Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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August 17, 2011
 

What is a Meme: Lebron James' Powder Explains

In spite of all of Nike's marketing and media power, Lebron James' powder throw failed to become a meme. A meme can only happen if there is zero resistance. Powder availability was the point of resistance that killed Nike's campaign.

In French, the word "MEME" means "SAME."

It's time we had a new one. It's time we had a new "meme."

Budweiser's Whazzup campaign was a major success. This is because everyone has a phone and can say "whazzup." There was zero resistance.

Filed under  //   facebook   marketing   meme   social_media  


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Comments [3]

July 24, 2011
 

Maximum Number of Tweets You Can Send Per Day - Daily Limit for Sending Tweets

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I just sent out exactly 200 tweets. And in Tweetdeck, my further tweets just wouldn't go out. But I got no error message. When I logged into Twitter web interface... that's when I got this message: 

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Filed under  //   limit   max   social_media   tweet_limit   twitter  


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January 20, 2011
 

Google Adwords VS Twitter VS Facebook Social Media

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Recently, I've been getting a lot of RFPs from prospective clients who heavily spend on Google adwords. I'm here to stop that. 

Sure, there are many benefits and well, that's about it. Here they are:

The Pros For Paying Google Adwords
1. Immediacy
You start driving traffic immediately to your site. This is a major bonus when you've worked with 17 flaky designers who've all left your site in various states of chaos and disrepair of the last 8 months that were only supposed to be 1.

2. You get to Peek Into the Global Search Demand for Your Key Word Term
In other words, when you sign up for Google adwords, there's a keyword generator tool. It tells you how much traffic (RELATIVELY) there is demanding your term. So if you pay top dollar, you'll get valuable data about how much traffic your top competitor is getting.

3. You Get to See How Much Your Customer's Click Is Worth to Your Competitors
Just by being at the top of the sponsored ads, you'll immediately learn how much one click from a potential customer is worth to your competition. Some pay about $1.50 per click. Others, like "cosmetic surgeon beverly hills" can pay $175. per click. 

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Why You Should Stop Your Google Adwords Campaign
1. You've Had Time to Build Your Organic Traffic River 
Imagine if you could open a store in the Wilshire District of LA (all offices and no retail) and gradually inch it over onto Rodeo Drive, Beverly Hills in 2 weeks. Well, you can. At least online you can. Work on your social media Twitter, Youtube, Facebook, Forums, Communities, Blogosphere, Quora, Reddit, Digg, PR, and Organic Google positioning hard and intensively. You'll be able to generate fifty fold more traffic than Adwords and at a fraction of the cost.

Think about it, when's the last time you even clicked on a sponsored ad?

There's a whole lot more traffic and customers out there that Adwords can't even touch. Adwords only touches about 1/500 of them.

2. The #1 Google Organic Search Spot Gets About 20 Times More Traffic Than the Top Adwords Ad
Take my word for it.

And, you don't have to pay per click. Pay Per Click, PPC, is just a horrible business proposition. Whether you make any money or not, you're on the hook to pay Google. This means that they have absolutely zero risk. You have 100% of the risk. Why don't you just buy a 30 second ad spot from your local cable TV provider!

3. Rapport
A dollar is NOT a dollar is NOT a dollar. A dollar earned through an incidental adwords ad is worth about one dollar. A dollar earned through the recommendation of an influential blogger or a Twitter account that your can converse through will yield high value dollars--recurring customers.

This is a simple equation. If you searched for a product and bought it via Google Adwords, how many times will you repeat that behavior? If you saw a product mentioned through an influential blog or Twitter, how many times will you see that blogger or Tweeter? This is a recurring relationship that tends to yield recurring revenues.

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The Worst Part
Worst of all, do the math: Do you know how many clicks you need from Adwords to generate one sale? Scientifically, you'll have to generate about 100 sales to build numbers you can bank on. 

However, to generate just one sale, if you've done any Adwords advertising, you know that you'll need to generate about 800 unique views to convert into a sale. If you're at a common $2.50 per click (aka unique view) you're at a whopping $2,000 to generate one sale. Let me run that by you again. To sell a $40 item, you've got to spend $2,000. Which is fine if your $40 item is a sale that recurs daily. But it won't be. See #3 Again. 

