SEO is a SCAM.
In Twitter, I see even experienced bloggers talking about SEO and SEM and SEX (X = random variable).
This to me, is pitiful.
You may still think SEO is crucial to your marketing efforts... But at the speed of information technology evolution, Your concept is neanderthal.
How SEO Started -- And WHY it's useless today:
Way back when Infoseek, Excite, Altavista, DogPile, and Inktomi for Yahoo was coming out, I was in Silicon Valley and San Francisco. I worked with many of the PhDs who built these Gen 1 Search Engines.
How they created their Search Engine ranking formula (called an algorithm) was forward engineering. How Google and Bing do it now is 100 percent the opposite. Google and Bing today, REVERSE Engineer.
Let me explain. Back when Mozilla HDP and Yahoo's Directory Project were launched, they were launched because all the algorithm based engines "sucked hairy balls" (Stanford PhD Technical Term -- You may have to use Wolfram Alpha to decode it). This is because:
1. Web Indexing Spiders Sucked.
2. Data Storage of Indexed Data was "Hella Expensive" (An MIT PhD Term. See above for explanation).
3. The entire internet was tiny. Even if you added up all the blogs -- both of 'em.
Since this was the case, it was impossible to get a comprehensive aka useful view of the internet. So, half of the PhD's in the "Valley" decided to just develop a human directory project (they Yang position In Daoism) and the other half of the Ying-Yang paradigm (this is the ONLY time ANYONE should use the word "paradigm") decided to just take a stab at best guessing an algorithm (the Yin position).
This is how Danny Sullivan's SearchEngineWatch.com came to be born. Danny collected marketing and ranking results from webmasters all over the world. He consulted to clients, reverse engineered every feeble algorithm, and now works from his pallacial OC oceanfront home. He earned it.
Back then, you COULD and SHOULD do SEO. All you had to do is make your site's keyword frequency and inbound links match Excite or Inktomi's (Yahoo's engine) expectations. Easy.
Now, Not So Mucho (just did an inspiring interview with IT Maven @jorgeavilam)!
They spider and measure your Gmail. They never delete a single email -- EVEN IF YOU DELETE AN EMAIL
Why SEO is BAD for Business
Now, Google has the entire frikkin internet graphed on one legal size page. They even have most every single business email conversation via Gmail. Yes. They spider and measure your Gmail. They never delete a single email -- EVEN IF YOU DELETE AN EMAIL (True Dat -- Cal Poly Phd speak).
Here's the big difference. Can I get a drum roll please?
Here's the big difference. Can I get a drum roll please?
Now, instead of guessing at how the bloguhsphere would link through to a relevant web url, Google simply reverse engineers the natural HUMAN linking patterns into their algorithm.
In other words, you cannot possibly, especially with a team of "SEO Experts" or "Social Media Experts," mimic the inbound linking fractility of the random public. You've all seen a fractal. Try to express that fractal in a calculus equation. YOU CAN'T. Give up!
So what do I do?
Simple.
How to Get to Page One of Google and Bing Today.
1.Make valuable content. Especially lists that people WILL NATURALLY LINK TO... like this:
2. Make all my Google Page One Pages a Youtube.
Google owns Youtube. Youtube is projectile bleeding money. Possibly a quarter to a half a billion dollars this year. So Google shows huge favoritism toward Youtube results. I know. I used to get thousands of uniques from google every hour from being #1 under "wireless internet." Now see: http://www.google.com/search?hl=en&source=hp&q=money+karma&aq=f&oq=&aqi=g-m1 AND http://www.google.com/search?hl=en&q=super+antioxidants&aq=f&oq=&aqi= AND http://www.google.com/search?hl=en&q=astaxanthin&aq=f&oq=&aqi=g10
Peoples: THIS is a "Take-Away! Google even ranked Blogspot blogs higher than Wordpress (they own Blogspot -- Not Wordpress. Now that WP has more Adwords (owned by Google) Ads, Not so much)"
3. Talk About Famous People. They will link their powerful (High Page Rank) blogs to yours.
This is a side benefit of Interviewing people of influence
Am I wrong? - @Sparkah
How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With 
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