Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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lbs

 
November 16, 2010
 

And the Award for Best Location Based Service Goes To...

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Filed under  //   geolocation   lbs   location   location_based   locationbased   service  


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June 26, 2010
 

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW).

At first glance, this data seems like simple coffee table trivia. But it's not. This data and visibility into consumer activity verges on divine omniscience. It will mean billions of dollars for one party and total irrelevance for others.

Think about the last traffic accident you witnessed, the last survey you filled out, or the last focus group you joined. All three witnesses called three different colors on the defendants vehicle. You fudged. And you said you'd watch "The Gates," but you just kept watching "Fringe."

People don't know themselves. So marketeers and entrepreneurs have the darnest time predicting them.

Now, with Twitter, Gowalla, and Foursquare, marketing projections by the foremost forecasting firms about what you might do start looking like opaque crystal balls. By mining data, tomorrow, they will know exactly what you will do, when and how often. It's like being a 4th dimensional god in a world of blind 3d people.

Why You Will Let Evil Corporations Know Everything About You. The Consumer Benefits
This isn't all bad for the consumer. Soon, eHarmony.com and Match.com's million dollar business will go the way of the dot com. Seriously. If they are public, short them now.

Think about it. Instead of paying $20/m (or whatever these services that I DON'T USE cost), you just set up a location/demographic profile and corresponding filter. Basically, you describe yourself in a premium version of Foursquare and Gowalla and you describe your soul mate in your location based filter. My profile would look like:

Male
90401
Santa Monica
Very Attractive
Athletic
Wealthy
1977

Etc.

I'd then set up a location based filter to find:

Female
Los Angeles
Super Model
Athletic
Heiress
1980-1986
M.S. Columbia (JK! =p)

Etc.

And the moment she checks in, whether we are "friends" or not, we both get pinged. She can see my full profile and then has the right to opt-in to my precise table or bar stool geo-coordinates.

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The potential is literally divine omniscient. You can ping for a cardiologist for that 57yo man who suddenly grabbed his left arm. You can ping for a lawyer as soon as you see the flashing lights in your rear-view. You can even ping for a mercenary wing-man as soon as that blond opts-in and smiles back.

Location based services will go this way. Integrate them into your long range corporate strategy. If you want me to help you do that, contact me at 310 598 1606 and bob.wan.kim@gmail.com ... or just speak your mind at http://twitter.com/journik .

How Can I Help You Spread the Word?

Filed under  //   foursquare   geolocation   gowalla   lbs   location   location_based   locationbased   marketing   twitter  


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February 1, 2010
 

How to Export Paypal Buyer's (History) Addresses in CSV for Geolocation and Augmented Reality Visualization

I FINALLY figured it out. No. It is NOT intuitive. And no. The other pdf and html pages Google pulls up won't help. They are out-dated since Paypal's last crazy redesign.

All I wanted to do is put all my customers on map so that I could strategize where to open a retail store, concentrate meet-ups, and even put more funding into advertising. But paypal would not spit out a csv file for excel that had my buyers' addresses.

I would take that excel file, delete all the names, and dump only the addresses into a geolocation / gps conversion app that would convert the actual addresses into map data in KML, KMZ, or GeoRSS file format.

After days of research, I decided to just click all the links I could find. It worked.

This is how you export your Paypal Buyers' Address into a csv file (WHEW!):

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The results of my mapping are next... stay tuned! To get me involved in your marketing strategy and execution to hundreds of thousands of people world wide, contact me @journik http://sparkah.com

Filed under  //   KML   KMZ   addresses   augmented reality   georss   google my maps   googlemaps   import   lbs   mapping   or GeoRSS   paypal  


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