Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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January 20, 2011
 

Google Adwords VS Twitter VS Facebook Social Media

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Recently, I've been getting a lot of RFPs from prospective clients who heavily spend on Google adwords. I'm here to stop that. 

Sure, there are many benefits and well, that's about it. Here they are:

The Pros For Paying Google Adwords
1. Immediacy
You start driving traffic immediately to your site. This is a major bonus when you've worked with 17 flaky designers who've all left your site in various states of chaos and disrepair of the last 8 months that were only supposed to be 1.

2. You get to Peek Into the Global Search Demand for Your Key Word Term
In other words, when you sign up for Google adwords, there's a keyword generator tool. It tells you how much traffic (RELATIVELY) there is demanding your term. So if you pay top dollar, you'll get valuable data about how much traffic your top competitor is getting.

3. You Get to See How Much Your Customer's Click Is Worth to Your Competitors
Just by being at the top of the sponsored ads, you'll immediately learn how much one click from a potential customer is worth to your competition. Some pay about $1.50 per click. Others, like "cosmetic surgeon beverly hills" can pay $175. per click. 

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Why You Should Stop Your Google Adwords Campaign
1. You've Had Time to Build Your Organic Traffic River 
Imagine if you could open a store in the Wilshire District of LA (all offices and no retail) and gradually inch it over onto Rodeo Drive, Beverly Hills in 2 weeks. Well, you can. At least online you can. Work on your social media Twitter, Youtube, Facebook, Forums, Communities, Blogosphere, Quora, Reddit, Digg, PR, and Organic Google positioning hard and intensively. You'll be able to generate fifty fold more traffic than Adwords and at a fraction of the cost.

Think about it, when's the last time you even clicked on a sponsored ad?

There's a whole lot more traffic and customers out there that Adwords can't even touch. Adwords only touches about 1/500 of them.

2. The #1 Google Organic Search Spot Gets About 20 Times More Traffic Than the Top Adwords Ad
Take my word for it.

And, you don't have to pay per click. Pay Per Click, PPC, is just a horrible business proposition. Whether you make any money or not, you're on the hook to pay Google. This means that they have absolutely zero risk. You have 100% of the risk. Why don't you just buy a 30 second ad spot from your local cable TV provider!

3. Rapport
A dollar is NOT a dollar is NOT a dollar. A dollar earned through an incidental adwords ad is worth about one dollar. A dollar earned through the recommendation of an influential blogger or a Twitter account that your can converse through will yield high value dollars--recurring customers.

This is a simple equation. If you searched for a product and bought it via Google Adwords, how many times will you repeat that behavior? If you saw a product mentioned through an influential blog or Twitter, how many times will you see that blogger or Tweeter? This is a recurring relationship that tends to yield recurring revenues.

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The Worst Part
Worst of all, do the math: Do you know how many clicks you need from Adwords to generate one sale? Scientifically, you'll have to generate about 100 sales to build numbers you can bank on. 

However, to generate just one sale, if you've done any Adwords advertising, you know that you'll need to generate about 800 unique views to convert into a sale. If you're at a common $2.50 per click (aka unique view) you're at a whopping $2,000 to generate one sale. Let me run that by you again. To sell a $40 item, you've got to spend $2,000. Which is fine if your $40 item is a sale that recurs daily. But it won't be. See #3 Again. 

So how do you drive traffic with high recurring revenue potential to your site? How do you do it at a fraction of the cost? Those answers are two clicks away. The first click, please fill in http://sparkah.com/marketing.php 

Thanks! And I'm looking forward to hearing about your goals! - Bob Wan Kim http://twitter.com/journik

Filed under  //   advertising   adwords   event_marketing   facebook   google   marketing   ppc   seo   social_media   twitter  


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January 19, 2011
 

Google SEO / Adwords Conversion Rates Revealed Like A Pickup Artist

I don't know if you realize this but recently, a loyal reader of this http://sparkah.com blog asked how I pick my topics. I told him, I don't pick em at all. I blog answers to questions I get from my prospective clients and clients. And this one came up 3 times in one day. So out of pure laziness, so that I don't have to keep repeating myself here it is.

What's the conversion rate of traffic from Google SEO and Adwords?

But in reality, the question doesn't come in this form. The question invariably comes to me as, "Well, I just talked to this one Google SEO expert and he said that after I pay him his retainer for 6-8 months, he will get me on page one of Google. Then he said, 'as soon as you land on page one of Google, you'll get about 20,000-30,000' hits.' And he said I;d get a 8% conversion rate."

First of all, excuse me while I run to my local airport so that I can find a barf bag.

In nearly 20 years of working with Global web companies and meeting with the Computer Science PhDs at Google, I've never seen a conversion rate higher than 0.8%. The average, a healthy average is about 0.4% conversion. 

Secondly, If you run a Google adwords PPC campaign, you know that each click is a license to print money FOR GOOGLE. They charge you anywhere from $1 to $15 per click for moderate to high demand terms. Keyword terms like "Plastic Surgeon Beverly Hills" can cost $70-$100 per click. That's per click!

So if some random SEO Expert claims he can get you 20,000 clicks a day, he's claiming to be able to give you $20,000 to $50,000 a month of traffic on the low end!

If he really could do that, then instead of charging you $2000 a month for his retainer, why wouldn't he just do it for himself and put up a big billboard banner ad that says, "YOUR AD HERE." And only charge half of what Google Adwords would charge... Then he'd make $10,000 to $25,000 instead of trying to win your piddly $2,000 a month.

So how do professional web marketing firms solve this problem? How do we overcome the real 0.4% conversion rate? How do we charge our clients their hard earned money while making them happy to pay us? See http://sparkah.com/marketing.php 

The next part of the blog post is for clients only. Included in the next CLIENTS ONLY Blog Post:

a) How many people globally / nation wide / locally actually Google search the key words you want to own in Google Page One? (it's surprising less than you'd think)

b) How many people click on the first result? (it's surprisingly lower too)

c) How many people click on a result "under the fold" (again... ditto)

d) Of the people who do click through to your site, what percentage of them actually convert into clients?

e) How do we resolve these low SEO numbers (Google has lost a lot of traffic/influence over the years)? 

Filed under  //   Adsense   adwords   google   ppc   sem   seo  


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