen Bloom; Location Los Angeles; Web ellenbloom... Bio L.A. Is My Beat. 145 Following · 167 Followers · 8 Listed · 551Tweets · Favorites ... twitter.com/ellblo

Becki Kregoski link
Name Becki Kregoski; Location Los Angeles; Web hikebikeea... Bio I'm an actor/food blogger/exercise fanatic. Boo to the Yah ... twitter.com/bexterk

Derek Gathright link
Name Derek Gathright; Location Los Angeles, CA; Web derekville... Bio Engineer at Yahoo, PHP Developer

Jesse Reynoso link
Location Los Angeles; Web losangeles... Bio Athlete, Gamer, Blogger/Writer, & Warehouse Employee. Dodgers, Lakers, Falcons ... twitter.com/jesrey7

Liz link
Name Liz; Location Los Angeles; Web losang... Bio LA resident, insomniac, Depeche Mode lover, professional eavedropper, blogger, writer, Bahá'í, ... twitter.com/losangelista

SUV Blogger link
2010 Los Angeles Auto Show: 2011 Hyundai Elantra bit.ly/dhzqMk #car #auto ... Name SUV Blogger; Location Internet; Web suvblo... Bio Follow us to to get the complete information on SUV cars and trucks with SUV reviews, ... twitter.com/suvblogger

Josh C link
Name Josh C; Location Los Angeles, CA; Bio Intern/Blogger for Always On's OnHollywood entertainment and technology conference where Silicon Valley meets LA ... twitter.com/JoshOnHollywood

Caity Engler link
Name Caity Engler; Location Los Angeles; Web caitye... Bio www.caityengler.com www.caitybakes.blogspot.com those two pretty much sum it up. ... twitter.com/caityengler

Scootabaker link
Name Scootabaker; Location Los Angeles; Web thescootab... Bio Baker, Blogger, Scooter Chick creating tremendously delicious desserts and delivering ... twitter.com/scootabaker

prue brady link
Name prue brady; Location los angeles; Web spectagirl... Bio flaneur, tea drinker, midnight movie watcher, bruin, blogger, gamer, nerd, ... twitter.com/spectagirl

Veida McCampbell link
Name Veida McCampbell; Location Los Angeles, CA; Web veidam... Bio Need a freelance writer? www.veidamccampbell.blogspot.com• mccamp.veida@gmail. ... twitter.com/VeidaMccampbell

Carolina Watts link
Name Carolina Watts; Location Los Angeles, CA; Web a2zedu... Bio A2Z Educational Advocates; speaker, writer, blogger re: special ed; ... twitter.com/cdwatts

Kara Howland link
Name Kara Howland; Location Los Angeles; Web tvgoodness... Bio Blogger for tvguide.com; Launched TV Goodness w/ @TinaCharlesTV. ... https://twitter.com/karahowlandTV

Stacey Soleil link
Name Stacey Soleil; Location Los Angeles/OC; Web stacey... Bio Mommy| Blogger| Speaker| Connector| Event Coordinator| Co-Founder/CMO Novimap ... twitter.com/staceysoleil

Wendy Geller link
Music Blogger: Our Country--just like it says, all about country! ... Name Wendy Geller; Location Los Angeles; Bio Yahoo! Music Blogger: Our Country--just ... twitter.com/wendygeller

Mia Marcus link
packing for Los Angeles for The AMA's American Music Awards. ... Name Mia Marcus; Location USA; Web MiaMar... Bio Blogger/Actress/Producer/Entrepreneur/Artiste/Mommy/Wife/World Traveler/Writer/Restauranteur/Realtor/Festival ... twitter.com/miamarcus

Grasie Mercedes link
Actress | Host | Stylist | Blogger. ... Name Grasie Mercedes; Location Los Angeles, CA; Web grasie... Bio Actress | Host | Stylist | Blogger ... twitter.com/grasiemercedes

Emmy Cecilia link
Name Emmy Cecilia; Location Los Angeles; Web catholicne... Bio Catholic, Nerd, Blogger, Writer, Janeite/Austenite, Hibernophile

Kathy Lovin link
Location Los Angeles; Web salvat... Bio ★ Salvation Army PR gal, Jesus lover, harpist, Jane Austen nut, part-time blogger, former White House staffer, Seinfeld scholar, media/PIO trainer & cat lady ★ ...

