Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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media

 
August 10, 2011
 

Who Sees Google+ Plus Stream Posts? How Circles Work

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OK... So i was as confused as everyone else here. So I did a bunch of testing and research. Here are the results:

A. Adding people to your circles doesn't make your posts visible to them like Facebook.
In Facebook, if you add a friend and they confirm, you see each other's posts. Google+ acts like Twitter. But it's worse. They have to add you to a circle and they have to view the CIRCLE STREAM to see your post:

Media_httprwwreadwrit_uealj

B. If you want to send your post to people who did NOT follow or "Circle" you, YOU CAN. But they will complain.
But it may be worth it if your contacts are highly targetted or know you personally. Here's the caveat. You can only send out 100 UNSOLICITED notices at a time. Google allows this because it assumes these are people you already have a relationship with. 

In other words, Google allows you to spam people you know. 

If you want to do this, at your own risk, just create circles with a maximum of 100 people per circle. If you create 8 of these circles, you can spam 800 people. See image below.

So, here is how the features in the first big picture work above:

1. Go to #2 and in the suggested people list, Do #1. Select All.
Then drop them into the "acquaintainces circle" everyone (unless they changed their notification settings) will get a notification email about you. This is the only way to imply that all 3,873 i've put into circles should "circle" me back.

2. Find people religiously. Several times a day.
If you put everyone in the suggested people list in a circle... Google will keep giving you new suggestions.

3. As you can see, the "circle back" ratio is at about 10%.
Twitter was at 45% in the beginning. It's about 15% now. Facebook is still at about 40%.

4. I have a top 100 list of CEOs I want to expose my work to.
I pulled them out of Acquaintences and put them in a 100 circle. I did this because Google will not let me send a message to all 3,414 members of the "Acquaintences Circle." So that circle is basically useless as a broadcast mechanism. The only use it serves is to generate a notice that the members have been added to a circle. And points #1 and #3 apply. 

If you want me to build your user base and drive you sales... Let's talk. bob.wan.kim@gmail

 

Filed under  //   event_marketing   google+   googleplus   marketing   media   plus   social media  

Comments [0]

December 9, 2010
 

How to Get Press Online. Actually, How to Not.

Recently, we listed the top Global 100 Top Bloggers to contact for a write up. Sure, you'll get thousands of people who read their review of your product, site, or service, but just as, if not more important, you'll get instant Google placement for what you do. 

@Jason is one of the top bloggers on earth. Actually, he's not. While he still have about half a million followers spread out... He sold his #1 ranking blog to a Major Media house for lots and lots of millions of dollars a few years back and now lives in Brentwood (The expensive part of Beverly Hills).

A Social Media Marketing company jumped on the opportunity to get exposure for their clients. Or did they?

Media_httpimg1uploads_iekfb

(notice the title and fine print above photo)

Filed under  //   jason   marketing   media   social   social media  

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December 8, 2010
 

DIY PR: Suck Up To The World's Top Design Bloggers: NYC LA SF LONDON CHICAGO

Media_httpwwwlabnolor_esswf

If you've ever released a new product or service you know how quickly the blog world can just light up with mention, photo, quote, and hearsay about your product. Whether the review is good or bad it's always good. The more bloggers write about you new products and services, the higher Google will vault you in your category.

But since Google has lost a great deal of it's early credibility after adwords and SEO Spammers started sneaking in, What Google can't give you in credibility from a respected voice, bloggers can. 

Or maybe you don't. Maybe you've never had 100 top bloggers cover your new product, app, business or service. Maybe you don't know how powerful bloggers are in giving you back:

1. Honest product design feedback before your entire customer base says you're prejudiced against left handed people.

Media_httpstaticguimc_cjbdw

2. Access to the 1,000s of people who respect and heed their endorsements (at times, disturbingly fanatically)

3. Top Google Placement
Yep. The more niche blogs send you links, the higher you jump in a search for that niche. Seriously. If you're Omaha Steaks but for some reason you showed up in 100 raw vegan blogs, you'd show up in a Google search for "vegan food." It's how Stanford and MIT Computer Science PhD's Think. Not even a front page article in the NYTimes can get you into Google. That. Is. All.

Oh, Wait. No. It's not. 

Since all of our clients who asked us to market their products want to know how to get the word out, here's http://sparkah.com 's (not so) Internal (anymore) list of top 100 Global Design Bloggers in LA, NYC, London, SF, Tokyo, and more.

These are the bloggers you want to treat well. Start by buying ad space from them. Or if you product is valuable, ask for a shipping address and sample them out. That will probably get you a blog post quickly. And ask for honest feedback. They've earned their credibility with thousands and with Google. It's the fastest way to get expert consulting - for pennies.

PS. If you want us to reach out to all of these top 100 bloggers simultaneously, consider posting your new product, app, site, or service to http://plurban.com ... Many of the worlds top bloggers use Plurban as a new product news source. Also, our interns are compiling a Twitter list of everyone here. To be alerted when it's ready, just click "Like" in any of the Facebook boxes to the right. Follow them. Get to know them. Develop a relationship with the top 100 bloggers in the world.

Ally@FTRB link Design blogger, decorator, world traveler. ... Talk to you all tomorrow! #2AMwakeupcall 11:19 AM Nov 22nd via web. more. Name Ally@FTRB; location Atlanta, USA; Web fromth... Bio Design blogger, decorator, world traveler ... twitter.com/AllyFTRB

 

Rob Loukotka link Name Rob Loukotka; location Chicago; Web fringe... Bio Design blogger at Fringe Focus. Co-Owner of Collision Labs, a creative design studio in ... twitter.com/fringefocus

Tracy Fay link Name Tracy Fay; location New York, NY, USA; Web modernurba... Bio Design Blogger & Social Media Specialist focusing on interior and industrial design ... twitter.com/ModernUrbanLife

Kim Weisman link Name Kim Weisman; location San Francisco, CA; Web uzzle.word... Bio design blogger, traveler, amatuer photographer, Buddhist, pop-culture nut ... twitter.com/uzzle

Haily Zaki link Name Haily Zaki; location Los Angeles, CA; Web secret... Bio Design publicist by day. Blogger by night. Eco-sympathizer. ... twitter.com/secretagentpr

Russ Adams link Name Russ Adams; location In front of the computer; Web webdesign.fm; Bio Web design blogger at WebDesign.fm and self proclaimed geek. ... twitter.com/russadams

harrywakefield link Name harrywakefield; Web mocoloco.com; Bio Design blogger, ex-socialmedia startup CEO, whisky fan, wannabe tiny farmer ... twitter.com/harrywakefield

Red Maxwell linkx Name Red Maxwell; location NC; Web onramp... Bio Design & Marketing Strategist. Entrepreneur. Blogger. 43 Following · 31 Followers · 0 Listed ... twitter.com/rpmax

Kirsten Wright link Name Kirsten Wright; location Orange County, CA; Web wright... Bio Blogger. Creative mind. Thought provoker. Graphic designer. Avid reader. ... twitter.com/kirstenwright

SHAPE SHIFTR link Name SHAPE SHIFTR; location NYC; Web shapes... Bio Design duo J'aime Lizotte & Meghan Lavery shapeshiftrnyc.blogspot.com ... twitter.com/shapeshiftrnyc

Anna Wood link Name Anna Wood; location Arizona; Web solidm... Bio Design Engineer, SolidWorks, Aviation Buff, acrodesigns.com, Blogger ... twitter.com/solidmuse

Linda Merrill link Name Linda Merrill; location Massachusetts; Web chamel... Bio Interior design consultant, freelance writer and design blogger ... twitter.com/surroundings

design for mankind link Name design for mankind; location midwest, usa; Web design... Bio freelance design writer/blogger for various pubs, mags and sites. ... twitter.com/erinloechner

Leslie WRG link Name Leslie WRG; location Montreal; Web wrgmag... Bio Design.Marketing.Music.Consulting.Blogger.Tastemaker.Executive.Visionary.Hustler. ... twitter.com/lesliewrg

Roberta Einer link Name Roberta Einer; location Estonia/UK; Bio Design,Art, Photography student from Estonia. Currently living in UK. Fashion/Design blogger: check ... twitter.com/robertaeiner

Lisa Mackay link Name Lisa Mackay; location Toronto; Web wickednwei... Bio Design-lover and all-things-cool-appreciator/blogger, marketing gal at the Toronto Symphony ... twitter.com/lisamackay

Anne Reagan link Name Anne Reagan; location Singapore; Web apartm... Bio Design enthusiast. Discovering home design & style all over the globe. Blogger for ... twitter.com/anne_reagan

Jeffrey Gangemi link Bio Design and business strategy monger/blogger, former BusinessWeek writer, MBA, co-founder of Creative Design for Affordability at Cornell ... twitter.com/jeffgangemi

Design Cultures link Name Design Cultures; location VU University Amsterdam; Web design... Bio Design Cultures is a new Master specialization starting from Sept2010 ... twitter.com/DesignCultures

Brett Valenstein link Name Brett Valenstein; location Denver; Web design... Bio Design for the modern day sybarite. int designer. blogger. francophile. ... twitter.com/designbabylon

Morgan Jordan link Name Morgan Jordan; location Memphis, TN / Washington, DC; Web stylocrat.... Bio Design and PR student, wannabe blogger, style intern. ... twitter.com/morgnjordn

Jeannette Gutierrez link Name Jeannette Gutierrez; location Ann Arbor, Michigan; Web tunieblog.... Bio Design and Social Media for Business. Blogger, mountain biker, urban ... twitter.com/tunie

Misty Belardo link Name Misty Belardo; location Manila, Philippines; Web mysket... Bio graphics/avatar design, blogger, events, loves music, food, art, ... twitter.com/mistygirlph

