Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Tags


Filed under

marketing

 
May 21, 2012
 

Pull In Underwear: Brilliant Viral Social Media Marketing

I'm constantly puzzled by people who pay for Google Adwords and Facebook ads (that happen to produce almost 92% LESS CTR than Google Adwords do). 

The results you get are linear. 

You pay $2 per visitor to you site. You need 1,000 visitors to make a sale. You lost $2,000 making one sale. If you want 10 sales, you'll need to lose (oh, sorry, "invest") exactly $20,000.

Or you can do something brilliant like Fiat did to Volkswagen or what Pull In did to New York City:

Imagine all the Tweets and Facebook posts hitting the social media "cloud" from Soho. Just a guestimate, but I'm pretty sure I'm really close on this: Pull In's Video production budget probably looked like this: 

$100 per model per half day = $1,000 total model budget

$500 make up artist

$500 for two cinematographers

$500 in editing.

So, for $2,500 they probably got 700 Social Media Mentions across facebook, twitter, and even instagram. With an average of 175 friends per facebook user and 320 followers in Twitter, we can approximate that Pull In Lingerie got (700 X 250av) 175,000 Impressions (That's a LOT of Branding). And we all know how hard it is to get one ReTweet or ReShare... If you put up 10 blog posts, how many facebook shares do you get from those 10 posts? 700 mentions is a LOT of shares. In fact, if you pay a major celebrity to send out a tweet that generates 700 retweets, you probably paid $20,000.

No matter how you slice it, Pull In got anywhere from 10 times to 50 times their Marketing ROI (ask me for detailed math if you're interested). 

Can you do better? Absolutely. 

In this case, who ever the writer was for this video, he dropped the ball on producing an even higher ROI. And experienced call-to-action ad copy writer would have make a world of difference.

What Sparkah Woulda Done:

1) Built in a Story Line With Climax.

2) Built in Noise Valleys to Produce Rewinds and ReViews (multiplying apparent youtube video view count)

3) Built in a Call To Action Like:
Post up a Picture of YOU in Pull In Lingerie on Facebook and we will invite you to our private Underwear party with (some sexy celebrity) in (insert city).

Now for the most important question;

Since, I'm writing this from our Sinsadong Seoul, Korea Office instead of the usual Santa Monica or Soho office, where can I buy a pair of Pull In undies in Seoul?!?!?!?

Let's talk about building you a low budget viral marketing strategy. See http://sparkah.com/marketing.php

Filed under  //   marketing   publicity   pull-in   stunt   viral  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [1]

May 21, 2012
 

Fiat Pulls Volkswagen Viral Social Media Prank: Nicely Done.

Vw

It's said that an ounce of prevention is worth a pound of something or other. Well, an ounce of creativity and strategy is worth millions of dollars in marketing publicity. 

In this case, Fiat pulled a fast one on their arch rival Volkswagen. 

Somehow, figured out when the Google Maps street view team would be driving by to photograph the World Wide Volkswagen HQ. And they strategically placed a red Fiat on their front door. How much free publicity and powerful branding can you gain with smart strategic social media marketing? Ask Sparkah to find out: http://sparkah.com/marketing.php

Filed under  //   fiat   marketing   pranks   videos   volkswagen  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

May 14, 2012
 

iPhone App and Android App Marketing Tips: How to Build User Base

Media_httputahreprofi_nqgaf

If you've spent a BMW worth of money to build your fancy sparkling new iPhone app or Android app expecting for "them to come," I know how you feel.

You're feeling crickets.

Well, you're not alone, 99.63% of all apps in the app market have less than 100 downloads. So how do you become a part of that exclusive 0.37% group? How do you build your userbase? How do you market your iPhone app and Android app?

The single most important factor in making your app go Instagram? Hint: It's still about the content and delivering killer content but it's not what you think: iPhone App and Android App Marketing Tips: How to Build User Base ADVANCED

Filed under  //   android   app   apps   iphone   marketing   user base   users  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

May 9, 2012
 

Social Media Agencies REVEAL: How to Write a Blog or Produce Youtube Video for Max CTR

Audience-retention

Your Max CTR and Conversion Rate Checklist

Ever wonder why all your blogging and youtube video uploading isn't producing any sales for you? In fact, ever wonder if anyone even reads all the way down to the end of your blog post? How far down does a visitor read your blog? Is there a way to know?

With Youtube, there is a way to know how far into your video a viewer watched your video. It's called the Audience Retention graph inside of your Analytics. 

Why Your CTR and Conversion Rate is So Low...