Brittney Gray link
Name Brittney Gray; Location Los Angeles; Web BrittneyGr... Bio Beauty Guru/ Blogger/ Coolest Girl You'll Ever Know. Let's burn some trees and let ... twitter.com/brittneygray

Geek Girl Diva link
Y'know, it pains me to say this, but Law & Order: Los Angeles is just sort of ... Name Geek Girl Diva; Location Wherever there's a signal ;-); Web geekgi... Bio Blogger and Serial Fangirl. Geek Girl fighter and Geek Boy lover ... twitter.com/geekgirldiva

Marc Strassman link
published a blog post on "Slick spots vs. social networks" at: ... Name Marc Strassman; Location Los Angeles; Web etopia... Bio online video reporter who covers climate change, politics, business, technology, and culture on ... twitter.com/etopianewsnow

tien. link
Metblogging blogger. Lawyering lawyer. ... Name tien. Location Los Angeles; Web blogging.l... Bio Metblogging blogger. Lawyering lawyer. ... twitter.com/queequegMB

Loryn C. Wilson link
Name Loryn C. Wilson; Location Los Angeles, CA; Web lorynw... Bio Social Connector | Idea Architect. Womanist blogger, part-time politico, ... twitter.com/loryn24

Jessica New Fuselier link
Name Jessica New Fuselier; Location Los Angeles, CA; Web fresha... Bio I work in Reality TV. Photographer. Blogger. Singer. SongWriter. Mother. ... twitter.com/jessicafuselier

Ericka Sanchez link
GOOD Making pint-sized authors in Los Angeles with 826 su.pr/1wuVo5 ...

Howard A. Rodman link
Name Howard A. Rodman; Location mostly los angeles; Web figaro... Bio writer screenwriter professor huffpo blogger home barista ... twitter.com/ivanjohnson

LeeannMorrissey link
Name LeeannMorrissey; Location Los Angeles, CA; Web jointhegos... Bio Writer/journalist/blogger. I love 311, The Bouncing Souls, and watching way too ... twitter.com/leeannmorrissey

Lisa Levine link
Name Lisa Levine; Location Los Angeles, CA; Web epicureane... Bio I am a personal chef and food blogger in Los Angeles. ... twitter.com/chowfornowchef

Ms. Justine Cross link
Name Ms. Justine Cross; Location Los Angeles; Web losang... Bio I am The Real Thing: Dominatrix, blogger, feminist, intellectual and quite lovely ... twitter.com/justineplays

Fashion Frontline link
Name Fashion Frontline; Location Los Angeles, CA; Web thefas... Bio a blogger style showdown. 8 bloggers, 5 looks, 1 winner! ... twitter.com/thefashionfront

merch girl link
Name merch girl; Location los angeles; Web jokoy.com; Bio see me on the road, or in the funny pages - 2brokelagirls.blogspot.com ... twitter.com/palisades

Chantelle Moghadam link
Name Chantelle Moghadam; Location Los Angeles, CA; Web thecon... Bio I am a blogger from Los Angeles that writes concert reviews, artist features ... twitter.com/converserockstr

J. Nicole Brooks link
Name J. Nicole Brooks; Location Los Angeles et Chicago; Web doctas... Bio Actor, Playwright, Blogger, Upstanding Negro ... twitter.com/doctaslick

Amira Shaif link
Name Amira Shaif; Location Los Angeles; Web Domino... Bio Fashion, deals, discounts and sample sales alerts. ... twitter.com/dominola

Lauren M. Rabaino link
Name Lauren M. Rabaino; Location Los Angeles; Web lauren... Bio Product designer at @Publish2. Blogger at @10000words. Journalism is my trade. ... https://twitter.com/laurenmichell

Audrey Kitching link
Name Audrey Kitching; Location Los Angeles; Web theaud... Bio Designer, Fashion Blogger, Magazine Junkie. Shop my lines www.tokyolux.com ... twitter.com/realaudreykitch

L.A. Story link
Name L.A. Story; Location Los Angeles; Web losang... Bio Mom blogger, tyke chauffeur, L.A. explorer. 2100 Following · 2156 Followers · 107 Listed ... twitter.com/la_story

Scott Jagow link
Name Scott Jagow; Location Los Angeles; Web scottjagow... Bio Previously a host and blogger for Marketplace Radio, I'm now writing on my own. ... twitter.com/scottjagow