Lucy link Name Lucy; location Melbourne; Web thedes... Bio I'm a Melbourne set dresser / design blogger. 1797 Following · 4329 Followers · 249 Listed ... twitter.com/thedesignfiles

jj link Website design, Blogger. ... Shell iPad Case tinyurl.com/26ofeh5 Add your url or text 8:24 PM Dec 1st via twitterfeed · more. Name jj; location Chicago, Illinois USA; Web cafepr... Bio Website design, Blogger ... twitter.com/nitescandle

Unique Blog Designs link Name Unique Blog Designs; location Seattle, WA; Web unique... Bio Blog Design & Marketing Agency. 597 Following · 1466 Followers · 41 Listed ... twitter.com/ubd

Jennifer Lore link Name Jennifer Lore; location DC; Web deptofthei... Bio Digital PR at Edelman and design blogger with a layman's passion for interior design, art, ... twitter.com/jennl

rita pereira link STUDIO MPLS GRAPHIC DESIGN caixadebullets.blogspot.com/ 9:42 AM Nov 16th ... Name rita pereira; Bio DESIGN | MUSIC | ILLUSTRATION | ARTS | WORLD NEWS ... twitter.com/jackielab

KodakCB Jenny Cisney link Name KodakCB Jenny Cisney; location Rochester, NY; Web jennycisne... Bio Kodak's Chief Blogger & Social Media Manager. Photography, design & social ... twitter.com/KODAKCB

Malcom Chakery link Name Malcom Chakery; location ÜT: 32.763739,-97.159824; Web chaker... Bio SEO, Web Design, Blogger, Tech Guru, Google Website Development and ... twitter.com/chakery

Viéz link Procura-se designer de produto para trabalhar na MAC NY: ... Name Viéz; location Belo Horizonte; Web viezac... Bio design+design+design ... twitter.com/viezacessorios

Slipcover Your Life link Name Slipcover Your Life; location New York, NY; Web slipco... Bio 20-something design blogger of slipcoveryourlife.com ... twitter.com/slipcoverurlife

Stephanie Carnes link Name Stephanie Carnes; location Madison, WI; Web bitestyle.com; Bio Freelance lifestyle & design blogger / editor / stylist. ... twitter.com/bitestyle

Franklin Manuel link Name Franklin Manuel; location Wonderland; Web blogge... Bio Bloggermint focus on blogger, wordpress, web tips, web design to help bloggers blog ... twitter.com/bloggermint

Emily A. Clark link Name Emily A. Clark; location Charlotte, NC; Web emilyaclar... Bio Interior decorator, design blogger and avid bargain hunter. ... twitter.com/emilyaclark

Tomas Laurinavičius link Name Tomas Laurinavičius; location Lithuania; Web graphicriv... Bio Designer, blogger & active person from Lithuania. Loves basketball, trance music, ... twitter.com/tomaslau

Vale the Blogger link Name Vale the Blogger; location the web; Web it.linkedi... Bio I post about: Web 2.0 | Web Design | Multimedia | Comunicazione | Irraggiungibile è ... twitter.com/vale_theblogger

Stirling Inc. link The newly designed StirlingHomeStudio.com is officially live. ... rebranding & site design Shane Stirling did for blogger Marcus Troy marcustroy.com 2:14 PM Sep ... Name Stirling Inc. location Toronto; Bio Design + Direction ... twitter.com/StirlingInc

Web Design Trends link #webdesigntrends #design #blogger #blog 7:45 AM Nov 4th via web ... Name Web Design Trends; location Europe; Web webdes... Bio The Web Design Trends blog. Topics focus on web design, design trends, weekly social media updates ... twitter.com/wdesigntrends

jefffassnacht link Name jefffassnacht; location san francisco; Web jefffa... Bio Design, some development. More veggies, less meat. ... twitter.com/jefffassnacht

Green Design Girl link Name Green Design Girl; location Toronto + New York; Web GreenD... Bio Green Interior/Set Designer, Green Design Blogger. Work on+off camera for ... twitter.com/marielacampo

Adrienne Breaux linkx Name Adrienne Breaux; location Austin, TX; Web adriennebr... Bio I'm a writer, blogger, design nerd, crafter, wit master and pet sitter here in ... twitter.com/adriennebreaux

myra moñozca link Name myra moñozca; location singapore; Web royalozca.... Bio Design hunter, trend spotter, music junkie, food freak, and chief dreamer on a mission ... twitter.com/royalozca

Joshua Wood link Name Joshua Wood; location Portland, OR; Web distan... Bio Web Design and Development Expert, Blogger, Etc. ... twitter.com/joshuap

DeAnne Millais link Name DeAnne Millais; location La La Land; Web dandeexd.w... Bio Event Producer / Experience Design Blogger / Lost-o-holic. ... twitter.com/fancfl

Jo Alcorn eco-furn link @VerdigrisVie Had so much fun Sat night at the Blogger event!location,food,gifts & company was so ... Bio Proudly running her own successful design company. ... twitter.com/whitewashco

Anne E. Collins link Name Anne E. Collins; location New York, NY; Web SeeingDesi... Bio Shelter Editor, Interior Design Blogger, Fiancée, West Coaster Gone East ... twitter.com/seeingdesign

Blogger Den link RT @insidethewebb Infamous Design Blog DesignM.ag Being Auctioned on Flippa ... Name Blogger Den; location The Blogging Den! Web blogge... Bio Internet marketing guru and the chillest kid you will eva meet ... twitter.com/bloggerden

Cameron Bruns link Name Cameron Bruns; location Boston; Web cettevieve... Bio green interior design blogger, sustainability & public health advocate, art enthusiast, ... twitter.com/cameronbruns

ING Design linkx [ Design + Strategy ] ... Name ING Design; location Portland, OR; Web ing-de... Bio [ Design + Strategy ] ... twitter.com/ingpdx

MyBloggerPlugins link LightenMag: LightenMag is a #magazine template for Blogger. Its a simple and minimal design… goo.gl/fb/Q1E5L 6:44 AM Nov 16th via Google ... https://twitter.com/shaiksoft

Vega Design Group link EstherSteinfeld Need to interview a savvy design blogger for upcoming press release about ... Name Vega Design Group; location Houston, TX; Web vegadesign... Bio Fresh creative print & web designer & owner of Vega Design Group. ... twitter.com/jennifercerda

Lelde Baumane link Name Lelde Baumane; location Latvia; Web taksugimen... Bio design, art, photo, animals, dogs, fashion, make-up. ... twitter.com/leldeb

PRINTforLOVEofWOOD link Name PRINTforLOVEofWOOD; location Lancashire UK; Web printforlo... Bio Design & letterpress studio dedicated to Wood letters and tree hugging paper. ... twitter.com/print_for_love

adie link Name adie; location malaysia; Web suhardi-de... Bio i like make design and want to share my concept and ideas ... twitter.com/adiedesign

Blogger link @TheMattSmith123 New Tumblr's innovative design and minimalistic look are really ... Name Blogger; location Internet; Web 6h057.net; Bio YOUR WELCOME ... twitter.com/6h057

Joel Friedlander link Name Joel Friedlander; location California; Web theBoo... Bio Author, blogger, book designer. I'd love to help bring your book to market. ... https://twitter.com/JFbookman

Nicki Braden link Name Nicki Braden; location Tennessee; Web lauran... Bio Making Every Moment Memorable....I love interior design and sharing what I know with ... twitter.com/nicolebraden

boutiquewebdesigns link Name boutiquewebdesigns; location Indiana; Web wefollow.c... Bio Boutique Web Design, Boutique Graphic Design, Turnkey Boutiques and more! ... twitter.com/boutiquewdesign

Natalie Guimaraes link Name Natalie Guimaraes; location Curitiba, Brasil; Web sinap5e.wo... Bio design, arte, fotografia, moda, arquitetura, ilustração, música, palavras, ... twitter.com/sinap5e

Demographik link Name Demographik; location london - west end; Web demogr... Bio Design agency London making the complicated stuff simple. demographik.co.uk ... twitter.com/demographik

Candice Pantin link Name Candice Pantin; location Montreal; Web montrealin... Bio Fashion and Design Blogger coveting the beautiful city of Montreal. ... twitter.com/MtlInFashion

Kate Winset link parmodgusain Online home design guide with latest construction and ... Name Kate Winset; location Hawai; Web informatio... Bio Hot, Sexy and Cool ... twitter.com/katewinset

Jacob Cass link Check out Blogging Maps: The Design Galaxy via @BuySellAds su.pr/2AfOXz ... Name Jacob Cass; location Midtown, New York; Web justcreati... Bio Graphic Designer, Logo Designer, Web Designer, Blogger, Creative Thinker, ... twitter.com/justcreative

Alissa Swedlow link Name Alissa Swedlow; location Los Angeles; Web thegoodsde... Bio Interior Designer and Blogger for The Goods Design - your daily fix for all things ... twitter.com/alissa_thegoods

CDN Design Bloggers link Name CDN Design Bloggers; location Toronto; Web cdndesignb... Bio Follow us for exciting updates about the Canadian Design Bloggers Meetup, Saturday, ... https://twitter.com/cdn_designblgrs

Chris Spooner link Name Chris Spooner; location Sheffield, UK; Web blog.s... Bio I'm a creative Designer, avid Blogger and I'm generally crazy about pretty colours ... twitter.com/chrisspooner

MariaS link Name MariaS; location USA; Web marias-dig... Bio Digital scrapper extraordinaire, blogger, writer for the Ezine, CT member of 3 designers + 1 site, blogger for others. Mom and wife. ... twitter.com/MariaS_scraps

U R B A N I N K link New blog post on URBANINK: DVD packaging for Danielle Sturk. Check it out: bit.ly/dnDEAT ... Name U R B A N I N K; location Winnipeg, MB; Web urbani... Bio Design + Research + Printing + Collaboration ... twitter.com/U_INK

