Filed under

writers

 

How to Increase Sales Revenue 37% With About $2,500: Hire a PR Writer

Media_httphairactionc_brsdn

Dear CEO,

What's the revenue difference between your best sales rep and your worst? If it was tiny we wouldn't be having this conversation. There's probably about a 50% spread. How much revenue does that represent to you?

When you have a big prospect, you'll send your best sales rep out. Hell, you may even jump in yourself. In the end, you send the best out there onto the front lines because they convert more. 

So why the hell did your niece write your brochure copy and website copy? OK, so maybe it was your office manager. Or maybe it was your top sales rep. Whoever it was, even it was yourself, did you send the best writer out there? How much of a revenue gain would you experience if you did?

In fact, your sales reps are like your infantry. Your marketing communications collateral (website, brochure, ad copy, pdf, etc) is like an army of spies and moles. They stay out there all night long while your team's blackberries are turned off. 

How much of a revenue gain would you experience if you hired the most persuasive writer in your industry? 

Personally, I blog as an FAQ for new clients. This particular blog post was inspired by my 5 ALMOST clients who refuse to hire a top notch writer because it would cost about $2,500. They are trying to write their web, brochure, and marcom copy in-house. It's been 3 months. They keep thinking of new things to add that hadn't crossed their mind earlier. They keep rewriting the same paragraphs between different departments. In the end, they will have produced a Frankenstein that nobody is happy with. 

In the end, after 5 months of NOT launching their new marcom package and 5 months of NOT seeing new revenue gains, they'll have lost hundreds of thousands of dollars because they didn't want to spend $2,500. Here's why you should immediately hire a writer with strong PR experience in your industry.

1) They've all had Soup Nazi Copy Editors
They've been beaten and abused into communicating the most memorable and penetrating arguments with few words.

2) They Carry the Experience and Knowledge of Your Competitors
Being objective, they bring a wealth of industry knowledge to each of their clients. They may have even worked for a competitor of yours. They already know what works and what doesn't.

3) They Know What Your Customer Wants to Know
The reason why clients can't write about themselves is the same reason you have the hardest time writing your own Linked-In bio.

A) You don't do it often enough

B) You're not objective 
It's hard to know what's going to be meaningful and compelling to a customer when you're the seller. This is tantamount to single guys asking other single guys for advice on women.
 

4) They Know What to Ask You
My 5 ALMOST clients who keep thinking of new things to add to their website aren't finding anything extraordinary to add. No. They just keep looking at other competitors' websites and realizing that they need a "locations" page. Then they realize they need a bunch of "testimonials."

Professionals already have a checkbox list of everything you could possibly want. The whole time it takes you to reinvent the wheel, a pro could already have you on the ground driving new revenue.

5) A Professional Writer Knows How to Close the Deal
Like your best sales rep, a professional PR writer knows how to close the deal. Go ahead, read your own corporate collateral. Read your website. Specifically look for the call to action at the end of every page. It's not there is it? How many subscribers, callers, contact form inquiries, and buyers are you loosing right now because you don't have a persuasive and compelling call to action. A pro wouldn't have left it out.

If you want to stop delaying your revenue growth, call the PR Pro / Writer who sent you this blog post now. You know that your increased sales will easily cover their $2,500 fee. But saving you time and the aggravation of seeing your departments bicker, PRiceless.

Filed under  //   public relations   publicity   writer   writers  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [0]

Why Blogging Is Dying and How to Get Cheap Young Writers

Media_httpeasycapture_qcgct

Media_httpeasycapture_wsmcd

Media_httpeasycapture_zhhif

Media_httpeasycapture_pohby

Media_httpeasycapture_psljr

Media_httpeasycapture_zdncb

Media_httpeasycapture_didre

Media_httpeasycapture_fqkdf

Well, now you know... if you want someone to write for you, its:

http://twitter.com/DMMayland/statuses/9536244186 |

http://twitter.com/WOTDsctoo/statuses/9536251158 |

Also, I dont know what @coolguygreg does but he's lived up to his name so far! =p

Filed under  //   blogging   college   coolguygreg   jill_pr   writers  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [3]

How to Marry a Super-Hero with Boobs. (Brand Building, Tweetups, Unemployment (like greed) Is Good, and Hot Feet)

Oh Bob, I have a confession. I love nerds (ed: whoa o_O) - @missdestructo

I had the honor of gmail chat meeting with @missdestructo O... better known as @missdestructo. She is unforgettable for an entire litany of reasons. I had to have her on my chat show: @Journik to mine the depth of her marketing, pr, dating, fetish, and lycra-spandex wisdom...