So how do you drive traffic with high recurring revenue potential to your site? How do you do it at a fraction of the cost? Those answers are two clicks away. The first click, please fill in http://sparkah.com/marketing.php 

Thanks! And I'm looking forward to hearing about your goals! - Bob Wan Kim http://twitter.com/journik

Filed under  //   advertising   adwords   event_marketing   facebook   google   marketing   ppc   seo   social_media   twitter  


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December 9, 2010
 

Top Social Media Agencies / Firms In NYC Who Have PR Public Relations Background

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By Bob Wan Kim, VP of Web Marketing Strategy at Sparkah: 310 598 1606

Rolls Royce just issued a statement that they're looking for a PR firm who can clean up their name in the social media. It had something to do with an engine that exploded in mid-air and a Koala.

Rolls is smart. They are focusing on social media because they realize that even the front page of the New York Times gets forgotten the moment it hits that recycle bin by the door at Starbucks. Or if you're lucky, someone in a Tijuana Cantina will get one more impression at it in the stall. (No, we don't disapprove of traditional media. In fact, we argue for a traditional PR and Media approach for many clients)

Social Media, Twitter, Facebook, Yes, Even Facebook (chatter) keeps bouncing negative press around (besides those photos of you drunk in that TJ Cantina). Rolls Royce realizes that it will take some clever and influential brain power to quell the negative chatter. This is where it gets tricky. If you or Rolls were to hire a web native firm that thoroughly understood Twitter and Facebook but didn't have the PR experience depth of a traditional firm, your campaign could backfire worse than that engine did.

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Positive and Negative Campaigns
People online are by far the most skeptical people on earth. They're generally of higher IQ, don't get enough exercise (making them grumpy), drink 3.71 more cups of coffee (making them even grumpier), and have seen every kind of white-washing endeavor. If it looks like you're trying to deflect or change the subject, you'll be worse off than just letting the negative buzz taper off. Everyone loves a good villain.

The same principle holds true for positive campaigns. If it even remotely smells like your running an astroturf campaign, you'll end up on Reddit and Huffington Post faster than you can vote up. And if that last sentence made no sense to you, you're already in trouble.

This is why, in a world where media consumption demographics changes dramatically every time a new social media site pops up (AOL, Myspace, Friendster, Facebook, Friendster, Foursquare, Tumblr, Quora, EmpireAve, etc), you and Rolls will need a team that knows PR and is also known in Social Media. We've hand picked a list of 100 Top NYC Social Media pros known who come with classical big picture public relations experience.

PS. Get to know the people below. They're movers and shakers. The Sparkah.com interns are compiling a Twitter list of all of them. To be alerted when it's ready, just click "Like."

For Free Consultation with Bob Wan Kim, VP Strategy at Sparkah, about marketing your products and services,

call (310) 598 1606 or fill in our Viral Marketing Checklist.

Bob Wan Kim manages strategy for Sparkah Web Marketing Strategies LLC. He has written several trade secret white papers on how to market your company in the ever changing world of online media. His references include Match.com NASCAR Maverick Records and Apple.