In the graph above, the analytics over time for a video with 38,000 views is shown. As you can see, of the 38,000 views only 20% saw the video all the way through. That means that if your call to action with contact phone number and web address is at the end of the video, less than 8,000 people of 38,000 saw it.

Then, at an average of 1:500 CTR, it becomes obvious that less than 14 people clicked over to your website.

Now, to produce a sale, since the average conversion rate is 1:1000 (to make it easy, lets do a slightly below average conversion to sales rate of 1:1400), you need atleast 100 more videos with the same CTR and high viewer count. Again, You need 100 videos with 38,000 views each to produce just ONE SALE.

This is normal. This is why most all companies stop blogging and stop uploading Youtube videos. 

But that only bolts handle bars onto your problem. It doesn't resolve the problems of

1. how to get someone to read all the way down to the end of your blog post or watch your whole video

2. how to get them to click over to your site and buy.

Well, that's just what our new video introduces: Social Media Agencies Reveal: Max CTR Tips and Secrets for Blogs and Youtube Videos

Filed under  //   blogging   business   copywriting   ctr   marketing   videos   youtube  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [1]

April 17, 2012
 

Top 50 Yelp Users You Must Know For Building a Location Based GPS App

Media_httplaistcomatt_povgg

An early mentor and business professor used to tell me, cars are useless if you don't have roads. I never understood it until I thoroughly washed myself clean of the "if you build it, they will come" mentality.

You can build the worlds best app. Sorry. They won't come.

The only exception to this is when you're the first app in the iTunes or Android app store and Apple and Google push Billions of Dollars into advertising. 

Win Over the Popular Kids and You've Got The Whole Market Niche

That not being the case, I've built over 100 apps in my 20's and the only ones that made it big were the ones where I ALREADY had access to the roads. These roads lead to users. And you app needs these roads for you to get yourself out in front of the users.

So if you're building a GPS location based app, you've got to have preexisting access to the people who dominate that industry. Get THEM to use your app and you're revving at 6,000 rpms at 120 miles per hour.

If you're not quite convinced yet, add Veronica Belmont on instagram. Every app she personally uses, she brings hundreds of thousands of users with her. And she's not even in the photo industry!

So ask yourself, do you have a road way to the Veronica Belmonts of your target market? Do you know the top 100 most influential users and bloggers in food, fashion, technology, ecommerce, medicine, biotech, music, travel, entertainment? For access to them, see http://sparkah.com/pr

Here are your Top 50 Yelp Users You Must Know For Building a Location Based GPS App

