Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

Twitter Secret #37: How to Unfollow People Who Stopped Using Twitter

How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With Strategic Public Relations

Rawksoup.com: The Social Network for Geniuses

Over Achiever Secret #78: The Most Successful People On Earth Write Down Their Goals, Like This.

The Checklist: The Top Questions To Ask Before Your Web Marketing Campaign Goes "Flop."

The Top Five Questions You Forget to Ask Before You Hire an iPhone or Android App Developer

What Nobody Tells You About Your eCommerce Shopping Cart and Online Store

Industry Trade Secrets that Pros Will Never Spill About Facebook Pages Marketing

The Truth About Your Marketing Strategy: Google SEO vs Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums

For a Good Time, Follow Me: http://twitter.com/journik
LA 310 598 1606 | NYC 347 476 1267

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May 9, 2012
 

Social Media Agencies REVEAL: How to Write a Blog or Produce Youtube Video for Max CTR

Audience-retention

Your Max CTR and Conversion Rate Checklist

Ever wonder why all your blogging and youtube video uploading isn't producing any sales for you? In fact, ever wonder if anyone even reads all the way down to the end of your blog post? How far down does a visitor read your blog? Is there a way to know?

With Youtube, there is a way to know how far into your video a viewer watched your video. It's called the Audience Retention graph inside of your Analytics. 

Why Your CTR and Conversion Rate is So Low...

In the graph above, the analytics over time for a video with 38,000 views is shown. As you can see, of the 38,000 views only 20% saw the video all the way through. That means that if your call to action with contact phone number and web address is at the end of the video, less than 8,000 people of 38,000 saw it.

Then, at an average of 1:500 CTR, it becomes obvious that less than 14 people clicked over to your website.

Now, to produce a sale, since the average conversion rate is 1:1000 (to make it easy, lets do a slightly below average conversion to sales rate of 1:1400), you need atleast 100 more videos with the same CTR and high viewer count. Again, You need 100 videos with 38,000 views each to produce just ONE SALE.

This is normal. This is why most all companies stop blogging and stop uploading Youtube videos. 

But that only bolts handle bars onto your problem. It doesn't resolve the problems of

1. how to get someone to read all the way down to the end of your blog post or watch your whole video

2. how to get them to click over to your site and buy.

Well, that's just what our new video introduces: Social Media Agencies Reveal: Max CTR Tips and Secrets for Blogs and Youtube Videos

Filed under  //   blogging   business   copywriting   ctr   marketing   videos   youtube  


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April 8, 2012
 

How to Promote Your Band Music Album on Youtube Facebook and Google

Media_httpwwwentertai_amipp

Do you remember The Fray?

I do. We worked with them way back before they were a big Myspace Music sensation. Way back when they made money to support their band by being a power seller on eBay.

Because Myspace made it easy, no, forced you to listen to a home page theme song, it made good music go viral fast. Facebook doesn't do that. So as a band or solo artist, it's much more difficult now to get your music out there in a big way than before.

That is, unless you know the industry insider secrets and tips to promote your band, music, and album on Youtube.

Filed under  //   band   event_marketing   marketing   music   promote   promotion   youtube  


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April 8, 2012
 

Youtube SEO: How to Optimize Your Youtube Video for Youtube Search

When's the last time you did a google search for "how to" fix your computer or use a certain computer program?

Did you notice that almost all the time, the same useless and hard to understand websites come up with poor explanations?

This is why more and more people are starting to use youtube to find how of to make Veal Parmigiana or create a pivot table in Excel. So if you want your message, company, product, service to show up in a Youtube search, you're going to have to know Youtube SEO and make your video educational and helpful. Nobody wants to watch an informercial. People want to solve problems. And if your product or service solves a problem, they will buy from you.

Filed under  //   optimize   seo   youtube  


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April 8, 2012
 

How to Get Featured on Youtube's Home Page! The Secret Process

If you've ever been on the front page of Digg.com or Reddit or even Slashdot, you know how your life changes. 