Top 100 Social Media Firms in NYC Who Know PR

Phifer & Company link
Social Media - PR - New York City - brianATphifercompany.com ... Name Phifer & Company; Location New York - NY; Web phifer... Bio Recruiters for Advertising, Public Relations, Digital, New Media, Marketing, Social Media ... twitter.com/phifercompany
Ryan Shell link
Name Ryan Shell; Location New York, NY; Web ryansh... Bio Marketing & Public Relations pro living in New York City. Social media user, cyclist, ... twitter.com/ryanshell
Affect Strategies link
Name Affect Strategies; Location New York, NY; Web techaf... Bio Affect Strategies is a public relations, marketing and social media agency based ... twitter.com/teamaffect
Pete Cashmore link
Verified Account; Name Pete Cashmore; Location NYC / SF; Web mashable.com; Bio Breaking social media, tech and digital news and analysis from ... twitter.com/mashable
Andrew Worob link
RT ATJasonFalls PR Firms May Not Win Social Media Business ... Name Andrew Worob; Location New York; Web worob.com; Bio PR/Digital Communications ... twitter.com/worob
5WPR PR Agency link
How to use social media to enhance your event ow.ly/3dEHO Nov 22nd via HootSuite ... Name 5WPR PR Agency; Location New York, New York; Web 5wpr.com/; Bio 5w Public Relations - Top 20 PR Agency ... twitter.com/5w_pr
Marie Raperto link
Name Marie Raperto; Location New York City; Bio Recruiter for integrated marketing, social media, advertisig, public relations, corp comm, and investor ... twitter.com/headPRhunter
Jane Gerard link
Executive Assistant for a Public Relations Agency New York 1 year experience ... Digital & Social Media Director & Account Manager Tech - NYC Agencies - email me at ... Name Jane Gerard; Location New York City; Web janege... Bio Executive Recruiter for the Public Relations + Marketing + New Media ... twitter.com/janegerard
Shari Baldie link
Name Shari Baldie; Location NY; Web sharibaldi... Bio Social media coordinator. Aspiring PR pro. Blogger. Crumbs cupcakes enthusiast. ... twitter.com/sharibaldie
Council of PR Firms link
“How to Build Better Social Media Campaigns”: scr.bi/gxaZaX. Our free white paper- a very useful tool ... Name Council of PR Firms; Location New York; Web prfirm... Bio Serving America's Leading Public Relations Firms. ... twitter.com/councilprfirms
PR.com link
Customer Insight Group Adds Four Clients to Social Media Client Roster ... Name PR.com; Location New York, NY; Web PR.com; Bio PR.com's feed of ... twitter.com/prcomcomm
Sandra Fathi link
Name Sandra Fathi; Location New York, NY; Web techaf... Bio President of Affect Strategies, Tech Public Relations, Marketing, Social Media, ... twitter.com/sandrafathi
Indra Gardiner link
I'm a mom, wife, blogger, traveler, baker and nature lover with a NY attitude. ... RT ATT_R0Y: S.D. FOOD NEWS: Cucina Urbana to finally open second location in... ... RT ATjaybaer: Please Help Me Connect the Social Media Economy ... Bio COO of Bailey Gardiner - a rocking agency doing PR, Advertising & Social Media. ... twitter.com/bgindra
Jen Lynch link
Great stats for PR pros offering social media- 8 Social Media Trends Impacting Businesses bit.ly/gggVyu via ... Name Jen Lynch; Location New York, NY; Web linked... Bio PR professional involved in everything. ... twitter.com/jenlynch
Emanate PR link
... ht.ly/3aAxa #socialmedia #emanate #pr 7:07 AM Nov 16th via web ... Name Emanate PR; Location NYC, LA, CHI, London, Munich; Web emanat... Bio Hi from Emanate PR! Take a look around and let us know what you think. ... twitter.com/emanatepr
Anjelica Hernandez link
SamG_PR CPA firms: are you looking at your social media balance sheet? ... Name Anjelica Hernandez; Location New York, New York; Web blissp... Bio B2B public relations exec professional services, economic development, ... twitter.com/anjelicah
Reva Gaur link
Name Reva Gaur; Location New York, NY; Bio Communications Manager at ATEdAlliance. Tweets on nonprofit marketing, PR & social media, CSR, education, ... twitter.com/revagaur
PRSA Digital Impact link