Kristina Lopez link
Name Kristina Lopez; Location Los Angeles, CA; Web KristinaLo... Bio Journalist, Writer, Blogger, New York native, and an LA Transplant. ... twitter.com/kristinalopez

Philipp link
Name Philipp; Location Los Angeles; Web theapp... Bio US/German Tech-Blogger, Film Enthusiast, Overall Cereal Monster. ... twitter.com/eierund

Scott Miller link
Name Scott Miller; Location Los Angeles, CA; Web biostock.b... Bio L.A. blogger & conf. networker marketing biomass / biopower / biofuels w/social ... twitter.com/bioblogger

Emily link
Name Emily; Location Los Angeles; Web misschiffo... Bio librarian, editor, cook, eater, hiker, blogger at @thekitchn + @renest ... twitter.com/chiffonade

Eric Tsai link
Name Eric Tsai; Location Los Angeles, CA; Web designdama... Bio Personal & Business Coach, Marketing Blogger. Helping entrepreneurs get profitable by ... twitter.com/designdamage

Jason Benoit link
Name Jason Benoit; Location Los Angeles; Web jbenoi... Bio It works 60% of the time, all the time. 159 Following · 121 Followers · 3 Listed ... twitter.com/jbenoitfilm

Brigham Yen link
Urban & Transit-minded Blogger. ... Name Brigham Yen; Location Pasadena, Los Angeles; Web brigha... Bio Urban & Transit-minded Blogger ... twitter.com/brigham

EM BLOGGER link
Name EM BLOGGER; Location Los Angeles, CA; Web em-blo... Bio The Blog for Emergency Medicine. 1 Following · 138 Followers · 14 Listed ... twitter.com/EMBLOGGER

Annlee Ellingson link
Name Annlee Ellingson; Location Los Angeles; Web annleee.wo... Bio Writer. Reader. Film critic. Moviegoer. Traveler. Blogger. Cook. ... twitter.com/annleee

Caitlin M. Foyt link
Name Caitlin M. Foyt; Location Los Feliz, Los Angeles, Calif. Web PerfectStr... Bio Journalist. Feature Writing Blogger. Veggie foodie. ... twitter.com/caitlinmfoyt

Miguel Duran link
Name Miguel Duran; Location Los Angeles, CA; Web mindof... Bio Writer, Filmmaker, Blogger, and hopeless Doctor Who fanatic. ... twitter.com/migg

Adam Beneke link
Name Adam Beneke; Location Los Angeles, CA; Web twenty... Bio Designer, Blogger, Magazine Maker. 289 Following · 469 Followers · 39 Listed ... twitter.com/twenty2wo

We hope's you'll take these LA bloggers to lunch and get your story out to your prospects and marketplace. By the way, what do you? Let's talk about your projects at http://sparkah.com/contact.php

Filed under  //   LA   angeles   bloggers   blogging   google   los   los angeles   press  


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December 4, 2010
 

Top Los Angeles Public Relations, PR and Media Firms Who Get You Press

Media_httpwwwadrantsc_heazi

So, we all know that there are only 2 ways to get yourself attention and 2 subsets of each.

1. PAID
A) Ads In Legacy Media
Magazines, TV, Billboards, Ads in Journals, etc.

B) Ads In New Media
Blogs ads, Google Adwords, Facebook Ads 

2. ORGANIC and UNPAID
C) Blog Buzz, Facebook Pages, Facebook Buzz, Google Search Results, Twitter Trending Topics, Forum Building, Community Building, etc...

D) News and Editorial Coverage
Write ups in Magazines, TV coverage, Newspapers, Periodicals, Events

Media_httploveforlife_edxuu

Frankly, your industry, your business, and your go-to-market strategy will have a different sweetspot than anyone else. Finding your marketing sweetspot requires lots of experimentation and time. Or it just requires working with people who've already done the experimentation with their valuable time. To find the people who exclusively work to get your name out there online and globally, see: http://sparkah.com/2010/12/01/marketing-and-branding-strategies-sparkahs-unabridged-dictionary-of-tactics/

To find the most connected and influential people who can get your story told in the traditional print, event and TV world, just scroll down. This is a hand picked list of our favorite thinkers in the Los Angeles PR world.

