How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With 
Top Social Media Agencies / Firms In NYC Who Have PR Public Relations Background
By Bob Wan Kim, VP of Web Marketing Strategy at Sparkah: 310 598 1606
Rolls Royce just issued a statement that they're looking for a PR firm who can clean up their name in the social media. It had something to do with an engine that exploded in mid-air and a Koala.
Rolls is smart. They are focusing on social media because they realize that even the front page of the New York Times gets forgotten the moment it hits that recycle bin by the door at Starbucks. Or if you're lucky, someone in a Tijuana Cantina will get one more impression at it in the stall. (No, we don't disapprove of traditional media. In fact, we argue for a traditional PR and Media approach for many clients)
Social Media, Twitter, Facebook, Yes, Even Facebook (chatter) keeps bouncing negative press around (besides those photos of you drunk in that TJ Cantina). Rolls Royce realizes that it will take some clever and influential brain power to quell the negative chatter. This is where it gets tricky. If you or Rolls were to hire a web native firm that thoroughly understood Twitter and Facebook but didn't have the PR experience depth of a traditional firm, your campaign could backfire worse than that engine did.
Positive and Negative Campaigns
People online are by far the most skeptical people on earth. They're generally of higher IQ, don't get enough exercise (making them grumpy), drink 3.71 more cups of coffee (making them even grumpier), and have seen every kind of white-washing endeavor. If it looks like you're trying to deflect or change the subject, you'll be worse off than just letting the negative buzz taper off. Everyone loves a good villain.
The same principle holds true for positive campaigns. If it even remotely smells like your running an astroturf campaign, you'll end up on Reddit and Huffington Post faster than you can vote up. And if that last sentence made no sense to you, you're already in trouble.
This is why, in a world where media consumption demographics changes dramatically every time a new social media site pops up (AOL, Myspace, Friendster, Facebook, Friendster, Foursquare, Tumblr, Quora, EmpireAve, etc), you and Rolls will need a team that knows PR and is also known in Social Media. We've hand picked a list of 100 Top NYC Social Media pros known who come with classical big picture public relations experience.
PS. Get to know the people below. They're movers and shakers. The Sparkah.com interns are compiling a Twitter list of all of them. To be alerted when it's ready, just click "Like."
For Free Consultation with Bob Wan Kim, VP Strategy at Sparkah, about marketing your products and services,
call (310) 598 1606 or fill in our Viral Marketing Checklist.
Bob Wan Kim manages strategy for Sparkah Web Marketing Strategies LLC. He has written several trade secret white papers on how to market your company in the ever changing world of online media. His references include Match.com NASCAR Maverick Records and Apple.
Top 100 Social Media Firms in NYC Who Know PR
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Phifer & Company link Social Media - PR - New York City - brianATphifercompany.com ... Name Phifer & Company; Location New York - NY; Web phifer... Bio Recruiters for Advertising, Public Relations, Digital, New Media, Marketing, Social Media ... twitter.com/phifercompany |
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Ryan Shell link Name Ryan Shell; Location New York, NY; Web ryansh... Bio Marketing & Public Relations pro living in New York City. Social media user, cyclist, ... twitter.com/ryanshell |
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Affect Strategies link Name Affect Strategies; Location New York, NY; Web techaf... Bio Affect Strategies is a public relations, marketing and social media agency based ... twitter.com/teamaffect |
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Pete Cashmore link Verified Account; Name Pete Cashmore; Location NYC / SF; Web mashable.com; Bio Breaking social media, tech and digital news and analysis from ... twitter.com/mashable |
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Andrew Worob link RT ATJasonFalls PR Firms May Not Win Social Media Business ... Name Andrew Worob; Location New York; Web worob.com; Bio PR/Digital Communications ... twitter.com/worob |
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5WPR PR Agency link How to use social media to enhance your event ow.ly/3dEHO Nov 22nd via HootSuite ... Name 5WPR PR Agency; Location New York, New York; Web 5wpr.com/; Bio 5w Public Relations - Top 20 PR Agency ... twitter.com/5w_pr |