Youtube is even more dramatic.

Overnight, you'll wake up with a full inbox, voice mail box, mail box, and possibly even bank account. Youtube commands millions of viewers an hour. Youtube is more influential than network TV stations. Getting on page one of Youtube will get you an on going steady base of viewers slash subscribers. The fastest way to get a river of viewers under you is to get Featured on Youtube's home page. 

And this is how you get featured on Youtube's Home page.

Filed under  //   feature   featured   homepage   subscribers   youtube  


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July 20, 2011
 

MARKETING: How to Build a Facebook Twitter Youtube and Google Base That Converts Into Sales

Media_httpwwwconcurri_pgyoa

The 37 Barriers to Your Success Online

We frequently get the question, "How do i get thousands of Youtube, Facebook, Twitter subscribers?" The only question we get more frequently is, "How do I get to page one of Google under __________."

Truth is, it's complex. Yes, you can do it. Many do. Your competitors did. But, it's in the best interest of these billion dollar companies to make it really hard on you. They hire the brightest mathematicians and computer science PhDs to make sure 99.999% of you can't break the code. Google officially has more PhDs than CalTec's compsci department.

That's said, that's not even the point. You don't really want thousands of followers, friends, subscribers, and stalkers. What you want are sales. 

Media_httpviewfromthe_qyizf

If you throw enough money at generating sales, you'll make them happen. Eventually. The obvious trick is to make the raw marketing dollars you throw at the internet smaller than the number of dollars that end up in your bank through sales. This is a purely mathematical conversion rate issue. And there are a lot of moving parts where you have to tune that conversion rate. Think of it like the coefficient of friction. Less friction, the greater the return.

These are the 37 points of friction to your bank account...

1. Google: 1,346,000 Results Found

2. Twitter: 87% of your followers stopped using Twitter

3. Youtube: 93% of the viewers of your videos bounce away at the 3 second mark

4. Facebook: Maximum number of friends you can add per day is low

5. Google: Google favors content from certain urls over others. Do you know which?

6. Google: Google favors urls that are older over the newer ones

7. Twitter: the 13% of your followers who still use Twitter only read Tweets as far back as one hour. So if you tweeted at 5pm and your follower logs into Twitter at 6:01pm, he will not see your messaging.

8. Youtube: While youtube has the highest conversion rate to sales, youtube severely limits the number of contacts you can make in a day. SEE: How many youtube subscribers and friends can I make per day?

9. Blog: the average user scans your blog post for 0.8 seconds then decides whether or not to read your post.

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10. Blog: your blog, if it's like the average, has a 97% bounce rate.

11. Blog: of the 3% who read your blog, 82% only read the first sentence. 

12. Blog: for one person to read your entire blog post, on average, you need to push 740 people to your blog.

MORE: To be Continued in the Next Web Next Web Marketing Secrets Revealed: 

a) the rest of the 37 points of resistance.

b) how to kill the resistance.

How Do You Know It's Possible to Beat Your Competition and the PhDs at Google, Twitter, Youtube, and Facebook:

Media_httpimagesfastc_vdhhg

So obviously, with all those points of resistance, you have an impossibly steep hill to climb if you want to get to a plateau where you can cruise along making profit. How did the successful companies do it? How do you know it can be done at all? How do you know you can beat the resistance put in place by the PhDs at Google, Twitter, Youtube, Facebook, and your competition? Here a bit of proof: 

100,000 Blog Views
We get about 100,000 views per blog post in about 2 months. See: hackedu

25,000 Youtube Subscribers
We build Youtube channels with over 25,000 subscribers in 6 months. See: Eastern philosophy channel

5,700 Facebook friends + Likes
We got over 700 Facebook likes in 3 weeks. See: facebook page

SEO Google Page One
We got to page one Google under iphone app developer, top publicist, in 2 weeks 

10,000 Twitter Followers
We got over 10,000 Twitter followers in 3 months. See: web startup investor

If you want this kind of web marketing power, Call 310 598 1606 or contact us at http://sparkah.com/marketing.php

Filed under  //   blogging   business   capabilities   consulting   facebook   google   marketing   seo   sparkah   statistics   stats   twitter   youtube  


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July 19, 2011
 

Youtube Maximum Number of Friends You Can Add and Subscribe To

Twitter has a 44% average follow back ratio if you tune your bio to look attractive and relevant to the people you're following. Youtube's number is much lower. The reciprocation rate is at about half: 28% given the same relevancy.

