How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With 
NYTimes Quarterly Earning Report: Print Ads Down. Digital Ads Way Up
Writers of each blog or publication has a direct relationship with your market
Well, the NYTimes just got thinner again. On the print side they lost 6.1% of their ad revenues. But they gained a 21.2% jump in digital ad revenue. My question is, at a 0.1% (1000:1) Click Through Rate (CTR) Why is anyone advertising at all?
Instead of advertising, you could simply create a direct relationship with your market just like each of the writers for the NYTimes have. Think about it. Each of the Writers of each blog or publication has a direct relationship with your market. That was YOUR market.
If you built a forum and a totem pole around which your market could interact and get to know you, you could finally cut out the middle man, the medium, the ad media. Call 310 598 1606 or email bob.wan.kim@sparkah.com to talk about how you can build a place to hospitably welcome a direct relationship with your market and cut out the middle man (you don't have to buy a Heidelberg Press or Buy FCC Spectrum any more).
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