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Marie Raperto link Name Marie Raperto; Location New York City; Bio Recruiter for integrated marketing, social media, advertisig, public relations, corp comm, and investor ... twitter.com/headPRhunter |
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Jane Gerard link Executive Assistant for a Public Relations Agency New York 1 year experience ... Digital & Social Media Director & Account Manager Tech - NYC Agencies - email me at ... Name Jane Gerard; Location New York City; Web janege... Bio Executive Recruiter for the Public Relations + Marketing + New Media ... twitter.com/janegerard |
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Shari Baldie link Name Shari Baldie; Location NY; Web sharibaldi... Bio Social media coordinator. Aspiring PR pro. Blogger. Crumbs cupcakes enthusiast. ... twitter.com/sharibaldie |
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Council of PR Firms link “How to Build Better Social Media Campaigns”: scr.bi/gxaZaX. Our free white paper- a very useful tool ... Name Council of PR Firms; Location New York; Web prfirm... Bio Serving America's Leading Public Relations Firms. ... twitter.com/councilprfirms |
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PR.com link Customer Insight Group Adds Four Clients to Social Media Client Roster ... Name PR.com; Location New York, NY; Web PR.com; Bio PR.com's feed of ... twitter.com/prcomcomm |
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Sandra Fathi link Name Sandra Fathi; Location New York, NY; Web techaf... Bio President of Affect Strategies, Tech Public Relations, Marketing, Social Media, ... twitter.com/sandrafathi |
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Indra Gardiner link I'm a mom, wife, blogger, traveler, baker and nature lover with a NY attitude. ... RT ATT_R0Y: S.D. FOOD NEWS: Cucina Urbana to finally open second location in... ... RT ATjaybaer: Please Help Me Connect the Social Media Economy ... Bio COO of Bailey Gardiner - a rocking agency doing PR, Advertising & Social Media. ... twitter.com/bgindra |
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Jen Lynch link Great stats for PR pros offering social media- 8 Social Media Trends Impacting Businesses bit.ly/gggVyu via ... Name Jen Lynch; Location New York, NY; Web linked... Bio PR professional involved in everything. ... twitter.com/jenlynch |
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Emanate PR link ... ht.ly/3aAxa #socialmedia #emanate #pr 7:07 AM Nov 16th via web ... Name Emanate PR; Location NYC, LA, CHI, London, Munich; Web emanat... Bio Hi from Emanate PR! Take a look around and let us know what you think. ... twitter.com/emanatepr |
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Anjelica Hernandez link SamG_PR CPA firms: are you looking at your social media balance sheet? ... Name Anjelica Hernandez; Location New York, New York; Web blissp... Bio B2B public relations exec professional services, economic development, ... twitter.com/anjelicah |
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Reva Gaur link Name Reva Gaur; Location New York, NY; Bio Communications Manager at ATEdAlliance. Tweets on nonprofit marketing, PR & social media, CSR, education, ... twitter.com/revagaur |
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PRSA Digital Impact link Name PRSA Digital Impact; Location New York, NY; Web bit.ly/prs... Bio PRSA Digital Impact Conference | PR, Marketing and Social Media Strategies ... twitter.com/prsadig |
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Andrea Clift link Name Andrea Clift; Location New York, NY; Bio PR professional. social media aficionado. pop culture junkie. travel enthusiast. food lover. ... twitter.com/andreaclift |
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Goldstein Comm link Name Goldstein Comm; Location New York, NY; Web thegoldste... Bio Goldstein Communications is a full-service social media, public relations, ... twitter.com/GoldsteinComm |
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Ogilvy PR Worldwide link Great graphic to explain the personality differences between social networks in ... can successfully engage in social media: ATagage's The PR Factor feature ... Name Ogilvy PR Worldwide; Location Headquartered in New York; Web ogilvy... Bio News and views from Ogilvy PR, a global communications leader ... twitter.com/ogilvypr |
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Jason Winocour link Name Jason Winocour; Location NYC; Web hunter... Bio PR practitioner at Hunter Public Relations: social and digital media; consumer and lifestyle ... twitter.com/jwinocour |