Ruth J. Clark link Name Ruth J. Clark; location Kamloops, BC, Canada; Web wefollow.c... Bio blogtalkradio.com/fashionmoves Fashion Design Competition, to design for ... twitter.com/ruthatfma

Annie, bossy color link Name Annie, bossy color; location Washington, DC; Web bossyc... Bio An interior decorator & design blogger, Annie is considered an expert on ... twitter.com/bossycolor

Jason Hannon link Name Jason Hannon; location Birmingham; Web jasonh... Bio Graphic Designer, Blogger really enjoying the world of social media, i'm also a big fan ... twitter.com/jasonbigcat

Mountain Living link Are you ready for the first annual national Design Bloggers Conference in Los Angeles ... Name Mountain Living; location The American West; Web mounta... Bio Mountain Living magazine is your source for the high country's best ... twitter.com/mtnlivingmag

Macsym link Name Macsym; location New York; Web maxime... Bio Interaction designer / President of @wearedoers social-design association / Blogger ... twitter.com/macsym

Henrique link Best Carioca design! Osklen 4sq.com/dhbqOy 10:15 AM Dec 4th via foursquare ... Name Henrique; location NYC, LAX, BSB, MFM, GIG, WORLD; Web twitter.co... Bio World traveler, adventurer, blogger, lover and fighter. ... twitter.com/henrique

victoria smith link Name victoria smith; location San Francisco; Web sfgirl... Bio Victoria Smith. Blogger. Photographer. Stylist. Design junkie. Flea Market Queen. ... twitter.com/sfgirlbybay

SHOOTMEUP link Name SHOOTMEUP; location london; Web shootm... Bio SHOOTMEUP CREATIVE DESIGN & PHOTOGRAPHY TEAM LONDON,UK shootmeupblog.blogspot.com ... twitter.com/shootmeup

Design Sensorial link Name Design Sensorial; location Rio de Janeiro - Brasil; Web designsens... Bio Design, neurociência e percepção ... twitter.com/designsensorial

Cool Design link Name Cool Design; location Sydney; Web cool-t... Bio Top quality, unique and creative Joomla, WordPress, Drupal, Blogger, DotNetNuke templates ... twitter.com/cooldesign_au

Spiro G. Mandylor link Name Spiro G. Mandylor; location Toronto, Ontario, Canada; Web ItsAllStyl... Bio Artist, Photographer, Men's Fashion & Design Blogger. ... twitter.com/mandylor

Sager de Pena link Name Sager de Pena; location SDQ/MIA/NY; Web glint-tren... Bio Visual Artist-Designer-Fashion Blogger- Altos de Chavon School of Design & Miami Ad ... twitter.com/sagdp

Wings Marketing link Name Wings Marketing; location South Florida; Web wingsm... Bio Design and Marketing Agency for the Aviation Industry. ... twitter.com/wingsmarketing

David Branco link Name David Branco; location Santarém; Web david.pt; Bio Designer Freelancer and Blogger. Founder off Doffproductions - graphic design and ... twitter.com/davidbranco

TOKENdesigners link Name TOKENdesigners; location Portugal; Web token.pt; Bio Design de logotipos - Criamos 3 propostas de logotipo em 5 dias úteis por 200 Euros ... twitter.com/logotipos

leslie kingery link Name leslie kingery; location dual coast girl- ric & pdx; Web lusciousde... Bio design & architecture affectionado. collects mcm textiles. roams ... twitter.com/kalstudio

antranetworks link Name antranetworks; location California; Web digg.com/u... Bio Blogger interested in design and web development. ... twitter.com/antranetworks

Rachel Jones link 4:18 PM Nov 18th via web in reply to misspickering · more. Name Rachel Jones; location Utah; Web blackeiffe... Bio designer + blogger ... twitter.com/blackeiffel

Unity Web Design link Name Unity Web Design; location Bolton; Web unitywebde... Bio We are Bolton's freshest web design agency. 97 Following · 50 Followers · 0 Listed ... twitter.com/unity_webdesign

marcela godoy link Name marcela godoy; location Stgo, Chile; Web ecodis... Bio Design for Sustainability, ecodesign, Industrial Design, ecodiseño.cl ... twitter.com/marcepag

Deborah Harkness link getting my first glimpses at the jacket art and design for the interior of the book. ... Name Deborah Harkness; location Los Angeles, CA; Bio Looking for the author of A DISCOVERY OF WITCHES Professor of History and wine blogger, too)? ... twitter.com/drdebs

To reach out to all 100 Top Bloggers and More Simultaneously, you can also post your new product or site to http://Plurban.com -- http://twitter.com/journik

Filed under  //   bloggers   blogging   jill_pr   media   news   press   public relations  

Comments [0]

December 8, 2010
 

Top 100 San Francisco PR Public Relations Firms and Pros

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By now, you already know why I think bloggers are much more influential than print and even TV media PR people. But what if you could get both the personal relationships bloggers have with their readers and the professional heavy moving power of traditional PR firms? What if you could get the big picture nation wide publications like the NYTimes and NBC to cover your story and get into Google? What if you could do both.

We all know that you can't Google page 2 of today's LA Times. A mention in a print publication, no matter how big, is about as ephemeral as a white Christmas in LA. And we all know that what bloggers write about you stays in Google forever. But while blogs via Google offer you long term exposure to the public, to cover both, you'll need to have friends who do both. 

http://Sparkah.com Web Marketing and Development is happy to introduce San Francisco's top 100 PR Public Relations Firms and People Who Also Know Social Media and Bloggers. We recommend that you get to know them. We're sending our own clients to them as well.

PS... Our interns are compiling a Twitter list with everyone below on it. So click "Like" in any of the Facebook boxes to the right to be alerted when it's ready. 

San Francisco's top 100 PR Public Relations Firms and People Who Also Know Social Media and Bloggers

Brent Bucci link
Name Brent Bucci; Location San Francisco; Web prezi.com/... Bio PR Executive For Ballou PR specializing in Gaming, LifeStyle, and Disruptive Startups ... twitter.com/brentbucci

Page One PR link
Name Page One PR; Location San Francisco and Palo Alto; Web pageon... Bio The PR & Social Media Agency for Silicon Valley Tech Companies ... twitter.com/pageonepr

Bill Bourdon link
Name Bill Bourdon; Location San Francisco; Web batema... Bio PR and social media executive living and playing in San Francisco. ... twitter.com/bbourdon

Wagstaff San Fran link
Name Wagstaff San Fran; Location San Francisco, CA; Web wagsta... Bio Public relations for the travel and hospitality industry ... twitter.com/wagstaff_sf

Jared Leavitt link
Name Jared Leavitt; Location San Francisco; Web access... Bio PR for Toshiba laptops, Intuit engineering, QuickBase developer. gastrophile, ... twitter.com/access2jared

Gerard F. Corbett link
Name Gerard F. Corbett; Location San Francisco; Web redphl... Bio PR, Branding, Marketing, Crisis Communications, Social Media and Coaching ... twitter.com/gerardcorbett

brittanymohr link
PR gal @ Fleishman-Hillard. ... Please be nice to me tonight, SF Muni ... 7:31 PM Nov 3rd via HootSuite · more. Name brittanymohr; Location San Francisco, CA; Web SacFoo... Bio PR gal @ Fleishman-Hillard ... twitter.com/brittanymohr

Naomi Evarts link
Name Naomi Evarts; Location San Francisco, CA; Bio Public Relations by day; San Francisco adventurer, sports fan, music lover and iPhone addict by night. ... twitter.com/nevarts

Veronica Skelton link
Name Veronica Skelton; Location San Francisco Bay Area; Web concep... Bio PR Gal, San Francisco native living in Marin, Mom of two, ... twitter.com/veronicaskelton

Danielle Paquette link
Name Danielle Paquette; Location San Francisco; Bio PR Professional and Social Media Maven. Talk to me about Mobile Technology, Philanthropy, Health Topics, ... twitter.com/dpaquette

Raymond Deplazes link
Name Raymond Deplazes; Location San Francisco, CA; Bio PR pro interested in all things innovative, cool, funky and/or fun ... twitter.com/rdeplazes

Caroline Kawashima link
Name Caroline Kawashima; Location San Francisco, CA; Web socialpers... Bio PR gal turned social capitalista. Aspires to be a change agent in helping ... twitter.com/ckawa

Sharon Barclay link
Independent PR consultant. ... Still no hyperlinks in your press release? It's making at least one reporter justifiably mad: ... Name Sharon Barclay; Location San Francisco, CA; Web bluetr... Bio Independent PR consultant ... twitter.com/sbarclay

Jessica Gomez link
Name Jessica Gomez; Location San Francisco, CA; Web JessSc... Bio PR Ninja, social media practitioner, biz developer, abstract theorist, ... twitter.com/jgomez13

Leah Hardesty link
Name Leah Hardesty; Location San Francisco; Web linked... Bio PR pro @ Peppercom, ASU grad, PHX res @ heart, triathlete, Golden Gate Tri Club, ... twitter.com/lhardest

Rowena Sara link
Name Rowena Sara; Location San Francisco, CA; Web linked... Bio PR practitioner at GolinHarris. Interests: health care, CSR, technology, ... twitter.com/rowenasara

M.Futtner & Assoc. link
Location San Francisco; Web mauree... Bio PR for the People - working with nonprofits and small businesses to tell their stories ... twitter.com/mfapr

Lauren Englehardt link
PR Professional and city gal. ... 2:13 PM Jan 21st, 2009 via web. more. Name Lauren Englehardt; Location San Francisco, CA; Bio PR Professional and city gal ... twitter.com/lenglehardt

