when you start a romantic campaign, understand the key driver for each party concerned
Short Answer: You are sinning.
Explanation to short answer. "Sin," is not a religious term. It originally comes from warfare, specifically, archery. It means "to miss the bullseye," or "to miss the mark." Look it up. This is how the whole of the Middle East and Asia used the term.
Longer Short Answer: If you've ever tried to pick up a ripe pineapple by the frawns, you'll realize that if you dont grab the right ones, they pop off and you drop the pineapple.
If you chat up a man who wants to build a family and pull on his libido, you'll get him in bed but he will leave like that pineapple.
If you converse about the beauty of children to a woman who just wants sex, you get nothing.
If you advertise Amazon's Kindle DX by saying,
"Now you can fit an entire school district's worth of backpacks of books in one Kindle, The New DX!" your marketing ROI is #FAIL
If you advertise Amazon's Kindle DX by saying,
"All your favorite titles for 50% off! Introducing the New Amazon Kindle DX!" you also get marketing #FAIL
Why? To you, from an objective point of view, with your wallet securely stuffed in your pocket, both seem like compelling reasons to get a new Amazon DX. Cheap reading and no lugging.
But to a person who actually really loves reading, to a person who actually prefers to snuggle up under low lights with a book instead of a HD TV, cost and footprint are fringe benefits. Kinda like meeting the man or woman of your dreams and finding out that he/she has six pack abs that you can actually do laundry on.
The above two marketing strategies are complete sins. They missed the bulls eye. Your pineapple will plummet from your grasp. Seriously. Imagine that that sexy beast lifted his/her shirt and said, "See, me got six pack. Let's do this!"
The real reason people love Kindle is because of it's immediacy. Book readers can't wait to get lost inside the imagination of a brilliant author. It's like a heroine fix (or so i'm told).
Book lovers need that fix so badly, they are willing to spend time, mileage, gas, risk an auto collision and drive to a bookstore till 10pm to sit on couches that dozens of people a day fart into for the sake of immediacy.
When you start a business, when you start a marketing campaign, when you start a romantic campaign, understand the key driver for each party concerned. Otherwise...
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