Name PRSA Digital Impact; Location New York, NY; Web bit.ly/prs... Bio PRSA Digital Impact Conference | PR, Marketing and Social Media Strategies ... twitter.com/prsadig
Andrea Clift link
Name Andrea Clift; Location New York, NY; Bio PR professional. social media aficionado. pop culture junkie. travel enthusiast. food lover. ... twitter.com/andreaclift
Goldstein Comm link
Name Goldstein Comm; Location New York, NY; Web thegoldste... Bio Goldstein Communications is a full-service social media, public relations, ... twitter.com/GoldsteinComm
Ogilvy PR Worldwide link
Great graphic to explain the personality differences between social networks in ... can successfully engage in social media: ATagage's The PR Factor feature ... Name Ogilvy PR Worldwide; Location Headquartered in New York; Web ogilvy... Bio News and views from Ogilvy PR, a global communications leader ... twitter.com/ogilvypr
Jason Winocour link
Name Jason Winocour; Location NYC; Web hunter... Bio PR practitioner at Hunter Public Relations: social and digital media; consumer and lifestyle ... twitter.com/jwinocour
Ariel Hyatt link
Name Ariel Hyatt; Location Brooklyn, NY; Web arielp... Bio I run Ariel Publicity & Cyber PR, a digital PR & social media firm for musicians. ... twitter.com/CyberPR
Kassie Wilner link
Looking for Social Media Guru to join a PR firm - VP/SVP level - experience in ... Location New York City; Bio Recruiter in Public Relations working for an ... twitter.com/kassiewilner
Miguel Carvalho link
Name Miguel Carvalho; Location New York; Web miguel... Bio Strategic Public Relations specialist interested in Social Media, Branding, ... twitter.com/miguelcarvalho
carlhymans link
NYC-based, mid-size public relations, digital marketing agency. ... ATnyinternships G.S.Schwartz&Co bit.ly/agCipD seeks fall social media & PR interns, college/grad ... Name carlhymans; Location new york city; Web schwar... Bio Managing Director at G.S. Schwartz & Co. NYC-based, mid-size public ... twitter.com/carlhymans
David Gallagher link
Stop Trying to Learn from the Experts in Social Media – to Learn You Have to ... Name David Gallagher; Location London - Austin - New York; Web ketchu... Bio PR guy. US-UK citizen. Vocal on many issues including many I know ... twitter.com/tbonegallagher
Josh Cramer-Montes link
TalentZoo Social media can make us more productive? ... Name Josh Cramer-Montes; Location NYC; Web linked... Bio Comm/Mark/PR professional, lover of technology, int'l affairs and harnessing the power of communication for the ... twitter.com/jcramermontes
Cass Anderson link
The Secret Lives of Toys su.pr/24BVTm #SU su.pr/2bFohb #Digg 7:29 AM ... Name Cass Anderson; Location New York, NY; Web digg.com/u... Bio I find that even people who claim everything is predestined look both ways before crossing the street-Stephen Hawking..I am a die hard social media addict ... twitter.com/CASSPA
Carrie Boyle-Deehan link
ATNBNinc Gaming and social media unite! ... Name Carrie Boyle-Deehan; Location NY; Web newsin... Bio Creative PR/Marketing Strategist specializing in production of: Online Media Tours, Webcast Series, Vertical Videos, ... twitter.com/carrieboyle
Hawkins Intl PR link
RT ATbarbdelollis: New survey sys 60% use social media when #traveling to 'call' ... Name Hawkins Intl PR; Location New York, NY; Web hawkpr.com; Bio ... twitter.com/hipr
Zachary Adam Cohen link
New Blog Post: Do Social Media Firms Need to Hire PR? bit.ly/gyppqX about 10 hours ago via ... Name Zachary Adam Cohen; Location New York, NY; Web bit.ly/311... Bio Digital Strategy, Online Marketing and Social Media. ... twitter.com/zacharycohen
Cedric Bess link
Name Cedric Bess; Location New York; Web linked... Bio Strategic public relations professional with expertise in all facets of the communications ... twitter.com/CedricBess
Alexis A. Pokorny link
Name Alexis A. Pokorny; Location Syracuse, NY; Bio I am a public relations student at Syracuse University tweeting on communication management, social media ... twitter.com/aapokorn
Sarah Beron link