Yelp Boston @yelpboston from Boston, Massachusetts
Yelp Boston Community Manager Damien S tweeting all things wondrous in the Boston area. Follow him for local events, news, giveaways + more! whiterice.yelp.com
Yelp Vancouver @yelp_vancouver from Vancouver, BC
The voice of Robin M, Yelp Vancouver's coffee-loving, wine-swigging Community Manager. I ♥ Vancouver: http://robinmc.yelp.ca
Yelp London @yelplondon from London
We're everything useful, funny and cool in London. Check us out, we come with a no rubbish guarantee.
Yelp LA @yelpla from LA Baby!
Katie 'Rough Kidder' B, one half of Yelp LA, reppin' from random coffee shops, beer bars, and sometimes even dentists' offices.
Yelp Chicagoland @yelpchicagoland from Chicagoland
The official Twitter voice of Yelp Chicago Suburbs! Let's talk about all things Yelp in the 'burbs!
Yelp Seattle @YelpSeattle from Seattle
The Seattle Yelp Team keeping you up to date on good food, drinks, and events. Plus a few puns!
Yelp West @gabiyelps from Scottsdale, AZ
I'm Gabi M, Regional Marketing Director for Yelp West. Based in AZ & travel often, I love ethnic food, movies, sports, the outdoors, my husband, newborn & dog.
Yelp Utah @yelputah from Salt Lake City, Utah
I'm Jeffrey S, Yelp's Community Manager in SLC. Yelp connects people with great local businesses. Reviews, events, and rad yelpers. I'm also addicted to pie.
Yelp Edinburgh @yelpedinburgh from Edinburgh
Use Yelp to write reviews of your fav local biz's, find word-of-mouth recs for hot city spots & meet like-minded yelpers on-and-offline! (CM @jenniferlovatt)
Yelp Hawaii @yelphawaii from Honolulu
We're busy bees buzzing 'bout business in beautiful Hawaii by helping visitors and locals discover Honolulu the right way, with Yelp! Real People, Real Reviews.
Yelp Providence @yelppvd from Providence, Rhode Island
Real person, real reviews. I'm Hilary H, Yelp Providence Community Manager and lover of all things PVD, Rhode Island and Yelp.
Yelp Chicago @yelpchicago from Chicago
Hi, everybody! It's Johnny T here, I'm the Yelp Community Manager in Chicago! Real Chicago People. Real Chicago Reviews.
Yelp Metro Detroit @yelpmichigan from Dearborn, MI
Annette J., Community Manager for Yelp in Greater Metro Detroit!
Yelp SF @yelpsf from San Francisco
Reviews, events and news from Yelp's Ruggy J!
Yelp San Antonio @yelpsanantonio from San Antonio
I'm Krys T, Yelp's Community Manager in San Antonio. Following me may lead you to craft beer, barbacoa or incredible events in the Alamo City!
Yelp Dallas @yelpdallas from Dallas, TX
I'm Frances G, North Texas Community Manager for Yelp. Howdy!
Yelp Miami @yelpmiami from Miami
Monica S here, the Yelp Miami Community Manager, keeping you updated with everything locally great this side of the sunshine. heymonica.yelp.com
Yelp East Bay @yelpeastbay from Oakland, CA
Dishing all things useful, funny and cool in the East Bay!
Yelp Columbus @columbusyelp from Columbus, Ohio
Christina C: Your Yelp Columbus Community Manager. Real people. Real reviews. There's more to Cbus than the Buckeyes! (Tweet help from intern Andrea M ^AM)
Yelp Glasgow @yelpglasgow from Glasgow
Ahoy there! I'm Chris the Community Manager for Yelp in sunny Glasgonia. Real reviews, real people? That'll be your Yelp then!
Yelp Charlotte @yelpcharlotte from Charlotte, NC
Yelp connects people w/great local businesses. Stay tuned for the 411 in the QC! Are you the next #CLT Community Manager? Apply! http://bit.ly/yelpCMCLT
Yelp Sacramento @yelpsacramento from Sacramento
I'm Alex L, Sacto Yelp Community Manager, city explorer extraordinaire, lover of local businesses & planner of kick-ass Yelp events! alexdirector.yelp.com
Yelp! Baton Rouge @yelpbr from Baton Rouge, LA
We are a non-profit organization that hosts monthly adoption days in the Baton Rouge area to help the sweet pups at EBR Animal Control find loving homes!
Fight Yelp Filter @fightyelpfilter from United States
Not Yelp associated. Concerned about the Yelp review filter & how it negatively impacts businesses. Share your story, let’s organize and we can force change!
Yelp Orange County @yelpoc from Orange County, CA
I'm Hazel Q, your local OC Yelp Community Manager, keeping you up to date with all OC Yelp stuff! Well, that and bacon, nerdiness, typography, and great beer.
Cara Lageson (Yelp!) @yelpcleveland from Cleveland, OH
Real people. Real reviews. We're everything useful, funny and cool happening in Cleveland. Check us out! (Tweets personally @caralageson)
Crystal Henrickson @yelpcanada from Canada
Yelping Canada coast to coast and the US West, I'm one part Yelp.com and another part Yelp.ca. Either way, I'm roaming local biz's, americano in hand.
Yelp Kegs @YelpKeg from San Francisco
Yelp Brisbane @YelpBrisbane from Brisbane
Yelp connects people with awesome local businesses. Tweets by your Brisbane CM, @lanipauli.
Yelp Ft Worth @YelpFtWorth from Ft. Worth & West DFW
I'm the Yelp Community Director for Ft. Worth & the west DFW area. Follow as we discover the area, from hidden gems to longtime classics!
Corey D @yelptucson from Tucson, Arizona
Corey D here, Community Manager for Yelp Tucson and lover of malbec, indie film, and those yelpgasmic chocolate-chip cookies from Roccos! www.coreyd.yelp.com
Fight Yelp @fightyelp from Everywhere
Helping business owners fight the unfair practices of yelp. Fighting defamation of character & loss of business due to false postings.
Yelp Honolulu @yelphonolulu from Honolulu, HI
The Twitter to follow for Honolulu Yelpers!
Wendy Peters @yelpcalgary from Calgary
Yelping Calgary from the inside out... one cocktail at a time.
Abby S + Jason O @yelpsv from South Bay and Peninsula
Community Manager (Abby S) + Marketing Intern (Jason O) for Yelp South Bay-Peninsula. We are your go to peeps in the area!
Luther Lowe @lutherlowe from SFO/WAS/LIT/NYC/LAX/ORD/...
Director of Business Outreach & Government Affairs at @Yelp. Proud Arkansan. Politico (& lackey to @GeneralClark) in a former life. Opinions are my own.
Aimee Knebel @yelpstlouis from St. Louis, MO
Real People, Real Reviews. And we don't care where you went to high school! Tweets by Aimee K, Yelp St. Louis Community Manager & Marketing Director.
YelpCampusRecruiter @recruiteratyelp from Scottsdale, AZ
Hiring the best sales reps is what I do. Follow me as I tackle one college career fair after another across the U.S.
Colleen Burns @yelporlando from Orlando, FL
My name is Colleen B. aka Yelp Orlando's Community Manager. Follow Yelp Orlando to find out what Real People love in and around Orlando.
yelp elite @yelpsay from  
i wandered into this restaurant for no reason and im crazy and weird. i ddint like the restaurant
Lolo R @yelpmadrid from Madrid
Soy Lolo, Responsable de Comunidad de Yelp Madrid. ¡Te ayudamos a encontrar negocios locales excepcionales, síguenos! :) ¿Dudas? madrid@yelp.es
Ruggy Joesten @ruggyyelpsf from San Francisco, CA
Yelp San Francisco Community Manager
Kristin Mink @yelpdc from Washington, DC
I'm Kristin M, Community Manager of Yelp DC! Follow to keep up with awesome local events & businesses, snag free tickets, and feel the DC love! dc@yelp.com
Kelly Stocker @yelpaustin from Austin, TX
I'm Kelly S, Yelp Austin's Community Manager. Party planner, best friend, social spider monkey and lover of all things reviewable.
Scottsdale AZ News @scottsaznews from Scottsdale, Arizona
Scottsdale, AZ in real time..news, shopping, events and more! A community service brought to you by Vicki Jonovich with Jonovich & Associates Realty.

