How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public RelationsFor a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267
Link to my reasons on mashable
"With the new change, now Promoted Videos are contextually matched to YouTube partner watch pages (simply YouTube’s term for an individual video’s page) based on the content of the video and text on the page, giving publishers an extra promotional boost on video pages that are naturally related to the audience’s interest. "
Every few minutes, someone is retweeting THIS:
seanroach: RT: @michaelorlinski: I now pronounce you monetized- a Youtube Case Study--> http://bit.ly/4LPFA (expand)
NicoleSimon: Official Google Blog: I now pronounce you monetized: a YouTube video case study http://bit.ly/2m4hxB (expand)
In my mind. THIS is sad. Youtube just a few days ago publically tweeted that it was "tired of hearing" everyone say how they cannot be monetized. The above message is nothing more than a decoy to make the uneducated masses who've invested in Google, who owns Youtube to keep their money the Google. Think about it. Few days ago THIS happened: As for why selling one Kanya West or whoever's song is the the panacea for Youtube's monetization problems is because of the reality of walletshare. Walletshare is in internal version of marketshare. You can own 100% of the internet's video watching marketshare but if you own 0% of each of their marketshare, you'll never make money. CPGs know wallet share all too well. They will sell you their shampoo. Then get tell you their conditioner is the only one pH balanced with their shampoo to reduce dandruff and "flyaways." Then, they tell you that their brand of deodorant is the only one that is as gentle as their shampoo but is strong enough for a man. What I'm saying is that the market for Youtube for showtunes buyers is nothing in comparison to the cost of maintaining the the worlds's fastest servers for videos of cuddly cats. Instead, Youtube should look at what people are ALREADY spending money on. Youtube should look at HBO, PPV, and Hollywood. Then, cultivate a culture of content production excellence. Groom their already existing minicelebs and draft the most talented DP's and writers starving in Silverlake, and Echo Park. Selling soundtracks will not pay for the months of footage uploaded to youtube every second. If $GOOG wants to avoid a massive dumb money selloff, in light of the recent Yahoo and Bing collaboration... It's got to innovate not only it's properties, it must innovate the content within. Follow me @journik
TaraRepucci: Interesting ... RT @cheapcheapcheap: Google sold back their stake in AOL (5%) and took over $700MM loss?!
So before you go long on $GOOG, let me ask you, inspite of the news that JK's Wedding Video got 10,000,000 views this week and that it made Kanya's song top iTunes charts, How often do you shop iTunes? And if by a long shot, the talentless public did started uploadeding Scorsesee calibre videos all day long, how many Youtube soundtracks would YOU buy?
Nobody is happy right now. The new media culture is almost entirely a pirate-happy, self-entitled, free-loading, hater society. Nobody plays physical team sports anymore so they decide to badmouth every blog post about every client you have as a form of physical therapy -- stress release. And they can at will from the isolation and insulation of their Aeron Chair. Heaven forbid anyone actually say something positive when they have a good experience.
I understand. I've been a creative director for agencies and a corporate marketing chief. I'm now an entrepreneur and I feel your pain.
But the fact remains. The socialistic idealism of the dot-com has finally caught up with us a decade later. Everything is free or dying. Nobody is getting paid. Seasoned web veterans like Om Malik are obviously at the end of their rope when they cast aspersions at other veterans like Seth Godin. I feel your pain.
Give them so much transparency they tell you to shut up and just tell them what to buy. How?
Honestly, there's one way out. And it's not by lobbying and passing legislation. Your brand and your clients' brands will immediately be hated as the enemy and stand alongside the RIA. Amazon is charging old media like newpapers 70% of its revenues to license Kindle. Pleading before a judge is not the way to engender public confidence in this new flat consumer terrain.
The age of borrowing credibility from a model's straight set of teeth and publication or media outlet's long standing brand recognition is now over. Consumer's now cross Google every claim, every statement, every pricetag, and every model you hire to rep a client. The age of borrowed credibility is over. The FTC is even working to pass legislation that caves to the demands of the consumer by mandating that every blogger disclose if he is being paid to mention a company (While a movie like Transformers is overflowing with product placements from the likes of Cisco Webex without any disclosure).
The Solution, since everyone demands total transparency, give them more than that. Give them so much transparency, they will buy your client's products already. Give them so much transparency they ask you to shut up and just hand them the bill. How? Become the new "Consumer Mentor" (TM). Educate, build confidence in your subject matter expertise, build trust, but most of all, build your intellectual property community. In the end, even you and I would rather be told what to buy from a trusted mentor than Google it for ourselves.
The Solution, since everyone demands total transparency, give them even more than that
Contact me to talk about how to build your intellectual community. I'll address your interests and we can both decide if there is an opportunity to work together. Reach me on twitter @journik or call the old fashion way and do leave your twitter address at 310 598 1606 - Bob Wan-Qi Kim
And ofcourse, if you're not ready to work with a net-native quite yet or would rather go it alone for the experience of it all, I highly advise you do so with this guide book to building trust in the new social media:
I've never met Chris Brogan but everything he has produced and what I've heard of him tells me I'm missing out.
@howardlindzon, an investor and no stranger to VC startups sent out another sharp, stinging, though probably right-on tweet a few seconds ago. It led to a more politically correct, not nearly as scathing article to
.As you can imagine, creating these pages by hand wasn’t cheap. Even by paying people only $10 an hour, it cost about $15 to assemble each page, now numbering 100,000. “It was taking too long and costing too much to build these pages,” says Mahalo CEO Jason Calacanis.
