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Event Management Company in LA NYC Chicago Las Vegas Seoul and Seattle Reveals 5 Secrets

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If you've ever tried to organize your kid's birthday party, you know how high your likelihood for disaster is. Now, imagine organizing an event with hundreds of whiney spoiled kids dressed as executives.

Yep... That's the event management world.

Whether you are in Los Angeles, San Diego, San Francisco, NYC New York City, Seoul, or Hong Kong, the basic dynamics are exactly the same and all the places your event or conference can blow up (but not in a good way) are identical. Do you know how to select the right event management company or firm?

Here are the 5 Secrets to Hiring the Right Event Management Company or Firm From LA, NYC, Chicago, San Diego, Las Vegas, Seoul to Hong Kong

Filed under  //   conferences   conventions   event management company   event management firm   events   hong kong   los angeles   new york   nyc   san diego   san francisco   seoul  


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How One Simple Blog Post Got Me 3 New Clients this Month

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I've been told that I'm pretty good at writing teasing headlines. Honestly though, everything I know about headlines, I learned from Ogilvy and @woodlandalyssa. There's a precise and unforgiving science to writing a headline that gets you to read the first line of a blog post. But there is an even more precise and unforgivingly rigid set of rules that get your reader to become your client.

One of my favorite blogs post that's prominently findable when you search: Iphone App Developer is making me $57,000 this month alone. It precisely follows the formula below...

Here's the great big magical triune formula to converting your readers into clients:

1) Rapport

2) Credibility

3) Volume

That's it. If you understand exactly what I mean by the above, you don't need to drip another second into reading farther. But if you do, I think you'll be happy you did.

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You see, there are only two types of people you ever buy from -- evah:

1) Friends

2) Celebrities

That's it. Why? Because you've built up a rapport with your friends. And celebrities have credibility. And guess what, both have volume. Both occupy a significant volume of space in your life.

All you have to do to turn your blog into a client generating interdimensional space/time portal is to duplicate that triune formula precisely and you'll engender a perception of friendship, celebrity, and relationship volume. This is where it gets tricky. Unless you know the substructural formula to imbibe a linear blog post with a real world friend/celebrity aura, you'll never achieve that magical sauce.

How can the written word be a surrogate for a true friend and Paris Hilton?

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To create rapport, credibility, and volume with a blog post, you've got to precisely impliment the following substructural formula:

1) Educate your reader - Credibility
Educating your reader builds your credibility since it establishes your subject matter / domain expertise.

2) Defend your reader - Rapport
Make it clear that while you have something to sell, you have your prospective client's best interests in mind -- even if it's at the expense of losing their business. The best example of this is the LA based Charter Drug Rehab Centers. Their slogan is, "If you don't get help at Charter, please, get help somewhere!"

One of my early advertising mentors, Bill Oxford used to have a page on his ad agency home page that said, "How to Know If You're Not Our Target Client." On that page, he tried his darnest to NOT get the reader to pick up that phone and ask for an initial consultation. But the criteria he used to try and push people away actually made them want to work with him even more. It's kinda like an old girl friend of mine. She told me that she didn't want to date anyone who didn't have a six pack (true story). Her anti-sales approach made me rise to the occasion (no, this is not a double entendre).

Master The art of the Anti-Sale

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3) Get into Google Page One Under Several Intersecting Searches - Volume
That blog post above is in Page 1 of google under

"iphone app developer"
"iphone app developer nyc"
"iphone app developer LA"
"iphone app developer Los Angeles"

and many more. Google creates my volume for me. A prospective client will search for me using several different query terms. If I show up on page one under all of his searches, I've satisfied that 3rd and most elusive requirement - Volume. I'm like Amex -- everywhere they want to be. And yes, this month alone, i got several phone calls for iphone, android and ipad app development projects.

So, if you've got a blog post that satisfies the top two requirements but doesn't pop up on page one of a major traffic key term phrase, contact me at sparkah@gmail. If you do a simple one paragraph blog post linking to my iphone developer blog post... I'll get your blog post to page one of Google under a popular search. Deal?