Jennifer Berson link
Name Jennifer Berson; Location Los Angeles; Web jenera... Bio PR/Marketing Specialist for Beauty and Lifestyle brands, Partner in HostessBlog.com ... twitter.com/jenerationpr
Maria Sass link
Name Maria Sass; Location Los Angeles, CA; Web flavors.me... Bio PR girl for @Wpromote, Fashion+Philanthropy Entrepreneur @PuraVidaSoCal, ... twitter.com/mariasass
Lana Rushing link
Name Lana Rushing; Location Los Angeles link; Web rushin... Bio PR guru, creative writer, connector, music aficionado, pug owner, ... twitter.com/lanarushing
Elisabeth Rosenson link
PR professional focused on corporate and public affairs. ... Name Elisabeth Rosenson; Location Los Angeles, CA; Bio PR professional focused on corporate and ... twitter.com/erosenson
Christina Campoy link
Name Christina Campoy; Location Los Angeles, CA; Bio pr practitioner, bay area native, restaurant aficionado, baseball enthusiast, pilates devotee, ... twitter.com/christinacampoy
Latashia DeVeaux link
Name Latashia DeVeaux; Location Los Angeles, CA; Web TheMas... Bio PR/Marketing professional. Television producer. Go to woman ... twitter.com/deveauxagencypr
Veronica Catalan link
Name Veronica Catalan; Location Los Angeles, CA; Bio Proud momma to the world's best daughter and working in Travel PR too :">link ... twitter.com/indskys
Janeal Bernhart link
Name Janeal Bernhart; Location Los Angeles; Web mprm.com/; Bio PR is my profession. music, TV, shoes and books are my obsessions. ... twitter.com/j_bernhart
Rachel Mock link
Name Rachel Mock; Location Los Angeles; Bio Public Relations link. Background in broadcast news and communication ... twitter.com/rachelmock
Slife PR link
Name Slife PR; Location Los Angeles; Web slifep... Bio Boutique PR and marketing firm that proudly services top tastemakers in the hospitality ... twitter.com/thatsslife
Wendi Shapiro link
Name Wendi Shapiro; Location Los Angeles, CA; Bio PR professional link at Murphy O'Brien Public Relations ... twitter.com/wendishapiro
Jeremy Pepper link
Name Jeremy Pepper; Location Los Angeles, CA; Web pop-pr.blo... Bio Taking your lunch. Eating your cookies. PR Generalist. Been doing this stuff for ... twitter.com/jspepper
Emma Cardenas link
Name Emma Cardenas; Location Los Angeles, CA; Web totalB... Bio PR/Social Media geek. FC Barcelona supporter [Visca Barça!]. Amateur chef. ... twitter.com/emcardenas
Jessica Lieu link
Name Jessica Lieu; Location Los Angeles, California; Web tylerb... Bio PR Gal. Graduate student at USC Annenberg. CSR enthusiast. ... twitter.com/lieujessica
Marla Lewin Halperin link
Name Marla Lewin Halperin; Location Los Angeles; Bio PR/Producer/Blogger; attend LA, Cannes, SXSW, Venice,Toronto Film festivals and producer of ... twitter.com/globalfilmvilge
Sara Leeper link
Name Sara Leeper; Location Los Angeles; Bio PR executive link, triathlete, painter, living in and loving LA ... twitter.com/sleeperla
Desiree Zenowich link
Name Desiree Zenowich; Location Los Angeles; Web dreamingin... Bio PR Girl at the Getty Museum and Fashionista on the side. ... twitter.com/DesiZ
Evelyne Ustarroz link
Bonne Annee 2010 et Bonne Sante a tous ! 11:49 AM Jan 2nd via web. more. Name Evelyne Ustarroz; Location Los Angeles; Web windso... Bio PR/Events ... twitter.com/STARROS
Vanessa Bronte link
Name Vanessa Bronte; Location Los Angeles; Web vaness... Bio PR pro turned MBA student with a passion for digital and brand marketing. ... twitter.com/brontebuzz
Cassie link
I'm at Flemming's Steakhouse link. ... Name Cassie; Location Los Angeles; Bio PR, Sports & Entertainment is what I do. ... twitter.com/cazeb
LosAngeles CP link
Name LosAngeles CP; Location Los Angeles; Web losangeles... Bio Los Angeles City And Press. 9 Following · 2121 Followers · 63 Listed ... twitter.com/losangelescp
Kat Amidar link
Name Kat Amidar; Location Los Angeles, CA; Web bakitw... Bio PR Director-BakitWhy.com, Kasama Media. GABNet/AF3IRM. UCI/Kaba Alumna. ... twitter.com/kathlynanne
