journik’s posterous - a grade A shouldery. (social media marketing wise) - This is where I get to tell everyone else what they SHOULD do. And you get to obey.
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August 12, 2009

Explaining Social Media, Twitter, and News to Your Boss. The Social Media Flow Chart

PDF available on request. http://twitter.com/journik

PS. no offense intended to facebook users. What I was referring to were the 3 facebook users who are clueless. o_O

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Filed under  //   datavisualization   flowchart   marketing   newsmedia   newspapers   nytimes   print   social media   socialmediadangersandopportunities   socialmediamarketing   twitter  
Posted by Bob Wan-Qi Kim 

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June 28, 2009

Seriously. Everybody, Get the Bit.ly Firefox Extention. You'll become clairvoyant.

via Seesmic
You see? In the same period of time, with 1/3 the number of followers, I personally get double the number clicks. I would not have guessed that the NYT is so ineffective at driving business without bitly. Test your own CTR effectiveness. And @journik to talk about how I get so many people who read my blog.
The bit.ly firefox addon is like x-ray vision goggles that can see through lead.
Next: How to save the @NYTimes
And message me @journik to talk about your stuff.

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Filed under  //   bitly   ctr   nytimes   twitter  
Posted by Bob Wan-Qi Kim 

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June 14, 2009

How to Save the NYTimes OR What @nytimes SHOULD do to survive and thrive instead of die

I Just followed every single @nytimes twitter account here http://twitter.com/search/users?q=nytimes&category=people&source=find_on_twitter

I did it because I like having a tactile foldable tabloid size HD viewing area. I like good journalism. And most of all, I like the voice of experienced critical thinkers.

All of this makes me feel like I'm a part of a rich heritage.

But I don't like that the NY Times Sunday paper is now $6.00. I don't like that it weighs half what I remember it weighing. And I don't like that even the Simpsons TV Show poked fun of print journalists as being part of a dying medium.

But the trouble with having such deeply entrenched roots is that you can loose agility. The loss of agility is the loss of adaptability. And this means extinction. But there is one simple thing the New York Times and any "classical media outlet" to extend their relevance while they struggle to transform: Embrace.

Yep, the biggest problems have the simplest solutions

Instead of telling your journalists NOT to tweet, tell them to tweet seductively. Instead of telling them to uninstall tweetdeck, tell them to generate enough value so you can upgrade all their computers. Instead of fomenting a line between scantily sourced bloggers who can't spel or punctuate- embrace.

Where I'd start is by annoucing that you'll give 10 people $10,000 each who correctly answer all 10 questions posed, one each, from each of your various @nytimes twitter accounts.

You do see why don't you? You'll get hundreds of thousands of people to do what I just did, subscribe to all of your twitter accounts. Oh, almost forgot. Make sure to tell them that the answers are found only in this week's New York Times Sunday Edition.

To Comment or ReTweet, copy: RT @journik http://bit.ly/SaveNYTimes

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Filed under  //   blogging   embrace   journalism   new york times   nytimes   print  
Posted by Bob Wan-Qi Kim 

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