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Ariel Hyatt link Name Ariel Hyatt; Location Brooklyn, NY; Web arielp... Bio I run Ariel Publicity & Cyber PR, a digital PR & social media firm for musicians. ... twitter.com/CyberPR |
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Kassie Wilner link Looking for Social Media Guru to join a PR firm - VP/SVP level - experience in ... Location New York City; Bio Recruiter in Public Relations working for an ... twitter.com/kassiewilner |
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Miguel Carvalho link Name Miguel Carvalho; Location New York; Web miguel... Bio Strategic Public Relations specialist interested in Social Media, Branding, ... twitter.com/miguelcarvalho |
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carlhymans link NYC-based, mid-size public relations, digital marketing agency. ... ATnyinternships G.S.Schwartz&Co bit.ly/agCipD seeks fall social media & PR interns, college/grad ... Name carlhymans; Location new york city; Web schwar... Bio Managing Director at G.S. Schwartz & Co. NYC-based, mid-size public ... twitter.com/carlhymans |
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David Gallagher link Stop Trying to Learn from the Experts in Social Media – to Learn You Have to ... Name David Gallagher; Location London - Austin - New York; Web ketchu... Bio PR guy. US-UK citizen. Vocal on many issues including many I know ... twitter.com/tbonegallagher |
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Josh Cramer-Montes link TalentZoo Social media can make us more productive? ... Name Josh Cramer-Montes; Location NYC; Web linked... Bio Comm/Mark/PR professional, lover of technology, int'l affairs and harnessing the power of communication for the ... twitter.com/jcramermontes |
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Cass Anderson link The Secret Lives of Toys su.pr/24BVTm #SU su.pr/2bFohb #Digg 7:29 AM ... Name Cass Anderson; Location New York, NY; Web digg.com/u... Bio I find that even people who claim everything is predestined look both ways before crossing the street-Stephen Hawking..I am a die hard social media addict ... twitter.com/CASSPA |
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Carrie Boyle-Deehan link ATNBNinc Gaming and social media unite! ... Name Carrie Boyle-Deehan; Location NY; Web newsin... Bio Creative PR/Marketing Strategist specializing in production of: Online Media Tours, Webcast Series, Vertical Videos, ... twitter.com/carrieboyle |
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Hawkins Intl PR link RT ATbarbdelollis: New survey sys 60% use social media when #traveling to 'call' ... Name Hawkins Intl PR; Location New York, NY; Web hawkpr.com; Bio ... twitter.com/hipr |
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Zachary Adam Cohen link New Blog Post: Do Social Media Firms Need to Hire PR? bit.ly/gyppqX about 10 hours ago via ... Name Zachary Adam Cohen; Location New York, NY; Web bit.ly/311... Bio Digital Strategy, Online Marketing and Social Media. ... twitter.com/zacharycohen |
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Cedric Bess link Name Cedric Bess; Location New York; Web linked... Bio Strategic public relations professional with expertise in all facets of the communications ... twitter.com/CedricBess |
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Alexis A. Pokorny link Name Alexis A. Pokorny; Location Syracuse, NY; Bio I am a public relations student at Syracuse University tweeting on communication management, social media ... twitter.com/aapokorn |
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Sarah Beron link Interested in networking, public relations, and social media? Check out this list of upcoming events: ... #NYC 9:31 PM Nov 16th via Twitter for BlackBerry® · more. Name Sarah Beron; Location Providence, RI; Web sarahb... Bio Public relations student in RI, excited to move on to the next step in my life. ... twitter.com/sarahberon |
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Channel V Media link Somebody just found our site by searching "Great website public relations marketing. ... Common sense is such an undervalued component of the social media secret sauce. ... Name Channel V Media; Location New York, NY; Web channelvme... Bio We help our clients and authors address perennial and emerging needs: ... twitter.com/channelvmedia |
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Dave Schefcik link Name Dave Schefcik; Location New York, NY; Bio Communications and public relations professional specializing in social media. ... twitter.com/drschefcik |
