Ever since Biz Stone, a founder of Twitter announced that they have no plans to monetize the social media monopoly with ads, entrepreneurs and VC's jumped all over the opening. Even @seth, a personal friend of @fredwilson of Union Square Ventures, a Twitter VC, has a Twitter advertising webapp backed by IDG.

The biggest news is that now the average non celebrity mortal tweeter can also get paid to tweet with sponsored tweets. No longer is advertising the domain of blogs and Google Adsense. Advertisers are swimming upstream to the tweeple. And you get paid to tweet mercenary tweets.

The obvious benefit of this evolution is that advertisers get far more impressions. Most people get attrocious CTRs (Click Through Rates to a blog or site) blipping at between 0 - 00.01%. Even Brittney Spears, the #1 leading Twerson in @wefollow with 2.6 million followers only has a 2% CTR on her sexy boobalicious photos - much less when she links to articles that require nonsexual cognitive function. This means that one tweet is worth about 200 adverts on 200 blog pages.

This means that one tweet is worth about 200 adverts on 200 blog pages.

So if you want to get in on the action, you've got to create a topical follower base. Think about it. If Louis Vuitton offered $20 per tweet and you have 100 followers, but only one of them is a female hipster, It ain't gunna work. Your followers must alllllll be in the same market demographic for you to be a value to your sponsor. Personally, I don't plan on selling tweets. But, this IS why I have 5 twitter accounts. One account only has computer programmers. Another account only has new agey granola crunchers who could use a good shave. And my last account is for me to just communicate at will without worrying about flooding anyone's timeline.

But the real question here is, If YOU accept payment to tweet a sponsor's tweet, will you loose your precious followers? I remember when this question was asked 5-7 years ago about blogs accepting sponsorship. And the answer is still the same. A: Will you loose followers for sponsored tweets?

Join me on twitter: @journik

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Charissa, http://fashiontrendspotting.com,

People with half the eye and passion for what you do are making $1000+ a month from fashion line sponsorships. I know for a fact that companies like American Apparel actively seek indi blogs to sponsor for cold hard crisp cash with minimal Chippendales's Dude's ball-sweat on it.

But you've got lots of work to do to get there. You must blog atleast twice a day. The AM audience is totally different from your PM audience. If you don't blog for two days, you start all over. People have goldfish memory spans. If you don't blog for two days, you start all over. People have goldfish memory spans.

Your blog must have a visual rhythm. It doesn't. It's the visual equivalent of an '80's outfit. Dots, lines, tiger stripes, neon, shiny, matt, and glittery gummy shoes all in one. Visually punctuate your blog every three paragraphs. This universe tends towards two. One tends towards two, three tends towards two. So two is neutral. Two is the destination. Two is the end point. If you punctuate after two paragraphs, the eye and mind are satified, they read no further.

Figure out why you are blogging. If you are blogging for yourself, tell me to F-FOFF. But then again, if you were really just blogging for yourself, It's called a diary

If you're serious about your blog, get a graphic designer involved. Blog atleast twice a day. Make each post take your readers on an emotional rollercoaster. Comment on blogs already sponsored by American Apparel, Diesel, Sephora, ... The marketing directors from each corporation reads all the comments like they shouldda read the bible.

If you are trying to attract Sephora, use a blog design that would perfectly nest and flatter Sephora's advertisement designs. The first question a marketing director asks is, "Would our corporate identity (design, style, motif), look good on this blog?"

Figure out why you are blogging. If you are blogging for yourself, tell me to F-FOFF. But then again, if you were really just blogging for yourself, It's called a diary.

If you want me to help you become a successful professional blogger or help market your web business, @journik me on twitter.

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Do you really think Brad Pitt is a fantastic actor? He gets paid because of his loyal followers

There's an old old old daoist saying, "The fastest way before the emperor is to kneel before his farmers."

This may not make a lot of sence in an industrial society. So I'll break it down.

Kneeling means that you are serving and helping the one you kneel before. And the farmer is always the lowest member of society. He's the guy that plays with cow shit. He's the guy with dirt under his fingernails. He's the guy that can't get his loving wife to make love to him until three days after his last encounter with dirt (in many cultures, this is a ritualistic cleansing period. Interestingly, may even have scientific health reasons associated with it due to bacterias in soil and manure-fecal matter that can cause yeast infections in women).

But you may think (besides, EWWW!) that it'd make more sence to go serve someone higher up the social ladder. Maybe a duke, knight or a vicar in a tutu. In fact most people dodo. And thats as far as they go. They get stuck there under a heavy thumb.

What the Dao of War teaches us is that if you're going up to the throne, you're going to need the support and backing of the people beneath it. The momentum to the top comes all the way from the bottom. Where ever it is that you don't have loyal support, is where your rise will crumble.

Do you really think Brad Pitt is a fantastic actor? Talent is a dime a dozen. What's rare is a talented athelete, actor, or actor with a constituency. Brad doesn't get the million dollar contract because of his acting. He gets paid because of his loyal followers.

Amass enough followers that both Nike and Adidas are threatened when you wear Puma

If you want to get a sport sponsorship, build your constituency. Amass enough followers that both Nike and Adidas are threatened when you wear Puma. Make the emperors notice that you have more influence over his farmers than he does. How? Blog, Lifecast, Youtube, Twitter, Tumblr. Tumblr has a voice record feature. It's the only one of it's kind where you can call into your tumblr.com blog and leave an audio blog post for all to hear.

This is how Moses got an audience with the Pharoah of Egypt. He made the entire Nile River get every farmer's attention.

The tricky part is amassing the right followers. The tricky part is to build a constituent base that will both support your growth and offer a sponsor a new group of customers. If you are a female runner in your teens, target boys and girls. If you are a female runner in your 30's target the more influential and financially liquid stay at home moms who need the motivation to burn off that post partum fat. Figure out who will both support your growth and offer a company a new customer base. How? Ask me.

Tweet me @journik with your goals and I'll see what I can do to help

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