Interested in networking, public relations, and social media? Check out this list of upcoming events: ... #NYC 9:31 PM Nov 16th via Twitter for BlackBerry® · more. Name Sarah Beron; Location Providence, RI; Web sarahb... Bio Public relations student in RI, excited to move on to the next step in my life. ... twitter.com/sarahberon
Channel V Media link
Somebody just found our site by searching "Great website public relations marketing. ... Common sense is such an undervalued component of the social media secret sauce. ... Name Channel V Media; Location New York, NY; Web channelvme... Bio We help our clients and authors address perennial and emerging needs: ... twitter.com/channelvmedia
Dave Schefcik link
Name Dave Schefcik; Location New York, NY; Bio Communications and public relations professional specializing in social media. ... twitter.com/drschefcik
Maria Feola link
smacorg SMAC is media partner AT 11/18 NYC #BDI Financial Services Social Communications Conf bit.ly/du6G7L #finra #socialmedia #marketing #pr 12:06 ... twitter.com/bdimaria
Megan Vandervort link
Name Megan Vandervort; Location New York, NY; Web wix.co... Bio Big Fuel.social media. public relations. fashion. food. fitness. beauty. ... twitter.com/megvandervort
PUBLIC, nyc link
If such things as social media gurus exist, then ATScottMonty must be counted in their number. ... RT ATworob: Which News Outlets Are Most Popular Among PR Pros & Students? ... Name PUBLIC, nyc; Location New York; Web publicnewy... Bio Unsurpassed exposure is the reward, consistently winning us clientele from ... twitter.com/publicnyc
Jim Sinkinson link
Launching food/beverage social media PR half-day virtual workshop with Sally Falkow on July 21. Lots of exciting programs ... Name Jim Sinkinson; Location Oakland & New York City; Web bulldo... Bio Publisher, Bulldog Reporter ... twitter.com/jimsinkinson
Marki Conway link
... a PR firm in Andover. I love love love public relations, technology, Apple and social media. ... Name Marki Conway; Location Syracuse, NY; Web prthoughts... Bio I work at PAN Communications, a PR firm in Andover. ... twitter.com/Marki_Conway
John R. Frazier link
MopwaterPR Looking forward to talking #travel and #PR in NYC tomorrow with ... 75% of people get news forwarded through email or social media posts #vocus 7:30 ... Location New York City; Web quinna... Bio EVP Quinn & Co. PR ... twitter.com/giraffe1
RF|Binder link
RF|Binder CEO, Amy Binder, on social media #sm in integrated marketing campaigns bit.ly/8XBZg2 6:59 PM Oct 26th ... Name RF|Binder; Location New York, NY; Web rfbind... Bio RF|Binder has a passion for Public Relations. ... twitter.com/rfbinder
Amber Rinehard link
Name Amber Rinehard; Location Rochester, NY; Web linked... Bio PR girl at Text 100; Syracuse/Newhouse alum; wannabe foodie; loves travel, technology, social media, design, books, wine & coffee ... twitter.com/omgitsamr
Jerry Silfwer link
Smurftips: PROJECT MANAGER SOCIAL MEDIA AND PR bit.ly/icagZV ... Name Jerry Silfwer; Location Sweden; Web doktor... Bio PR Flack | NYC & STHLM | Executive Digital Strategist | Whispr Group | SSBD Editor | PR of Sweden ... twitter.com/doktorspinn
Middleberg Comm link
mashable This Morning's Top 3 Stories in Tech, Mobile and Social Media - on.mash.to/b4d57R 6:25 AM Nov 10th via HootSuite Retweeted by ... Name Middleberg Comm; Location New York, NY; Web middle... Bio Middleberg Communications: one of the nation's premier independent public relations agencies. ... twitter.com/middlebergpr
Stephanie Azzarone link
Name Stephanie Azzarone; Location New York City; Web mommar... Bio President, Child's Play Communications, specialist in PR, social media + WOM ... twitter.com/childsplaycomm
Danielle Kaplan link
RT ATjbhester: Why Use Social Media For Public Relations ... Name Danielle Kaplan; Location New York, NY; Web linked... Bio PR & marketing practitioner focused on consumer engagement & discourse in traditional & social media. ... twitter.com/Danielle_Kaplan
Lotus PR link
PR / Social Media internships available AT Lotus PR this fall. College jrs/snrs, please email cover letter & resume to ... Name Lotus PR; Location New York; Web lotus-... Bio PR, Marketing, Strategic Communications, News Hub ... twitter.com/lotuspr
