Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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July 22, 2010
 

NYTimes Quarterly Earning Report: Print Ads Down. Digital Ads Way Up

Media_httpjafapetefil_ifhnd

Writers of each blog or publication has a direct relationship with your market

Well, the NYTimes just got thinner again. On the print side they lost 6.1% of their ad revenues. But they gained a 21.2% jump in digital ad revenue. My question is, at a 0.1% (1000:1) Click Through Rate (CTR) Why is anyone advertising at all?

Instead of advertising, you could simply create a direct relationship with your market just like each of the writers for the NYTimes have. Think about it. Each of the Writers of each blog or publication has a direct relationship with your market. That was YOUR market.

If you built a forum and a totem pole around which your market could interact and get to know you, you could finally cut out the middle man, the medium, the ad media. Call 310 598 1606 or email bob.wan.kim@sparkah.com to talk about how you can build a place to hospitably welcome a direct relationship with your market and cut out the middle man (you don't have to buy a Heidelberg Press or Buy FCC Spectrum any more). 

Filed under  //   forums   marketing   media   nytimes   pole   social   totem  


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August 12, 2009
 

Explaining Social Media, Twitter, and News to Your Boss. The Social Media Flow Chart

PDF available on request. http://twitter.com/journik

PS. no offense intended to facebook users. What I was referring to were the 3 facebook users who are clueless. o_O

Filed under  //   datavisualization   flowchart   marketing   newsmedia   newspapers   nytimes   print   social media   socialmediadangersandopportunities   socialmediamarketing   twitter  


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June 28, 2009
 

Seriously. Everybody, Get the Bit.ly Firefox Extention. You'll become clairvoyant.

Bitlyctr

via Seesmic
You see? In the same period of time, with 1/3 the number of followers, I personally get double the number clicks. I would not have guessed that the NYT is so ineffective at driving business without bitly. Test your own CTR effectiveness. And @journik to talk about how I get so many people who read my blog.
The bit.ly firefox addon is like x-ray vision goggles that can see through lead.
Next: How to save the @NYTimes
And message me @journik to talk about your stuff.

Filed under  //   bitly   ctr   nytimes   twitter  


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June 14, 2009
 

How to Save the NYTimes OR What @nytimes SHOULD do to survive and thrive instead of die

I Just followed every single @nytimes twitter account here http://twitter.com/search/users?q=nytimes&category=people&source=find_on_twitter

I did it because I like having a tactile foldable tabloid size HD viewing area. I like good journalism. And most of all, I like the voice of experienced critical thinkers.

All of this makes me feel like I'm a part of a rich heritage.

But I don't like that the NY Times Sunday paper is now $6.00. I don't like that it weighs half what I remember it weighing. And I don't like that even the Simpsons TV Show poked fun of print journalists as being part of a dying medium.

But the trouble with having such deeply entrenched roots is that you can loose agility. The loss of agility is the loss of adaptability. And this means extinction. But there is one simple thing the New York Times and any "classical media outlet" to extend their relevance while they struggle to transform: Embrace.

Yep, the biggest problems have the simplest solutions

Instead of telling your journalists NOT to tweet, tell them to tweet seductively. Instead of telling them to uninstall tweetdeck, tell them to generate enough value so you can upgrade all their computers. Instead of fomenting a line between scantily sourced bloggers who can't spel or punctuate- embrace.

Where I'd start is by annoucing that you'll give 10 people $10,000 each who correctly answer all 10 questions posed, one each, from each of your various @nytimes twitter accounts.

You do see why don't you? You'll get hundreds of thousands of people to do what I just did, subscribe to all of your twitter accounts. Oh, almost forgot. Make sure to tell them that the answers are found only in this week's New York Times Sunday Edition.

To Comment or ReTweet, copy: RT @journik http://bit.ly/SaveNYTimes

Filed under  //   blogging   embrace   journalism   new york times   nytimes   print  


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