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Maria Feola link smacorg SMAC is media partner AT 11/18 NYC #BDI Financial Services Social Communications Conf bit.ly/du6G7L #finra #socialmedia #marketing #pr 12:06 ... twitter.com/bdimaria |
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Megan Vandervort link Name Megan Vandervort; Location New York, NY; Web wix.co... Bio Big Fuel.social media. public relations. fashion. food. fitness. beauty. ... twitter.com/megvandervort |
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PUBLIC, nyc link If such things as social media gurus exist, then ATScottMonty must be counted in their number. ... RT ATworob: Which News Outlets Are Most Popular Among PR Pros & Students? ... Name PUBLIC, nyc; Location New York; Web publicnewy... Bio Unsurpassed exposure is the reward, consistently winning us clientele from ... twitter.com/publicnyc |
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Jim Sinkinson link Launching food/beverage social media PR half-day virtual workshop with Sally Falkow on July 21. Lots of exciting programs ... Name Jim Sinkinson; Location Oakland & New York City; Web bulldo... Bio Publisher, Bulldog Reporter ... twitter.com/jimsinkinson |
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Marki Conway link ... a PR firm in Andover. I love love love public relations, technology, Apple and social media. ... Name Marki Conway; Location Syracuse, NY; Web prthoughts... Bio I work at PAN Communications, a PR firm in Andover. ... twitter.com/Marki_Conway |
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John R. Frazier link MopwaterPR Looking forward to talking #travel and #PR in NYC tomorrow with ... 75% of people get news forwarded through email or social media posts #vocus 7:30 ... Location New York City; Web quinna... Bio EVP Quinn & Co. PR ... twitter.com/giraffe1 |
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RF|Binder link RF|Binder CEO, Amy Binder, on social media #sm in integrated marketing campaigns bit.ly/8XBZg2 6:59 PM Oct 26th ... Name RF|Binder; Location New York, NY; Web rfbind... Bio RF|Binder has a passion for Public Relations. ... twitter.com/rfbinder |
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Amber Rinehard link Name Amber Rinehard; Location Rochester, NY; Web linked... Bio PR girl at Text 100; Syracuse/Newhouse alum; wannabe foodie; loves travel, technology, social media, design, books, wine & coffee ... twitter.com/omgitsamr |
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Jerry Silfwer link Smurftips: PROJECT MANAGER SOCIAL MEDIA AND PR bit.ly/icagZV ... Name Jerry Silfwer; Location Sweden; Web doktor... Bio PR Flack | NYC & STHLM | Executive Digital Strategist | Whispr Group | SSBD Editor | PR of Sweden ... twitter.com/doktorspinn |
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Middleberg Comm link mashable This Morning's Top 3 Stories in Tech, Mobile and Social Media - on.mash.to/b4d57R 6:25 AM Nov 10th via HootSuite Retweeted by ... Name Middleberg Comm; Location New York, NY; Web middle... Bio Middleberg Communications: one of the nation's premier independent public relations agencies. ... twitter.com/middlebergpr |
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Stephanie Azzarone link Name Stephanie Azzarone; Location New York City; Web mommar... Bio President, Child's Play Communications, specialist in PR, social media + WOM ... twitter.com/childsplaycomm |
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Danielle Kaplan link RT ATjbhester: Why Use Social Media For Public Relations ... Name Danielle Kaplan; Location New York, NY; Web linked... Bio PR & marketing practitioner focused on consumer engagement & discourse in traditional & social media. ... twitter.com/Danielle_Kaplan |
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Lotus PR link PR / Social Media internships available AT Lotus PR this fall. College jrs/snrs, please email cover letter & resume to ... Name Lotus PR; Location New York; Web lotus-... Bio PR, Marketing, Strategic Communications, News Hub ... twitter.com/lotuspr |
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Rachel Hoey link Great Fast Company piece on the new social media influencers at ... Name Rachel Hoey; Location New York, New York; Bio PR pro with a penchant for puppies, ... twitter.com/rachelhoey |
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Alyssa Weir link Name Alyssa Weir; Location Rochester, NY; Web text10... Bio PR girl at global agency, addicted to good food, good wine and good laughs. aspire to ... twitter.com/alyssaweir |