Rachel Hoey link
Great Fast Company piece on the new social media influencers at ... Name Rachel Hoey; Location New York, New York; Bio PR pro with a penchant for puppies, ... twitter.com/rachelhoey
Alyssa Weir link
Name Alyssa Weir; Location Rochester, NY; Web text10... Bio PR girl at global agency, addicted to good food, good wine and good laughs. aspire to ... twitter.com/alyssaweir
Jennifer Spivak link
PR & Social Media Professional. Wine lover. Espresso addict. Superwoman. ... I'm at Covo Trattoria Name Jennifer Spivak; Location ÜT: 40.74406,-73.991752; Bio PR & Social Media Professional. ... twitter.com/jennifer_spivak
Vik Dutta link
Why good PR and social media can be a revenue winner for brands bit.ly/agbyM8 6:55 AM Nov 1st via bitly ... Name Vik Dutta; Location New York, NY; Web blog.bliss... Bio Manage IT for a B2B mid size public relations firm. ... twitter.com/vdutta
Kaitlyn Sweeney link
Reading "PR nightmare for Google Search Results" in response to NY Times story about bad ... Reading "How to Use Social Media to Enhance Your Event" via ATmashable: ... Name Kaitlyn Sweeney; Location New Jersey; Bio PR account exec; ... twitter.com/kpsweeney
Alyson Mazzarelli link
Name Alyson Mazzarelli; Bio DeVries PR, Long Islander therefore beach goer, social media enthu, dog lover, shopper, yankees/jets/tarheels fan ... twitter.com/alymazz
joeciarallo link
RT ATdrewkerr: RT ATcarr2n: PR people who use braying CORRECTION in botched emails ... RT ATnichcarlson: The Guy Who Sold Right Media To Yahoo For $$850 million Has A New ... Name joeciarallo; Location New York, NY; Web buddym... Bio Director of Communications ATBuddyMedia, Contributing Editor, ATPRNewser. ... twitter.com/joeciarallo
Anne Green link
Name Anne Green; Location New York City; Web cooper... Bio PR agency exec. Literature PhD program escapee. A singer happily married to a drummer. ... twitter.com/anneegreen
Arthur Germain link
brand marketing, public relations, presentation & media coaching. ... Shout out to the team at SMM handling social media for the #AEC2010 conference ... Name Arthur Germain; Location Long Island, New York; Web brandt... Bio Principal & Chief Brandteller, Communication Strategy Group ... twitter.com/arthurgermain
Mark Prindle link
Name Mark Prindle; Location New York, NY; Bio I am a public relations and social media strategist with 14 years of experience. ... twitter.com/markprindle
Dan Brunelle link
Name Dan Brunelle; Location Boston, MA; Web Social... Bio Social Networking, Marketing, PR, & Sales! Madison Ave strategies at Main Street prices ... twitter.com/nhseacoaster
Angelina Martinez link
RTATpublicityguru Public Relations Director Lands at #84 in CNN/Money's List of Best ... Top 50 social media blogs of 2010 courtesy of ATelba_alvarenga ... Name Angelina Martinez; Location New York/New York City; Web linked... Bio Recently moved to New York from California to attend graduate school at NYU. ... twitter.com/angelinainnyc
PressLift link
Advice from Jenny Finke, PR Expert at Red Jeweled Media, ... tinyurl.com/32hn435 Gary Vaynerchuck's Social Media Advice for Scaredy Cat ... Name PressLift; Location Brooklyn, New York; Web presslift.com; Bio A product of ... twitter.com/presslift
Melanie Nadeau Backs link
Osram Sylvania cautions: content for social media must be relevent and useful ... Name Melanie Nadeau Backs; Location New York, NY; Bio PR Professional, ... twitter.com/melanienbacks
Kris Ruby link
Name Kris Ruby; Location Westchester, NYC, LA; Web blog.rubym... Bio President and Founder of Ruby Media Group LLC- A Public Relations, Social Media Marketing & Personal Branding Agency. Business Anchor/ FORBES WOMAN Columnist ... twitter.com/sparklingruby
TradeShowPro link
Trade Show Exhibits / Meetings / Corporate Events / Public Relations ... SocialSteve “Social media is now the key ... and for you as individuals to get your ... Name TradeShowPro; Location NY NJ CT Metropolitan Area; Bio Trade Show ... twitter.com/Tradeshowpro
Social Media Today link