However, Twitter lets you add 250 people a day while Youtube stopped me at 15 people added in 1 minute and 43 seconds. It continues to let me subscribe to users but i get this message when trying to friend people after a 5 minute pause:

Now I'm going to continue the test and see how many more people youtube lets me subscribe to in the hopes of getting subscribed back... BRB...

Media_httpayfrogcomim_edbhg

PS... before I began, I had 2,694 subscribers. Lets see where the numbers land in 2 days: See my subscribers.

Back to the test...

OK... results:

In 11 more minutes and 43 seconds, I added another 75 subscriptions. Then something strange happened. After clicking the 76th golden subscribe button, instead of changing to "unsubscribe" as it normally does, it stayed, "Subscribe." If i wasn't paying attention, I would have kept clicking that Subscribe button till the cows came home. The button behaved exactly as if the Subscription was successful. 

the amount of reach and ripple you can generate with a small 1,000 person audience can be huge if your reach into their contact base

Then, I decided to go back to the "Add Friend" button. About 20 minutes had passed since the last click. It works. So when "Subscribe" fails, just go back to "FRIEND" I added another 15 before it stopped me again.

Media_httpayfrogcomim_vtpnd

While Facebook has the lowest contact acquisition rate, it has the highest conversion to sale rate. Twitter has the highest contact acquisition rate but it has the lowest conversion to sale rate. So, to project sales figures you must... 

Essentially, if you repeat this process twice a day, you should be able to reach about 200 youtubers a day. This would translate to about 36 subscribers a day. At the end of the month, we're looking at about 1000 subscribers.

The number itself is not staggering but the amount of reach and ripple you can generate with a 1,000 person audience can be huge. If you sponsor a contest, audition, or some sort of exciting content, and half of your new subscribers share your video out to their average 280 Facebook friends, you've got 500x280 reach. That's a reach of 140,000 people.

How many of them convert into subscribers and how many of them become customers is a totally different equation. Let's deal with how to multiply your conversion rates from the average 0.001 to something 500% higher. That's in the next revealed secret.

Filed under  //   business   marketing   youtube  


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June 3, 2011
 

Advanced Youtube Marketing Strategies: How to Create a Customer from A Video

I'm lucky. Being luckly got me the most amazing genius mentors. While I was writing ad copy for Novartis, a biotech, he peeked over my shoulder and asked, "That's the purpose of a headline?"

He threw me (much like another mentor of mine in Judo).

I said, "to get people to buy our client's products."

He walked out.

A few days later, after rejecting my copy, he asked me, "what's the purpose of the first sentence of your ad copy?" 

Nervous, I responded, "to get them to read the ad?"

He kicked me out of his office.

Media_http1bpblogspot_ubsss

After putting me back on design for a few months, he called me into his office and told me what he looked for in someone he would consider a candidate for the postion of "creative director." It sounded like a perfect fit for me. I was elated. Then he said, "But you're not a fit."

He had a way of lifting me up off my center then throwing me around (much like another mentor of mine in Aikido).

He asked me, "what's the purpose of going to a bar?"

Relieved, thinking, I got this, i blurted, "To get laid."

He coldly shot back, "When's the last time you got laid by going to a bar?" 

"Never," I deflatedly surrendered.

Finally having mercy, he pontificated and the clouds parted, "Look, Bob. You can't span the Grand Canyon in one leap. You have to build in strong bridges for crossing. You have to have strong transitions with minimal loss. Would you cross a bridge that bled off 99.93% of the people who stepped foot on it?"