Emily McNab link
Name Emily McNab; Location San Francisco; Bio PR professional and urban explorer on the hunt for new jams and tasty bites. ... twitter.com/emilymcnab

Mary Shank Rockman link
Name Mary Shank Rockman; Location San Francisco, CA; Web msrcom... Bio PR, social marketing guru; owner msrcommunications.com proud mom of 2 ... twitter.com/marysrockman

Renee Blodgett PR link
Name Renee Blodgett PR; Location San Francisco; Web magics... Bio Want to paint a new canvas? Talk to me. Branding, Social Media, PR, Marketing, ... twitter.com/MagicSauceMedia

Amy Ziari link
Name Amy Ziari; Location San Francisco, CA; Web amyzia... Bio Tech PR/marketing communications professional in San Francisco by way of Portland. ... twitter.com/aziari

Lauren Connelly link
Name Lauren Connelly; Location San Francisco; Web schwar... Bio PR professional covering green, tech, health care. DC native, Syracuse alum, ... twitter.com/laurenmconnelly

Susan Puccinelli link
Name Susan Puccinelli; Location San Francisco, CA; Bio Tech PR at Edelman - clients: Adobe Flash Video & Video Creation tools; Sezmi Personalized TV ... twitter.com/susanpuccinelli

Darryl Siry link
Name Darryl Siry; Location San Francisco, California; Web ceo.newsba... Bio Imagine PR reinvented by journalists and technologists. ... twitter.com/djsiry

Ashley Hennings link
Name Ashley Hennings; Location San Francisco, CA; Bio Public Relations Professional in San Francisco with experience in consumer technology, gaming, travel, ... twitter.com/arhennings

Lily Lin link
Name Lily Lin; Location San Francisco; Web linked... Bio PR for Google, Slide, BitTorrent, Hoffman Agency. Passionate about tech, travel, ... twitter.com/lily_lin

Dana Zemack link
PR pro. Life maven loved by all. ... Name Dana Zemack; Location san francisco, ca; Web thetas... Bio PR pro. Life maven loved by all. ... twitter.com/danamarcelle

Emily Schwartz link
Name Emily Schwartz; Location San Francisco, CA; Web linked... Bio PR professional @ GolinHarris. Enthusiast of social media, politics, ... twitter.com/emilynora

Keira FitzGibbon link
PR for Porter Novelli, world traveler & coffee lover. ... Name Keira FitzGibbon; Location San Francisco, CA; Bio PR for Porter Novelli, world traveler ... twitter.com/KeiraFitzGibbon

David Landis link
Name David Landis; Location San Francisco, CA; Web landis... Bio PR Executive and University Professor. 657 Following · 566 Followers · 33 Listed ... twitter.com/david_landis

Dannah Lewis link
Name Dannah Lewis; Location San Francisco; Web DannahLewi... Bio PR Princess @BarMethodSF, Arbonne Consultant, Relationship Builder, Leader, ... twitter.com/dannahl

Leigh Anne Varney link
Name Leigh Anne Varney; Location San Francisco; Web varney... Bio PR high priestess-writer at heart, world traveler in spirit & body ... twitter.com/lavarney

Marisa Peralta link
Name Marisa Peralta; Location San Francisco, CA; Web sterlingpr... Bio PR professional interested in cleantech, wireless & online video related ... twitter.com/marisaperalta

Erica Saucedo link
Name Erica Saucedo; Location San Francisco; Web fuegol... Bio PR and Operations Manager for Fuego North America in SF. I work with the media, ... twitter.com/esauce

Blake Rhodes link
Name Blake Rhodes; Location San Francisco Bay Area; Web xenoph... Bio PR professional; sports PR; crisis communications; social media. ... twitter.com/blakerhodes

Sean Stevens link
Name Sean Stevens; Location San Francisco; Web atomic... Bio PR Guy, Reality TV Apologist, Soccer and Kickball Player, Burgeoning Tech Geek, ... twitter.com/sgsemu

SF Public Press link
Name SF Public Press; Location San Francisco, CA; Web sfpubl... Bio Nonprofit and noncommercial news for the San Francisco Bay Area. ... twitter.com/sfpublicpress

Kathryn Hassanein link
Name Kathryn Hassanein; Location San Francisco; Bio PR pro, ex-attorney, mother of 2, lover of art, tech, history and of course my hubs ... twitter.com/KathrynHass

A&O PR link
Name A&O PR; Location San Francisco; Web argotandoc... Bio A&O PR is a boutique public relations firm based in San Francisco specializing in creative ... twitter.com/AO_PR

RiveraPR link
Name RiveraPR; Location San Francisco; Web rivera... Bio Rivera Public Relations is a dynamic consultancy specializing in lifestyle, ... twitter.com/riverapr

Cristin Zweig link
Name Cristin Zweig; Location San Francisco; Web facebo... Bio Pandora PR. I'm the one with the headphones superglued to my ears ... twitter.com/cristinz

evelyn nieves link
Associated Press, reporter, SanFrancisco bureau, dog whisperer. ... Name evelyn nieves; Location san francisco; Bio Associated Press, reporter, SanFrancisco ... twitter.com/enievesAP

veronicawhite link
PR pro, food/ wine/ sports/ social media enthusiast. ... Name veronicawhite; Location San Francisco, CA; Bio PR pro, food/ wine/ sports/ social media ... twitter.com/veronicawhite

Parry Headrick link
Name Parry Headrick; Location San Francisco; Web shiftc... Bio VP Marketing @ SHIFT Communications; Writer, PR guy & fluent in Social Media. ... twitter.com/pheadrick

Alisa Davis link
Name Alisa Davis; Location San Francisco, CA; Bio PR consultant in San Francisco, originally from LA. Love trying out new gadgets, cool apps, ... twitter.com/alisa_davis

Danielle Coan link
America's Cup 2013 Looking Good for San Francisco t.co/hfDfQlr via ... Name Danielle Coan; Location San Francisco; Bio SF PR Pro at Fleishman Hillard ... twitter.com/dcoan10

Jennifer Kutz link
Name Jennifer Kutz; Location San Francisco; Web linked... Bio Very tall LEWIS PR rep for geeky companies/ basketball player n coach/ ebay junkie/ ... twitter.com/jenniferkutz

Laine J. Hendricks link
Name Laine J. Hendricks; Location San Francisco, CA; Web tsagol... Bio PR Director for Northern/Central California Salvation Army; Advocate for ... twitter.com/lainehendricks

Suzanne Block link
Name Suzanne Block; Location San Francisco, CA; Bio PR professional and enthusiast, striving learner, bostonian at heart but lover of san francisco, ... twitter.com/suzanneblock

Jules Vano link
Name Jules Vano; Location San Francisco Bay, CA, USA; Web facebo... Bio Public Relations | Marketing & Promotions | 24 hr. ... twitter.com/julesvano

Gordon Evans link
Name Gordon Evans; Location San Francisco; Bio PR@salesforce.com by day. Rocknroll by night. These views are my own and not necessarily those of salesforce. ... twitter.com/gordonevans

Ted Miller link
Name Ted Miller; Location San Francisco, CA; Web apple.com; Bio PR Manager - Apple Wine enthusiast, Sports enthusiast ... twitter.com/teddysf

Jessica Lee link
Name Jessica Lee; Location San Francisco, CA; Bio PR person. Loves food, drink, travel, shopping, TV and anything with sugar. ... twitter.com/jessicax_lee

Jessica Scadron link
Public relations for social causes and anyone doing good in the world. ... Name Jessica Scadron; Location San Francisco; Bio Public relations for social ... twitter.com/jesscadron

Natalia Wodecki link
tech events pr princess. ... Name Natalia Wodecki; Location san francisco; Web liveevents... Bio tech events pr princess. ... twitter.com/nataliaw

Nicole Wasowski link
Name Nicole Wasowski; Location San Francisco, CA; Web linked... Bio Young professional at Edelman, conversing about tech, PR and the many other ... twitter.com/nicolemw

Dianna Mangiantini link
I'm at Cobb's Comedy Club w/ 3 others. ... Name Dianna Mangiantini; Location San Francisco; Bio SF PR Girl dreamin' about ... twitter.com/djmang

PRSA San Francisco link
Name PRSA San Francisco; Location San Francisco; Web prsasf... Bio Dynamic SF-based group of pr pros devoted to advancing the profession ... twitter.com/prsasanfran

Elke Heiss link
Name Elke Heiss; Location San Francisco; Web sterlingpr... Bio VP PR/Marketing Sterling Communications; aspiring yogi; alternative health aficionado; ... twitter.com/eheiss

steven webb link
Name steven webb; Location San Francisco; Bio PR professional in SF developing a biz plan for Roger Moore's Shaanxi Mian Guan ... twitter.com/stevendwebb

Rob Adler link
Name Rob Adler; Location San Francisco; Web pr-van... Bio Tech PR at Vantage Communications, follow wireless, cleantech, Telecom, wine, ... twitter.com/robadler

Jennifer Usher link
Name Jennifer Usher; Location San Francisco, CA; Web jenniferbe... Bio SF-based PR pro. Passionate about tech, shopping, food and travel. ... twitter.com/jmanos

Megan Moynihan link
Name Megan Moynihan; Location San Francisco, CA; Bio PR professional and curious adventurer making it happen; I Tweet my thoughts and not Edelman's or my ... twitter.com/MeganMoynihan

Christina Kreitzer link
PR for social impact by day, crazy-eyed baker by night. ... Name Christina Kreitzer; Location San Francisco; Bio PR for social impact by day, ... twitter.com/cmkrei

Jackie Reissman link
Name Jackie Reissman; Location San Francisco, CA; Bio PR professional in San Francisco. Personal interests include: wine and spirits, food, sports, ... twitter.com/jackiereissman