PR And Social Media: The Power of Answering Questions ... Su.pr · more. Name Social Media Today; Location New York, France; Web social... Bio Version francophone de Social Media Today... Le meilleur du Web 2.0 et Web Social ... twitter.com/smactualites
Matthew Scampoli link
From a PR standpoint, the now infamous Kanye West interview is good example of why in TV ... RT ATCisionNavigator: Check out Cision's Top 10 Social Media list. ... Name Matthew Scampoli; Location New York, NY USA; Bio Biotechnology and ... twitter.com/mscampoli
Kaplow PR link
Social media shouldn't serve as a side dish, but more as the meat & potatoes to your business- ow.ly/3hAnJ from ... Name Kaplow PR; Location New York City; Web kaplow... Bio PR beyond the edges of traditional media. ... twitter.com/kaplowpr
dianeschwartz link
Calling all leaders in Corporate Social Responsibility + Green. Enter PR News' CSR Awards/deadline is Friday: tinyurl.com/25asp3g 6:24 AM Nov 18th via web ... Name dianeschwartz; Location New York; Web prnews... Bio Senior Vice President & Group Publisher at Access Intelligence media co. - PR News ... twitter.com/dianeschwartz
Abby Schoffman link
Name Abby Schoffman; Location New York City; Web abbysc... Bio FGCU alum + PR girl loving life in NYC. News junkie + social media enthusiast. ... twitter.com/abschoff
Sahia PR link
Name Sahia PR; Location NYC; Web facebook.c... Bio Service: Public Relations Advice consultation Social media and web 2.0 Event Planning Gift Bags ... twitter.com/SahiaPR
Kyle Cassano link
Social media consulting, specializing in online PR for your business. Member of UMN_PRSSA. ... Ads in taxis urge New York trial for 9/11 suspects ... Name Kyle Cassano; Location ÜT: 44.957258,-93.160984; Web cassan... Bio Social Media Strategist: I tweet, blog and manage your social network. ... twitter.com/cassanosms
Nicole Shoe link
Name Nicole Shoe; Location Buffalo, N.Y.; Web linked... Bio web editor, pr and social media pro and freelance journalist, showrat, indiedancer ... twitter.com/buffalogal
Tom Nardacci link
SMCTechValley Rules for social media: 1. Transparency 2. Ask your audience 3. Brevity 4. ... Name Tom Nardacci; Location Albany, NY; Web wefollow.c... Bio Gramercy Communications, Downtown Albany, NY Public Relations firm ... twitter.com/tomnardacci
Tyler Williams link
Name Tyler Williams; Location New York, NY; Web hautea... Bio NYC-based Fashion/Luxury/Beauty Publicist & Social Media Professional | Author behind ... ATTylerHWilliams/publications · ATTylerHWilliams/fashion-pr ... twitter.com/tylerhwilliams
Mansfield PR link
CNWGroup Activate employees who already use social media, ... Name Mansfield PR; Location Toronto/Ottawa/NYC/San Fran; Web mcipr.com; Bio Mansfield Communications is a full-service public relations and marketing agency with ... twitter.com/mci_pr
Irem Erdogan link
New extended #socialmedia monitoring tool for Europe from #PR Newswire - bit.ly/aqPROS 8:22 AM ... Name Irem Erdogan; Location New York; Web linked... Bio M.S. in Public Relations and Corporate Communications at NYU. ... twitter.com/iremerdogan
Eric Chandler link
Small biz is picking up social-media steam! bit.ly/oEJeu 5:11 PM ... RT ATbriansolis My response to the ATnytimes piece on PR in Silicon ... Name Eric Chandler; Location NYC; Web cjpcom... Bio SVP at CJP Communications ... twitter.com/efchandler
Nicky McHugh link
Name Nicky McHugh; Location New York City; Web stantoncon... Bio PR Pro advising professional services firms on communication strategies to ... twitter.com/legalprgirl
Kristin Fasano link
Name Kristin Fasano; Location NY, NY; Web market... Bio Marketwire Employee. Interested in SEO, social media tips/trends, future of press releases & PR Industry. Personal interest: Yoga, dog training, NYC activities ... twitter.com/K9Kris
Megan Ashley PR link
yellwbrickroad Come see YELLOWBRICKROAD at the NYC Horror Fest, ... Name Megan Ashley PR; Location Los Angeles, CA; Web meganashle... Bio Megan Ashley PR offering expertise in public relations, social media marketing, ... twitter.com/MeganAshleyPR

