How to Get Into the News Media and Pull Big Bloggers Like Guy Kawasaki With What is a Meme: Lebron James' Powder Explains
In spite of all of Nike's marketing and media power, Lebron James' powder throw failed to become a meme. A meme can only happen if there is zero resistance. Powder availability was the point of resistance that killed Nike's campaign.
In French, the word "MEME" means "SAME."
It's time we had a new one. It's time we had a new "meme."
Budweiser's Whazzup campaign was a major success. This is because everyone has a phone and can say "whazzup." There was zero resistance.
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