Filed under  //   apps   gps   marketing  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

April 14, 2012
 

ADVANCED: Google SEO Secrets: 4/11 Reasons Back-links Are Hurting Your Rank

Media_httpmedia1break_ganmx

Ever notice that after spending thousands of dollars or hundreds of hours creating links to your site that your site position in Google actually DROPS?

Ever wonder why?

Have you heard of the term "bad link neighborhoods?" Well, that's not even the half of it. Most executives never realize that it is INDEED possible to get a link from a website that actually penalizes your google ranking and standing. 

Well, never before released, here are the 4 of 11 Reasons Back-Links Are Hurting Your Site Rank: Google SEO Secrets.

In this video, you'll learn how to connect with blogs, facebook, twitter, and other social network communities to raise your search visibility.

Filed under  //   backlinks   google   marketing   seo  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

April 14, 2012
 

Social Media Agency Reveals 7 Steps to Profit from Facebook Twitter and Google+

Media_httpstatic7busi_fflke

Remember when you held off from getting AOL because only 20% of your customers had access to the Information Super Highway and because it was a whopping $15 a month? Remember when you wanted to let the dust settle on this whole "internets" thing to see if it was just a fad?

Well, while you were holding off and watching dust, all your customers again took the course of least resistance and did business over email instead of picking up the phone and waiting on hold after being transfered 3 times. While you were waiting to see, all your clients fled to companies that went up to speed.

You might have thought major network news agencies like Reuters, ABC, NBC, WSJ, etc... would never let a college drop out replace them as the primary source of news for teens to 30's people. Well, that's exactly what the Zuck did. When's the last time you saw a 25 year old watch the news or pick up a paper? They rely on Facebook as their source of news.

Media_httpd3w2bm0qyee_bevwf

Social Media is not going away. 

If you're not already all-in, you're way behind. But you're in great company. The greatest financial minds of our age made the same mistake. They all worked for the Wall Street Journal. What used to be as think as a community yellow pages book is now only as thick as that short stack of Starbucks napkins you have on your table.

If you're finally wondering if it's a good idea to move into Social Media, a Top Agency reveals Your 7 Steps to Profit from Facebook Twitter and Google+

Filed under  //   business   event_marketing   facebook   google+   marketing   media   social   social media   twitter  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

April 14, 2012
 

P2: Top Social Media Agencies REVEAL: 7 Steps for Twitter Facebook Google+ To Be A Profit Center

Media_httpstaticipadi_snglq

Continued from: Social Media Agencies Reveal: Why You're Already Behind the Curve If You Don't Have a Thriving Social Network Service Presence in Facebook Twitter Google+

OK. So we've already established that Social Media is the only media that matters any more. In 2 years, newspapers books and tv will be extinct.

If you don't believe me, you're in good company -- with Kodak.

Steve Jobs' last contribution to technology (epub3 format html5 and ipads) was to make sure that 'no more trees would be cut down and that no school children would have to carry heaving backpacks to school.'

Media_httplh6ggphtcom_cmsnf

Social Media is the only media that matters any more.