Filed under  //   jill_pr   public relations   social media   social_media   socialmediadangersandopportunities  


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July 14, 2010
 

Budgeting a Social Media Marketing Budget Ehem.

Prequel: http://sparkah.com/2010/07/12/how-to-convince-your-boss-to-create-a-social-me...

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Before you begin to write up a budget for your boss or client to approve, you've got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right?

If you try and educate me about the value of VVS, flawless, white 1 ct diamonds after you've shocked me with a $23,000 price tag, you've already lost the sale (not that that is too expensive for you, ladies, I mean, ummm... the right woman). You've gotta create appreciation for the hand stitched Corinthian leather dating back to biblical times, the hand machined throaty V-12 that delivers to your passenger seat the exact same vibrational resonance as an Oral-B battery operated vibrating head toothbrush (?), and the $2000 a pop P-Zero soft rubber tires you'll need to replace at the end of summer. Then, when you tell me it only costs $128,000, I'll think it's a steal.

So here's your ground work:

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1. People are spending much more time entertaining each other than via 1 way media.
Newspapers, Magazines, Billboards, and even TV is losing attention. Instead, people, you, are buried nose deep in your iPhone or Android's Facebook, Youtube, or Twitter.

Facebook says that over 50% of their users login every day. If they spend 23 minutes per login checking friends photos and returning messages, thats the length of a primetime sitcom.

Facebook has 400 million active users. The #1 rated primetime sitcom Friends had 52 million viewers.

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

2. Continued: Friend me on facebook for the next point to use in justifying a social media budget http://www.facebook.com/bob.wan.kim ... I'll post it shortly. 

If you want help designing and building your social media marketing, I'm more than happy to chip in or just answer questions:

Bob Wan Qi Kim
310 598 1606
http://twitter.com/journik 
http://www.facebook.com/bob.wan.kim 

Filed under  //   budget   budgeting   cost   friends   media   social   social media marketing   social_media  


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July 6, 2010
 

How to Get Lots of Retweets: Pro Twitter Secret #37

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I remember a conference where a Harvard Business School professor spoke. He asked, "If you're going to sell a bible, who'd you rather sell it to? Someone with or without one?"

Most of us in the audience said, "without."

"How would you sell a bible to a non-christian?!" he glared back at us.

"If you're going to sell a bible, who'd you rather sell it to? Someone with or without one?"

"I'd have a much better chance of selling a bible to the fanatic who already has ten of em!"

He was right. There are two kinds of Twitter uers who follow you.

1) Christians and ... oh, wait... People who RT

and

2) People who don't.

In otherwords, there's really no sense asking people who never RT to Retweet a post for you. Is there?

So what I do is make a list of all the people who DO retweet. Then I use an @message asking them to RT me again. AFTER I've RT'd them or Follow Friday recommended them. NEXT: Top 10 Twitter Facebook and Google Viral Marketing Secrets

I have a greater RT frequency than @aplusk. It's true. If you have any questions, i'm at http://www.facebook.com/bob.wan.kim ... how can I help you?

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Filed under  //   ff   followfriday   marketing   media   social   social media marketing   social_media   twitter  


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July 4, 2010
 

Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail.

So I just built one myself. Below is a table that compares these two social media marketing powerhouses across 15 key web marketing criteria. The terms used are industry terms so if you're not sure what each one means, I've also included a video discussion of this matrix below.

In any case, while you can measure a googleplex worth of criteria, in the end, effective marketing simply comes down to how many hours did you have to spend to create a dollar? Will Twitter make me that same dollar faster than Facebook? Twitter vs Facebook CTR and social media marketing matrix:

  Twitter Facebook
Visibility 1 hour 12 hours
SEO no. nofollow no. nofollow and hidden links
CTR within 3 min 0.2% (1000 followers = 2 clicks) 0.05%
CTR within 1 hour 0.3% 1.2%
CTR within 12 hours 0.35% 5.3%
Conversion Rate nil, null, ziltch 0.05% (2000 friends = 1 purchase)
Comment Visibility only your followers everyone in comment stream
Follower aquisition almost impossible easy but limited
Follower acquisition limits 1000 follows / day 20 / few hours
Loyalty low high
Spam Noise medium low
Privacy none medium
Mobility high medium-high
Learning curve high low
Content Richness text only text, thumbnail, video

So how do Twitter clicks look compared Facebook clicks over time? With Twitter, You're going to see a jump in the beginning and a rapid tapering off. After about an hour, your Tweet gets buried. Facebook however doesn't really have a CTR spurt. It stays constant over about a 12 hour period before your Facebook status post gets buried.

TWITTER:

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FACEBOOK:

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Now that you're equipped with data that helps you project your marketing and advertising ROI, you'll find that creating the above conversion rates and CTRs are not as easy as it seems. Especially since Facebook has a 5,000 friend limit, you'll have to start using Facebook pages.

Continued: Facebook Marketing

 

Then you'll run into another can of worms. So if you'd like professional and experienced help marketing your company, call me at 310 598 1606 or just bring any questions you may have to http://www.facebook.com/bob.wan.kim

Look forward to meeting you.

Filed under  //   conversion   cpc   ctr   facebook   marketing   seo   social   social media marketing   social_media   twitter  


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