Ashley Colette link
Name Ashley Colette; Location Los Angeles; Web ColetteMG.com; Bio public relations, content marketing, seo and social media management ... twitter.com/ashleysays
Pete Moraga link
Name Pete Moraga; Location Los Angeles; Web iinc.org; Bio PR Professional for Property/Casualty Insurance Industry. Based in Los Angeles, CA ... twitter.com/pmoraga
BWR Public Relations link
Name BWR Public Relations; Location Los Angeles & New York; Web bwr-pr... Bio Lifestyle, Special Events, Corporate & Entertainment PR Firm ... twitter.com/BWRPR
Spelling Comm. link
Location Los Angeles, CA; Web spellc... Bio PR firm pedigreed in establishing brand identity for consumer and b2b markets, excelling in the ... twitter.com/spellcom
Catherine Banton link
Name Catherine Banton; Location Los Angeles, CA; Bio PR professional for restaurant, travel, wine and spirits at Wagstaff Worldwide. ... twitter.com/catherinebanton
John O'Leary link
Name John O'Leary; Location Los Angeles; Web linked... Bio PR dude at TriplePoint. I love games, burritos, beers, bands and alliteration. ... twitter.com/johnoleary4
Live Loyal PR link
Name Live Loyal PR; Location Los Angeles, CA; Web liveloyalp... Bio Live Loyal PR is an all service beauty, lifestyle,& fashion PR firm. ... twitter.com/liveloyalpr
Leila Khalil link
Name Leila Khalil; Location Los Angeles, CA; Web beinsp... Bio Wedding Public Relations expert inspiring brands with press,marketing+business ... twitter.com/weddingpr
Wagstaff WorldwideLA link
Name Wagstaff WorldwideLA; Location Los Angeles, CA; Web wagsta... Bio Public relations for restaurants, hotels, wine/spirits, and more ... twitter.com/wagstaff_LA
Jenna Newmark link
9:34 AM Jan 21st via web. more. Name Jenna Newmark; Location Los Angeles, Calif. Web murphy... Bio PR rep for luxury hotels at Murphy O'Brien. ... twitter.com/jennatravelpr
Bliss Media link
Name Bliss Media; Location Los Angeles, CA; Web blissm... Bio Public Relations firm handling entertainment, fashion, business, and lifestyle ... twitter.com/BlissMediaPR
Jaime S.C. link
Name Jaime S.C.; Location Los Angeles, CA; Bio PR/Social Media Director in Entertainment Biz. Music & Coffee Junkie. Pop Culture Purveyer. Fashionista. ... twitter.com/PR_Gal
Nicole Myden link
Name Nicole Myden; Location Los Angeles, CA; Web nm-pr.... Bio Lifestyle PR & Marketing Consultant, Social Media Maven, People Person, CONNECTOR! ... twitter.com/nmprgirl
Angela Iuorno link
PR and Marketing Communications Professional. ... Name Angela Iuorno; Location Los Angeles; Bio PR and Marketing Communications Professional ... twitter.com/ange127
Karen DeMarco link
Name Karen DeMarco; Location Los Angeles, CA; Bio PR pro specializing in entertainment and emerging media. News junky, fan of good music, some bad TV link ... twitter.com/karendemarco
Heather Meeker link
Name Heather Meeker; Location Los Angeles & Seattle; Web blogge... Bio Director of Marketing & PR for Whrrl. Web 1.0 veteran and leader for top ... twitter.com/heathermeeker
Wildfire PR link
Name Wildfire PR; Location Los Angeles; Web wildfi... Bio News & insights from Wildfire PR -- handling kicka** fashion, beauty and fitness brands ... twitter.com/prwildfire
Lisa Elia link
Name Lisa Elia; Location Los Angeles, CA; Web lisael... Bio I'm a PR expert w/ over 20 yrs. in biz. Have gotten clients on Oprah, NY Times, ... twitter.com/lisaeliapr
Celebrity PR link
Name Celebrity PR; Location London / Los Angeles / NY; Web robten... Bio celebrity public relations rob tencer PR for socialites and celebrities. ... twitter.com/tencerpr
Paul Burditch link
Name Paul Burditch; Location Los Angeles and San Francisco; Web talesofthe... Bio Public Relations And Marketing Agency Owner for Luxury Hospitality ... twitter.com/burditch
R Poon link
Name R Poon; Location Los Angeles; Web facebo... Bio PR maven who loves art, food, music, traveling, nature, animals, photography, and of course ... twitter.com/LadyMingPR