Enjoy the show:

__________

Hello! :)
 Sent at 9:27 AM on Tuesday

 @journik:  oh...!
hi!
tellya what... lemme brush my teeth with my new baking soda toothpaste first! brb!
=)

 @missdestructo:  No problem! It's not like I can smell ya from over here. :P
 Sent at 9:30 AM on Tuesday

it's not so much the lack of a job but the gaining of trying to figure out my path in life

 @journik:  hah!
back!

 @missdestructo:  It just got much more minty fresh in here.

 @journik:  HAH!!! OK... so ... hello there!... (over band music to stage left)
(big hug ensues)
So welcome to Journik!...
I hear that youre a writer who's F-unemployed???
 Sent at 9:35 AM on Tuesday

It allows me to focus more on creating myself "miss destructo" as a brand and persuing my own dreams.

 @missdestructo:  Hi there Bob! Yes, i've been funemployed, self employed, and employed by my two stinky dogs the last few months. Whatever you want to call it, it's not so much the lack of a job but the gaining of trying to figure out my path in life

 @missdestructo:  It allows me to focus more on creating myself "miss destructo" as a brand and persuing my own dreams.

@journik:  AHA!

Sent at 9:37 AM on Tuesday 

@journik:  yes... i was wondering that... in this economy... we may not have the luxury of dining at Chez Quelque Or Other every night... but like @garyvee says, we DO have the priceless luxury of seeing what our true core "calling" may be!!

 @missdestructo:  Well, after finishing up my bachelors degree in Communications. I moved for seven months to Greenville, South Carolina where I found interest in the local Social media Club and Twitter. I started blogging about my experiences and I found a real knack with connecting with people on twitter.
 Sent at 9:39 AM on Tuesday

@missdestructo:  Yes! I adore the writings of Gary Vee and other folks like Chris Brogan. I can relate to anyone who hasn't been handed a silver spoon, fought through financial difficulties and those barriers while

@missdestructo:  Yes! I adore the writings of Gary Vee and other folks like Chris Brogan. I can relate to anyone who hasn't been handed a silver spoon, fought through financial difficulties and those barriers while staying true to themselves and helping others conquer those same difficulties.
(Edit: @garyvee)
 Sent at 9:42 AM on Tuesday


@journik:  HAH! So then... tell us about your MISSDESTRUCTO Brand! And What strategies you bring to building your brand from your florescent light days???
I know many are considering your entrepreneurial path
(shouldn't we have an American word for THAT?!?! - I mean, @loic is the ONLY French Entrepreneur I KNOW!!!)

 @journik:  OH... BUT... about @garyvee (I think he WAS handed a silver-spoon! (yeah-yeah, I know... he still works harder than most anyone I know... And instead of paying some fancy PR Machine, spearheads his own pr... gumshoe style -- one hand shake at a time!))

 @missdestructo:  Im a small town gal with a big city dreams, I haven't had too much guidance or help with the blogging adventure. so I look for inspiration in other female bloggers such as Gala Darling. People who have created themselves as a brand, those people with out of this world character and enterpenurial savvy. Richard Branson is a huge influence for sticking to my guns and not giving up.
 Sent at 9:48 AM on Tuesday

@missdestructo:  Im a small town gal with a big city dreams, I haven't had too much guidance or help with the blogging adventure. so I look for inspiration in other female bloggers such as Gala Darling.

 @journik:  Why did you join the S Carolina Twitter group?? most people are scared of meeting GEEKY twitter people - like meeee ... did you ever meet @closetofstyle (#winner in her beauty and style niche)

 @missdestructo:  Even beyond financial support, it's what he's did with it... it's very hard to be your own successful PR person. There's many time i've wished I had a whole team of people, but I think the only one to represent me right now is myself. I would rather meet people myself and have that personal connection with people. That's what is above all most important to me, especially in social media is to gain honest, personal connections with people.