The article goes on to explain the CEO's change in strategy,
Mahalo will assign people pages they volunteer to create and give them half the ad revenue the page generates. That’s still not a lot, generally—about $10 to $25 per page per month, though some pages, such as “2009 stimulus package,” are earning several thousand dollars a month. But Calacanis is betting—literally betting half the company’s revenue—that it will be enough to spur many more people to create pages.
What this means is that Jason is betting 1/2 of all the advertising revenues on the hopes that < 200% more content will be created per dollar. Makes sense right? Simple math.
And Jason is incentivizing with just that -- $1.
Sure. For us business types, if you offer me a buck for less than a buck's worth of work on my part, I'll take it (unless someone else offers me more than a buck for much less work than a buck's worth (think 8 minute abs)). But IMHO, ok, so it's not humble, and yes, it's not even an opinion. It's much closer to Gosphel, Jason SHOULD incentivise with much more than fair wage for fair work. He SHOULD promise the world to every one of Mahalo's users.
Let me explain how this is done. It's called the "lottery effect," aka "American Idol Effect."
Join Mahalo! Be a celebrity!
I'm constantly amazed by how this works. Billions of people would rather have a one in a trillion chance of winning one million dollars than a 100% chance at winning (spanish and french word for earning) $100 in exchange for $100 worth of labor. In fact, people spend money buying that lottery ticket. People spend money driving to an American Idol tryouts tent. Hell, I think people may even pay an entrance fee to have a 1/1000000000000000000 chance at being Adam Lambert.
What I'm saying is that offering 50% profit share has been done and played out by the shadiest likes of digitalassholes-or-something-similar.com. 50% just doesn't play into the rediculously pie-in-the-sky pitiful human instinct called hope. What this means is that Jason SHOULD keep taking VC funding and Jason SHOULD charge me money for me to answer my own question. This makes me think that there is a premium on establishing my own subject matter expertise. Then, the wimpy-phlemy colored, mucusy-needy emotion called "hope" kicks in. Couple that with megamaniacal entitlement and I begin to see that book deal, tour bus, and quite possibly a chance at seeing Bruno's bung hole and ball sack in one angelic fell swoop.
Rebuttal to MediaPost: Three rounds deep, $25million dollars in the hole, and projectile bleeding users every time you institute a new monetization strategy? Yep. You're going to have to dim your screen before your peers notice you noticing the handwriting on the wall.
I was there in the March1st complex in the late 90's. We were all about putting the brick and mortars out of business. And we were going to do it by giving everything away for free.
Short answer: We all agree to make all our sites PPL (pay per login) and charge all the self-entitled freeloaders (and the nice guys too) on Sept 15. It'll be so hot and muggy that day that everyone will be locked indoors - with no access to their favorite websites, unless they pay to play on that day. Om did it. So did BlogTalkRadio
Free phone calls, free movies, free mp3's, free business data, hell, even free medical diagnosis online. How were we planning to finance all this? Well, we all knew someone who had a lot of old money earned the hard way - in brick and mortars. And it was going to be their responsibility to recoup their money from the markets.
We were 20 something idealists. All we wanted to do was change the world. To do so, we were willing to bite the old-money-hand that was feeding us.
Yep, I even had "buddies" who'd seduce an investor's grand daughter just to keep the "flow" going.
I remember dot com parties where we'd rent out entire night clubs and floors of suites in the adjacent 4 star hotel just because we finished an incremental milestone (five months late). Oh, and since none of us were cool, we hired out the entire book of that one modeling agency that promised us a lot of "value."
Yep, I even had "buddies" who'd seduce an investor's grand daughter just to keep the "flow" going.
Seasoned, war-torn, and wiser, each of us are now the ceo's of our own websites. Having lost most of our idealism, dreams of instant oppulence, and our tollerance for PBR, now, we want to monetize.
Venture funding is like sex. I won't put out unless you can get some elsewhere
Now, we want to monetize.
Well, I must say, If we did anything correctly and impactually, we succeeded in creating a modern third millenium culture of freeloaders.
Ofcourse we succeeded, we were the best and the brightest from MIT, Stanford, Harvard, Berkeley, and beyond. But the truth is, while we blame the public for having a misplaced sense of entitlement, What we really SHOULD do is make the blame come full circle.
It was the sense of entitlement of the architects of the internets back in the mid 90's that has rippled throughout time and across into financial industries and even added to international distaste for America.
Ironically, taking full responsibility for our 20's arrogance is also the Panacea for monetizing our websites. What you SHOULD do with all that venture funding you got from the guy that plays golf all day long is treat it like a blood money loan. What you should do is personally take responsibility for paying it back. What you should do is treat IPO money as gravy money that will never get poured onto your meat and potatoes. What you should do is personally take responsibility for rewarding your investors' faith in you in spades. Yes, I still have "investors" I'm paying back. Slowly.
Now, how you SHOULD go about monetizing a website that projectile hemorrhages every time you institute a monetization scheme is simple. All of you, us, pick a date, say Sept 15, when it's so hot outside that everyone will be indoors. Everyone will be indoors, airconditioned, and online. We pick this moment in time to all unanimously go hard core porno. Yep. "No cash, no Casandra."
HBO went porno. WSJ is still porno. Harvard Business School Press has always been porno.
If you can't flip the bitch on Sept 15, 2009, it's simply because you don't believe your website is worth paying for. And you disgust me because you did think it is "good enough" to get funded. You thought it SHOULD be good enough to get funded by some old money person who has faith in you but isn't as savvy as the prime internet user demographic.
And to think that you criticized your free loving, bell bottom sporting, one time idealist hippy parents for selling out to corporate America?! I'm not even going to tell you what you SHOULD do.
If you want some more of THIS, follow me and my team on twitter:
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