Kaye Monty link
Name Kaye Monty; Location San Francisco; Web linked... Bio human resources, recruiter, public relations, Ogilvy, snowboarder, gardener, mother ... twitter.com/montythree

Crosby :: PR Couture link
4sq.com/5d7dT2 12:44 PM Dec 4th via foursquare ... Name Crosby :: PR Couture; Location San Diego; Web prcouture.com; Bio Founder, PR Couture: Fashion PR, Marketing, Social Media, Jobs, ... twitter.com/pr_couture

Melanie Terbeek link
Tech PR professional obsessed with fashion, shopping and reality TV. ... Name Melanie Terbeek; Location San Francisco; Bio Tech PR professional obsessed ... twitter.com/melanieterbeek

Falguni Bhuta link
Name Falguni Bhuta; Location San Francisco Bay Area; Bio US PR rep for browser maker Opera, former tech journalist, Wife, Mom to @shivenmehta, ... twitter.com/falguni

Carla Marinucci link
Meg Whitman's campaign czar Mike Murphy goes on "Meet the Press" ... Name Carla Marinucci; Location San Francisco, CA USA; Web sfgate... Bio Political Writer, San Francisco Chronicle, covering California, state and national ... twitter.com/cmarinucci

dani dudeck link
excited for the @zynga press call! fun morning to break a little news. ... Name dani dudeck; Location San Francisco; Web facebook.c... Bio Corporate Communications for Zynga. I'm a sucker for the news in any form, live music, ... twitter.com/danidudeck

Victoria Terheyden link
Name Victoria Terheyden; Location San Francisco, CA; Bio Marketing/PR professional, volunteer, pizza lover, fun seeker, old soul ... twitter.com/fossilsf

Alexandra Skillman link
Name Alexandra Skillman; Location San Francisco; Bio Savvy marketing/PR professional, with pulse on fashion, luxury brands, travel, pop culture, ... twitter.com/alexandrajo

Melinda Campero link
Name Melinda Campero; Location San Francisco, CA; Web blogs.adob... Bio Edelman PR for Adobe, musical theatre fanatic and band/choir geek. ... twitter.com/melindacampero

Melissa Roxas link
x A NorCal gal who's in PR and likes the beach, trips, shopping and music. ... Name Melissa Roxas; Location San Francisco; Bio A NorCal gal who's in PR and ... twitter.com/melrox

Jackie Wood link
Name Jackie Wood; Location San Francisco; Web entreeleve... Bio PR girl repping tech startups, foodie, runner, NY native migrating west. ... twitter.com/jacquelinewood

Clark McBride link
Name Clark McBride; Location san francisco; Bio Recruiter focused in Renewable Energy, Biofuels, Solar, Biotech, Medical Devices ... twitter.com/kryptonimmune

Michele Turpin link
Name Michele Turpin; Location san francisco; Bio Evangelist, setting new markets in motion; Hustler, of the best PR stuff; Believer, in new media and web ... twitter.com/micturp

Alissa Vasilevskis link
Name Alissa Vasilevskis; Location San Francisco; Bio High-tech PR Gal at Avid. Areas of interest: digital video/audio, wireless, embedded software, ... twitter.com/avasilevskis

Katie Boysen link
Name Katie Boysen; Location San Francisco, CA; Web loomis... Bio Public relations professional specializing in wireless technology, social media ... twitter.com/kboysen

Rebecca Reeve link
Name Rebecca Reeve; Location San Francisco, CA; Web rsquar... Bio Web & SF enthusiast. Founder/Principal of Rsquared Communication, digital PR ... twitter.com/rsquared

Davis & Associates link
Name Davis & Associates; Location San Francisco, CA; Web davis-... Bio Davis & Associates is a full-service communications and public relations ... twitter.com/DavisPRSF

MissCarolinexoxo link
Name MissCarolinexoxo; Location San Francisco; Web missxoxo.com; Bio For press or media inquiries please contact Pauline Airla at ... twitter.com/teamxoxo

Elisa B. Smith link
Name Elisa B. Smith; Location San Francisco, CA; Web linked... Bio Newspaper gal turned PR pro at Burson-Marsteller. ... twitter.com/bongiovanni

Cris Valerio link
Name Cris Valerio; Location San Francisco; Web facebo... Bio Bloomberg Tech and Venture Capital, plus all things West Coast - Venture Anchor, ... twitter.com/crisvalerio

Jean-Daniel Cryans link
StumbleUpon How StumbleUpon uses #HBase: su.pr/272r99 - an Interview with Ryan Rawson, ... Name Jean-Daniel Cryans; Location San Francisco; Web stumbl... Bio Apache HBase committer and DB Engineer at StumbleUpon ... twitter.com/jdcryans

Sarah Matthews link
Name Sarah Matthews; Location San Francisco; Web sfbirdie.t... Bio PR professional with a penchant for social media, food, the Yankees, Monty Python, ... twitter.com/sfbirdie

Amanda Hunterson link
Name Amanda Hunterson; Location San Francisco, CA, USA; Web arabel... Bio Mother to a daughter, PR Friendly, I have a Toddler! ... twitter.com/AVPH

Katelyn link
Name Katelyn; Location San Francisco, CA; Web linked... Bio Chico State alumna. Avid Giants fan. Doing PR for Dell and living in SF. ... twitter.com/katelyndavis

Chris Harges link
@jasonkintzler on Consumer-Facing PR bit.ly/d69zRs Targeting journalists is ... Name Chris Harges; Location San Francisco, CA; Web starte... Bio Founder of Starter Culture, a brand content consulting and creative firm ... twitter.com/chrisharges

V. Lindlaw link
PR gal in/around the world of public affairs. ... Name V. Lindlaw; Location San Francisco; Bio PR gal in/around the world of public affairs. ... twitter.com/vlindlaw

Sandy Goldberg link
Name Sandy Goldberg; Location San Francisco; Bio Work in PR in SF; love museums, travel and city adventures. Opinions here are my own. ... twitter.com/sandykate

Fred Han link
Name Fred Han; Location San Francisco, CA; Web linked... Bio By day: Marcom and PR Director for NetShelter.net. At night: technophile, gearhead ... twitter.com/fredfunk

Tamara Stanten link
Name Tamara Stanten; Location San Francisco, CA; Bio PR and Special Events student at Chico State. Currently interning at TBA Global/Kuoni in San Francisco, ... twitter.com/tashstanten

Basically, to get print and press, you'll have to get to know these top 100 PR Public Relations Firms and Pros. To help you do that, http://Sparkah.com 's interns are creating a Twitter List with all members present. To be alerted when that list is ready, just click "Like" on any of the Facebook boxes to the right...

Next, to get your name out there and branded via the social media world of blogging, Facebook, Twitter, etc... and call 310 598 1606 / 347 476 1267

Filed under  //   event_marketing   google   jill_pr   marketing   media   news   newsmedia   public relations   publicity  

Comments [0]

December 6, 2010
 

Why Bloggers Are More Powerful Than Big Magazines: Reason #37

Reason #37: Why Bloggers Are More Powerful Than Big Magazines.

Big Magazines Don't Post You To Their Personal Facebook Account. Bloggers Do:

Media_httpayfrogcomim_gfooa

Filed under  //   WORDPRESS   bloggers   blogging   magazines   marketing   media   press  

Comments [1]

December 4, 2010
 

New York's Top PR Public Relations Firms and People: The Most Influential and Connected

Media_httpwwwadrantsc_jbihe

So, we all know that there are only 2 ways to get yourself attention and 2 subsets of each. In both cases, the relationships you build will make the difference between an uphill climb vs a heated ski lift ride. You decide how you want to go to market.

1. PAID
A) Ads In Legacy Media
Magazines, TV, Billboards, Ads in Journals, etc.

B) Ads In New Media
Blogs ads, Google Adwords, Buying Twitter Hashtags, Facebook Ads 

2. ORGANIC and UNPAID
C) Blog Buzz, Facebook Pages, Facebook Buzz, Google Search Results, Twitter Trending Topics, Viral Youtubes, Forum Building, Community Building, etc...

D) News and Editorial Coverage
Write ups in Magazines, TV coverage, Newspapers, Periodicals, Exclusive Events

Media_httploveforlife_gzuph

Frankly, your industry, your business, and your go-to-market strategy will have a different sweetspot than anyone else. Finding your marketing sweetspot requires experimentation and time. Or, it requires working with people who've already done the experimentation with their valuable time. To find the people who exclusively work to get your name out there online and globally, see: Sparkah.com's Unabridged Manifesto of the 19 Most Ingenious Marketing Strategies.

To find the most connected and possibly the most influential people in NYC, just scroll down. You'll find a comprehensive black-book of people who can get your story told internationally in traditional print, event and TV media. In this list you'll find the pros who bring senators, Proctor & Gamble, the NFL, NBC, Versace, Gucci, and even @GaryVee into prime-time. This is our hand picked list of our favorite thinkers in the New York City PR world.

PS. Our interns are building an easy to follow "Twitter List" with everyone here on it. Click "Like" in any box to the right to be notified when it's ready.