"If 100,000 people read an ad you wrote, about half of one of them would pick up the phone and order your product."

"You'd have a much better chance walking up a girl at a bar and inviting her to get naked."

Media_httpblogssuntim_vxewz

"The purpose of going to a bar is not to get laid. The purpose of going to a bar is to be in the same room as a beautiful woman. That's not much of a leap. You can guarantee just about a 100% conversion rate on that. The purpose of being in the same room with a beautiful woman is to make eye contact with her. If you dress well and smile, that's got an almost 100% conversion rate to it."

"The purpose of exchanging smiles is to start a conversation with her. If you try, with maybe a 90% conversion rate that she will talk back to you, you'll get to the next bridge. The purpose of starting a conversation with her was to give her the confidence and comfort she needs to give you her phone number."

"You can't jump from A to Z. You have to bridge all the steps in between. Do you know what those steps are?"

At this point, I was beat to an egoic pulp. As smart as I thought I was, I realized how ineffective and worthless my knowledge base was because it wasn't structured to produce a result -- the conversion.

Media_httpbestgamewal_gkchj

I tell you this story because few people know that 93% of all youtube viewers stop watching your video at the 7 second mark. Too few of you know that if you throw a million people at your youtube video by paying $1 per click, 17 of them will watch it all the way to the end.

So, do you know what the purpose of your youtube video title is? Do you know what the purpose of the first 7 seven seconds of your youtube video is?

The purpose of your Youtube video title is to be found. Youtube search results still do not use the google-voice transcription in its algorythm. The purpose of your thumbnail is to get clicked. The purpose of the first seven seconds is to get your viewer over the next span of seconds with the next highest drop off rate. Do you know when that second time marker of doom is at?

Take a look at the analytics of your youtube videos. Go to the Hotspots view. This is what it looks like. This is a video I made for my teen mentorship website. It has 57,000 views. Now compare the curve on your videos to this one. Now, if you want to bolt on my experience and save yourself lots of bleeding, talk to me by starting at http://sparkah.com/marketing.php or call 310 598 1606. I'm looking forward to getting you over that bridge.

Media_httpayfrogcomim_injeb

 

Filed under  //   hotspots   marketing   strategy   youtube  


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January 22, 2011
 

Youtube Forecast and Trend Watch: Why Real Marketing Men Use Youtube

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Can we all agree that we all hate infomercials? They are obviously and overtly all about getting you to spend money. There's really no real value to take away. They don't develop any real long term relationship with your market. They don't put your products in the greatest light. But what they do do is make money.

Video Makes Money.

Even mega online retailers like Zappos need and love the power of video. Their fastest growing department is not customer service--which they are reknown for. Their fastest growing department is their video department. When Zappos uses Youtube, their sales increase from 6-30 percent.

Media_httpwwwpitcheng_unbsd

The reason for this is obvious yet troublesome. If the number one most effective selling medium is a handshake in person, the second most is Youtube. Of the five senses you can use to communicate your domain expertise, credibility, responsibility, and build rapport--all of which are required for a consumation--only video uses both audio and visual. Blogs don't. Podcasts (radio) don't.

The troublesome part is that you've got to stand in front of a camera.

If you can do that, and 

1) Educate about why your market needs your product

2) Entertain to keep them watching and develop an emotional rapport with you

3) Demonstrate your expertise which builds consumer confidence

4) Demonstrate your responsibility by relating a customer service nightmare that became a fairy-tale

5) Overcome all barriers to the sale including justifying the cost

and do all this with no editing cuts, your conversion rates will skyrocket. 

