I Just followed every single @nytimes twitter account here http://twitter.com/search/users?q=nytimes&category=people&source=find_on_twitter
I did it because I like having a tactile foldable tabloid size HD viewing area. I like good journalism. And most of all, I like the voice of experienced critical thinkers.

All of this makes me feel like I'm a part of a rich heritage.
But I don't like that the NY Times Sunday paper is now $6.00. I don't like that it weighs half what I remember it weighing. And I don't like that even the Simpsons TV Show poked fun of print journalists as being part of a dying medium.
But the trouble with having such deeply entrenched roots is that you can loose agility. The loss of agility is the loss of adaptability. And this means extinction. But there is one simple thing the New York Times and any "classical media outlet" to extend their relevance while they struggle to transform: Embrace.
Yep, the biggest problems have the simplest solutions
Instead of telling your journalists NOT to tweet, tell them to tweet seductively. Instead of telling them to uninstall tweetdeck, tell them to generate enough value so you can upgrade all their computers. Instead of fomenting a line between scantily sourced bloggers who can't spel or punctuate- embrace.
Where I'd start is by annoucing that you'll give 10 people $10,000 each who correctly answer all 10 questions posed, one each, from each of your various @nytimes twitter accounts.
You do see why don't you? You'll get hundreds of thousands of people to do what I just did, subscribe to all of your twitter accounts. Oh, almost forgot. Make sure to tell them that the answers are found only in this week's New York Times Sunday Edition.
To Comment or ReTweet, copy: RT @journik http://bit.ly/SaveNYTimes
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