Filed under  //   LA   angeles   app   applications   developer   iphone   iphone app developer   los   los angeles   ny   nyc  


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Top Graphic Designers Los Angeles NYC SF Paris Seoul London

This is my top 100 list of graphic designers in major cities:

http://plurban.com/top-graphic-designers-los-angeles.html

Filed under  //   comparison   demographics   design   graphic designers   london   los angeles   nyc   paris   san francisco   seoul   sf  


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Facebook Marketing Strategies from NYC and Los Angeles' Most Devious Minds

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Wired Magazine started a wild-fire when they said, "The Web Is Dead."

Everyone from TechCrunch to Mashable blogged about that blog about blogs vs Facebook. To a large extent, Wired is right on the money. Discussion forums killed the BBS. And Facebook killed discussion forums. 

Facebook also killed Flickr. Or they at least killed Flickr's growth potential with the easiest photo uploading, tagging, and sharing software on earth - their own. 

So since Facebook is so easy to get into and so hard to get out of, let's go to the mountain since it ain't comin' to Mohammad anytime soon. 

Facebook Marketing Tips and Strategies from the Most Cunning Social Media Marketing Bastards in Los Angeles and NYC

1. Build a NONCOMMERCIAL "Like" Page

Nobody Likes Your Business But You.

Nobody realizes that if you click "Like" you've just subscribed to the Page Admin's messages. Every few years, people get tricked into opting in for advertising. They do. When Google first came out with Adwords, you couldn't tell the difference between sponsored ads vs organic high rank search results. Advertisers got rich. 

Just a few weeks ago, Apple released iAds for their iPad and iPhone Apps. These ads are so interactive and beautiful that app developers are getting rich from people clicking just for the curiosity of it all.

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Just about the same time, Mark Zuckerberg announced at his F8 Industry Conference that he would convert the "fan" button to a "like" button and let Facebook pages broadcast into the stream of those who clicked "like."

The public generally doesn't realize that if they click "Like," on your page, they are opting-in to your messaging. So, build a NONCOMMERCIAL "Like" Page. Like this one: http://www.facebook.com/pages/I-SLEEP/73330003836

Whatever your industry, and business, I'm sure you can come up with a non commercial concept that's much easier to like than "Joe's Plumbing." Maybe Joe should try a page named, "Hot Showers" or "Bubble Baths." Then, he'd hit his target demographic and do so with zero resistance to "Like" conversion.

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2. Copy and Paste your Edutisement to all the biggest pages until you get blocked
I hate spam. I hate sales people. But if a cologne saleman wants to educate me on the differences between French vs Italian herbs used in Gucci VS YSL, I'll listen and maybe even buy a bottle. So sure, post a message on any page you want. Go ahead. But make sure each post is valuable in and of itself. Make sure each of your posts are valuable to THE READER - NOT to you. Then, when they click through to your site, educate some more and sell the value of your product - not your product.

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3. Contact the Admins of the Biggest Facebook Pages and Ask them to Post Your Message
You may have to offer them money. But if you put it all in perspective, even if you printed one million fliers at a five pennies each, you'd have spent $50,000. Then to distribute those fliers, you'd spend another $200,000 on the cheap. So even if 

CONTINUED: http://sparkah.com/2010/08/25/facebook-marketing-strategies-from-nyc-and-los-angeles-most-devious-minds-2/

To Chat with Bob Wan Kim about Making Your Site, Products and Services Fly Out of the Door, Just Call him at 310 598 1606 or gmail him: bob.wan.kim

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Filed under  //   event_marketing   facebook   facebook_marketing   los angeles   nyc   strategies  


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How to Find Your Soul Mate in the City

If You Live In NYC or LA Take Notes, In Triplicate.

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Male birds sing, kamakazi dive bomb other birds, and puff up like balloons. Male giraffes stimulate, then drink female giraffes' urine to determine if they've found a worthy mate. Drone bees accept that their penises will be broken off and permanently embedded inside their queen during copulation (prevents competition). And praying mantis males are totally ok getting their head eaten (literally) after copulation.