Pamela Weiss link
Name Pamela Weiss; Location Los Angeles, CA; Web scandi... Bio PR Director of ScanDigital, premier photo and home movie transfer service. ... twitter.com/pamelasd

Greg Rogers link
Greg Rogers; Location Los Angeles; Web gregro... Bio Restaurant PR ... twitter.com/larestaurantpr

Chris Bechtel link
Name Chris Bechtel; Location Los Angeles; Web ipress... Bio New Media Marketing, PR, Sales and Operations, Executive, iPressroom, Inc. ... twitter.com/chrisbechtel

Jessica Trent PR link
Jessica Trent PR; Location Los Angeles; Web asteel... Bio The future is now. ... twitter.com/jessicatrentpr

Kathy Kniss link
Name Kathy Kniss; Location Los Angeles, CA; Web k2prgroup.com; Bio Kathy Kniss is your-not-so-ordinary public relations professional, ... twitter.com/pr_tweets

Frank Fay link
Name Frank Fay; Location Los Angeles, CA; Web google... Bio loving life. social media, pr, civil rights, am runs/pm work outs, smattering of pop ... twitter.com/frankfay

gotham link
Name gotham; Location Los Angeles, CA; Web facebo... Bio Full-service #PR, #marketing, #socialmedia firm specializing in strategies+programs: ... https://twitter.com/gothamc

Benjamin Rubinfeld link
Entertainment and Media Attorney; Location Los Angeles; Bio Seattle raised. ... twitter.com/benruby

Jennifer Lahotski link
Name Jennifer Lahotski; Location Los Angeles, CA; Web Lahotski.com; Bio ultimate firecracker. social media extraordinaire. ... twitter.com/jennlahotski

Laura Ackermann link
Senior Publicist at Much and House Public Relations. ... Name Laura Ackermann; Location Los Angeles; Bio Senior Publicist at Much and House Public Relations ... twitter.com/lackermannpr

LB link
LB; Location California; Bio PR and entertainment enthusiast. ... twitter.com/_laurabass

Kimberly Goodnight link
Name Kimberly Goodnight; Location Los Angeles, CA; Web PUREco... Bio Fashion Showroom & Lifestlye PR in the heart of Hollywood. ... twitter.com/pureconsulting

Mark Fenlon link
Name Mark Fenlon; Location Los Angeles, CA; Bio Dorky guy working in PR. Loving LA and missing NYC. Likes: Laughs, Travel, Entertainment, Social Outings, ... twitter.com/markfenlon

list curated (compiled) by Sparkah.com Web Marketing Strategies

Filed under  //   LA   los angeles   pr   press   public relations   publicity  


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November 13, 2010
 

Pro Tip: How to Crop a Youtube Video with Div Tag: Cropping Black Bars by Centering

Los Angeles Clothing Manufacturer DMResourceLA.com wanted to embed their youtube videos in their website. It's a minimal haute couture and fashion site. That's easy enough. But the problem is that their videos came with the control / play bar at the bottom and ugly black bars in the left and right side. 

Cropping the bottom control bar away is easy. We just put div around the object and gave the div a css attribute of overflow:hidden. Then we made the div height exactly 29px shorter than the height of the video.

The trouble is that if you try the same thing for the sides, it doesn't work. You can put center tags around the object or img picture you're trying to crop evenly on both sides but the object or img doesn't center. The narrower width div only crops off the right side.

So, to evenly crop both sides, just make your div width 40px narrower than the object or img width. Then in the object or img tag, specify a style="margin-left:-20px." Now, you're centered. If you want to do this across all your images or object embed videos, just set a css style for object or img as -20px for the left margin.

For more technical how to's, facebook, google and twitter marketing trade secrets, and for a good time, follow me at http://twitter.com/journik ... for help with your site and marketing, call 310 598 1606. Ask for Bob Wan.  