With over 10,000 Facebook likers and 10,000 Twitter Followers, you'll have build the the same reach power of a

-- 20,000,000 person email list

-- 700,000 opt In telemarketing list

-- 400,000 direct mail address list

You will have direct access to your customers. Your Twitter, Facebook, and Google+ messages go straight to their cell phones. This is why #4 below is crucial.

Wouldn't it be nice to be able to reach your customers directly without an intermediary? Social media enables you to cut out the middle man and cut out advertising costs completely IF you build up a large enough reach.

So, for you believers, this is how you make social media including Facebook, Twitter, and Google+ a profit center for your business:

Media_httpwwwjontiecc_hffwl

1. Join

Craft Warm and Inviting Twitter, Google+, Facebook, Quora, Youtube and Niche Social Network Accounts.

You can't miss a single one. 

Remember back in High School when you'd show up to every party except to Jenny's parties? The next day everybody knew there was something weird going on between you an Jenny. Join every social network service that your very last customer uses. You can't miss a single one.

2. Blog

If nothing else, create a blog with your FAQs. It

A) TIME: Saves you time because you can just send your customers a link to a blog post instead of explaining it over the phone or email every time for 47 minutes and 23 seconds.

B) QUALITY: Blogging an official answer ensures that your customers get the most accurate and polished response to their needs

C) CREDIBILITY: Openly posting your thoughts and expertise generates credibility and trust. This is something that you'd normally have to spend years building. But it can be done instantly and open the door to an immediate greased-lightning sale. Actually, it does takes years. This blog for example is 2 years old.

3. Educate

Do not sell. 

This is not 3am Infomercial Amateur Hour. Your potential customers came to you for answers if you don't give them fast accurate answers, Google is closer than their remote control.

Educate to engender appreciation. People buy from people they appreciate.

Media_httpstatictheho_rxiaf

4. Entertain

Do not sell.

People buy from people they like.

5. Network

Build Vertical and Horizontal Alliances: #16 and #17.

Build a syndicate the way Capone did. Build a syndate the way Network News Syndicates did. 

6. Submit

Submit your blog posts and Youtube videos to the top 100 bloggers in your industry. Do you have the cell phone numbers of the top 100 bloggers in YOUR industry?

This is how you get their direct contact information: Top Tech, Fashion, and Music Publicists and PR Public Relations Firms REVEAL

7. TBA

You'll just have to watch the video by The Top Social Media Agencies

Filed under  //   agency   business   event_marketing   facebook   google+   marketing   media   networking   social   social media   social networking   twitter  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

April 8, 2012
 

Top Biotech & Tech Publicists / PR Firms in NYC LA San Francisco Chicago San Diego and Seoul REVEAL...

Media_httpshannamannc_fchen

Doctors, Engineers, Executives, etc... all take executive level seminars on a regular basis to keep up with the latest changes in technology and their industry - often several times a year. If they don't they'd be bringing a bow and arrow to a laser fight.

Oddly, technology and media are the fastest changing industries and yet most CEOs and Marketing media professionals are still trying to promote and advertise their products, services, events, companies, and retail stores they same way they did since before the internet.

This is why your products and services aren't selling. This is why your web traffic is abysmal. You're still playing by the same rules that used to work when you mailed in post cards to your favorite newspaper columnist.

Media_http1bpblogspot_kjfia

When's the last time you picked up a newspaper? 

When's the last time you even heard the word, "columnist?"

The rules have now almost all changed. If you don't know the new media and social media landscape light-years better than your competitor, you'll sink back into the obscurity of the masses.

This is what's changed and how you can get your company, products, and services press and news coverage -- by the Top Biotech & Tech Publicists / PR Firms in NYC, LA, San Francisco, Chicago, Seoul, and San Diego. Enjoy.

Media_httpaddicted2su_ieiej

Filed under  //   WORDPRESS   biotech   jill_pr   marketing   media   press   public relations   publicists   social   social media   tech   techcrunch   techniques  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

April 8, 2012
 

How to Promote Your Band Music Album on Youtube Facebook and Google

Media_httpwwwentertai_amipp

Do you remember The Fray?

I do. We worked with them way back before they were a big Myspace Music sensation. Way back when they made money to support their band by being a power seller on eBay.

Because Myspace made it easy, no, forced you to listen to a home page theme song, it made good music go viral fast. Facebook doesn't do that. So as a band or solo artist, it's much more difficult now to get your music out there in a big way than before.

That is, unless you know the industry insider secrets and tips to promote your band, music, and album on Youtube.

Filed under  //   band   event_marketing   marketing   music   promote   promotion   youtube  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]