Andrew Worob link
Name Andrew Worob; Location New York; Web worob.com; Bio PR/Digital Communications Manager at Ruder Finn, Blogger for PR at Sunrise, ... twitter.com/worob

DKNY PR Girl link
Name DKNY PR Girl; Location New York City; Web twitte... Bio I'm your well-placed fashion source bringing you behind-the-scenes scoop from inside ... twitter.com/dkny

PierceMattiePR link
Name PierceMattiePR; Location New York; Web pierce... Bio Public Relations firm specializing in beauty, fashion, fitness, lifestyle, jewelry. ... twitter.com/piercemattiepr

Greg Aiello link
90903 Zain. New Zealand. 8987 Vodafone, Telecom NZ. United States. 40404 Name Greg Aiello; Location New York, NY; Bio NFL PR, Syosset native ... twitter.com/gregaiello

Steven Melfi link
Name Steven Melfi; Location New York, NY; Web nyhoosier.com; Bio pr and web guy. music, tech, politics, and sports geek. i am a new york hoosier. ... twitter.com/melfi

Anne Green link
Name Anne Green; Location New York City; Web cooper... Bio PR agency exec. Literature PhD program escapee. A singer happily married to a drummer. ... twitter.com/anneegreen

Timothy Elliott link
PR Director at Barneys New York. ... Name Timothy Elliott; Location New York, New York; Web barney... Bio PR Director at Barneys New York ... twitter.com/timothy_elliott

Sabina Ellahi link
Name Sabina Ellahi; Location New York, NY; Web thesre... Bio PR-turned-ad girl in NYC - loves writing, traveling, fashion, good food, big cities, ... twitter.com/sellahi

Amy Juaristi link
My new polling place at the middle school around the corner #vote ... Name Amy Juaristi; Location New York; Bio PR pro with a penchant for politics, ... twitter.com/ajuaristi

Fuse PR link
Name Fuse PR; Location New York, NY; Web press.fuse.tv; Bio PR team for Fuse - the music network, on-air, online, via mobile and onDemand ... twitter.com/fusepr

Khyati Mehta link
Name Khyati Mehta; Location New York; Web linked... Bio PR and Corp Comm pro; NYU grad; Wrkng w/ a healthcare start-up in B'ness Dev and Corp ... twitter.com/khyatimehta

Candice Besson link
Name Candice Besson; Location New York City; Web drugfr... Bio PR professional at The Partnership at Drugfree.org. ... twitter.com/canbesson

June Winters link
Name June Winters; Location New York, NY; Web linked... Bio PR chief.Speechwriter.Connecting the fors with the not-fors.Exploring media,politics ... twitter.com/IBIDIBID

Susannah Greenberg link
Name Susannah Greenberg; Location New York; Web bookbuzz.com; Bio Public relations for book publishers, authors, the book industry. ... twitter.com/suegreenbergpr

Pete Cataldo link
Name Pete Cataldo; Location New York City; Web wefollow.c... Bio PR Pro in New York City, and all-around good guy. ... twitter.com/petecataldo

Kathleen Reynolds link
Name Kathleen Reynolds; Location New York, New York; Web KReyRecomm... Bio PR thinker. Cocktail drinker. Freelance writer. Part-time blogger. ... twitter.com/krey729

Donnetta Campbell link
Name Donnetta Campbell; Location New York,NY; Web cpubli... Bio #PR/#Publicity/#IT/#Healthcarecare/#Major ... twitter.com/cpublicity

Laura Schooler link
Name Laura Schooler; Location New York, NY; Web pwc.co... Bio PR Manager for PwC Industry Sectors: financial, entertainment, media, retail, auto. ... twitter.com/PwCIndustryPR

AMP3PR link
Name AMP3PR; Location New York; Web AMP3pr... Bio AMP3 PR is a boutique PR agency specializing in Arts + Entertainment publicity for lifestyle ... twitter.com/amp3pr

Robin Kassner link
Name Robin Kassner; Location New York, NY 10065; Web hautpr.com; Bio Beauty PR Firm, Haute PR, New York's best luxury fashion public relations ... twitter.com/hautepr

5WPR PR Agency link
Name 5WPR PR Agency; Location New York, New York; Web 5wpr.com/; Bio 5w Public Relations - Top 20 PR Agency ... twitter.com/5w_pr

Arthur Yann, APR link
Name Arthur Yann, APR; Location New York; Bio VP, Public Relations, PRSA. My Tweets do not necessarily reflect official PRSA policies or positions. ... twitter.com/arthury

Alexis Levenson link
Name Alexis Levenson; Location New York; Web is.gd/zSTU; Bio PR/comms/marketing specialist. SVP of Corporate Communications, freelance copyeditor, ... twitter.com/overthinker

Ashley Schlag link
Name Ashley Schlag; Location New York, NY; Bio PR professional at Ketchum; Iowa native; Iowa State Univ. and Tri Delta alum; music and news junkie; ... twitter.com/ashleyschlag

Marissa Festante link
Name Marissa Festante; Location New York, NY; Bio PR chick, Jets and 'Cuse fan, vegetarian foodie specializing in mac and cheese ... twitter.com/marisstarr

Cassie Eberle link
Name Cassie Eberle; Location New York, NY; Bio PR pro with kaleidoscope eyes. Currently working in the sports, active lifestyle and entertainment sector ... twitter.com/cassiopedia

Shreve Williams PR link
Name Shreve Williams PR; Location New York and Washington, DC; Web shreve... Bio Shreve Williams Public Relations specializes in strategic media ... twitter.com/shrevewilliams

Alison H. Walsh link
Name Alison H. Walsh; Location New York, NY; Web linked... Bio PR, Media and Marketing Maven; loves sports, politics and generating consumer buzz ... twitter.com/a_dubbs

triumphantvoice link
Name triumphantvoice; Location New York/Southern California; Web triump... Bio PR/Communications consultant, outdoor sports enthusiast, ... twitter.com/triumphantvoice

Mallory Kule link
Name Mallory Kule; Location New York, NY; Web linked... Bio PR girl @ Ruder Finn. Big city publicist by day, suburban domestic on weekends ... twitter.com/malloryjk

katiesmithadair link
Name katiesmithadair; Location new york city; Web owelle... Bio pr girl, nerd girl, owl enthusiast. 749 Following · 555 Followers · 12 Listed ... twitter.com/katiesmithadair

Allison Martin link
Name Allison Martin; Location New York City; Web linked... Bio PR Professional, Avid Reader and Writer, Film Aficionado, Traveler, Skier, ... twitter.com/amcreations

Cathy Preece link
Name Cathy Preece; Location New York; Bio PR guru, dancer extraordinaire and student of life. VP, Adams Unlimited, travel + tourism PR firm. ... twitter.com/cathypreece

Jakira Torres link
Public Relations, Marketing, Communications, Healing Yourself, etc... ... Name Jakira Torres; Location New York; Bio Public Relations, Marketing, ... twitter.com/jakira

Kira Kohrherr link
Name Kira Kohrherr; Location New York, NY; Web kpr-ny... Bio Point guard for a petite PR agency in NYC, avid runner, foodie, traveler, chef, ... twitter.com/KPRNYC

Torri Leeds link
Name Torri Leeds; Location New York, NY; Bio PR exec @DeVriesPR, P&G Salon Professional Into the salon biz, hair health, ... twitter.com/torrinyc

Peter Himler link
Name Peter Himler; Location New York Metro; Web google... Bio NY-based PR/Media/New Media Consultant. 698 Following · 4018 Followers · 221 Listed ... twitter.com/peterhimler

Diane Blackman link
Name Diane Blackman; Location New York; Web brpubl... Bio PR and 3.0 Pro who concurs with the noble Dalai Lama: 'Today, more than ever before, ... twitter.com/blackmanexpress

Gabriela Anastasio link
PR for Modern Design. ... Name Gabriela Anastasio; Location New York City; Web design... Bio PR for Modern Design ... twitter.com/designmouth

Foster Kamer link
Name Foster Kamer; Location New York, NY; Web runnin... Bio Press corps, give her something to live for. News Blogger at The Village Voice. ... twitter.com/WEAREYOURFEK

Melissa Kuhn link
Name Melissa Kuhn; Location New York City; Bio PR gal working with home, DIY and outdoor lifestyle products. Looking for and providing info relevant to ... twitter.com/melissk

Kristin McClement link
90903 Zain. New Zealand. 8987 Vodafone, Telecom NZ. United States. 40404 Name Kristin McClement; Location New York; Bio PR and Events Consultant ... twitter.com/klmcclement

egoldman2000 link
Name egoldman2000; Location New York City; Web rxir.com; Bio Public relations strategist for pharmaceutical, biotechnology & life science ... twitter.com/egoldman2000

Daniel Mazier link
Name Daniel Mazier; Location New York City; Web hunter... Bio PR pro seeking & sharing thoughts on the latest happenings in food, lifestyle and ... twitter.com/danielmazier

Joann Wardrip link
PR gal, recovering politico. ... 8:27 AM Jun 23rd via web. more. Name Joann Wardrip; Location New York, NY; Bio PR gal, recovering politico ... twitter.com/joannwardrip

Quinn & Co. PR link
PR; Location New York, NY; Web quinna... Bio Quinn & Co. Public Relations is a New York City firm tweeting about office life, industry news and ... twitter.com/quinnandco

Murphy PR link
Name Murphy PR; Location New York; Web murphy... Bio Entertainment PR firm focusing on film, television, corporate and allied industries. ... twitter.com/murphypr

Wagstaff Worldwide link
Name Wagstaff Worldwide; Location New York, NY; Web wagsta... Bio Public relations for restaurants, hotels, wine/spirits, and more ... twitter.com/wagstaffnewyork

Lexi Kalil link
Name Lexi Kalil; Location New York, New York; Bio PR girl currently living for: city life, brilliant music, haribo gummy bears, the ocean, jetsetting, ... twitter.com/lexandthecity

Syd Steinhardt link
articleId=475584 8:01 AM Jun 3rd via web. Name Syd Steinhardt; Location New York City; Web getsyd... Bio PR pro, writer, Beatlemaniac ... twitter.com/getsyd

jenn zinn link
Name jenn zinn; Location new york city; Bio PR DIRECTOR SPECIALIZING IN FASHION , BEAUTY, LIFESTYLE BRANDS, TALENT AND NIGHTLIFE. ... twitter.com/jennzinn710

Arien Rozelle link
Name Arien Rozelle; Location New York, NY; Web feelin... Bio Boutique PR and marketing firm in NYC. Our clients are artists, musicians and ... twitter.com/feelinganxious

