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Your single biggest sin in Twitter headline writing - Negotiation 101

Please, stop saying, "please."

People come to you because you have something to offer them. If you turn around and beg at the people who trusted you, you've shot yourself in the twoot.

Please stop asking someone you don't know who doesn't owe you anything to please do something for a reason that does them no good at all.

THIS is what I mean.

The screenshot below shows how many followers the Twilight star had a week ago, before the begging campaign. What percent of the over 3,000,000 people mr and mrs kutcher reached actually did what they were begged? You do the math.Yep. About 500 people out of 3 million.


There are several ways to motivate people. There's guilt, fear, sex, self-interest (ambition or ego), etc.

The guilt and fear thing works in church because you're staring at a sculpture of someone who "loves you" hanging from a bloody plus sign.

The guilt and fear thing works when a begger stands between you and your car door saying, "please."

The guilt and fear thing does not work when you've done little to nothing for your readership, followers, or virtuafriends. Umm. Not so much.

Instead, motivate, negotiate, and incentivise like THIS.

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