Link to my reasons on mashable

"With the new change, now Promoted Videos are contextually matched to YouTube partner watch pages (simply YouTube’s term for an individual video’s page) based on the content of the video and text on the page, giving publishers an extra promotional boost on video pages that are naturally related to the audience’s interest. "

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Nobody is happy right now. The new media culture is almost entirely a pirate-happy, self-entitled, free-loading, hater society. Nobody plays physical team sports anymore so they decide to badmouth every blog post about every client you have as a form of physical therapy -- stress release. And they can at will from the isolation and insulation of their Aeron Chair. Heaven forbid anyone actually say something positive when they have a good experience.

I understand. I've been a creative director for agencies and a corporate marketing chief. I'm now an entrepreneur and I feel your pain.

But the fact remains. The socialistic idealism of the dot-com has finally caught up with us a decade later. Everything is free or dying. Nobody is getting paid. Seasoned web veterans like Om Malik are obviously at the end of their rope when they cast aspersions at other veterans like Seth Godin. I feel your pain.

Give them so much transparency they tell you to shut up and just tell them what to buy. How?

Honestly, there's one way out. And it's not by lobbying and passing legislation. Your brand and your clients' brands will immediately be hated as the enemy and stand alongside the RIA. Amazon is charging old media like newpapers 70% of its revenues to license Kindle. Pleading before a judge is not the way to engender public confidence in this new flat consumer terrain.

The age of borrowing credibility from a model's straight set of teeth and publication or media outlet's long standing brand recognition is now over. Consumer's now cross Google every claim, every statement, every pricetag, and every model you hire to rep a client. The age of borrowed credibility is over. The FTC is even working to pass legislation that caves to the demands of the consumer by mandating that every blogger disclose if he is being paid to mention a company (While a movie like Transformers is overflowing with product placements from the likes of Cisco Webex without any disclosure).

The Solution, since everyone demands total transparency, give them more than that. Give them so much transparency, they will buy your client's products already. Give them so much transparency they ask you to shut up and just hand them the bill. How? Become the new "Consumer Mentor" (TM). Educate, build confidence in your subject matter expertise, build trust, but most of all, build your intellectual property community. In the end, even you and I would rather be told what to buy from a trusted mentor than Google it for ourselves.

The Solution, since everyone demands total transparency, give them even more than that

Contact me to talk about how to build your intellectual community. I'll address your interests and we can both decide if there is an opportunity to work together. Reach me on twitter @journik or call the old fashion way and do leave your twitter address at 310 598 1606 - Bob Wan-Qi Kim

And ofcourse, if you're not ready to work with a net-native quite yet or would rather go it alone for the experience of it all, I highly advise you do so with this guide book to building trust in the new social media:

I've never met Chris Brogan but everything he has produced and what I've heard of him tells me I'm missing out.

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As you can imagine, creating these pages by hand wasn’t cheap. Even by paying people only $10 an hour, it cost about $15 to assemble each page, now numbering 100,000. “It was taking too long and costing too much to build these pages,” says Mahalo CEO Jason Calacanis.

The article goes on to explain the CEO's change in strategy,

Mahalo will assign people pages they volunteer to create and give them half the ad revenue the page generates. That’s still not a lot, generally—about $10 to $25 per page per month, though some pages, such as “2009 stimulus package,” are earning several thousand dollars a month. But Calacanis is betting—literally betting half the company’s revenue—that it will be enough to spur many more people to create pages.

What this means is that Jason is betting 1/2 of all the advertising revenues on the hopes that < 200% more content will be created per dollar. Makes sense right? Simple math.

And Jason is incentivizing with just that -- $1.

Sure. For us business types, if you offer me a buck for less than a buck's worth of work on my part, I'll take it (unless someone else offers me more than a buck for much less work than a buck's worth (think 8 minute abs)). But IMHO, ok, so it's not humble, and yes, it's not even an opinion. It's much closer to Gosphel, Jason SHOULD incentivise with much more than fair wage for fair work. He SHOULD promise the world to every one of Mahalo's users.

Let me explain how this is done. It's called the "lottery effect," aka "American Idol Effect."

Join Mahalo! Be a celebrity!

I'm constantly amazed by how this works. Billions of people would rather have a one in a trillion chance of winning one million dollars than a 100% chance at winning (spanish and french word for earning) $100 in exchange for $100 worth of labor. In fact, people spend money buying that lottery ticket. People spend money driving to an American Idol tryouts tent. Hell, I think people may even pay an entrance fee to have a 1/1000000000000000000 chance at being Adam Lambert.

What I'm saying is that offering 50% profit share has been done and played out by the shadiest likes of digitalassholes-or-something-similar.com. 50% just doesn't play into the rediculously pie-in-the-sky pitiful human instinct called hope. What this means is that Jason SHOULD keep taking VC funding and Jason SHOULD charge me money for me to answer my own question. This makes me think that there is a premium on establishing my own subject matter expertise. Then, the wimpy-phlemy colored, mucusy-needy emotion called "hope" kicks in. Couple that with megamaniacal entitlement and I begin to see that book deal, tour bus, and quite possibly a chance at seeing Bruno's bung hole and ball sack in one angelic fell swoop.

http://twitter.com/journik

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