Alfred Edmond Jr link
Have you followed my weekly performance reviews? su.pr/1AuRfc 12:47 AM Dec 2nd ... signs book deal for authorized Tupac Shakur bio... conta.cc/f7BlOR via ... Name Alfred Edmond Jr; Location New York; Web blacke. ... twitter.com/alfrededmondjr

Monique Dinor link
Public Relations/Media Professional, book fanatic, music lover. ... Name Monique Dinor; Location New York; Bio Public Relations/Media Professional, ... twitter.com/moniquedinor

Lauren Curtin Alba link
Name Lauren Curtin Alba; Location New York; Bio PR/Social Media Professional in the City with a passion for travel, singing and beer! ... twitter.com/lcurtin

Frank PR link
Name Frank PR; Location New York City; Web frankp... Bio A Boutique PR Agency specializing in entertainment including films, restaurants, ... twitter.com/FRANKPUBLICITY

Lauren at Evian link
PR Manager at Evian North America. ... Name Lauren at Evian; Location New York, NY; Web evian.... Bio PR Manager at Evian North America ... twitter.com/laurenatevian

Emily Lawi link
From StyleWatch.com: Lo Bosworth Gives 'The Lo Down' on New Shopping Site ... Name Emily Lawi; Location New York, NY; Bio PR, athlete, mom and a bunch of ... twitter.com/emilylawi

Jay Rosen link
Name Jay Rosen; Location New York City; Web press ... Bio I teach journalism at NYU, direct the Studio 20 program there, critique the press and try to grok new media. I don't do lifecasting but mindcasting
. ... twitter.com/jayrosen_nyu

Laura Baddish link
Name Laura Baddish; Location New York, NY; Web thebad... Bio PR gal who loves to eat well, drink with the best and play hard. The Baddish Group ... twitter.com/laurabaddish

Keith Trivitt link
Name Keith Trivitt; Location New York City; Web prbreakfas... Bio Assoc. Director of PR for PRSA. Avid runner, baseball fan, co-founder of ... twitter.com/keithtrivitt

Tyler Reed link
Name Tyler Reed; Location New York, NY; Web oomsch... Bio PR, blogger for @scholastic. Passionate about education. Book lover. Wannabe chef. ... twitter.com/tylerbreed

Steve Kasuba link
Big things @DonNewYork new collection plixi.com/p/54818853 6:20 PM Nov ... Name Steve Kasuba; Location New York City | Montauk; Bio PR | Marketing ... twitter.com/stevekasuba

Vijay Lalwani link
Public Relations and Strategic Communications marketer; travel adventurist. ... Name Vijay Lalwani; Location New York; Bio Public Relations and Strategic ... twitter.com/vijay0321

Anjelica Hernandez link
Name Anjelica Hernandez; Location New York, New York; Web blissp... Bio B2B public relations exec
PR strategist, news sponge, busy bee & wannabe domestic diva.

Andrea & Associates link
Name Andrea & Associates; Location New York City; Web andrea... Bio Public relations exclusively for nonprofits ... twitter.com/AndreaandAssoc

Ben-David Fenwick link
90903 Zain. New Zealand. 8987 Vodafone, Telecom NZ. United States. 40404 Name Ben-David Fenwick; Location New York City; Bio pr... and stuff ... twitter.com/bdfenwick

Erin Maestas link
Public Relations Professional, Event Planning, Social Media. ... Name Erin Maestas; Location New York; Web null; Bio Public Relations Professional, ... twitter.com/emaestaspr

Nikki Lewis link
Name Nikki Lewis; Location New York City; Web facebo... Bio PR Associate at RichardEaston. Hitting up NYC in 6-inch heels and loving it. ... twitter.com/nikkilewisny

CrenshawComm/PR link
Name CrenshawComm/PR; Location New York, NY; Web crensh... Bio Creative Public Relations for a Digital World. We tweet about PR, marketing, ... twitter.com/crenshawcomm

Wendi Friedman Tush link
Name Wendi Friedman Tush; Location New York; Web lexico... Bio PR/Branding Expert, Proud Mom, Cornell Grad, Columbia Business Grad, sports fan, ... twitter.com/wenditush

Nick Ragone link
Name Nick Ragone; Location New York City; Web nickra... Bio Author, PR Exec, TV Commentator, blogger at www.nickragone.com ... twitter.com/nickragone2

Madeline Earp link
Name Madeline Earp; Location New York City; Web cpj.org/blog/; Bio Research press freedom in Asia - Afghanistan to Australia - for CPJ. Also British. ... twitter.com/madelineearp
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Arielle Lapiano link
PR Manager for international law firm Paul Hastings. ... Name Arielle Lapiano; Location New York; Bio PR Manager for international law firm Paul Hastings. ... twitter.com/alapiano

Alex Pachetti link
2:28 PM Jul 25th, 2009 via web. Name Alex Pachetti; Location New York; Web web.me.com... Bio PR/Communications professional and Food Fanatic ... twitter.com/Pachetman

Nancy J. Friedman PR link
Award Winning PR for Travel and Hospitality. ... Name Nancy J. Friedman PR; Location New York; Web njfpr.com; Bio Award Winning PR for Travel and ... twitter.com/NJFPR

Kassie Wilner link
Name Kassie Wilner; Location New York City; Bio Recruiter in Public Relations working for an executive search firm in NYC. ... twitter.com/kassiewilner

Brandon Hatler link
PR associate for Sunshine, Sachs & Associates in New York City. ... Name Brandon Hatler; Location New York City; Bio PR associate for Sunshine, ... twitter.com/brandonhatler

Erica Nadboy link
Name Erica Nadboy; Location New York City; Bio PR Professional Obsessed with the Michigan Wolverines...Living & Loving NYC ... twitter.com/enadboy

Marty Appel link
Name Marty Appel; Location New York City; Web AppelP... Bio President, Marty Appel Public Relations; author ... twitter.com/appelpr

Jennifer Gregoire link
PR for Lindblad Expeditions, www.expeditions.com. ... Name Jennifer Gregoire; Location New York, NY; Bio PR for Lindblad Expeditions, www.expeditions.com ... twitter.com/jennifergpr

Spilt Milk PR link
Name Spilt Milk PR; Location Los Angeles, New York; Web wtf-wheres... Bio PR - Art, Design, Fashion and Film. 182 Following · 423 Followers ... twitter.com/spiltmilkpr

Tai Green link
I'm at Edelman CSR link. 4sq.com/cwWL3z 10:15 AM ... Name Tai Green; Location New York, NY; Bio public relations professional ... twitter.com/tgreen81

Follow Everyone Here and Get to Know Them. Keep Them Close. They Are Valuable Allies.

PS... Our interns are creating a "Twitter list" with everyone on it. To be notified when the list is ready, just click "Like" in the column to the right. - http://sparkah.com

Filed under  //   jill_pr   media   news   newsmedia   public   public relations   publicity   relations  

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July 22, 2010
 

NYTimes Quarterly Earning Report: Print Ads Down. Digital Ads Way Up

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Writers of each blog or publication has a direct relationship with your market

Well, the NYTimes just got thinner again. On the print side they lost 6.1% of their ad revenues. But they gained a 21.2% jump in digital ad revenue. My question is, at a 0.1% (1000:1) Click Through Rate (CTR) Why is anyone advertising at all?

Instead of advertising, you could simply create a direct relationship with your market just like each of the writers for the NYTimes have. Think about it. Each of the Writers of each blog or publication has a direct relationship with your market. That was YOUR market.

If you built a forum and a totem pole around which your market could interact and get to know you, you could finally cut out the middle man, the medium, the ad media. Call 310 598 1606 or email bob.wan.kim@sparkah.com to talk about how you can build a place to hospitably welcome a direct relationship with your market and cut out the middle man (you don't have to buy a Heidelberg Press or Buy FCC Spectrum any more). 

Filed under  //   forums   marketing   media   nytimes   pole   social   totem  

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July 21, 2010
 

Why Ad Agencies and You Should Stop Buying Digital Media Ads and Placements

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According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it's even worse for ad agencies. 

To really see why, we have to understand the evolution of advertising. Back in the day, the media was owned by William Randy Hearst. He was the only person who had a relationship with the public. If you wanted to talk to the people, you had to pay the piper.

He, through his political and editorial voice, won the trust, interest, and ear of the people. He developed rapport with the public.

The agency world has become so used to the role of court jester that they cannot imagine themselves as king

Then, you had all the creative maverick types who couldn't possibly work under such a tyrant. They became the court jesters who tried to sneak out inside jokes by the king.

The agency world has become so used to the role of court jester that they cannot imagine themselves as king. They buy media placements from Google, Facebook, Engadget and any other high traffic blog because they cannot possibly imagine owning a direct relationship with the public. With all their catch-phrase, slogan, and trademark spawning creativity, they cannot imagine how to directly create rapport with the public.

All they'd have to do to stop paying the piper his column inch price, is engage the public directly instead of letting a writer like Dear Abby, hired by the piper, do the piping.

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When's the last time @adage replied to you? It's old mentality. It's loud-speaker one way communication mentality.

Using iTunes, Youtube, Google Rank, Twitter, and Facebook, Google Open Social, PHPbb Forums, and PLIGG, I've totally cut out the middle man. Instead of paying someone who produces entertaining news or discussion content to feature my ad, I produce the content and have a direct relationship with my audience. Then, if I advertise a new product on my turf, to my community, my conversion rate is 700% Greater than a cold conversion. So why are you still buying ads?

To build your own targeted community, all you need to do is throw rice in the streets. Call 310 598 1606 or Message bob.wan.kim@gmail.com to talk about what flavor rice to use. SEE: How to Build a Community Online

Filed under  //   ad_placement   advertising   banners   digitalscribble   downloads   media   placements  

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July 14, 2010
 

Budgeting a Social Media Marketing Budget Ehem.