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Jennifer Spivak link PR & Social Media Professional. Wine lover. Espresso addict. Superwoman. ... I'm at Covo Trattoria Name Jennifer Spivak; Location ÜT: 40.74406,-73.991752; Bio PR & Social Media Professional. ... twitter.com/jennifer_spivak |
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Vik Dutta link Why good PR and social media can be a revenue winner for brands bit.ly/agbyM8 6:55 AM Nov 1st via bitly ... Name Vik Dutta; Location New York, NY; Web blog.bliss... Bio Manage IT for a B2B mid size public relations firm. ... twitter.com/vdutta |
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Kaitlyn Sweeney link Reading "PR nightmare for Google Search Results" in response to NY Times story about bad ... Reading "How to Use Social Media to Enhance Your Event" via ATmashable: ... Name Kaitlyn Sweeney; Location New Jersey; Bio PR account exec; ... twitter.com/kpsweeney |
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Alyson Mazzarelli link Name Alyson Mazzarelli; Bio DeVries PR, Long Islander therefore beach goer, social media enthu, dog lover, shopper, yankees/jets/tarheels fan ... twitter.com/alymazz |
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joeciarallo link RT ATdrewkerr: RT ATcarr2n: PR people who use braying CORRECTION in botched emails ... RT ATnichcarlson: The Guy Who Sold Right Media To Yahoo For $$850 million Has A New ... Name joeciarallo; Location New York, NY; Web buddym... Bio Director of Communications ATBuddyMedia, Contributing Editor, ATPRNewser. ... twitter.com/joeciarallo |
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Anne Green link Name Anne Green; Location New York City; Web cooper... Bio PR agency exec. Literature PhD program escapee. A singer happily married to a drummer. ... twitter.com/anneegreen |
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Arthur Germain link brand marketing, public relations, presentation & media coaching. ... Shout out to the team at SMM handling social media for the #AEC2010 conference ... Name Arthur Germain; Location Long Island, New York; Web brandt... Bio Principal & Chief Brandteller, Communication Strategy Group ... twitter.com/arthurgermain |
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Mark Prindle link Name Mark Prindle; Location New York, NY; Bio I am a public relations and social media strategist with 14 years of experience. ... twitter.com/markprindle |
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Dan Brunelle link Name Dan Brunelle; Location Boston, MA; Web Social... Bio Social Networking, Marketing, PR, & Sales! Madison Ave strategies at Main Street prices ... twitter.com/nhseacoaster |
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Angelina Martinez link RTATpublicityguru Public Relations Director Lands at #84 in CNN/Money's List of Best ... Top 50 social media blogs of 2010 courtesy of ATelba_alvarenga ... Name Angelina Martinez; Location New York/New York City; Web linked... Bio Recently moved to New York from California to attend graduate school at NYU. ... twitter.com/angelinainnyc |
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PressLift link Advice from Jenny Finke, PR Expert at Red Jeweled Media, ... tinyurl.com/32hn435 Gary Vaynerchuck's Social Media Advice for Scaredy Cat ... Name PressLift; Location Brooklyn, New York; Web presslift.com; Bio A product of ... twitter.com/presslift |
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Melanie Nadeau Backs link Osram Sylvania cautions: content for social media must be relevent and useful ... Name Melanie Nadeau Backs; Location New York, NY; Bio PR Professional, ... twitter.com/melanienbacks |
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Kris Ruby link Name Kris Ruby; Location Westchester, NYC, LA; Web blog.rubym... Bio President and Founder of Ruby Media Group LLC- A Public Relations, Social Media Marketing & Personal Branding Agency. Business Anchor/ FORBES WOMAN Columnist ... twitter.com/sparklingruby |
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TradeShowPro link Trade Show Exhibits / Meetings / Corporate Events / Public Relations ... SocialSteve “Social media is now the key ... and for you as individuals to get your ... Name TradeShowPro; Location NY NJ CT Metropolitan Area; Bio Trade Show ... twitter.com/Tradeshowpro |
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Social Media Today link PR And Social Media: The Power of Answering Questions ... Su.pr · more. Name Social Media Today; Location New York, France; Web social... Bio Version francophone de Social Media Today... Le meilleur du Web 2.0 et Web Social ... twitter.com/smactualites |