 @journik:  AND AND AND AND AND  What would you tell people who want to promote their own line, brand, service, site... about going out and shaking hands???
 Sent at 9:56 AM on Tuesday

Plug: If you want a social media savvy writer who rescues CEOs from marketing sand-traps during the day... contact http://missdestructo.com

 @missdestructo:  Oh Bob, I have a confession. I love nerds. Myself, I am huge nerd, I used to collect Magic. The Gathering cards watch Mystery Science Theater 3000 and i've attended Dragoncon. Attending a SMC meeting opened my eyes that there are other people out there just like me trying to figure out the new world of social media. Plus it was a great way to network with local business and tech leaders. Great for those who are unemployed.

 @jouinik:  ASIDE: ((though bubble... while @garyvee may have been born with a silver spoon, there are five possible silver spoons you can be born with... the obvious is money... but PASSION, AMBITION, IQ, and boobs - we all know which one or two others have -- that Gary is missing!))

 @missdestructo:  Ha ha ha... Passion, Ambition, IQ and Boobs. ha ha
 Sent at 10:00 AM on Tuesday

Myself, I am huge nerd, I used to collect Magic.

 @missdestructo:  Oh I will HAVE to meet @closetofstyle!

 @journik:  So if you love nerds... shouldnt you be shy???
meeting random "interwebs aka informationsuperhighway people" is creepy no?

 @missdestructo:  Actually, that's how I met my fiancee. Via the interwebs, and I think our "I want to believe" poster verifies our geekiness. You just have to be careful, i've had a few people show up to tweetups just to met "Miss Destructo" a.k.a. their desktop wallpaper.
 Sent at 10:02 AM on Tuesday

hmm... you're not married. hmmm... SO YOURE SAYIN THERES A CHANCE!"

@journik:  HAHAAA! So??? (for all the nerds out there) "Fiance... hmm... you're not married. hmmm... SO YOURE SAYIN THERES A CHANCE!"
 Sent at 10:03 AM on Tuesday

 @missdestructo:  I am still shy, but that doesn't hinder me from being outgoing. I just like to observe and then connect. I think growing up with a limited number of friends as I moved out of from a small religous private schoo that I went to for 12 years to a public school, really made @journik an outcast. I believe all of that made me want to be more than just the popular kid, it made me want to be successful in my own skin.
He has an eyepatch, there is a reason for this. ha ha

 @journik:  Whoa... o_O ///

So you have a wallpaper... shirts??? ... i saw your website... are you marketing products as well? and What's the MISSDESTRUCTO Brand About?? who's it going to taste like sweet honey to?

The Miss Destructo brand is about, being your own superhero. My motto is "Nothing Is Impossible"

 @missdestructo:  Oh no, it was a self made very creepy wallpaper. I do have to admit he did a great photoshop job, I look awesome pasted on Megan Foxe
just kidding
The Miss Destructo brand is about, being your own superhero. My motto is "Nothing Is Impossible"
 Sent at 10:08 AM on Tuesday

 @journik:  LOLOL!!! i did notice from your site that your appearance is striking... and so is your hair! and THAT is an inspiring message! BE YOUR OWN SUPERHERO! ...

 @missdestructo:  Growing up without a mother was tough, I want to be able to be an inspiration that in spite of "hard time" you can save yourself and others.
 Sent at 10:10 AM on Tuesday

 @journik:  Hmmm... what town did you grow up??? and As a SuperHero... any word of advice for lonely single dateless nerds who have a dreammmm?
(ehem)
(wrings fingers in eager anticipation)
 Sent at 10:12 AM on Tuesday

Honestly, some of the best men i've met were former nerds.