Prequel: http://sparkah.com/2010/07/12/how-to-convince-your-boss-to-create-a-social-me...

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Before you begin to write up a budget for your boss or client to approve, you've got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right?

If you try and educate me about the value of VVS, flawless, white 1 ct diamonds after you've shocked me with a $23,000 price tag, you've already lost the sale (not that that is too expensive for you, ladies, I mean, ummm... the right woman). You've gotta create appreciation for the hand stitched Corinthian leather dating back to biblical times, the hand machined throaty V-12 that delivers to your passenger seat the exact same vibrational resonance as an Oral-B battery operated vibrating head toothbrush (?), and the $2000 a pop P-Zero soft rubber tires you'll need to replace at the end of summer. Then, when you tell me it only costs $128,000, I'll think it's a steal.

So here's your ground work:

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1. People are spending much more time entertaining each other than via 1 way media.
Newspapers, Magazines, Billboards, and even TV is losing attention. Instead, people, you, are buried nose deep in your iPhone or Android's Facebook, Youtube, or Twitter.

Facebook says that over 50% of their users login every day. If they spend 23 minutes per login checking friends photos and returning messages, thats the length of a primetime sitcom.

Facebook has 400 million active users. The #1 rated primetime sitcom Friends had 52 million viewers.

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

2. Continued: Friend me on facebook for the next point to use in justifying a social media budget http://www.facebook.com/bob.wan.kim ... I'll post it shortly. 

If you want help designing and building your social media marketing, I'm more than happy to chip in or just answer questions:

Bob Wan Qi Kim
310 598 1606
http://twitter.com/journik 
http://www.facebook.com/bob.wan.kim 

Filed under  //   budget   budgeting   cost   friends   media   social   social media marketing   social_media  

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July 12, 2010
 

John Rarrick BullsEye PR: One Seasoned PR Pro Tells You How Twitter is Hurting Your Business - And We Agree

We'd rather see our clients have 400 "real" Twitter followers, who are engaged in regular and meaningful conversation than someone with 20,000 followers who gets three retweets a month

[9:42:58 AM] Bob Wan Kim: Well John, Welcome to the http://Sparkah.com Show!

[9:43:13 AM] John Rarrick: Thanks for having me.

[9:44:00 AM] Bob Wan Kim: So reading your bio... you seem to be reaching the public in the most competitive markets: health, sports, fitness, organics, green... et

[9:44:43 AM] Bob Wan Kim: But does your experience in these sectors cross over for CMOs and Small Business owners in less competitive markets?

[9:47:35 AM] John Rarrick: Well, most of our work is in those sectors you mentioned--particularly the natural food and beverage industry. That's due, in large part, to my past experience. Chuck DeBruyn and I launched BullsEye PR so we could work in the markets that were most exciting to us.

Do you find that many people are are actually doing more harm to their marketing / pr effort than helping?

[9:48:27 AM] John Rarrick: But we often find our selves working in uncharted waters...in areas that are pretty new to us. I find this to be some of the most exciting work, because it exposes you to new people, ideas, and cultures.

[9:50:01 AM] Bob Wan Kim: I can see how with Twitter, Facebook, and the web having us soooooo interconnected... it's easy to crossover into other fields... So for our readers... What challenges do you see most firms and individuals trying to get noticed having today?

[9:54:27 AM] John Rarrick: I see a lot of misuse when it comes to social media. Many newcomers to will use Facebook and Twitter to just sort of randomly spray information out to the masses. That's not what social media is about, and quite frankly, it's bordering on spam. We'd rather see our clients have 400 "real" Twitter followers, who are engaged in regular and meaningful conversation than someone with 20,000 followers who gets three retweets a month. Identify your audience before you start speaking.

Well "work" can often be disguised as "fuddy-duddy", but it still has to be done

[9:55:51 AM] Bob Wan Kim: Ahhh. Interesting... Do you find that many people are are actually doing more harm to their marketing / pr effort than helping?

[10:00:11 AM] John Rarrick: Yes, quite often. It can be very tempting to jump into new technology because we read that Ashton Kutcher is doing it. But once you go down an unproductive path, it's very hard to correct your course. Strictly from a PR perspective, the first thing a we ask prospective clients is "What are your media goals?"  Who is reading about your brand? Where are they reading it? And, what message or call to action are you delivering?

[10:01:28 AM] Bob Wan Kim: WOW... you just dropped a sack of gold on us!

[10:01:32 AM] Bob Wan Kim: OK Wait...

[10:02:55 AM] Bob Wan Kim: So, instead of just opening up an account on twitter and broadcasting a trail of "hope for the best" tweets, you recommend preplanning... any tips on how to do that... for someone without a budget and say bigger firms that are strategic and have the resources?

While his following is not huge, his Twitter peers are very active in conversation, and in turn are extremely strong supporters of the show

[10:03:17 AM] Bob Wan Kim: And isn't all this preplanning kinda fuddy-duddy?

[10:08:40 AM] John Rarrick: Well "work" can often be disguised as "fuddy-duddy", but it still has to be done. Social media is a platform...a tool...another way to deliver a message. However, without relevant content and a qualified audience, what's the point? As for content...yes, you should absolutely have a strategy in place before you start tweeting. Lead your audience to something they will find useful and your tweets will get noticed, and probably retweeted. And by "useful", I don't neccessarily mean something about your company. A hospital administrator could tweet a link to an article about stress releif for nurses and probably get as much traction than some meaningliess link to the company's website.

[10:14:20 AM] Bob Wan Kim: OK... so John, sounds to me like you're equating Twitter to any other broadcast medium. THAT makes sense... people spend a ton of time prepping for a press release, news interview, ad, mailer... etc... but just randomly throw things out there on twitter... EVEN THOUGH twitter has international 24/7 reach! 

Lets build on this "nurse" concept... What industries do YOU see on twitter and how can THEY create valuable well thought out material? any tips? rules of thumb?

[10:21:59 AM] John Rarrick: Twitter really works well among communities that already share a common experience. Since we're on the subject of nursing, we'll use that as an example. Nurses are a rare breed of people. They see things on a daily basis that would make the rest of us shriek with terror, and yet they don't flinch. Most nurses express themselves best around other nurses. This is their audience...the people that understand them most. We produce an audio podcast called "The Nurses Station", hosted by Jim DeMaria, RN. Jim is quite active on Twitter. While his following is not huge, his Twitter peers are very active in conversation, and in turn are extremely strong supporters of the show. He uses Twitter not just to announce new episodes, but also as a forum for the show. He's only interested in reaching other RNs and hospital administrators. For this, Twitter is very well suited.

Rather than complain about the lack of outlets and pitch opportunities, by creating podcast, or even a company blog, you've created your own outlet

[10:26:42 AM] Bob Wan Kim: Hm. that's a very different perspective on Twitter. Use twitter as a forum space for the podcast!

[10:27:15 AM] Bob Wan Kim: Well... which medium recruits more NEW followers/potential customers?

[10:27:51 AM] Bob Wan Kim: itunes podcasts or twitter? AND AND AND... how do you convert them into customers?

[10:29:53 AM] Bob Wan Kim: Another powerful point here is that you are vaulting each medium higher by tying Itunes podcasts AND twitter together!

[10:31:37 AM] John Rarrick: Podcasts are still uncharted waters for most brands and certainly nothing to build a campaign around in my opinion.  However, we've found them really useful in promoting brands that don't lend themselves to conventional PR strategies. For instance, some industries have little or no trade press outlets. If you represent a welding company, there are only so many places to land a story about welding. So...start a podcast about welding, featuring your clients CEO and sponsored by the client.

[10:32:39 AM] John Rarrick: But reagarding your question about which medium recruites more potential customers...currently I'd have to say Twitter. However, in six months or a year I might say something completely different.

[10:33:57 AM] Bob Wan Kim: I like that thinking. THATS a take-away: "some industries have little or no trade press outlets" so depending on whether there's an existing place to be heard or not... effects your strategy.

we've found podcasts really useful in promoting brands that don't lend themselves to conventional PR strategies... some industries have little or no trade press outlets

[10:35:57 AM] John Rarrick: Absolutely. A client doesn't Want to hear the reasons why their brand is difficult to promote...they just Want results. And they deserve them. Rather than complain about the lack of outlets and pitch opportunities, by creating podcast, or even a company blog, you've created your own outlet.

[10:36:27 AM] Bob Wan Kim: John... well... looks like we've opened up a whole can of worms here... Created a whole portfolio of questions but haven't even begun to touch on the answers yet... 

1) If one of our readers Bob Wants to bring your team BullsEye Public Relations aboard... how do they reach you...

[10:37:03 AM] Bob Wan Kim: 2) Can we get you on the Sparkah.com Gmail Chat Show Again to Flesh-Out some solutions in the near future?

[10:37:27 AM] John Rarrick: You can reach us at (212) 671-1080 or visit us at http://www.BullsEyePR.com

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[10:38:02 AM] John Rarrick: I've had fun and would love to come back anytime.

[10:39:07 AM] Bob Wan Kim: Excellent! I'd love to spotlight some of your powertips on 

A) how to get in the news..

B) how to grow your own followers directly via social media instead of the press (sorry news guys!)

[10:39:46 AM] Bob Wan Kim: It was good having you on Sparkah.com Gmail Talk Show and to reach you on twitter? What's the best @?

[10:40:11 AM] John Rarrick: @Gus123

[10:40:32 AM] Bob Wan Kim: Perfect! I'll see you on Twitter. talk soon!

Filed under  //   bullseye   demaria   gus123   itunes   jim_demaria   john   media   nursing   podcast   podcasting   pr   rarrick   social   twitter  

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