But the most unlikely, improbable, bizarre, and unfortunate mating behavior happens between humans.

I suppose if you look at the escalating complexity of human neurology it goes to reason that humans would have more complex mating behavior. After all, both men and women who are in heat ritualistically dull their neurology when they want to simplify the mating process.

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In the insect and animal Kingdom, each species has a set alpha in the male - female mating ritual. With birds, bees, and praying mantis, the female sits back picks their mate. In the Giraffe world, the male assaults their female of choice until she lets him have his way with her.

With humans, it can go either way. And it does. It goes both ways across culture, across age, and across gender many times throughout the mating ritual.

Without even touching on the bar scene -- which way a woman crosses her legs, whether a man pulls out his Amex Black Card, who leans in closer over the loud music, whether phone numbers are exchanged or biological fluids are exchanged, there is more than enough complexity in mating through social networks that we can just focus on social sphere mating.

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Men and women want totally different things. And the way they go about getting these things should make it impossible for humans to mate.

Have you ever seen a droves of Christian women falling for perfectly eligible Buddhist bachelors? Have you ever seen droves of nurses falling for perfectly eligible architects? What about droves of NYC women falling for perfectly eligible LA bachelors?

NYC has the highest women to men ratio. LA, Seattle and Silicon Valley have the highest male to women ratio. You would think that these geographically socialized groups could just fly 5 hours cross country and have a mass mating season. But it just doesn't work that way. Seattle, LA and Silicon Valley are male dominated due to the computer engineering industries. And NYC is dominated by female models due to the fashion industry. But as ideal as it may seem, mass inter-social-sphere mating simply does not happen.

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If you want to exagerate the polarity of male female dispersal tenfold, women in heat need only go to an architects' conference. The annual schedule is here and this is a largely male dominated industry. Men in heat need only attend a health care conference. A disproportionate percentage of highly educated financially sound women can be found here.

As simple as it may seem, men have not been able to break through and geographic, financial, belief, professional or any other sociological bubble en masse. And women have no interest in doing so.

Ironically, the reason is simple.

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Men, it's far less work to become the top dog Alpha at work than win over a random gorgeous women

Men seek beauty. Women seek security. This may seem like neanderthal pre women's lib and pre ACLU thinking but it's true. If you men understand this concept fully, you'll save yourself a great deal of Grey Goose Cosmo money.

The most desirable women in any social sphere (if she is of social influence) will always pursue the alpha male in that sphere. Be it her corporation, church, college, industry or town, she will pursue a man who has alpha influence over her social sphere. Think of the consequence of not doing so. Lincoln High's head cheerleader would be far out of her comfort zone at a Jefferson High State Finals. A nurse would have little in common in a room filled with architects. A Christian woman would be uncomfortable in a room full of her husband's Buddhist buddies. This effect is amplified upon children.

For men, these concerns are not even within their field of calculation. The only thing that concerns men is getting the prettiest girl pregnant. Statistically, good looking children get the most attention from teachers, have the most friends, and get the best jobs. All of this is necessary from the man's point of view. The consequence of having ugly children for men is working overtime.

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Men seek beauty. Women (thinking about babies) seek security. This may seem like neanderthal pre women's lib and pre ACLU thinking but it's true

Men, it's far less work to become the top dog Alpha in your social sphere than to win over a random gorgeous women who is in a totally different social bubble. So leave the bar. Go back to work (Top dogs don't even sleep). 

PS. Even if you do live in a big city like LA or NYC, if you're an IPhone Developer like me, you might wanna think about being an Alpha in a space where the only person you associate with is not your Barista.

Filed under  //   LA   dating   gen_y   geny   love   new_york   ny   nyc   relationships  


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The cities with the most men, and the cities with the most women

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follow me @journik on twitter for more luscious goodness

Next: How to Find Your Soulmate In the City

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