Strategically, there are three places you want to make video contact with your potential buyer. In the old country, It would be you in the flesh out in town square, it would be you out in front of your shop, and it would be you at the cash register. These are the three points of greatest leverage on your market. If you lock down these three points of contact, you've created a golden egg laying goose hatchery assembly line. How this translates into cyberspace is:

1) Town Square
a) Google
b) Blogs
c) Discussion Forums
d) Facebook
e) Twitter
f) Email
g) Youtube
Compare pros and cons of Google vs Adsense vs Facebook vs Twitter vs Blogging

2) Store Front
a) Home Page of Your Site
b) Main Product Category Pages
c) Educational Pages (this is a big topic. Subscribe to http://journik.posterous.com/rss to get it) 

3) Cash Register
a) Under Every Single Buy Now Button
b) Under the Check-Out Button
Because that's when they see their astronomical grand total. You'd be amazed. Prospective clients tell us that they just don't get it. They say, "out of 100,000 visitors, 800 will add stuff to the cart but only 90 will buy. Why don't the other 710 people who want our products actually buy them?"

Media_http4bpblogspot_nudgy

If you were that old country shop keep, you'd know why your customer left all those bails of hay and pails of milk on your counter without paying for them. And you'd have some golden tongue way to assure them that their purchase is a wise investment.

Think about it. If you could just move that number of people who added products to the shopping cart but didn't "check-out" from 710 to 610 you'd more than double your sales.

Use video. Use Youtube. Put videos out on the web, your home page and definitely absolutely right under that "Pay Now" Button.

Part Two: New Social Media Marketing Rooted in Old School Strategy: Google vs Google Adwords vs Facebook vs Twitter vs Blogging vs Discussion Forums vs Banner Ads 

Finally, the Youtube Trend Watch and Forecast
When there were only 2 major Network TV stations back in the 50's everyone who showed up on TV was a larger than life star. Then, when cable TV made regional programming on channel 716 possible, the exclusivity dropped and so did the influence of TV as a medium.

When Youtube first made in infinite number of "Youtube Channels" available, you could launch a video channel and have all the clout of a cable TV star. You really could. Then, FlipVideo and Software like Apple iMovie made video so easy, anyone could produce it. The cache of video greatly erroded.

Now, with Apple Facetime and Android Video Chatting, you and your customers will be so accustomed to seeing joe blow on a flat screen that soon, even Youtube videos will have lost all of it's platform intrinsic cache. Basically, what that means is, "put yourself online on Youtube, now." 

Oh, PS... If instead of video, you stick to blogging, SEO, and other written content instead, it's kinda like posting up a flyer in townsquare, store front, and behind the cash register instead of standing there in the flesh.

Media_httpwwwnoaoedum_bqecw

Filed under  //   advertising   ecommerce   facebook   google   marketing   onlinestores   webstore   youtube  


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November 13, 2010
 

How to Put a Transparent Mask On Top of a Youtube Video or Flash Embed Object When Z-Index Fails

We all know that with CSS, you can layer objects on top of other objects. We also know that objects can be transparent and have any stencil shape like a cookie cutter die.

So why is it that if I take a reversed out logo and drop it on top of a youtube embed object or flash object, the transparent mask drops behind the embedded object?

Simple. All browsers are preprogrammed to show embedded objects on the top layer. So, even if you do a z-index and push an object all the way down to the back in a div, it'll still jump up to the top of your browser.

There are tons of complex javascript and custom solutions to this problem including using iframes but none of this is necessary. All you have to do it modify the embedded youtube video or flash object with these two parameters:

1. Add this parameter: <param name="wmode" value="transparent" />

2. Add this attribute to the embed parameter: wmode="transparent"

And what you'll get is what my Los Angeles Garment Manufacturer client's website looks like: http://dmresourcela.com

Filed under  //   css   embed   flash   html   programming   youtube   z_index  


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July 27, 2010
 

Zappos Sells 6-30% More Merchandise when Video is Used. Use Youtube.

Zappos is so impressed with what video has done for sales that they will have 10 video production studios inhouse by the end of 2010. They estimate the number of videos on their site will go up from 8,000 to 50,000 by the time they are fully up and running. Continued: http://sparkah.com/2010/07/16/youtube-marketing-stats-could-video-be-the-missing-tabasco-in-your-marketing-bloody-mary/

Filed under  //   conversion   merchandising   presales   sales   video   videos   youtube   zappos  


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