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Matthew Scampoli link From a PR standpoint, the now infamous Kanye West interview is good example of why in TV ... RT ATCisionNavigator: Check out Cision's Top 10 Social Media list. ... Name Matthew Scampoli; Location New York, NY USA; Bio Biotechnology and ... twitter.com/mscampoli |
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Kaplow PR link Social media shouldn't serve as a side dish, but more as the meat & potatoes to your business- ow.ly/3hAnJ from ... Name Kaplow PR; Location New York City; Web kaplow... Bio PR beyond the edges of traditional media. ... twitter.com/kaplowpr |
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dianeschwartz link Calling all leaders in Corporate Social Responsibility + Green. Enter PR News' CSR Awards/deadline is Friday: tinyurl.com/25asp3g 6:24 AM Nov 18th via web ... Name dianeschwartz; Location New York; Web prnews... Bio Senior Vice President & Group Publisher at Access Intelligence media co. - PR News ... twitter.com/dianeschwartz |
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Abby Schoffman link Name Abby Schoffman; Location New York City; Web abbysc... Bio FGCU alum + PR girl loving life in NYC. News junkie + social media enthusiast. ... twitter.com/abschoff |
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Sahia PR link Name Sahia PR; Location NYC; Web facebook.c... Bio Service: Public Relations Advice consultation Social media and web 2.0 Event Planning Gift Bags ... twitter.com/SahiaPR |
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Kyle Cassano link Social media consulting, specializing in online PR for your business. Member of UMN_PRSSA. ... Ads in taxis urge New York trial for 9/11 suspects ... Name Kyle Cassano; Location ÜT: 44.957258,-93.160984; Web cassan... Bio Social Media Strategist: I tweet, blog and manage your social network. ... twitter.com/cassanosms |
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Nicole Shoe link Name Nicole Shoe; Location Buffalo, N.Y.; Web linked... Bio web editor, pr and social media pro and freelance journalist, showrat, indiedancer ... twitter.com/buffalogal |
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Tom Nardacci link SMCTechValley Rules for social media: 1. Transparency 2. Ask your audience 3. Brevity 4. ... Name Tom Nardacci; Location Albany, NY; Web wefollow.c... Bio Gramercy Communications, Downtown Albany, NY Public Relations firm ... twitter.com/tomnardacci |
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Tyler Williams link Name Tyler Williams; Location New York, NY; Web hautea... Bio NYC-based Fashion/Luxury/Beauty Publicist & Social Media Professional | Author behind ... ATTylerHWilliams/publications · ATTylerHWilliams/fashion-pr ... twitter.com/tylerhwilliams |
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Mansfield PR link CNWGroup Activate employees who already use social media, ... Name Mansfield PR; Location Toronto/Ottawa/NYC/San Fran; Web mcipr.com; Bio Mansfield Communications is a full-service public relations and marketing agency with ... twitter.com/mci_pr |
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Irem Erdogan link New extended #socialmedia monitoring tool for Europe from #PR Newswire - bit.ly/aqPROS 8:22 AM ... Name Irem Erdogan; Location New York; Web linked... Bio M.S. in Public Relations and Corporate Communications at NYU. ... twitter.com/iremerdogan |
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Eric Chandler link Small biz is picking up social-media steam! bit.ly/oEJeu 5:11 PM ... RT ATbriansolis My response to the ATnytimes piece on PR in Silicon ... Name Eric Chandler; Location NYC; Web cjpcom... Bio SVP at CJP Communications ... twitter.com/efchandler |
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Nicky McHugh link Name Nicky McHugh; Location New York City; Web stantoncon... Bio PR Pro advising professional services firms on communication strategies to ... twitter.com/legalprgirl |
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Kristin Fasano link Name Kristin Fasano; Location NY, NY; Web market... Bio Marketwire Employee. Interested in SEO, social media tips/trends, future of press releases & PR Industry. Personal interest: Yoga, dog training, NYC activities ... twitter.com/K9Kris |
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Megan Ashley PR link yellwbrickroad Come see YELLOWBRICKROAD at the NYC Horror Fest, ... Name Megan Ashley PR; Location Los Angeles, CA; Web meganashle... Bio Megan Ashley PR offering expertise in public relations, social media marketing, ... twitter.com/MeganAshleyPR |
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