Social Media Marketing Strategies for the Closet Revolutionary

The Marketing Mix: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging

Back in the old country (not geographically--two decades ago in the 90's), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple.

If you were going to do some advertising for you business, you'd consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you'd sprinkle in there some billboard ads.

If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You'd go to some entrepreneurs' round table, you'd go to trade shows, and you'd mingle. This was marketing.

Today, prospective clients ask my team for marketing help. And frankly, I'm not really sure what that means.

If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that's like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it's much more cost effective to do it inhouse).

So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to Orange County's Top Solar Panel Installer for inspiring this post!

Part Two: The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads

Filed under // advertising adwords blogging facebook forums marketing sem marketing seo twitter

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How Google Determines and Ranks Your Relevancy

Personally, I think this graph, as reassuring and emboldening as it is, is totally bunk, (couple more commas, thrown in, for good measure).

Image via two sites I highly recommend following religiously if you are even remotely involved in web business or like cilantro: http://www.copyblogger.com/seo-copywriting-matter/ and http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Here's why:

1. The wedges, "Anchor text" and "Link popularity" are exactly the same thing
Google bases PageRank based on external links (base! (one more thrown in for good measure)).

2. This is a SEO (search engine optimizers') poll -- NOT based on a Google engineer's leaked data
Let this be very clear. This chart is built on the OPINIONS of SEO Expert Ninjas

3. Matt Cutts is reaching for a muscle relaxant due stomach cramping from laughing so hard at #2 (above)

4. Wedge "Traffic + CTR data" are exactly the same thing -- WRONG.
Google measures repeat CTR from THEIR pages not YOUR server traffic. Google doesn't care how much traffic you get. It bears ZERO weight on relevancy of your page to search query. Think logically. If your stomach Googled "hamburger," would you rather get a McDonald's or an In-N-Out? McD's gets far more traffic in their drive thrus but the QUALITY of the result is what matters to Google.

5. Meta Tags!
I know, the graphic does not cite meta-tags and it shouldn't. Because, to the credit of the graphic and those surveyed, meta tags went out with the Macarena. BUT you and I both know that these SEO Expert Ninja Samurais still use meta keyword tags. So not citing them as a 50% factor is totally disingenuous.

#6 BONUS: They left out the most import part...
Among Google's BIGGEST ranking factors is whether or not the content is on a page that is within a property OWNED by GOOGLE. It's true. Google would rather you visit a Youtube, Knol, or Blogspot web result. It's further true that they'd rather you visited a Google result that has a Google adwords ad on it. I mean, come on, wouldn't you?

If you want to team up with Bob Wan Kim on your corporate marketing and business proliferation, Contact him at http://sparkah.com

NEXT: http://sparkah.com/2010/01/17/how-to-multiply-your-youtube-traffic-or-hit-goo...

Filed under // business google killer marketing sem sem marketing seo

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