 @journik:  OH! and I saw a picture on your site... (see http://twitter.com/missdestructo ) of you with the Premier or the Prime Minister of Florida??? How'd you score that?!?!
 Sent at 10:14 AM on Tuesday

 @missdestructo:  Honestly, some of the best men i've met were former nerds. My advice to lonely, single nerds.... Take care of yourself and others. Also Star Wars Technical Manuals aren't real, if they had that technology we'd have light sabers. Head on over to the Relationship section instead, trust me because some of us women are much more detailed than the death star.
 Sent at 10:16 AM on Tuesday

 @journik:  HAHAHAAAAA!!! WOW!... I think we just hit GOLD!!!
Can we do another interview in a few days in search of Platinum????
 Sent at 10:18 AM on Tuesday

 @missdestructo:  Ah yes, the mayor of Tampa. She is such a funny, sharp witted woman! Proud to have her as mayor. I ended up meeting her through my invitation to comedian Mark Malkoff who is collecting city keys for his latest stunt, previously he spent 30 days on an airplane and a week in IKEA.

how to hook up with a hot chick (professionally, of course): we just made a connection through our senses of humor and kept in touch

 @missdestructo:  I just started tweeting to Mark while he was sitting in the Airtran plane, we just made a connection through our senses of humor and kept in touch. He said he was looking for mayors, so I told him to give Tampa a shot.

 @journik:  Networking via a comedian. BRILLIANT!
 Sent at 10:20 AM on Tuesday

 @journik:  I still wanna know how you got yourself into that Press Opp... and IF YOU SELL ANYTHING.. AND how you network - tips ... how you zoom in on people who are potentially kindred??? Nightmares of self promotion... your experiences... AND so many more questions!!!
 Sent at 10:22 AM on Tuesday

 @missdestructo:  I don't sell anything yet, however there is a plan for a future Deviant club through my blog. Where for a donation (to help fund @journik to go to conferences) you'll get a shirt and a handwritten note from me.
 Sent at 10:23 AM on Tuesday

 @journik:  Will the donors get their @name on YOUR shirt??? o_O (like that Godaddy Girl???) OK... so... how's about this as a title: "How to Marry a SuperHero (With or without boobs), and the Death Star"

Miss Destructo T-Shirts. They may be yam scented. ;-P

Oh, there will be something special planned for Miss Destructo T-Shirts. They may be yam scented. ;-P

 @journik:  Yam ??/ YUMMMM!!!
ok...
i think that's a wrap!
Thank you soooo much for sharing your blue hair time with @Journik will you send me some pics of your socks, desk... etc...???

 @missdestructo:  Bob, I want to thank you greatly for this opportunity! I'll be glad to send you some pics of the inner working of Destructo HQ. No sock pics however, I don't want the foot fetish people emailing me again.

 @journik:  HAHA!!! ahhhh!!!... R-i-g-h-t!!!
hahaaa!!!
ugh! DAMN YOU FOOT FETISHISTS!!!

 @missdestructo:  This really has been fun!

 @journik:  Likewise! I'm blogging and linking to the posterous now... pics asap is appreciated!

 @missdestructo:  Awesome, let me know when it's up. Lemme send you some pics first. :) 

@journik:  Course! talk after Halloween!!!... wanna focus on some of your business strategy and networking tactics!
bye!!!

wanna focus on some of your business strategy and networking tactics!

 @missdestructo:  Sure, i'd love to... just wanted to introduce myself first! :)

 @journik:  oh... sure... go for it..
i'll transpose spaces

 @missdestructo is typing…
@missdestructo is offline and can't receive messages right now.


--

About @Journik: @Journik is Bob Wan-Qi Kim. He has lots of friends he can connect you with. Real friends. His current passion is availing the world to a brand new way of health care: "naturaceuticals" AND supporting any company or cause who's mission is in line with his own desire to live long and prosper.

Filed under  //   bloggers   marketing   missdestructo   pr   social media   tweetups   twitter   women   writer   writers  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [4]

Top 100 list of tweeple for authors and writers

All the top publishers in twitter

Every book press

Top literary agents with 200+ followers

Authors with 180+ followers

Follow me on twitter: @journik ... FACEBOOK... i'm a "connector"

Filed under  //   authors   publishers   writers   writing  


Google Groups
Subscribe to Sparkah Secrets
Email:

Comments [1]