Filed under  //   LA   clothing   designers   fashion   fashion-designers   garment   garment industry   los angeles   los angeles clothing manufacturer   los angeles clothing manufacturers  


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November 7, 2010
 

Pro Tip: Special Events

If you're in LA and have a special event to go to (Oscars, MTV VMA, etc)... here's a list of the top private fashion designers in LA:

http://plurban.com/fashion-designers-los-angeles.html

They're young and starving. So it'd be easy to launch their career while taking advantage of them. =)

Filed under  //   LA   designers   fashion   fashion-designers  


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July 29, 2010
 

How to Find Your Soul Mate in the City

If You Live In NYC or LA Take Notes, In Triplicate.

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Male birds sing, kamakazi dive bomb other birds, and puff up like balloons. Male giraffes stimulate, then drink female giraffes' urine to determine if they've found a worthy mate. Drone bees accept that their penises will be broken off and permanently embedded inside their queen during copulation (prevents competition). And praying mantis males are totally ok getting their head eaten (literally) after copulation.

But the most unlikely, improbable, bizarre, and unfortunate mating behavior happens between humans.

I suppose if you look at the escalating complexity of human neurology it goes to reason that humans would have more complex mating behavior. After all, both men and women who are in heat ritualistically dull their neurology when they want to simplify the mating process.

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In the insect and animal Kingdom, each species has a set alpha in the male - female mating ritual. With birds, bees, and praying mantis, the female sits back picks their mate. In the Giraffe world, the male assaults their female of choice until she lets him have his way with her.

With humans, it can go either way. And it does. It goes both ways across culture, across age, and across gender many times throughout the mating ritual.

Without even touching on the bar scene -- which way a woman crosses her legs, whether a man pulls out his Amex Black Card, who leans in closer over the loud music, whether phone numbers are exchanged or biological fluids are exchanged, there is more than enough complexity in mating through social networks that we can just focus on social sphere mating.

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Men and women want totally different things. And the way they go about getting these things should make it impossible for humans to mate.

Have you ever seen a droves of Christian women falling for perfectly eligible Buddhist bachelors? Have you ever seen droves of nurses falling for perfectly eligible architects? What about droves of NYC women falling for perfectly eligible LA bachelors?

NYC has the highest women to men ratio. LA, Seattle and Silicon Valley have the highest male to women ratio. You would think that these geographically socialized groups could just fly 5 hours cross country and have a mass mating season. But it just doesn't work that way. Seattle, LA and Silicon Valley are male dominated due to the computer engineering industries. And NYC is dominated by female models due to the fashion industry. But as ideal as it may seem, mass inter-social-sphere mating simply does not happen.

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If you want to exagerate the polarity of male female dispersal tenfold, women in heat need only go to an architects' conference. The annual schedule is here and this is a largely male dominated industry. Men in heat need only attend a health care conference. A disproportionate percentage of highly educated financially sound women can be found here.

As simple as it may seem, men have not been able to break through and geographic, financial, belief, professional or any other sociological bubble en masse. And women have no interest in doing so.

Ironically, the reason is simple.

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Men, it's far less work to become the top dog Alpha at work than win over a random gorgeous women

Men seek beauty. Women seek security. This may seem like neanderthal pre women's lib and pre ACLU thinking but it's true. If you men understand this concept fully, you'll save yourself a great deal of Grey Goose Cosmo money.

The most desirable women in any social sphere (if she is of social influence) will always pursue the alpha male in that sphere. Be it her corporation, church, college, industry or town, she will pursue a man who has alpha influence over her social sphere. Think of the consequence of not doing so. Lincoln High's head cheerleader would be far out of her comfort zone at a Jefferson High State Finals. A nurse would have little in common in a room filled with architects. A Christian woman would be uncomfortable in a room full of her husband's Buddhist buddies. This effect is amplified upon children.

For men, these concerns are not even within their field of calculation. The only thing that concerns men is getting the prettiest girl pregnant. Statistically, good looking children get the most attention from teachers, have the most friends, and get the best jobs. All of this is necessary from the man's point of view. The consequence of having ugly children for men is working overtime.

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Men seek beauty. Women (thinking about babies) seek security. This may seem like neanderthal pre women's lib and pre ACLU thinking but it's true

Men, it's far less work to become the top dog Alpha in your social sphere than to win over a random gorgeous women who is in a totally different social bubble. So leave the bar. Go back to work (Top dogs don't even sleep). 

PS. Even if you do live in a big city like LA or NYC, if you're an IPhone Developer like me, you might wanna think about being an Alpha in a space where the only person you associate with is not your Barista.

Filed under  //   LA   dating   gen_y   geny   love   new_york   ny   nyc   relationships  


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